女性用ランジェリーの世界市場規模：タイプ別、材料別、流通チャネル別、地域範囲別、予測

女性用ランジェリーの市場規模と予測

女性用ランジェリー市場規模は、2024年に505億4,000万米ドルと評価され、2026～2032年にかけてCAGR 9.10%で成長し、2032年には1,014億4,000万米ドルに達すると予測されます。

女性用ランジェリーには、快適さ、サポート、美しさを追求した親密な衣服が幅広く含まれます。この市場には、ブラジャー、ショーツ、シェイプウェア、ルームウェア、スリープウェアなど、消費者の多様な嗜好やニーズに応える様々な製品が含まれます。

女性用ランジェリー市場の成長は、ファッション動向の変化、ボディ・ポジティブに対する意識の高まり、幅広いランジェリーオプションに簡単にアクセスできるeコマースプラットフォームの台頭などの影響を受けています。その結果、市場はより包括的なサイジングと多様な商品提供へのシフトを経験しています。

女性用ランジェリー市場の将来は、生地技術の革新、持続可能性への取り組み、消費者の快適さと幸福への関心の高まりによって形作られると予想されます。各ブランドは、機能性とスタイルを兼ね備えたランジェリーを生み出すための研究開発への投資を増やしています。

世界の女性用ランジェリー市場力学

世界の女性用ランジェリー市場を形成している主要市場力学は以下の通りです。

主要市場促進要因

消費者の嗜好の変化：消費者の嗜好の変化：ランジェリーは単なる機能的な下着ではなく、女性のワードローブに欠かせないものであるという認識が広まり、需要を牽引しています。消費者は快適さとエレガンスの両方を提供するスタイルを求めるようになっており、ランジェリー生産に使用される様々なデザインや材料の増加に繋がっています。

eコマースの成長：オンラインショッピングの台頭はランジェリー市場を一変させ、消費者はより幅広い商品を簡単に探したり購入したりできるようになりました。eコマースプラットフォームは、ブランドが世界中の消費者にリーチし、パーソナライズされたショッピング体験を提供することを可能にし、市場成長に貢献しています。

ボディポジティブ運動：ボディポジティビティ運動は、包括性と多様性を促進することで、ランジェリーの展望を再構築しています。ブランドは、サイズ展開の拡大や様々な体型のモデルを起用することで、より幅広い消費者の共感を得、より多くの女性にランジェリーへの投資を促しています。

主要課題

持続可能性への懸念：消費者の環境意識が高まるにつれ、ランジェリーブランドは、生産においてサステイナブルプラクティスを採用する必要に迫られています。合成繊維やレースなど伝統的ランジェリー材料の多くは、環境に悪影響を与える可能性があるため、ブランドはエコフレンドリー代替品を求めています。品質とスタイルを維持しながら、サステイナブル製品を開発することは課題です。

激しい競合：女性用ランジェリー市場は、多くのブランドが消費者の注目を集めようと競争しています。既存企業も新規参入企業も、差別化を図るために絶えず革新を続けているため、ブランドは関連性を保ち、動向の変化に対応することが不可欠です。

サイズとフィット感の問題：サイズ展開が進んでいるにもかかわらず、多くの消費者はいまだにフィットするランジェリーを見つけるのに苦労しています。不十分なフィット感は不快感や不満につながり、消費者のロイヤリティと信頼を築くことを目指すブランドにとって課題となります。

主要動向

生地技術の革新：ランジェリー生産における先端材料と技術の使用は増加傾向にあります。吸湿発散性材料、シームレス構造、軽量材料などの革新は、現代消費者のニーズに応える快適性と機能性を高めています。

サステイナブルランジェリーの台頭：持続可能で倫理的に生産されたランジェリーへの需要が高まっています。ブランドは、オーガニックコットンやリサイクル材料など、エコフレンドリー材料にますます力を入れる一方、環境意識の高い消費者にアピールするため、サプライチェーンの透明性をアピールしています。

パーソナライゼーションとカスタマイズ：ランジェリーのパーソナライズオプションは、カスタムサイズやデザインの選択肢を提供するブランドで人気となっています。この動向は、消費者が個人の好みに最も適したスタイルやフィットを選択することを可能にし、全体的なショッピング体験を向上させています。

目次

第1章 世界の女性用ランジェリー市場の導入

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界の女性用ランジェリー市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 女性用ランジェリーの世界市場：タイプ別

• 概要
• ブラジャー
• ショーツ
• シェイプウェア
• ルームウェア
• スリープウェア

第6章 女性用ランジェリーの世界市場：材料別

• 概要
• コットン
• レース
• ナイロン
• シルク

第7章 女性用ランジェリーの世界市場：流通チャネル別

• 概要
• オンライン小売
• オフライン小売

第8章 女性用ランジェリーの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他の欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他のアジア太平洋
• その他
  • ラテンアメリカ
  • 中東・アフリカ

第9章 世界の女性用ランジェリー市場の競合情勢

• 概要
• 各社の市場ランキング
• 主要開発戦略

第10章 企業プロファイル

• Victoria's Secret
• Hanesbrands Inc.
• L Brands
• Triumph International
• SPANX
• Aerie
• ThirdLove
• Savage X Fenty
• ASOS

第11章 付録

• 関連調査

Women's Lingerie Market Size And Forecast

The Women's Lingerie Market size was valued at USD 50.54 Billion in 2024 and is projected to reach USD 101.44 Billion by 2032, growing at a CAGR of 9.10% from 2026 to 2032.

