SVoD市場：コンテンツタイプ、デバイスタイプ、サブスクリプションタイプ、収益モデル、プラットフォームタイプ、エンドユーザー、地域別、2026～2032年

SVoD市場の評価-2026～2032年

インターネット普及率の上昇とスマートデバイスの普及拡大が、様々な層でコンテンツへのアクセシビリティが向上していることから、SVoD市場の拡大を大きく後押ししています。Verified Market Researchのアナリストによると、SVoD市場は2024年には273億8,000万米ドルの評価を下回り、予測期間中に374億6,000万米ドルの評価に達すると推定されています。

SVoD市場の急拡大は、主にオリジナルコンテンツに対する消費者需要の高まりによるもので、ストリーミングサービスは加入者の魅力と維持のために独占番組への投資を増やしています。2026～2032年のCAGRは4.41%です。

SVoD市場定義/概要

SVoD（サブスクリプション・ビデオ・オン・デマンド）とは、加入者が定期的に料金を支払うことでコンテンツを利用できるようにするサービスモデルであり、映画やテレビシリーズ、オリジナル番組などの膨大なライブラリーにアクセスできるようにします。このモデルは、技術の進歩やインターネット対応機器の普及により、さまざまな層や地域で広く採用されるようになり、ユーザーはオンデマンドで自分の都合に合わせてコンテンツを消費できるようになりました。

SVoD市場は、オンデマンドコンテンツに対する消費者の嗜好の高まり、高速インターネット接続の拡大、ストリーミングプラットフォームの継続的強化など、いくつかの成長要因によって牽引されています。さらに、産業大手によるオリジナル番組の重視の高まりは、新規加入者の獲得と既存加入者の維持に不可欠な要素として認識されており、最終的にSVoDエコシステムの全体的な市場の成長と持続可能性に寄与しています。

オリジナルコンテンツへの投資の増加は、SVoD市場の加入者増にどのような影響を与えているか？

オリジナルコンテンツへの投資の増加は、SVoD市場における加入者増加の重要な促進要因として認識されています。Netflix、Amazon Prime Video、Disney+などのプラットフォームは、オリジナルシリーズやオリジナル映画の制作に多額の予算を割り当て、コンテンツの充実を図っています。Netflixのオリジナルコンテンツへの投資額は、2023年には130億米ドルに達します。ディズニー＋は、2022会計年度に330億米ドルのコンテンツ支出を約束し、その約40％をオリジナル作品に割り当てています。

この戦略は、消費者の選択肢が急速に拡大している混雑した市場でサービスを差別化するために採用されています。その結果、高品質で独占的なコンテンツの入手が加入者の維持・獲得に直結し、SVoDプロバイダの力強い成長軌道につながっていることが確認されています。

ストリーミングサービス間の競争激化は、SVoD市場の価格戦略にどのような影響を与えているか？

ストリーミングサービス間の競争の激化は、SVoD市場の価格戦略に影響を及ぼしています。顧客を引き付け、維持するために、積極的な価格設定モデルがますます導入されているからです。多くのプラットフォームが、市場でのポジショニングを強化するために、プロモーション価格、バンドルオプション、段階的購読モデルなどに取り組んでいることが記録されています。

競合他社がより大きな市場シェアを獲得しようと努力する中、価格戦略の持続可能性は、収益性と消費者への訴求力のバランスを取るために頻繁に評価されています。さらに、消費者が価格に対してより敏感になっていることが報告されており、プロバイダは価格体系を見直し、より柔軟な購読オプションを提供するよう求められています。

目次

第1章 世界のSVoD市場の導入

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界のSVoD市場、展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 SVoDの世界市場：コンテンツタイプ別

• 概要
• フィルム
• テレビ番組
• スポーツ
• キッズコンテンツ
• ドキュメンタリー
• オリジナルコンテンツ

第6章 SVoDの世界市場：デバイスタイプ別

• 概要
• スマートフォンとタブレット
• ラップトップとデスクトップ
• スマートTV
• ゲーム機
• セットトップボックス
• ストリーミングメディア参入企業

