トマトパウダーの世界市場規模：トマトパウダー別、加工タイプ別、用途別、地域範囲別、予測

トマトパウダーの市場規模と予測

トマトパウダー市場規模は2024年に19億4,000万米ドルと評価され、2026年から2032年までCAGR 3.53%で成長し、2032年には25億6,000万米ドルに達すると予測されます。

トマトパウダーは、濃縮されたトマトペーストやピューレを乾燥させ、使いやすい微粉末にした多用途の脱水食品です。この製品は、新鮮なトマトの風味と栄養価の多くを保持しているため、さまざまな料理用途で人気のある食材となっています。

ソース類では、トマトパウダーはマリナーラ、ピザ、パスタソースによく使われ、保存や使用に便利であると同時に、豊かでピリッとした風味を提供します。また、トマトスープや野菜スープのような料理に深みとしっかりとしたトマトの風味を加える、スープの重要な材料でもあります。

伝統的な料理に加え、トマトパウダーはスナック業界でもチップス、クラッカー、ジャーキーなどの風味付けに使われています。濃厚な風味と長い保存性で、味の輪郭を強調します。

ブラッディマリーやトマトジュースなど、トマト風味の飲料もトマトパウダーの濃縮された味の恩恵を受けています。

さらに、調味料として肉や鶏肉、野菜にふりかけると、香ばしくピリッとした風味が加わります。その汎用性と使いやすさから、トマトパウダーは家庭用・業務用どちらの厨房でも便利で欠かせない食材となっています。

トマトパウダーの世界市場力学

世界のトマトパウダー市場を形成している主な市場力学は以下の通りである：

主な市場促進要因

コンビニエンス食品への需要の高まり：トマトパウダーは、加工食品や簡便食品の動向の高まりにより、様々な食品の万能成分として高い需要があります。保存期間が長く使いやすいことから、食品メーカーにとっても消費者にとっても魅力的な原料となっています。

健康志向の高まりと栄養面での利点：消費者は健康志向を強め、天然素材と栄養価の高い製品を求めるようになっています。トマトパウダーにはリコピン、ビタミン、抗酸化物質が豊富に含まれており、健康志向の消費者にとって魅力的な選択肢となっています。Journal of Food Science and Technologyに掲載された2023年の研究によると、トマトパウダーは新鮮なトマトに含まれるリコピンの含有量を最大87％保持することがわかりました。

保存期間の延長と食品廃棄物の削減：トマトパウダーは生のトマトに比べて保存期間が長いため、食品廃棄物を減らし、保存や輸送を容易にします。FAO（国連食糧農業機関）は2023年、世界で生産される食品の約14％が収穫から小売までの間に失われていると報告しています。しかし、トマトパウダーのような脱水製品の賞味期限は最大24カ月で、廃棄を大幅に削減できます。

主な課題

原料入手の季節変動：トマトの生産は周期的に行われることが多く、トマトパウダーの原料の入手可能性にも変動があります。この季節性は、トマトの入手可能性とコストに影響し、市場全体に影響を与える可能性があります。国連食糧農業機関（FAO）によると、世界のトマト生産量は季節的・気候的要因によって毎年最大15%変動します。2022年の世界のトマト生産量は約1億8,000万トンだったが、これは地域や季節によって異なります。米国農務省の報告によると、トマトの価格は最盛期と閑散期で30％も変動し、トマトパウダーの生産コストに直接影響します。

生鮮トマトや他のトマト加工品との競合：トマトパウダー市場は、生トマトや、一部の消費者や食品メーカーが好むパスタやソースなどのトマト加工品との競合に直面しています。

品質管理と規制の課題：トマトパウダーの生産において安定した品質を維持することは、原料や加工方法のばらつきにより困難な場合があります。さらに、食品添加物や加工食品に関する規制要件は地域によって異なるため、市場の拡大が制限される可能性があります。Journal of Food Safetyに掲載された2023年の調査によると、世界のさまざまな供給源から入手したトマトパウダー・サンプルを検査した結果、約8%が国際的な品質基準を満たしておらず、その主な原因は水分含有量と微生物汚染の問題でした。

主要動向

便利ですぐに食べられる食品への需要の高まり：便利で調理済みの食事やスナックに対する消費者の嗜好の高まりが、主要な香味料としてのトマトパウダーの需要を押し上げています。