Women's lingerie encompasses a wide range of intimate apparel designed for comfort, support, and aesthetic appeal. This market includes various products such as bras, panties, shapewear, loungewear, and sleepwear which cater to the diverse preferences and needs of consumers.

The growth of the women's lingerie market is influenced by changing fashion trends, increasing awareness about body positivity, and the rise of e-commerce platforms that provide easy access to a wide array of lingerie options. As a result, the market is experiencing a shift towards more inclusive sizing and diverse product offerings.

The future of the women's lingerie market is expected to be shaped by innovations in fabric technology, sustainability initiatives, and a growing focus on consumer comfort and well-being. Brands are increasingly investing in research and development to create lingerie that combines functionality with style.

Global Women's Lingerie Market Dynamics

The key market dynamics that are shaping the global women's lingerie market include:

Key Market Drivers:

Changing Consumer Preferences: The evolving perception of lingerie as an essential part of women's wardrobes, rather than just functional undergarments, is driving demand. Consumers are increasingly seeking styles that offer both comfort and elegance leading to a rise in various designs and materials used in lingerie production.

Growth of E-Commerce: The rise of online shopping has transformed the lingerie market making it easier for consumers to explore and purchase a wider range of products. E-commerce platforms enable brands to reach a global audience and offer personalized shopping experiences contributing to market growth.

Body Positivity Movement: The body positivity movement is reshaping the lingerie landscape by promoting inclusivity and diversity. Brands are responding by offering extended size ranges and featuring models of different body types which resonates with a broader consumer base and encourages more women to invest in lingerie.

Key Challenges:

Sustainability Concerns: As consumers become more environmentally conscious, lingerie brands face pressure to adopt sustainable practices in production. Many traditional lingerie materials such as synthetics and lace, can have a negative environmental impact prompting brands to seek eco-friendly alternatives. Developing sustainable products while maintaining quality and style can be challenging.

Intense Competition: The women's lingerie market is highly competitive with numerous brands vying for consumer attention. Established players and new entrants alike are continuously innovating to differentiate themselves making it essential for brands to remain relevant and adaptable to changing trends.

Sizing and Fit Issues: Despite advancements in sizing inclusivity many consumers still struggle to find lingerie that fits well. Inadequate fit can lead to discomfort and dissatisfaction which poses a challenge for brands aiming to build consumer loyalty and trust.

Key Trends:

Innovations in Fabric Technology: The use of advanced materials and technologies in lingerie production is on the rise. Innovations such as moisture-wicking fabrics, seamless construction, and lightweight materials enhance comfort and functionality catering to the needs of modern consumers.

Rise of Sustainable Lingerie: The demand for sustainable and ethically produced lingerie is gaining momentum. Brands are increasingly focusing on eco-friendly materials such as organic cotton and recycled fabrics, while also promoting transparency in their supply chains to appeal to environmentally conscious consumers.

Personalization and Customization: Personalized lingerie options are becoming popular with brands offering custom sizing and design choices. This trend allows consumers to select styles and fits that best suit their individual preferences enhancing the overall shopping experience

Global Women's Lingerie Market Regional Analysis

Here is a more detailed regional analysis of the global women's lingerie market:

Asia Pacific

The Asia Pacific region represents the leading market for women's lingerie with China and India leading in terms of consumption and production. This growth is primarily driven by rising disposable incomes, urbanization, and changing fashion preferences among young consumers. According to Euromonitor International, China's lingerie market reached $64.96 billion in 2023 with an expected CAGR of 8.2% through 2028. The rising middle class and increased adoption of Western fashion trends are key growth drivers.

E-commerce penetration in the region has significantly boosted lingerie sales. According to the China Internet Network Information Center, online retail sales in China reached $2.1 trillion in 2023 with fashion and apparel accounting for 20% of total e-commerce sales. Local manufacturers in countries like Vietnam, Bangladesh, and Thailand are expanding their production capabilities making the region a global manufacturing hub for lingerie. These countries benefit from lower labor costs and improved manufacturing technologies.

North America

The North American lingerie market most fast-growing in the United States, represents the most mature and sophisticated market globally. The region is characterized by high consumer spending on premium products and strong brand consciousness. According to the National Retail Federation, U.S. consumers spend an average of $250 annually on lingerie products. The market is particularly driven by millennials and Gen Z consumers who prioritize comfort, sustainability, and inclusive sizing.

