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営業研修の世界市場規模：研修タイプ別、提供形態別、産業別、地域範囲別、予測

Global Sales Training Market Size By Type of Training, By Delivery Mode, By Industry, By Geographic Scope And Forecast

出版日
ページ情報
英文 202 Pages
納期
2～3営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.76円
営業研修の世界市場規模：研修タイプ別、提供形態別、産業別、地域範囲別、予測
出版日: 2025年05月05日
発行: Verified Market Research
ページ情報: 英文 202 Pages
納期: 2～3営業日
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概要

営業研修の市場規模と予測

営業研修市場規模は、2024年に103億2,000万米ドルと評価され、2026～2032年にかけてCAGR 8%で成長し、2032年には189億5,000万米ドルに達すると予測されます。

営業研修とは、営業プロフェッショナルのスキル、テクニック、知識を強化するための専門的な研修プログラムの提供に重点を置く産業を指します。

これらのプログラムは、営業成績、コミュニケーション能力、リレーションシップマネジメントを向上させ、収益成長を促進し、ビジネス目標を達成することを目的としています。

オンラインコース、対面式ワークショップ、シミュレーション、産業固有のニーズに合わせた企業向けカスタマイズプログラムなど、さまざまな研修モジュールで構成されています。

営業研修プログラムは、小売、銀行、金融サービス、保険（BFSI）、製薬、技術、不動産、消費財など、さまざまな産業で広く活用されています。

中小企業から多国籍大企業まで、あらゆる規模の企業が営業研修に投資し、従業員の能力を高めています。

これらの研修セッションは、営業幹部、マネージャー、チームによって活用され、顧客とのエンゲージメント、交渉、プロスペクティング、リードジェネレーションなど、必要不可欠なスキルを開発します。

営業研修は、急速に進化する営業研修の中で、企業が競合を維持するために極めて重要です。この研修は、営業チームが変化する顧客の行動や新しい技術に常に対応できるようサポートします。

主要目的は、従業員に実践的な戦略とツールを身につけさせることで、生産性を高め、より多くの取引を成立させ、顧客満足度を高めることです。

効果的な研修プログラムは、商品知識、コミュニケーション・スキル、エモーショナルインテリジェンス、異議申し立てへの対応など、ハードスキルとソフトスキルの両方に対応します。

今日のデータ主導の世界では、企業は分析やCRMツールをワークフローに統合するための営業研修も重要視しています。

継続的な研修プログラムは、従業員のモチベーションを高め、定着率を向上させ、より適応力のある人材を育成します。

世界の営業研修市場力学

世界の営業研修市場を形成している主要市場力学は以下の通りです。

主要市場促進要因

研修ソリューションの技術的進歩：eラーニングプラットフォーム、AIベースのツール、ゲーム化されたモジュールの統合により、営業研修の効果が強化され、市場の需要を促進しています。

顧客中心の営業戦略への注目の高まり：マッキンゼー・アンド・カンパニーによると、B2B企業のバイヤーの75%は、対面でのやり取りよりもデジタルでのセルフサービスや遠隔地からの人的関与を好むようになっており、これはCOVID以前の49%から増加しています。企業は顧客重視の営業アプローチにシフトしており、進化する顧客の期待に応えるためには営業チームの継続的なスキルアップが必要です。

ハイブリッドとリモートワークモデルの成長：Society for Human Resource Management（SHRM）によると、営業従業員を交代させる平均コストは、年俸の50%から200%に及びます。リモートワークやハイブリッドワークの環境を採用する企業が増えるにつれ、デジタルやオンラインの研修プログラムに対する需要が高まっています。

中小企業と新興企業の拡大：ビジネス成果を向上させ、大企業との競争に打ち勝つために、営業研修プログラムを導入する中小企業が増えています。

主要課題

カスタマイズ型研修プログラムの高コスト：カスタマイズ型営業研修プログラムは高額であるため、中小企業が投資するのは困難です。カスタマイズ型営業研修にかかる従業員一人当たりの平均コストは1,889ドル。米国の研修産業総支出：825億米ドル