外食産業での採用拡大：レストラン、ケータリングサービス、施設厨房などの外食産業では、その利便性、一貫性、長期保存性からトマトパウダーの採用が増加しています。全米レストラン協会の2023年の調査によると、米国の外食業者の68％がトマトパウダーまたは同様の脱水トマト製品を厨房で使用していると回答し、2020年の52％から増加しました。同調査によると、外食産業におけるトマトパウダーの使用は、今後3年間で毎年15％増加すると予測されています。

有機およびクリーンラベルのトマトパウダー製品の拡大：オーガニック製品やクリーンラベル製品に対する消費者の需要が高まる中、メーカーはオーガニックトマトパウダーや添加物を最小限に抑えた製品の提供を拡大しています。オーガニック・トレード協会の2023年の報告書によると、米国のオーガニック食品市場は2022年に5.9％成長し、売上高は575億米ドルに達しました。

また、トマトパウダーを含むオーガニックトマトベースの製品は、同期間に7.2％の伸びを示しました。さらに、世界の市場調査会社であるミンテル社は、「クリーンラベル」のトマトパウダーを特徴とする製品の発売が2021年から2023年の間に23％増加したと報告しています。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 トマトパウダー市場：トマトパウダー別

• 有機のトマトパウダー
• 従来のトマトパウダー

第5章 トマトパウダー市場：用途別

• 飲食品産業
• 化粧品・医薬品産業

第6章 トマトパウダー市場：加工タイプ別

• 噴霧乾燥トマトパウダー
• 天日乾燥トマトパウダー

第7章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Agusa
• Conesa Group
• Agraz
• Givaudan
• Toul
• Vegenat S.A.
• Lycored
• Cham Foods
• Garlico Industries
• Aarkay Food Products
• Gansu Dunhuang

第11章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 出典と参考文献

Tomato Powder Market Size And Forecast

The Tomato Powder Market size was valued at USD 1.94 Billion in 2024 and is projected to reach USD 2.56 Billion by 2032, growing at a CAGR of 3.53% from 2026 to 2032.

Tomato powder is a versatile and dehydrated form of concentrated tomato paste or puree, created by drying it into a fine, easy-to-use powder. This product retains much of the flavor and nutritional value of fresh tomatoes, making it a popular ingredient in various culinary applications.

In sauces, tomato powder is often utilized in marinara, pizza, and pasta sauces, offering a rich, tangy flavor while allowing for convenient storage and use. It's also a key ingredient in soups, adding depth and a robust tomato flavor to dishes like tomato or vegetable soups.

In addition to its use in traditional dishes, tomato powder has found a place in the snack industry as a flavoring agent for chips, crackers, jerky, and other savory treats. It enhances the taste profile with its intense flavor and long shelf life.

Tomato-flavored beverages, such as Bloody Marys or tomato juice, also benefit from tomato powder's concentrated taste.

Moreover, as a seasoning, it can be sprinkled on meats, poultry, or vegetables, adding a savory and tangy flavor. Its versatility and ease of use make tomato powder a convenient and essential ingredient in both home and commercial kitchens.

Global Tomato Powder Market Dynamics

The key market dynamics that are shaping the global tomato powder market include:

Key Market Drivers

Growing Demand for Convenience Foods: Tomato powder is in high demand as a versatile component in a wide range of food products due to the growing trend of processed and convenience foods. Its long shelf life and ease of use make it an attractive ingredient for food manufacturers and consumers alike.

Increasing Health Consciousness and Nutritional Benefits: Consumers are becoming more health-conscious and are seeking products with natural ingredients and nutritional benefits. Tomato powder is rich in lycopene, vitamins, and antioxidants, making it an attractive option for health-focused consumers. A 2023 study published in the Journal of Food Science and Technology found that tomato powder retained up to 87% of the lycopene content found in fresh tomatoes.

Extended Shelf Life and Reduced Food Waste: Tomato powder offers an extended shelf life compared to fresh tomatoes, which helps reduce food waste and allows for easier storage and transportation. The Food and Agriculture Organization (FAO) reported in 2023 that approximately 14% of food produced globally is lost between harvest and retail. However, dehydrated products like tomato powder have a shelf life of up to 24 months, significantly reducing waste.