第7章 SVoDの世界市場：サブスクリプションタイプ別

• 概要
• 月額サブスクリプション
• 年間サブスクリプション
• ペイパービュー
• フリーミアム

第8章 SVoDの世界市場：収益モデル別

• 概要
• 広告なしサブスクリプション
• 広告付きサブスクリプション
• ハイブリッド

第9章 SVoDの世界市場：プラットフォームタイプ別

• 概要
• 国際プラットフォーム
• 地域/ローカルプラットフォーム
• ニッチプラットフォーム

第10章 SVoDの世界市場：エンドユーザー別

• 概要
• 個人加入者
• 一般家庭
• 企業

第11章 SVoD世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他の欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他のアジア太平洋
• その他
  • ラテンアメリカ
  • 中東・アフリカ

第12章 世界のSVoD市場、競合情勢別

• 概要
• 各社の市場ランキング
• 主要開発戦略

第13章 企業プロファイル

• Netflix
• Hulu
• Amazon Prime Instant Video
• Globo Play
• Claro Video
• Crackle

第14章 付録

• 関連調査

SVoD Market Valuation - 2026-2032

Increasing internet penetration and the growing adoption of smart devices have significantly driven the expansion of the Subscription Video on Demand (SVoD) market, as content accessibility has been enhanced across various demographics. According to the analyst from Verified Market Research, the SVoD Market is estimated to reach a valuation of USD 37.46 Billion over the forecast subjugating around USD 27.38 Billion valued in 2024.

The rapid expansion of the SVoD market is primarily driven by the rising consumer demand for original content, as streaming services are increasingly investing in exclusive programming to attract and retain subscribers. It enables the market to grow at a CAGR of 4.41% from 2026 to 2032.

SVoD Market: Definition/ Overview

Subscription Video on Demand (SVoD) is a service model in which content is made available to subscribers for a recurring fee, enabling access to a vast library of films, television series, and original programming. This model has gained widespread adoption across various demographics and regions, facilitated by advancements in technology and the proliferation of internet-enabled devices, allowing users to consume content on demand and at their convenience.

Increasingly, the SVoD market is driven by several growth factors, including the rising consumer preference for on-demand content, the expansion of high-speed internet connectivity, and the continual enhancement of streaming platforms. Furthermore, the growing emphasis on original programming by major players in the industry has been recognized as a crucial element in attracting new subscribers and retaining existing ones, ultimately contributing to the overall market growth and sustainability of the SVoD ecosystem.

What Impact is the Increasing Investment in Original Content having on Subscriber Growth in the SVoD Market?

The increasing investment in original content is recognized as a significant driver of subscriber growth in the SVoD market, as exclusive programming is sought after by consumers seeking unique entertainment experiences. It has been noted that platforms such as Netflix, Amazon Prime Video, and Disney+ have allocated substantial budgets for producing original series and films, thereby enhancing their content offerings. Netflix's investment in original content reached USD 13 Billion in 2023. Disney+ committed USD 33 Billion to content spending in fiscal year 2022, with approximately 40% allocated to original productions.

This strategy has been adopted to differentiate services in a crowded marketplace, where consumer choices are expanding rapidly. Consequently, it has been observed that the availability of high-quality, exclusive content is directly correlated with subscriber retention and acquisition, leading to a robust growth trajectory for SVoD providers.

How is the Rising Competition Among Streaming Services Affecting Pricing Strategies within the SVoD Market?

The rising competition among streaming services is affecting pricing strategies within the SVoD market, as aggressive pricing models are increasingly being implemented to attract and retain customers. It has been documented that many platforms have engaged in promotional pricing, bundling options, and tiered subscription models to enhance their market positioning.

As competitors strive to capture larger market shares, the sustainability of pricing strategies is frequently evaluated to balance profitability with consumer appeal. Additionally, it has been reported that consumers are becoming more price-sensitive, prompting providers to reassess their pricing structures and offer more flexible subscription options, ultimately shaping the competitive landscape of the SVoD market.

Category-Wise Acumens

What are the Factors Contributing to the Dominance of Original Content within the SVoD Market?