営業チームの変化への抵抗：従業員の中には、新しい学習方法、特にデジタルソリューションに抵抗感を示す者もおり、先進的な研修プラットフォームの導入を妨げています。中小企業の47%は、従業員1人当たりの年間研修費用を1,000ドル以下に抑えています。正式な営業研修に投資しているのは、従業員50人以下の企業のわずか28%にすぎません。

研修効果の測定：企業は、研修プログラムのROIを測定し、営業パフォーマンスの向上に直結させることに苦労していることが多いです。営業プロフェッショナルの62%が従来型研修方法を好んでいます。41％の営業チームが、新しいデジタル研修プラットフォームに抵抗があると回答。

主要動向

AIとゲーミフィケーションを活用した学習ソリューションの台頭：AIベースのツールやゲーミフィケーションが普及し、参加者をより効果的に巻き込むインタラクティブな学習体験を提供しています。AIを活用した営業研修ソリューションは、2020～2024年にかけて145％の成長を遂げました。78％の組織が、ゲーミフィケーションを活用した営業研修でエンゲージメントが高まったと報告しています。

マイクロラーニングモジュールの利用拡大：企業は、より良い定着と迅速なスキル開発のために、短期間で集中的な学習モジュールを採用しています。L& D担当者の94%が、従来型方法よりもマイクロラーニングを好んでいます。マイクロラーニングコースの平均修了率：83%に対し、従来型コースは35%。

モバイルラーニングプラットフォームの採用増加：モバイルラーニングは増加傾向にあり、従業員は外出先から研修教材にアクセスでき、柔軟性が向上しています。2024年には、営業職の76%がモバイルデバイス経由で研修コンテンツにアクセスしています。モバイルラーニングを導入している組織では、生産性が43%向上しました。

目次

第1章 イントロダクション

  • 市場の定義
  • 市場セグメンテーション
  • 調査手法

第2章 エグゼクティブサマリー

  • 主要調査結果
  • 市場概要
  • 市場ハイライト

第3章 市場概要

  • 市場規模と成長の可能性
  • 市場動向
  • 市場促進要因
  • 市場抑制要因
  • 市場機会
  • ポーターのファイブフォース分析

第4章 営業研修市場：研修タイプ別

  • 製品研修
  • 営業スキル研修
  • 営業管理研修
  • 産業別研修

第5章 営業研修市場：提供形態別

  • 対面研修
  • バーチャル/オンライン研修
  • ブレンドラーニング

第6章 営業研修市場：産業別

  • 技術
  • ヘルスケアと医薬品
  • 金融サービス
  • 小売・消費財
  • 製造・産業
  • 専門サービス

第7章 地域分析

  • 北米
  • 米国
  • カナダ
  • メキシコ
  • 欧州
  • 英国
  • ドイツ
  • フランス
  • イタリア
  • アジア太平洋
  • 中国
  • 日本
  • インド
  • オーストラリア
  • ラテンアメリカ
  • ブラジル
  • アルゼンチン
  • チリ
  • 中東・アフリカ
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦

第8章 市場力学

  • 市場促進要因
  • 市場抑制要因
  • 市場機会
  • COVID-19の市場への影響

第9章 競合情勢

  • 主要企業
  • 市場シェア分析

第10章 企業プロファイル

  • ASLAN Training & Development LLC
  • DoubleDigit Sales
  • GP Strategies
  • Miller Heiman Group
  • Altify
  • CommLab India
  • Cohen Brown Picture Co. Inc.
  • Carew International Inc.
  • Janek Performance Group
  • Kurlan & Associates Inc.
  • Action Selling
  • The Brooks Group
  • BTS
  • Imparta
  • IMPAX
  • Integrity Solutions
  • Mercuri International
  • RAIN Group

第11章 市場展望と機会

  • 新興技術
  • 今後の市場動向
  • 投資機会

第12章 付録

  • 略語リスト
  • 供給源と参考文献
目次
Product Code: 37733

Sales Training Market Size And Forecast

Sales Training Market size was valued at USD 10.32 Billion in 2024 and is projected to reach USD 18.95 Billion by 2032, growing at a CAGR 8% from 2026 to 2032.

