欧州のモビリティ・アズ・ア・サービス市場：用途別、サービス別 - 分析と予測（2024年～2033年）

欧州のモビリティ・アズ・ア・サービス（MaaS）の市場は、2024年に168億5,000万米ドルとなりました。

同市場は27.39%のCAGRで拡大し、2033年には1,489億2,000万米ドルに達すると予測されています。最先端のデジタル・プラットフォームの統合が、ユーザー重視のサービス、リアルタイムのデータ分析、シームレスな輸送におけるイノベーションを推進し、これが欧州のMaaS（Mobility-as-a-Service）市場を牽引しています。効率性とユーザー体験の向上を確保するため、強力な官民パートナーシップと支援的規制が都市のモビリティを向上させ、交通を緩和し、持続可能な交通手段を奨励しています。

欧州のモビリティ・アズ・ア・サービス（MaaS）市場は、都市化の進展、デジタル・プラットフォームの改善、持続可能でシームレスな交通手段に対する需要の高まりなどの要因により、急速に拡大しています。MaaSは、公共交通機関、ライドシェア、バイクシェア、レンタカーなど複数のモビリティサービスを単一の使いやすいデジタルプラットフォームに統合したもので、利用者はマルチモーダル・トリップの計画、予約、支払いを簡単に行うことができます。

MaaSは、公共交通システムの有効性を向上させ、都市の混雑を緩和し、二酸化炭素排出量を削減するために、欧州中の政府によって積極的に推進されています。MaaSソリューションの採用は、支援的な規制や官民利害関係者間の戦略的パートナーシップによって加速しており、交通におけるアクセシビリティと持続可能性が向上しています。

MaaSエコシステムは、人工知能、リアルタイムデータ分析、IoT対応スマートモビリティなどの技術開発によってさらに強化されています。共有モビリティや電動モビリティが重視されるようになった結果、都市交通の動向も変化しています。欧州のMaaS市場は、都市がスマートモビリティ・イニシアチブを採用し続け、より接続性が高く、効果的で、環境に優しい交通ネットワークを提供することで、大幅な成長が見込まれています。

当レポートでは、欧州のモビリティ・アズ・ア・サービス市場について調査し、市場の概要とともに、用途別、サービス別の動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

エグゼクティブサマリー

第1章 市場

• 動向：現在および将来の影響評価
• サプライチェーンの概要
• 研究開発レビュー
• 規制状況
• ステークホルダー分析
• 市場力学の概要

第2章 地域

• 地域別概要
• 欧州

第3章 市場-競合ベンチマーキングと企業プロファイル

• 今後の見通し
• 地理的評価
  • BlaBlaCar
  • Citymapper Limited
  • EasyMile
  • FOD Mobility UK Ltd.

第4章 調査手法

List of Figures

• Figure 1: Mobility-as-a-Service Market (by Region), 2023, 2030, and 2033
• Figure 2: Europe Mobility-as-a-Service Market (by Application), 2023, 2030, and 2033
• Figure 3: Europe Mobility-as-a-Service Market (by Service), 2023, 2030, and 2033
• Figure 4: Europe Mobility-as-a-Service Market (by Solution), 2023, 2030, and 2033
• Figure 5: Mobility-as-a-Service Market, Recent Developments
• Figure 6: Supply Chain and Risks within the Supply Chain
• Figure 7: Mobility-as-a-Service Market (by Country), January 2021-December 2023
• Figure 8: Mobility-as-a-Service Market (by Company), January 2021-December 2023
• Figure 9: Impact Analysis of Market Navigating Factors, 2024-2033
• Figure 10: Germany Mobility-as-a-Service Market, $Million, 2023-2034
• Figure 11: France Mobility-as-a-Service Market, $Million, 2023-2034
• Figure 12: U.K. Mobility-as-a-Service Market, $Million, 2023-2034
• Figure 13: Italy Mobility-as-a-Service Market, $Million, 2023-2034
• Figure 14: Rest-of-Europe Mobility-as-a-Service Market, $Million, 2023-2034
• Figure 15: Strategic Initiatives, 2020-2023
• Figure 16: Share of Strategic Initiatives, 2021-2024
• Figure 17: Data Triangulation
• Figure 18: Top-Down and Bottom-Up Approach
• Figure 19: Assumptions and Limitations