Key Challenges

Seasonal Fluctuations in Raw Material Availability: Tomato production is frequently cyclical, there may be variations in the availability of raw materials for tomato powder. This seasonality may affect tomatoes' availability and cost, which affects the market as a whole. According to the Food and Agriculture Organization (FAO), global tomato production can fluctuate by up to 15% annually due to seasonal and climate factors. In 2022, the global tomato production was approximately 180 million tons, but this varied by region and season. The USDA reported that tomato prices fluctuate by as much as 30% between peak and off-peak seasons, directly impacting the cost of tomato powder production.

Competition from Fresh and Other Processed Tomato Products: The tomato powder market faces competition from fresh tomatoes and other processed tomato products like pasta and sauces, which are preferred by some consumers and food manufacturers.

Quality Control and Regulatory Challenges: Maintaining consistent quality in tomato powder production can be challenging due to variations in raw materials and processing methods. Additionally, regulatory requirements for food additives and processed foods can vary across different regions, potentially limiting market expansion. A 2023 study published in the Journal of Food Safety found that approximately 8% of tomato powder samples tested from various global sources did not meet international quality standards, primarily due to issues with moisture content and microbial contamination.

Key Trends

Rising Demand for Convenient and Ready-to-Eat Foods: Increasing consumer preference for convenient, pre-prepared meals and snacks is boosting the demand for tomato powder as a key flavoring agent.

Growing Adoption in the Foodservice Industry: The food service industry, including restaurants, catering services, and institutional kitchens, is increasingly adopting tomato powder due to its convenience, consistency, and long shelf life. A 2023 survey by the National Restaurant Association found that 68% of food service operators in the United States reported using tomato powder or similar dehydrated tomato products in their kitchens, up from 52% in 2020. The survey also indicated that the use of tomato powder in the food service industry was projected to grow by 15% annually over the next three years.

Expansion of Organic and Clean-Label Tomato Powder Products: With the increasing consumer demand for organic and clean-label products, manufacturers are expanding their offerings of organic tomato powder and products with minimal additives. According to a 2023 report by the Organic Trade Association, the U.S. organic food market grew by 5.9% in 2022, reaching $57.5 billion in sales.

The report also noted that organic tomato-based products, including tomato powder, saw a 7.2% growth in the same period. Furthermore, a global market research firm, Mintel, reported that product launches featuring "clean label" tomato powder increased by 23% between 2021 and 2023.

Global Tomato Powder Market Regional Analysis

Here is a more detailed regional analysis of the global tomato powder market:

North America

North America substantially dominates the global tomato powder market owing to the demand for clean and labeled ingredients.

Tomato powder is widely used in the food processing industry to add flavor, color, and nutritional value to various products. Consumers in North America are increasingly seeking out clean-label ingredients, which has led to a growing demand for tomato powder, as it is considered a clean-label ingredient due to its natural origin and lack of artificial additives fueling its market growth.

According to a 2023 report by the Food Marketing Institute (FMI), 78% of North American consumers consider clean labels important when making food purchase decisions. The same report indicated that sales of clean-label products in North America grew by 6.8% in 2022, reaching USD 180 Billion, with tomato-based products (including tomato powder) accounting for approximately 5% of this market.

The North American processed food industry is a major consumer of tomato powder, using it in a wide range of products including sauces, soups, snacks, and ready-to-eat meals.

The U.S. Department of Agriculture (USDA) reported that the food processing industry in North America was valued at $750 billion in 2022, with an annual growth rate of 2.5%. A 2023 industry survey by Food Processing magazine found that 42% of North American food manufacturers reported increased use of tomato powder in their products over the past year, with an average increase of 18% in tomato powder procurement.

North American consumers are becoming increasingly health-conscious, driving demand for nutrient-rich ingredients like tomato powder, which is known for its high lycopene content and other beneficial compounds.

A 2023 report by the National Health and Nutrition Examination Survey (NHANES) found that 65% of North American adults actively seek out foods with added nutritional benefits. The report also noted a 22% increase in consumer awareness of lycopene benefits between 2020 and 2023.

Additionally, the American Heart Association reported that sales of heart-healthy foods, including those fortified with tomato-based ingredients, increased by 15% in North America from 2021 to 2023.

Asia Pacific

Asia Pacific is anticipated to witness the fastest growth in the global tomato powder market during the forecast period.

The region's large and growing population creates a substantial consumer base, driving significant demand for food products, including tomato powder. Additionally, rising disposable incomes are enabling consumers to afford more processed and convenience foods, many of which utilize tomato powder as a key ingredient in sauces, snacks, and ready-to-eat meals.