Sales Training refers to the industry that focuses on providing specialized training programs to enhance the skills, techniques, and knowledge of sales professionals.

These programs are designed to improve sales performance, communication abilities, and relationship management to drive revenue growth and meet business objectives.

It comprises various training modules, including online courses, in-person workshops, simulations, and customized corporate programs tailored to industry-specific needs.

Sales training programs are widely used across diverse industries such as retail, banking, financial services, insurance (BFSI), pharmaceuticals, technology, real estate, and consumer goods.

Companies of all sizes ranging from small and medium-sized enterprises (SMEs) to large multinational corporations invest in sales training to empower their workforce.

These training sessions are utilized by sales executives, managers, and teams to develop essential skills like customer engagement, negotiation, prospecting, and lead generation.

Sales training is crucial for organizations to remain competitive in rapidly evolving sales training. It helps sales teams stay updated with changing customer behaviors, and new technologies.

The primary goal is to boost productivity, close more deals, and enhance customer satisfaction by equipping employees with practical strategies and tools.

Effective training programs address both hard and soft skills, such as product knowledge, communication skills, emotional intelligence, and handling objections.

In today's data-driven world, companies also rely on sales training to integrate analytics and CRM tools into their workflows.

Continuous training programs foster employee motivation, improve retention, and create a more adaptable workforce.

Global Sales Training Market Dynamics

The key market dynamics that are shaping the global sales training market include:

Key Market Drivers:

Technological Advancements in Training Solutions: The integration of e-learning platforms, AI-based tools, and gamified modules has enhanced the effectiveness of sales training, driving market demand.

Increased Focus on Customer-Centric Sales Strategies: According to McKinsey & Company, 75% of B2B buyers now prefer digital self-serve and remote human engagement over face-to-face interactions, up from 49% pre-COVID. Companies are shifting towards customer-focused sales approaches, which require continuous upskilling of sales teams to meet evolving customer expectations.

Growth of Hybrid and Remote Work Models: According to the Society for Human Resource Management (SHRM), the average cost of replacing a sales employee ranges from 50% to 200% of their annual salary. As more companies adopt remote or hybrid work environments, there is a rising demand for digital and online training programs.

Expansion of SMEs and Startups: A growing number of small and medium enterprises (SMEs) are adopting sales training programs to improve business outcomes and compete with larger firms.

Key Challenges:

High Cost of Customized Training Programs: Tailored sales training programs can be expensive, making it difficult for smaller companies to invest in them. Average cost per employee for customized sales training: $1,889. Total U.S. training industry spending: $82.5 billion.

Resistance to Change Among Sales Teams: Some employees may resist new learning methods, especially digital solutions, hindering the adoption of advanced training platforms. 47% of small businesses spend less than $1,000 per employee on training annually. Only 28% of companies with fewer than 50 employees invest in formal sales training.

Measuring Training Effectiveness: Companies often struggle to measure the ROI of training programs and link them directly to sales performance improvements. 62% of sales professionals prefer traditional training methods. 41% of sales teams report resistance to new digital training platforms.

Key Trends:

Rise of AI-Powered and Gamified Learning Solutions: AI-based tools and gamification are becoming popular, offering interactive learning experiences that engage participants more effectively. AI-powered sales training solutions grew by 145% from 2020 to 2024. 78% of organizations reported higher engagement with gamified sales training.

Growing Use of Microlearning Modules: Companies are adopting short, focused learning modules for better retention and quicker skill development. 94% of L&D professionals prefer microlearning over traditional methods. Average completion rates for microlearning courses: 83% vs 35% for traditional courses.

Increased Adoption of Mobile Learning Platforms: Mobile learning is on the rise, enabling employees to access training materials on the go and improve flexibility. 76% of sales professionals accessed training content via mobile devices in 2024. Organizations with mobile learning saw 43% higher productivity.

Global Sales Training Market Regional Analysis

Here is a more detailed regional analysis of the global sales training market:

North America

North America is a dominant region in the Global Sales Training Market, primarily driven by the presence of large enterprises, advanced technologies, and a mature business landscape.

