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市場調査レポート
商品コード
1442610
米国のAR (拡張現実)・VR (仮想現実) ヘッドセット市場 - 国別分析:用途・製品・国別の分析・予測 (2024-2033年)U.S. Augmented and Virtual Reality Headset Market - A Country Analysis: Focus on Application, Product, and Country - Analysis and Forecast, 2024-2033 |
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米国のAR (拡張現実)・VR (仮想現実) ヘッドセット市場 - 国別分析:用途・製品・国別の分析・予測 (2024-2033年) |
出版日: 2024年03月05日
発行: BIS Research
ページ情報: 英文 79 Pages
納期: 1~5営業日
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米国の米国のAR (拡張現実)・VR (仮想現実) ヘッドセットの市場規模は、2023年の10億8,000万米ドルから、予測期間中は36.45%のCAGRで推移し、2033年には254億9,210万米ドルの規模に達すると予測されています。
同市場は投資の増加、複数の産業におけるAR/VR技術の統合、継続的な技術の進歩に後押しされて、大きな成長を示すと予測されています。資金投入の急増が技術革新を促進するだけでなく、より洗練されたユーザーフレンドリーなヘッドセットの開発を可能にしています。教育、ヘルスケア、エンターテインメントなどの産業でAR/VR技術が広く応用されることで、市場の範囲が広がり、消費者の需要が高まっています。技術の進歩は、ヘッドセットの快適性、機能性、没入感を向上させることで、ユーザー体験をさらに高めています。これらの要因が相まって、AR/VRヘッドセットはプロフェッショナル用、個人用とも不可欠なツールとして位置づけられており、近い将来の市場の堅調な拡大が期待されています。
主要市場統計 | |
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予測期間 | 2024-2033年 |
2024年評価 | 15億5,520万米ドル |
2033年予測 | 254億9,210万米ドル |
CAGR | 36.45% |
米国のAR・VRヘッドセット市場をリードする消費者用途
用途別では、エンターテインメント、ゲーム、個人学習などの需要に牽引され、消費者部門が著しい成長を遂げています。これらのヘッドセットは、ゲーム、メディア、教育コンテンツを体験する新しい方法をユーザーに提供する没入型機能で人気を集めています。この動向は、現実逃避や自己学習を可能にする革新的で没入感のある技術を求める消費者の欲求に後押しされています。これらのデバイスが進化し、より身近で日常生活と一体化したものになるにつれて、消費者への普及が進み、よりインタラクティブなデジタル体験へのシフトを先導すると予測されています。
米国のAR・VRヘッドセット市場で最大のシェアを占めるVRヘッドセットタイプ
タイプ別では、VRヘッドセットの部門が没入感のあるゲーム、エンターテインメント、教育用途で支持されています。主要な市場参入企業は、先進的なVR製品でこの成長を強化しています。深いデジタル没入感を提供することで知られるこれらのデバイスは、トップクラスのゲームやシミュレーションで高い人気を集めています。VR技術の進化と、より手頃な価格で洗練されたモデルの入手が可能になったことで、さまざまな分野への応用が広がっています。
米国のAR・VRヘッドセット市場をリードするスタンドアロン型ヘッドセット
製品タイプ別では、スタンドアロン型ヘッドセットが米国市場をリードし、外部デバイスを必要としないワイヤレスでオールインワンの体験を提供します。Meta PlatformsのMeta Quest 3、Quest Pro、AppleのVision Proがこのトレンドの象徴です。これらの自律性はセットアップを簡素化し、携帯性を高め、消費者にも企業にもアピールします。これらのヘッドセットは、ゲーム、エンターテインメント、トレーニング、教育などの多様な用途をサポートし、パワーと機能を進化させています。
当レポートでは、米国のAR (拡張現実)・VR (仮想現実) ヘッドセットの市場を調査し、市場概要、主要市場動向、法規制環境、R&Dおよび特許の動向、市場影響因子の分析、市場規模の推移・予測、各種区分別の詳細分析、競合情勢、主要企業の分析などをまとめています。
The U.S. Augmented and Virtual Reality Headset Market Expected to Reach $25,492.1 Million by 2033
U.S. Augmented and Virtual Reality Headset Market Overview
The U.S. augmented and virtual reality headset market is projected to reach $25,492.1 million by 2033 from $1,080.0 million in 2023, growing at a CAGR of 36.45% during the forecast period 2024-2033. The U.S. augmented and virtual reality headset market is set to experience significant growth, primarily fueled by increased investments in the sector, the integration of AR/VR technologies across multiple industries, and ongoing technological advancements. The surge in funding is not only driving innovation but also enabling the development of more sophisticated, user-friendly headsets. The widespread application of AR/VR technologies in sectors such as education, healthcare, and entertainment is broadening the market's scope and enhancing consumer demand. Technological advancements are further elevating the user experience by improving headset comfort, functionality, and immersive capabilities. These factors combined are positioning AR/VR headsets as essential tools for both professional and personal use, promising a robust expansion of the market in the near future.