List of Tables

• Table 1: Market Snapshot
• Table 2: Opportunities across Regions
• Table 3: From a policy perspective, the U.S. and the U.K. are the leading geographies with a seemingly favorable environment.
• Table 4: Mobility-as-a-Service Market (by Region), $Million, 2022-2033
• Table 5: Europe Mobility-as-a-Service Market (by Application), $Million, 2023-2033
• Table 6: Europe Mobility-as-a-Service Market (by Service), $Million, 2023-2033
• Table 7: Europe Mobility-as-a-Service Market (by Solution), $Million, 2023-2033
• Table 8: Germany Mobility-as-a-Service Market (by Application), $Million, 2023-2033
• Table 9: Germany Mobility-as-a-Service Market (by Service), $Million, 2023-2033
• Table 10: Germany Mobility-as-a-Service Market (by Solution), $Million, 2023-2033
• Table 11: France Mobility-as-a-Service Market (by Application), $Million, 2023-2033
• Table 12: France Mobility-as-a-Service Market (by Service), $Million, 2023-2033
• Table 13: France Mobility-as-a-Service Market (by Solution), $Million, 2023-2033
• Table 14: U.K. Mobility-as-a-Service Market (by Application), $Million, 2023-2033
• Table 15: U.K. Mobility-as-a-Service Market (by Service), $Million, 2023-2033
• Table 16: U.K. Mobility-as-a-Service Market (by Solution), $Million, 2023-2033
• Table 17: Italy Mobility-as-a-Service Market (by Application), $Million, 2023-2033
• Table 18: Italy Mobility-as-a-Service Market (by Service), $Million, 2023-2033
• Table 19: Italy Mobility-as-a-Service Market (by Solution), $Million, 2023-2033
• Table 20: Rest-of-Europe Mobility-as-a-Service Market (by Application), $Million, 2023-2033
• Table 21: Rest-of-Europe Mobility-as-a-Service Market (by Service), $Million, 2023-2033
• Table 22: Rest-of-Europe Mobility-as-a-Service Market (by Solution), $Million, 2023-2033

Introduction to Europe Mobility-as-a-Service Market

The Europe mobility-as-a-service market was valued at $16.85 billion in 2024, and it is expected to grow at a CAGR of 27.39% and reach $148.92 billion by 2033. The integration of cutting-edge digital platforms is propelling innovations in user-focused services, real-time data analytics, and seamless transportation, which in turn is driving the Mobility-as-a-Service (MaaS) market in Europe. In order to ensure efficiency and a better user experience, strong public-private partnerships and supportive regulations improve urban mobility, ease traffic, and encourage sustainable transportation options.

Market Introduction

The market for mobility-as-a-service (MaaS) in Europe is expanding quickly due to factors like growing urbanization, improvements in digital platforms, and growing demand for sustainable and seamless transportation options. Passengers can easily plan, book, and pay for multimodal trips thanks to MaaS's integration of multiple mobility services, including public transportation, ride-sharing, bike-sharing, and car rentals, into a single, user-friendly digital platform.

MaaS is being actively promoted by governments throughout Europe in an effort to improve the effectiveness of public transportation systems, lessen urban congestion, and cut carbon emissions. The adoption of MaaS solutions is being accelerated by supportive regulations and strategic partnerships between public and private stakeholders, increasing accessibility and sustainability in transportation.

The MaaS ecosystem is being further enhanced by technological developments such as artificial intelligence, real-time data analytics, and IoT-enabled smart mobility. Urban transportation trends are also changing as a result of the increased emphasis on shared and electric mobility. The MaaS market in Europe is expected to grow substantially as cities continue to adopt smart mobility initiatives, providing a more connected, effective, and ecologically friendly transportation network.

Market Segmentation:

Segmentation 1: by Application

• Passenger Transportation
• Freight Transportation
• Micro-Mobility

Segmentation 2: by Service

• On-the-Go Rides
• Carpool
• Ride Hailing
  • Cars
  • Scooters and Bikes
  • Air Taxi
• Logistics
  • Light Duty Commercial Vehicles
  • Heavy Duty Commercial Vehicles
• Renting
  • Car Renting
  • Bicycle Renting
• Ride Sharing
  • Cars
  • Train/Subway Services
  • Bus Services
• Others

Segmentation 3: by Solution

• Payment Engines
• Navigation Solutions
• Connectivity Providers
• Ticketing Solutions
• Insurance Solutions

Segmentation 4: by Region

• Europe: Germany, France, U.K., Italy, and Rest-of-Europe

How can this report add value to an organization?

Product/Innovation Strategy: The product segment helps the reader understand the different applications of mobility-as-a-service based on application (passenger transportation, freight transportation, and micro-mobility), by service (on-the-go rides, carpool, ride hailing, logistics, renting, ride sharing, and others) and by solution (payment engines, navigation solutions, connectivity providers, ticketing solutions, and insurance solutions). The market is poised for significant expansion with ongoing technological advancements, increased investments, and growing awareness of the importance of mobility-as-a-service. Therefore, the mobility-as-a-service business is a high-investment and high-revenue generating model.