According to the U.S. Bureau of Labor Statistics, employment of sales representatives is projected to grow 5% from 2020 to 2032, with digital skills becoming increasingly critical.

The U.S. Department of Labor reports that 45% of sales organizations cite a skills gap as their biggest challenge, with 68% of sales managers stating that closing this gap is a top priority.

The U.S. Bureau of Labor Statistics reports that the average turnover rate in sales positions is 35%, significantly higher than the national average of 19% across all industries.

The United States and Canada account for the majority of the market share due to the strong emphasis on employee development and the need to stay competitive in dynamic industries like technology, finance, and retail.

Companies in the region are increasingly adopting innovative sales strategies, making training programs essential to equip employees with the necessary skills to meet evolving business goals.

The growing adoption of digital learning platforms, e-learning modules, and AI-powered tools further contributes to the region's market growth.

With the rise of remote and hybrid work environments, businesses in North America are embracing online and mobile training platforms to ensure continuous employee development.

The demand for personalized and data-driven learning experiences is increasing, with companies focusing on tailored programs that address specific skill gaps and performance metrics.

Small and medium enterprises (SMEs) in North America are also investing in sales training to improve their market position and enhance workforce productivity.

The region benefits from a highly competitive market, pushing companies to continually upskill their sales teams through innovative learning solutions.

Challenges such as the high cost of customized training programs and measuring the ROI of such initiatives persist.

The shift toward customer-centric sales strategies, alongside the rapid adoption of gamified and microlearning approaches, is expected to propel the sales training market in North America in the coming years.

The region's robust economy and continuous focus on technological advancement make it a crucial hub for sales training solutions.

Asia Pacific

The Asia Pacific region is anticipated to experience the fastest growth in the Global Sales Training Market during the forecast period driven by rapid economic development, increasing globalization, and the rising presence of multinational corporations across countries like China, India, Japan, and Southeast Asia.

As businesses in this region expand and seek to compete on a global scale, the demand for skilled sales teams with advanced training is increasing.

Companies are investing heavily in sales training programs to ensure their employees are well-prepared to meet the challenges of dynamic markets.

One of the key factors driving growth in this region is the widespread adoption of digital transformation across various industries.

The proliferation of e-commerce, technology, and financial sectors in Asia Pacific has created a need for sales professionals who can navigate complex digital ecosystems and adapt to evolving customer preferences.

This has led to a surge in demand for customized and industry-specific sales training solutions, especially in sectors like IT, retail, and financial services.

The growing presence of small and medium-sized enterprises (SMEs) in the region is contributing to the increased focus on sales training.

These organizations are recognizing the importance of professional development to improve their competitiveness and revenue generation.

Global Sales Training Market: Segmentation Analysis

The Global Sales Training Market is Segmented based on Type of Training, Delivery Mode, Industry, and Geography.

Sales Training Market, By Type of Training

  • Product Training
  • Sales Skills Training
  • Sales Management Training
  • Industry-Specific Training

Based on the Type of Training, the Global Sales Training Market is classified into Product Training, Sales Skills Training, Sales Management Training, and Industry-Specific Training. Sales Skills Training is emerging as a prominent segment due to the rising demand for enhancing interpersonal communication and negotiation skills is driving the adoption of sales skills training programs. As businesses focus on building stronger customer relationships and meeting revenue targets, developing these core skills has become essential. Organizations across various industries are investing in tailored training solutions to equip their salesforce with the necessary expertise to engage prospects effectively and close deals efficiently.

Sales Training Market, By Delivery Mode

  • In-Person Training
  • Virtual/Online Training
  • Blended Learning

Based on Delivery Mode, the Global Sales Training Market is segmented into In-Person Training, Virtual/Online Training, and Blended Learning. Virtual/Online Training is emerging as a prominent segment in the Global Sales Training Market owing to its flexibility and cost-efficiency. With businesses increasingly adopting remote work models and digital transformation strategies, virtual training allows employees to learn at their own pace from any location.