The factors contributing to the dominance of original content within the SVoD market are recognized as pivotal in attracting and retaining subscribers. It has been observed that streaming platforms have increasingly invested in creating exclusive series and films, which are perceived as essential for differentiation in a competitive landscape.

Original content is often associated with high-quality storytelling and innovative production techniques, leading to heightened viewer engagement. Furthermore, consumer preferences for unique programming have been noted, as audiences are drawn to distinctive content that cannot be found elsewhere. Consequently, the establishment of original programming has been identified as a key strategy for driving subscriber growth and sustaining competitive advantages within the SVoD market.

How is the Growing Demand for Ad-supported Subscriptions Impacting Revenue Models in the SVoD Market?

According to VMR analyst, the growing demand for ad-supported subscriptions is impacting revenue models in the SVoD market, as a shift in consumer preferences towards more affordable viewing options is being observed. It has been reported that platforms are increasingly offering ad-supported tiers to capture price-sensitive audiences, thereby expanding their subscriber base. This model is often viewed as a way to balance revenue generation with consumer accessibility, as lower subscription fees are paired with advertising.

Additionally, it has been indicated that advertisers are recognizing the potential of reaching targeted demographics through these platforms, which is further encouraging the adoption of ad-supported models. As a result, the integration of advertising into subscription services is being considered a crucial trend shaping the future of revenue strategies within the SVoD market.

Country/Region-wise Acumens

What Key Factors are Contributing to the Rapid Growth of the SVoD Market in North America?

The rapid growth of the SVoD market in North America is attributed to several key factors that enhance consumer engagement and subscription rates. It has been noted that a high level of disposable income among consumers enables greater spending on entertainment services, making subscription models appealing. North American SVoD providers invested USD 42 Billion in original content production in 2023, representing 48% of global SVoD content investment.

Furthermore, the proliferation of high-speed internet and advanced streaming technologies has facilitated seamless content delivery, allowing subscribers to enjoy diverse offerings without interruptions. The significant investment by major platforms in original programming has also been recognized as a crucial factor in attracting new subscribers, as audiences increasingly seek unique and high-quality content. Consequently, the combination of these elements has positioned North America as a leading region in the SVoD market.

How is the Increasing Internet Penetration in Asia Pacific Influencing the Expansion of the SVoD Market?

The increasing internet penetration in Asia Pacific is influencing the expansion of the SVoD market by providing greater accessibility to streaming services. It has been observed that improvements in broadband infrastructure and the widespread adoption of smartphones are driving the consumption of on-demand content. Mobile broadband subscriptions in APAC reached 3.8 billion in 2023, with a year-over-year growth rate of 8.5%. This trend is being supported by a growing middle class with a preference for affordable entertainment options, which has led to the rise of multiple local and international streaming platforms.

Moreover, regional players are increasingly tailoring content to local tastes and preferences, which is fostering subscriber growth. As a result, the combination of improved connectivity and tailored content offerings is significantly contributing to the growth of the SVoD market in Asia Pacific.

Competitive Landscape

The SVoD Market's competitive landscape is characterized by a varied range of companies, including technology developers, plant operators, and service providers, all striving for market share in an increasingly dynamic and growing industry.

Some of the prominent players operating in the SVoD market include:

• Amazon Prime Instant Video
• Claro Video
• Crackle
• Globo Play
• Hulu
• Netflix

Latest Developments

• In December 2020, the publisher projects that a large number of subscribers to Disney+ (294 million) will overtake the Netflix total (286 million) in 2026. Moreover, Disney+ will only have more subs than Netflix in one country - India - 98 million Disney+ Hotstar subscribers versus 13 million for Netflix.
• In September 2021, Amazon Prime instant video, the premium video channel provides penetration to several on-demand video channels, indulging Lionsgate Play, discovery+, Eros Now, and others for its prime members.
• In April 2022, Netflix's planned launch of an advertising video-on-demand (AVOD) service to address slowing core revenues has sent shockwaves through the subscription VOD market, prompting some to predict a peak, but Rethink TV research predicts a resurgent SVOD sector beginning in 2023. According to the study, the global SVOD industry will generate USD 171 Billion by 2027 from as many as 1.
• In April 2022, Amazon Prime Video intends to make a splash in the world of live sports broadcasting. Prime Video announced another deal to be the streaming home for a dominant sports franchise, this time the WNBA's Seattle Storm, on the same day that their first exclusive radiation of a New York Yankees game will air on the service.

