セールスインテリジェンス市場：ソフトウェアタイプ別、展開モード別、用途別、地域別、2026～2032年

セールスインテリジェンス市場の評価-2026～2032年

セールスインテリジェンスに対する需要の高まりは、競合優位性を獲得し、販売戦略を改善したいという企業のニーズに後押しされています。目まぐるしく変化する今日のデータ主導の世界では、企業は顧客をよりよく理解し、ニーズを予測し、それに応じて提案を調整する方法を絶えず模索しています。セールスインテリジェンスシステムは、ソーシャルメディア、顧客接点、市場など多くの情報源から得られる膨大な量のデータを評価することで、重要な洞察を提供し、2024年には26億4,000万米ドルの売上を突破し、2032年には約56億7,000万米ドルの評価額に達します。

デジタルトランスフォーメーションの台頭とオンラインプラットフォームの普及により、営業環境はより複雑化し、競合も増えています。従来型営業アプローチでは、パーソナライズされた体験と迅速な対応を期待する今日の顧客の要求に応えることはできなくなっています。セールスインテリジェンスソリューションは、リアルタイムのデータと分析を提供することで、企業がこうした開発に適応できるよう支援します。これにより、営業チームはより多くの情報に基づいた意思決定を行い、適切な見込み客に対象を絞り、適切なタイミングで適切なメッセージとともに顧客と対話することができるようになり、市場は2026～2032年にかけて11.10%のCAGRで成長します。

セールスインテリジェンス市場定義/概要

セールスインテリジェンスとは、営業プロセスを改善するためにデータを収集、分析、適用するプロセスです。これは、営業マンが目標を達成するために進むべき最適な道を教えてくれる、徹底した地図を持つようなものです。この情報は、顧客との出会い、ソーシャルメディア、企業データベース、市場動向など、さまざまな情報源から収集されます。企業はセールスインテリジェンスを活用することで、顧客をよりよく理解し、潜在的なリードを特定し、個々のニーズに合わせて営業方法を調整することができます。

セールスインテリジェンスの主要用途は、顧客とのやり取りを改善することです。企業は常にデータを収集・分析することで、既存の消費者の欲求や嗜好をよりよく理解することができます。この情報により、営業チームはよりオーダーメイドのサービスと迅速なソリューションを提供できるようになり、その結果、顧客満足度とロイヤルティが向上します。例えば、ある顧客が四半期ごとに特定の製品を購入していることをセールスインテリジェンス技術が示している場合、営業チームは購入予定時期の直前に特別オファーや製品アップグレードの案内をすることができます。

将来的には、より先進的自動化要素がセールスインテリジェンスに含まれるようになると考えられます。これらの機能により、営業プロセスの多くの領域が効率化され、営業担当者が管理業務に費やす時間が削減されます。例えば、自動化されたシステムは、フォローアップ・メールのスケジューリング、CRMシステムの更新、営業レポートの作成などを行うことができます。これによって、営業担当者は人間関係の構築や商談成立により集中できるようになります。

研究開発投資の増加はセールスインテリジェンス市場を促進するか？

研究開発への投資の増加は、セールスインテリジェンス産業を今後数年で大きく前進させると予想されます。全米科学財団（NSF）の調査によると、米国の研究開発投資総額は2018年に6,061億米ドルに達し、前年比6.7％増となりました。ユネスコ統計ラボによると、世界の研究開発投資は2024年までに2兆4,000億米ドルに達すると予測されており、この研究開発投資の増加傾向は今後も続くと予測されています。主に技術的な改善とデータ分析に依存しているセールスインテリジェンス市場は、この研究開発費の増加から大きな利益を得ると考えられます。企業が斬新なソリューションの開発に資金を割くようになれば、より複雑なセールスインテリジェンスシステムが出現すると考えられます。

産業全体でデータ主導の意思決定が重視されるようになり、より複雑なセールスインテリジェンスソリューションの需要が高まると予測されます。データ中心の手法の利用が増えることで、セールスインテリジェンス市場が成長するための理想的な環境が整う。競争優位性を獲得したい企業は、実用的なデータを提供し、営業プロセスの強化を支援するソリューションに投資する傾向が強まっています。インターナショナルデータコーポレーション（IDC）は、ビッグデータとビジネス分析ソリューションへの世界の支出は、2021年には2,157億米ドルに達し、年間平均成長率（CAGR：Compound Annual Growth Rate）は2.5倍になると予測しています。（CAGR）。