Sales Training Market, By Industry

  • Technology
  • Healthcare and Pharmaceuticals
  • Financial Services
  • Retail and Consumer Goods
  • Manufacturing and Industrial
  • Professional Services

Based on Industry, the Global Sales Training Market is segmented into Technology, Healthcare and Pharmaceuticals, Financial Services, Retail and Consumer Goods, Manufacturing and Industrial, and Professional Services. The Technology segment dominates the Global Sales Training Market owing to the rapid pace of innovation and the need for highly specialized knowledge to sell complex products and solutions. With the growing demand for cloud services, software, and digital tools, companies are investing in sales training to enhance the skills of their salesforce and stay competitive.

Sales Training Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the world

Based on Geography, the Global Sales Training Market is divided into North America, Europe, Asia Pacific, and the Rest of the world. North America is a dominant region in the Global Sales Training Market, primarily driven by the presence of large enterprises, advanced technologies, and a mature business landscape. According to the U.S. Bureau of Labor Statistics, employment of sales representatives is projected to grow 5% from 2020 to 2032, with digital skills becoming increasingly critical. The U.S. Department of Labor reports that 45% of sales organizations cite a skills gap as their biggest challenge, with 68% of sales managers stating that closing this gap is a top priority. The U.S. Bureau of Labor Statistics reports that the average turnover rate in sales positions is 35%, significantly higher than the national average of 19% across all industries.

Key Players

The "Global Sales Training Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are ASLAN Training & Development LLC, DoubleDigit Sales, GP Strategies, Miller Heiman Group, Altify, CommLab India, Cohen Brown Picture Co. Inc., Carew International Inc., Janek Performance Group, Kurlan & Associates Inc., Action Selling, The Brooks Group, BTS, Imparta, IMPAX, Integrity Solutions, Mercuri International, RAIN Group.

  • This section offers in-depth analysis through a company overview, position analysis, the regional and industrial footprint of the company, and the ACE matrix for insightful competitive analysis. The section also provides an exhaustive analysis of the financial performances of mentioned players in the given market.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Sales Training Market Key Developments

  • In April 2022, RAIN GROUP, a sales training company, announced a collaboration with ValueCore, a cloud-based ROI platform company, to enable sales & marketing companies to represent entrancing value propositions to their customers.

TABLE OF CONTENTS

1. Introduction

  • Market Definition
  • Market Segmentation
  • Research Methodology

2. Executive Summary

  • Key Findings
  • Market Overview
  • Market Highlights

3. Market Overview

  • Market Size and Growth Potential
  • Market Trends
  • Market Drivers
  • Market Restraints
  • Market Opportunities
  • Porter's Five Forces Analysis

4. Sales Training Market, By Type of Training

  • Product Training
  • Sales Skills Training
  • Sales Management Training
  • Industry-Specific Training

5. Sales Training Market, By Delivery Mode

  • In-Person Training
  • Virtual/Online Training
  • Blended Learning

6. Sales Training Market, By Industry

  • Technology
  • Healthcare and Pharmaceuticals
  • Financial Services
  • Retail and Consumer Goods
  • Manufacturing and Industrial
  • Professional Services

7. Regional Analysis

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • Latin America
  • Brazil
  • Argentina
  • Chile
  • Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE

8. Market Dynamics

  • Market Drivers
  • Market Restraints
  • Market Opportunities
  • Impact of COVID-19 on the Market

9. Competitive Landscape

  • Key Players
  • Market Share Analysis

10. Company Profiles

  • ASLAN Training & Development LLC
  • DoubleDigit Sales
  • GP Strategies
  • Miller Heiman Group
  • Altify
  • CommLab India
  • Cohen Brown Picture Co. Inc.
  • Carew International Inc.
  • Janek Performance Group
  • Kurlan & Associates Inc.
  • Action Selling
  • The Brooks Group
  • BTS
  • Imparta
  • IMPAX
  • Integrity Solutions
  • Mercuri International
  • RAIN Group

11. Market Outlook and Opportunities

  • Emerging Technologies
  • Future Market Trends
  • Investment Opportunities

12. Appendix

  • List of Abbreviations
  • Sources and References