Report Scope

SVoD Market, By Category

• Content Type:
• Movies
• TV Shows
• Sports
• Kids' Content
• Documentaries
• Original Content
• Device Type:
• Smartphones and Tablets
• Laptops and Desktops
• Smart TVs
• Gaming Consoles
• Set-top Boxes
• Streaming Media Players
• Subscription Type:
• Monthly Subscription
• Annual Subscription
• Pay-Per-View
• Freemium
• Revenue Model:
• Ad-free Subscription
• Ad-supported Subscription
• Hybrid
• Platform Type:
• International Platforms
• Regional/Local Platforms
• Niche Platforms
• End-User:
• Individual Subscribers
• Households
• Enterprises
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL SVOD MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL SVOD MARKET, OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL SVOD MARKET, BY CONTENT TYPE

• 5.1 Overview
• 5.2 Movies
• 5.3 TV Shows
• 5.4 Sports
• 5.5 Kids' Content
• 5.6 Documentaries
• 5.7 Original Content

6 GLOBAL SVOD MARKET, BY DEVICE TYPE

• 6.1 Overview
• 6.2 Smartphones and Tablets
• 6.3 Laptops and Desktops
• 6.4 Smart TVs
• 6.5 Gaming Consoles
• 6.6 Set-top Boxes
• 6.7 Streaming Media Players

7 GLOBAL SVOD MARKET, BY SUBSCRIPTION TYPE

• 7.1 Overview
• 7.2 Monthly Subscription
• 7.3 Annual Subscription
• 7.4 Pay-Per-View
• 7.5 Freemium

8 GLOBAL SVOD MARKET, BY REVENUE MODEL

• 8.1 Overview
• 8.2 Ad-free Subscription
• 8.3 Ad-supported Subscription
• 8.4 Hybrid

9 GLOBAL SVOD MARKET, BY PLATFORM TYPE

• 9.1 Overview
• 9.2 International Platforms
• 9.3 Regional/Local Platforms
• 9.4 Niche Platforms

10 GLOBAL SVOD MARKET, BY END-USER

• 10.1 Overview
• 10.2 Individual Subscribers
• 10.3 Households
• 10.4 Enterprises

11 GLOBAL SVOD MARKET, BY GEOGRAPHY

• 11.1 Overview
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 U.K.
  • 11.3.3 France
  • 11.3.4 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 Japan
  • 11.4.3 India
  • 11.4.4 Rest of Asia Pacific
• 11.5 Rest of the World
  • 11.5.1 Latin America
  • 11.5.2 Middle East and Africa

12 GLOBAL SVOD MARKET, BY COMPETITIVE LANDSCAPE

• 12.1 Overview
• 12.2 Company Market Ranking
• 12.3 Key Development Strategies

13 COMPANY PROFILES

• 13.1 Netflix
  • 13.1.1 Overview
  • 13.1.2 Financial Performance
  • 13.1.3 Product Outlook
  • 13.1.4 Key Developments
• 13.2 Hulu
  • 13.2.1 Overview
  • 13.2.2 Financial Performance
  • 13.2.3 Product Outlook
  • 13.2.4 Key Developments
• 13.3 Amazon Prime Instant Video
  • 13.3.1 Overview
  • 13.3.2 Financial Performance
  • 13.3.3 Product Outlook
  • 13.3.4 Key Developments
• 13.4 Globo Play
  • 13.4.1 Overview
  • 13.4.2 Financial Performance
  • 13.4.3 Product Outlook
  • 13.4.4 Key Developments
• 13.5 Claro Video
  • 13.5.1 Overview
  • 13.5.2 Financial Performance
  • 13.5.3 Product Outlook
  • 13.5.4 Key Developments
• 13.6 Crackle
  • 13.6.1 Overview
  • 13.6.2 Financial Performance
  • 13.6.3 Product Outlook
  • 13.6.4 Key Developments

14 APPENDIX

• 14.1 Related Research