KEY MARKET STATISTICS | |
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Forecast Period | 2024 - 2033 |
2024 Evaluation | $1,555.2 Million |
2033 Forecast | $25,492.1 Million |
CAGR | 36.45% |
Introduction to Augmented and Virtual Reality Headset
Augmented and virtual reality headsets are at the forefront of technological innovation, offering users unparalleled immersive experiences. These devices blend digital content with the physical world (AR) or create entirely immersive virtual environments (VR), catering to a wide array of applications from entertainment and gaming to educational and professional training. With continuous advancements in display technologies, user interface design, and content delivery, AR/VR headsets are becoming increasingly sophisticated, providing more realistic and engaging experiences. As businesses recognize their potential for transforming customer interactions, training, and product visualization, AR/VR headsets are poised to significantly impact various industries, driving forward digital transformation initiatives.
Market Introduction
The U.S. augmented and virtual reality headset market represents a burgeoning sector within the technology industry, characterized by rapid advancements and significant investment. These headsets offer immersive digital experiences by overlaying virtual elements in the real world or creating entirely virtual environments. As these technologies find applications across diverse sectors ranging from healthcare and education to entertainment and retail, the market is experiencing robust growth. Innovations in headset design, functionality, and user interface are enhancing their appeal to both consumers and businesses. The integration of AR/VR technologies is not only reshaping user experiences but also opening new avenues for interactive and immersive digital interactions, signaling a transformative period for the industry.
Industrial Impact
The industrial impact of augmented and virtual reality (AR/VR) headsets is profound and multifaceted, revolutionizing how industries operate, train, and interact with customers. In manufacturing, augmented reality (AR) headsets facilitate precision assembly and maintenance, overlaying digital blueprints onto physical components, thereby reducing errors and improving efficiency. The construction sector benefits from virtual reality (VR) for visualizing architectural designs and simulating structural changes before physical implementation, enhancing planning accuracy and client communication. Healthcare leverages VR for surgical training and patient therapy, offering realistic simulations that enhance procedural understanding and patient outcomes. In retail, AR transforms the shopping experience, allowing customers to visualize products in their own space before purchase. Furthermore, AR/VR headsets are pivotal in employee training across sectors, providing immersive, hands-on experiences that improve learning retention. This technological integration is driving innovation, productivity, and customer engagement, marking a significant shift in traditional industrial operations and customer service paradigms.
Market Segmentation
Segmentation 1: by Application
Consumer Application to Lead the U.S. Augmented and Virtual Reality Headset Market (by Application)
In the U.S. augmented and virtual reality headset market, the consumer segment is witnessing remarkable growth, largely driven by the demand for entertainment, gaming, and personal learning. These headsets are becoming popular for their immersive capabilities, offering users new ways to experience games, media, and educational content. This trend is fueled by the consumer appetite for innovative, immersive tech that enables escapism and self-education. As these devices evolve, becoming more accessible and integrated with daily life, they are set to broaden consumer adoption, heralding a shift toward more interactive digital experiences in the U.S. market.
Segmentation 2: by Type
Virtual Reality (VR) Headset to Hold the Largest Share in the U.S. Augmented and Virtual Reality Headset Market (by Type)
Virtual reality (VR) headsets are favored for their immersive gaming, entertainment, and educational uses. Key market players are enhancing this growth with advanced VR offerings. These devices, known for providing deep digital immersion, are highly sought after for top-tier gaming and simulations. The evolution of VR technology and the availability of more affordable, sophisticated models have broadened its application across various sectors.
Segmentation 3: by Product Type
Standalone Headset to Lead the U.S. Augmented and Virtual Reality Headset Market (by Product Type)
Standalone headsets lead the U.S. market, offering wireless, all-in-one experiences without requiring external devices. Meta Platforms Inc.'s Meta Quest 3, Quest Pro, and Apple Inc.'s Vision Pro exemplify this trend. Their autonomy simplifies setup and enhances portability, appealing to consumers and enterprises alike. These headsets support diverse applications, including gaming, entertainment, training, and education, while advancing in power and features.
Recent Developments in the U.S. Augmented and Virtual Reality Headset Market:
Demand - Drivers, Challenges, and Opportunities
Market Demand Drivers
The U.S. augmented and virtual reality headset market is witnessing substantial growth, driven by increased investments across various industries. These investments reflect a recognition of AR/VR's transformative potential in gaming, entertainment, healthcare, education, and business sectors. As AR/VR technologies evolve to become more user-friendly, they are being utilized to enhance customer engagement, boost productivity, and foster innovation. The widespread adoption of smartphones and smart devices further expands the audience for AR/VR applications, driving market expansion.
The convergence of AR and VR technologies across industries is a significant catalyst for market growth. These technologies are revolutionizing operational efficiencies and consumer interactions in sectors such as gaming, healthcare, education, retail, manufacturing, and automotive. AR/VR headsets offer immersive experiences for viewing movies, TV shows, and live events and enable virtual try-ons and product visualizations in retail. Moreover, technological advancements in hardware, software, and displays are making AR/VR headsets more powerful, affordable, and user-centric, further driving market growth and adoption.