Growth/Marketing Strategy: The Europe mobility-as-a-service market has been growing at a rapid pace. The market offers enormous opportunities for existing and emerging market players. Some of the strategies covered in this segment are mergers and acquisitions, product launches, partnerships and collaborations, business expansions, and investments. The strategies preferred by companies to maintain and strengthen their market position primarily include product development.

Competitive Strategy: The key players in the Europe mobility-as-a-service market analyzed and profiled in the study include professionals with expertise in the automobile and automotive domains. Additionally, a comprehensive competitive landscape such as partnerships, agreements, and collaborations are expected to aid the reader in understanding the untapped revenue pockets in the market.

Key Market Players and Competition Synopsis

The companies that are profiled in the report have been selected based on inputs gathered from primary experts and analyzing company coverage, product portfolio, and market penetration.

Some of the prominent names in this market are:

• BlaBlaCar
• Citymapper Limited
• EasyMile
• FOD Mobility UK Ltd.

Table of Contents

Executive Summary

Scope and Definition

1 Market

• 1.1 Trends: Current and Future Impact Assessment
  • 1.1.1 Trends: Overview
  • 1.1.2 Rise of Multimodal Platforms
  • 1.1.3 Expansion of Micro-Mobility Solutions
  • 1.1.4 Data-Driven Decision-Making for Urban Planning
• 1.2 Supply Chain Overview
  • 1.2.1 Value Chain Analysis
• 1.3 Research and Development Review
  • 1.3.1 Patent Filing Trend (by Country, Company)
• 1.4 Regulatory Landscape
• 1.5 Stakeholder Analysis
  • 1.5.1 Use Case
    • 1.5.1.1 Improving Accessibility at Zuidas, Amsterdam
    • 1.5.1.2 Enhancing Mobility in Utrecht Leidsche Rijn, Vleuten, and De Meern
• 1.6 Market Dynamics Overview
  • 1.6.1 Market Drivers
    • 1.6.1.1 Innovation in Technology
    • 1.6.1.2 Growing Urbanization
  • 1.6.2 Market Challenges
    • 1.6.2.1 Implementation of MaaS
    • 1.6.2.2 High Initial Investment Costs
  • 1.6.3 Market Opportunities
    • 1.6.3.1 Incorporating On-Demand Ferry and Freight Services
    • 1.6.3.2 Growing Environmental Awareness Boosting Adoption of Electric Vehicles (EVs)

2 Regions

• 2.1 Regional Summary
• 2.2 Europe
  • 2.2.1 Regional Overview
  • 2.2.2 Driving Factors for Market Growth
  • 2.2.3 Factors Challenging the Market
  • 2.2.4 Application
  • 2.2.5 Product
  • 2.2.6 Germany
  • 2.2.7 France
  • 2.2.8 U.K.
  • 2.2.9 Italy
  • 2.2.10 Rest-of-Europe

3 Markets - Competitive Benchmarking & Company Profiles

• 3.1 Next Frontiers
• 3.2 Geographic Assessment
  • 3.2.1 BlaBlaCar
    • 3.2.1.1 Overview
    • 3.2.1.2 Top Products/Product Portfolio
    • 3.2.1.3 Top Competitors
    • 3.2.1.4 Target Customers
    • 3.2.1.5 Key Personnel
    • 3.2.1.6 Analyst View
    • 3.2.1.7 Market Share, 2023
  • 3.2.2 Citymapper Limited
    • 3.2.2.1 Overview
    • 3.2.2.2 Top Products/Product Portfolio
    • 3.2.2.3 Top Competitors
    • 3.2.2.4 Target Customers
    • 3.2.2.5 Key Personnel
    • 3.2.2.6 Analyst View
    • 3.2.2.7 Market Share, 2023
  • 3.2.3 EasyMile
    • 3.2.3.1 Overview
    • 3.2.3.2 Top Products/Product Portfolio
    • 3.2.3.3 Top Competitors
    • 3.2.3.4 Target Customers
    • 3.2.3.5 Key Personnel
    • 3.2.3.6 Analyst View
    • 3.2.3.7 Market Share, 2023
  • 3.2.4 FOD Mobility UK Ltd.
    • 3.2.4.1 Overview
    • 3.2.4.2 Top Products/Product Portfolio
    • 3.2.4.3 Top Competitors
    • 3.2.4.4 Target Customers
    • 3.2.4.5 Key Personnel
    • 3.2.4.6 Analyst View
    • 3.2.4.7 Market Share, 2023

4 Research Methodology

• 4.1 Data Sources
  • 4.1.1 Primary Data Sources
  • 4.1.2 Secondary Data Sources
  • 4.1.3 Data Triangulation
• 4.2 Market Estimation and Forecast