The rise of body positivity movements has transformed the market landscape. Brands focusing on size inclusivity and diversity have seen significant growth. For instance, companies offering extended size ranges reported 35% higher growth rates compared to traditional brands. Direct-to-consumer (DTC) brands have disrupted traditional retail channels. Digital-native brands account for approximately 25% of lingerie sales in North America with an annual growth rate of 15%.

Global Women's Lingerie Market: Segmentation Analysis

The Global Women's Lingerie Market is segmented based on Type, Material, Distribution Channel, and Geography.

Women's Lingerie Market, By Type

• Bras
• Panties
• Shapewear
• Loungewear
• Sleepwear

Based on the Type, the Global Women's Lingerie Market is divided into Bras, Panties, Shapewear, Loungewear, Sleepwear, and Others. The bras segment holds a significant share of the market, primarily driven by the increasing demand for diverse styles including sports bras, push-up bras, and bralettes. The evolution of body positivity and inclusivity has led to a growing emphasis on offering various sizes and styles catering to different preferences and body types. Additionally, the rise of functional lingerie such as nursing bras and post-surgery bras, has further fueled the growth of this segment.

Women's Lingerie Market, By Material

• Cotton
• Lace
• Nylon
• Silk

Based on the Material, the Global Women's Lingerie Market is categorized by Material into Cotton, Lace, Nylon, Silk, and Others. The cotton segment dominates the market due to its comfort, breathability, and versatility making it a popular choice for everyday wear. Lace, on the other hand, is preferred for its luxurious feel and aesthetic appeal, particularly in high-end lingerie collections. The increasing demand for sustainable and organic materials is also influencing the market with more brands focusing on eco-friendly production methods and materials to cater to environmentally conscious consumers.

Women's Lingerie Market, By Distribution Channel

• Online Retail
• Offline Retail

Based on the Distribution Channel, the Global Women's Lingerie Market is segmented by Distribution Channel into Online Retail and Offline Retail. The online retail segment is rapidly gaining traction, driven by the convenience of shopping from home, a wide range of product offerings, and the influence of social media and online influencers. E-commerce platforms provide consumers with the opportunity to explore various brands and styles without geographical limitations, leading to increased sales. Meanwhile, offline retail continues to play a crucial role, especially in regions where traditional shopping experiences remain popular, allowing consumers to try on lingerie before purchasing.

Women's Lingerie Market, By Geography

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Based on Geography, the Global Women's Lingerie Market is classified into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America holds a prominent share of the women's lingerie market, driven by the presence of established brands, a focus on inclusivity, and changing consumer attitudes toward body image. The increasing demand for comfort and functionality in lingerie is also propelling growth in this region.

Key Players

The "Global Women's Lingerie Market" study report provides valuable insights, focusing on the global market landscape. Major players in the market include Victoria's Secret, Hanesbrands Inc., L Brands, Triumph International, SPANX, Aerie, ThirdLove, Savage X Fenty, and ASOS.

Our market analysis includes a dedicated section for these major players, where our analysts present insights into financial statements, product benchmarking, and SWOT analysis. The competitive landscape section encompasses key development strategies, market share, and market ranking analysis of these prominent players globally.

Global Women's Lingerie Market Key Developments

• In September 2023, a leading lingerie brand launched a new line of inclusive bras designed to cater to a wide range of body types, incorporating advanced sizing technology to enhance fit and comfort.
• In January 2024, a popular online lingerie retailer unveiled a sustainability initiative aimed at reducing environmental impact by using recycled materials in their product lines and implementing eco-friendly packaging solutions.
• In March 2024, a well-known lingerie brand partnered with a celebrity influencer to promote body positivity, featuring a diverse range of models in their latest campaign, aiming to resonate with a broader audience and challenge conventional beauty standards.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL WOMEN'S LINGERIE MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL WOMEN'S LINGERIE MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL WOMEN'S LINGERIE MARKET, BY TYPE

• 5.1 Overview
• 5.2 Bras
• 5.3 Panties
• 5.4 Shapewear
• 5.5 Loungewear
• 5.6 Sleepwear

6 GLOBAL WOMEN'S LINGERIE MARKET, BY MATERIAL

• 6.1 Overview
• 6.2 Cotton
• 6.3 Lace
• 6.4 Nylon
• 6.5 Silk

7 GLOBAL WOMEN'S LINGERIE MARKET, BY DISTRIBUTION CHANNEL

• 7.1 Overview
• 7.2 Online Retail
• 7.3 Offline Retail

8 GLOBAL WOMEN'S LINGERIE MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL WOMEN'S LINGERIE MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Victoria's Secret
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Hanesbrands Inc.
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 L Brands
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Triumph International
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 SPANX
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Aerie
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 ThirdLove
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Savage X Fenty
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 ASOS
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments

11 Appendix

• 11.1 Related Research