The changing dietary habits in the region, driven by the westernization of diets, are also contributing to this growth. As more consumers in the Asia Pacific adopt Western foods such as pizza, pasta, and burgers, the demand for tomato powder essential in these dishes has surged.

Health consciousness is another driving factor, with more consumers seeking natural, nutritious ingredients like tomato powder, which is rich in lycopene and other beneficial nutrients.

Urbanization in Asia Pacific is further accelerating market growth. As lifestyles become busier, the demand for convenient, pre-prepared food products that incorporate tomato powder is rising. The rapid expansion of the food service industry, including restaurants and cafes, also fuels this demand. The favorable government policies, such as support for tomato cultivation and infrastructure development, are improving the efficiency of the tomato powder supply chain.

Global Tomato Powder Market: Segmentation Analysis

The Global Tomato Powder Market is segmented based on Tomato Powder, Processing Type, Application, And Geography.

Tomato Powder Market, By Tomato Powder

• Organic Tomato Powder
• Conventional Tomato Powder

Based on Tomato Powder, the Global Tomato Powder Market is bifurcated into Organic Tomato Powder, and Conventional Tomato Powder. The organic tomato powder segment is set to dominate the global tomato powder market owing to rising consumer awareness of the benefits of organic agriculture. Shoppers are increasingly aware of the health benefits of organic products, such as reduced pesticide exposure and environmental sustainability, driving demand for organic tomato powder.

Tomato Powder Market, By Processing Type

• Spray-Dried Tomato Powder
• Sun-Dried Tomato Powder

Based on the Processing Type, the Global Tomato Powder Market is bifurcated into Spray-Dried Tomato Powder, and Sun-Dried Tomato Powder. The spray-dried tomato powder segment dominates the global tomato powder market owing to technological advancements in spray-drying techniques, which have enhanced both the quality and efficiency of production. These improvements make spray-dried tomato powder a more attractive option for producers.

Tomato Powder Market, By Application

• Food and Beverage Industry
• Cosmetic and Pharmaceutical Industry

Based on Application, the Global Tomato Powder Market is bifurcated into the Food and Beverage Industry, and the Cosmetic and Pharmaceutical Industry. The food and beverage industry segment is set to dominate the global tomato powder market owing to its versatile applications. Tomato powder's intense flavor profile enhances the taste of a wide range of products, including sauces, soups, snacks, and beverages. Its convenience and ease of use further drive its popularity.

Tomato Powder Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Tomato Powder Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America substantially dominates the global tomato powder market owing to the demand for clean and labeled ingredients. Tomato powder is widely used in the food processing industry to add flavor, color, and nutritional value to various products. The North American processed food industry is a major consumer of tomato powder, using it in a wide range of products including sauces, soups, snacks, and ready-to-eat meals. The U.S. Department of Agriculture (USDA) reported that the food processing industry in North America was valued at USD 750 Billion in 2022, with an annual growth rate of 2.5%.

Key Players

The "Global Tomato Powder Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Agusa, Conesa Group, Agraz, Givaudan, Toul, Vegenat S.A., Lycored, Cham Foods, Garlico Industries, Aarkay Food Products, Gansu Dunhuang.

• This section offers in-depth analysis through a company overview, position analysis, the regional and industrial footprint of the company, and the ACE matrix for insightful competitive analysis. The section also provides an exhaustive analysis of the financial performances of mentioned players in the given market.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Tomato Powder Market Key Developments

• In June 2024, Kagome Co., Ltd., a Japanese maker and distributor of tomato-based meals and fruit and vegetable juices, opened a powder facility that converts byproducts into valuable powders. The company pioneered the development of high-value functional powders from tomatoes and carrots.
• In February 2024, NRGene Technologies Ltd., a Genomics firm, unveiled Supree (Supree-Zanim), a new FoodTech subsidiary. The company focuses on self-drying fruits and vegetables, such as tomatoes, to preserve flavor and nutritional content.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Tomato Powder Market, By Tomato Powder

• Organic Tomato Powder
• Conventional Tomato Powder

5. Tomato Powder Market, By Application

• Food and Beverage Industry
• Cosmetic and Pharmaceutical Industry

6. Tomato Powder Market, By Processing Type

• Spray-Dried Tomato Powder
• Sun-Dried Tomato Powder

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Agusa
• Conesa Group
• Agraz
• Givaudan
• Toul
• Vegenat S.A.
• Lycored
• Cham Foods
• Garlico Industries
• Aarkay Food Products
• Gansu Dunhuang

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References