Market Restraints
The U.S. augmented and virtual reality headset market faces technical and nontechnical limitations. Technical challenges include enhancing optical performance to reduce user fatigue, meeting substantial computational demands while maintaining compact form factors, and implementing decentralized processing solutions to improve performance without sacrificing comfort. Additionally, concerns about user experience, such as motion sickness and discomfort, and interoperability issues hinder seamless digital asset transfer across platforms. Nontechnical barriers encompass high hardware investment costs, ecosystem fragmentation across various metaverses, supply chain bottlenecks due to semiconductor shortages, and innovation barriers resulting from a limited range of available devices. Moreover, inclusivity and cultural adoption present challenges, as accessibility issues and resistance to virtual environments hinder widespread acceptance. Overcoming these limitations will be crucial for advancing the AR and VR headset market and realizing the full potential of immersive technologies.
Market Opportunities
Advancements in multi-sensory technologies, such as tactile feedback and 3D audio, are propelling the U.S. augmented and virtual reality headset market forward. Companies are pioneering products, such as haptic feedback gloves and full-body suits, to provide users with immersive virtual experiences that engage multiple senses. These innovations extend beyond entertainment, with potential applications in education and healthcare, enhancing user engagement and broadening market reach. In the healthcare sector, AR/VR technologies are transforming patient care, surgical procedures, and medical training. Companies offer training for surgeons and augmented reality guidance systems for surgeries, respectively, improving precision and reducing errors. Additionally, AR/VR applications can offer therapeutic experiences and virtual consultations for patients, enhancing access to care and reducing treatment-related anxiety. These advancements underscore the critical role of immersive technologies in advancing medical care and patient experiences, driving growth in the U.S. augmented and virtual reality headset market.
How can this report add value to an organization?
Product/Innovation Strategy: This report presents an extensive product/innovation strategy tailored for the U.S. augmented and virtual reality headset market, outlining avenues for market penetration, technology integration, and sustainable expansion. It furnishes actionable insights to empower enterprises in leveraging AR/VR headsets to comply with evolving industry standards, attain a competitive advantage, and capitalize on the surging demand for immersive digital experiences across diverse sectors. By identifying emerging trends, innovative applications, and strategic partnerships, this report equips businesses with the tools to navigate the dynamic AR/VR landscape effectively, fostering growth, innovation, and market leadership.
Growth/Marketing Strategy: This report outlines a comprehensive growth and marketing strategy tailored for the U.S. augmented and virtual reality headset market. It offers a targeted approach to segmenting markets, establishing competitive advantages, and executing creative marketing initiatives. By implementing these recommendations, businesses can enhance their market presence, capture emerging opportunities, and drive revenue growth effectively. This strategic approach enables organizations to navigate the dynamic AR/VR landscape, strengthen their market position, and capitalize on the growing demand for immersive digital experiences, fostering sustainable business growth.
Competitive Strategy: This report formulates a robust competitive strategy customized for the U.S. augmented and virtual reality headset market. It assesses competitors, recommends differentiation tactics, and provides guidance for securing a competitive advantage. By adhering to these strategic recommendations, companies can effectively position themselves amidst market rivals, ensuring ongoing success and profitability.
Research Methodology
Factors for Data Prediction and Modeling
The section exhibits the standard assumptions and limitations followed throughout the research study named U.S. augmented and virtual reality headset market:
Market Estimation and Forecast
This research study involves the usage of extensive secondary sources, such as certified publications, articles from recognized authors, white papers, annual reports of companies, directories, and major databases to collect useful and effective information for an extensive, technical, market-oriented, and commercial study of the U.S. augmented and virtual reality headset market.
The process of market engineering involves the calculation of the market statistics, market size estimation, market forecast, market crackdown, and data triangulation (the methodology for such quantitative data processes is explained in further sections). The primary research study has been undertaken to gather information and validate the market numbers for segmentation types and industry trends of the key players in the market.
Primary Research
The primary sources involve industry experts from the U.S. augmented and virtual reality headset market and various stakeholders in the ecosystem. Respondents such as CEOs, vice presidents, marketing directors, and technology and innovation directors have been interviewed to obtain and verify both qualitative and quantitative aspects of this research study.
The key data points taken from primary sources include:
Secondary Research
This research study of the U.S. augmented and virtual reality headset market involves the usage of extensive secondary research, directories, company websites, and annual reports. It also makes use of databases, such as Hoovers, Bloomberg, Businessweek, and Factiva, to collect useful and effective information for an extensive, technical, market-oriented, and commercial study of the global market.
Secondary research was done to obtain crucial information about the industry's value chain, revenue models, the market's monetary chain, the total pool of key players, and the current and potential use cases and applications.
The key data points taken from secondary research include:
Key Market Players and Competition Synopsis
The companies that are profiled in the U.S. augmented and virtual reality headset market have been selected based on inputs gathered from primary experts and analyzing company coverage, product portfolio, and market penetration.
Some of the prominent names in this market are:
Companies that are not a part of the aforementioned pool have been well represented across different sections of the report (wherever applicable).
Scope and Definition