ルール遵守とプライバシー維持はセールスインテリジェンス市場の妨げになるか？

セールスインテリジェンスビジネスは、規制当局のモニタリングやデータプライバシーに関する懸念が拡大する中、大きなハードルに直面しています。米国連邦取引委員会の調査によると、2021年には1,387件のデータ漏洩が記録され、2億8,150万人が影響を受けた。このことは、セールスインテリジェンスビジネスにおけるルール遵守とプライバシー保護の必要性を強調しています。欧州連合（EU）の一般データ保護規則（GDPR）は、データ保護に関する世界標準を確立し、違反した場合の罰金は最高2,000万ユーロまたは全世界の年間売上高の4％のいずれか大きい額となっています。米国では、カリフォルニア州消費者プライバシー法（CCPA）により、消費者は自分の個人情報をより自由に管理できるようになりました。

このような拡大は、産業が規制の変化に阻害されるのではなく、むしろ適応していることを示しています。実際、標準とプライバシー保護の遵守は、信頼性とコンプライアンスを実証する企業にとって競争上の優位性になる可能性があります。Ponemon Instituteの調査によると、組織の55%は、強力なプライバシー態勢が消費者の信頼を築き、売上と顧客ロイヤルティの向上につながると考えています。さらに、プライバシーを強化する技術（PETs）の出現により、企業はプライバシーを尊重しながら、データから価値ある洞察を得ることができます。世界経済フォーラムは、PETsが2026年までに企業全体で5兆米ドルの価値を解放すると予測しています。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主要調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 セールスインテリジェンス市場：コンポーネント別

• ソフトウェア
• サービス

第5章 セールスインテリジェンス市場：用途別

• リード管理
• 顧客管理
• リレーションシップインテリジェンス

第6章 セールスインテリジェンス市場：展開タイプ別

• オンプレミス
• クラウドベース

第7章 地域別分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Clearbit
• DEMANDBASE, INC.
• Dun & Bradstreet
• DueDil Ltd
• EverString Technology
• FullContact
• GRYPHON NETWORKS
• com
• Insideview
• LeadGenius
• LinkedIn Corporation
• List Partners LLC
• Oracle
• Relationship Capital Partners Inc. and RelPro, Inc.
• RingLead, Inc.
• UpLead
• Yesware, Inc.
• Zoho Corporation Pvt. Ltd.
• Zoom Information, Inc.

第11章 市場展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 供給源と参考文献

Sales Intelligence Market Valuation - 2026-2032

The growing demand for sales intelligence is fueled by organization's need to acquire a competitive advantage and improve their sales strategy. In today's fast-paced, data-driven world, businesses are continuously looking for methods to better understand their customers, anticipate their needs, and adjust their offers accordingly. Sales intelligence systems deliver significant insights by evaluating massive amounts of data from many sources such as social media, client contacts, and the market by enabling the market to surpass a revenue of USD 2.64 Billion in 2024 and reach a valuation of around USD 5.67 Billion by 2032.

The rise of digital transformation and the proliferation of online platforms have made the sales environment more complex and competitive. Traditional sales approaches are no longer sufficient to match the demands of today's clients who expect personalized experiences and prompt responses. Sales intelligence solutions help firms adjust to these developments by offering real-time data and analytics. This enables sales teams to make more informed decisions, target the right prospects, and interact with customers at the right moment with the correct message by enabling the market to grow at a CAGR of 11.10 % from 2026 to 2032.

Sales Intelligence Market: Definition/ Overview

Sales intelligence is the process of collecting, analyzing, and applying data to better the sales process. It's like having a thorough map that tells salesmen the best paths to go to achieve their goals. This information is gathered from a variety of sources including customer encounters, social media, corporate databases, and market trends. Businesses can use sales intelligence to better understand clients, identify potential leads, and adjust sales methods to individual needs.

The primary application of sales intelligence is to improve customer interactions. Businesses can better understand their existing consumer's wants and preferences by gathering and analyzing data constantly. This information enables sales teams to give more tailored service and quick solutions resulting in enhanced client satisfaction and loyalty. For example, if a sales intelligence technology shows that a customer buys a specific product every quarter, the sales team can reach out with special offers or product upgrades immediately before the scheduled purchase period.

In the future, more advanced automation elements are likely to be included in sales intelligence. These features will streamline many areas of the sales process lowering the amount of time salespeople spend doing administrative work. Automated systems, for example, could handle follow-up email scheduling, CRM system updates, and sales report generation. This will help salespeople to concentrate more on developing relationships and closing deals.

Will the Growth in Investment for Research and Development Propel the Sales Intelligence Market?

Increased investment in research & development is expected to significantly move the sales intelligence industry forward in the coming years. According to a National Science Foundation (NSF) study, total R&D investment in the United States hit $606.1 billion in 2018, a 6.7% rise from the year before. This upward trend in R&D investment is predicted to continue with global R&D spending projected to reach $2.4 trillion by 2024, according to UNESCO's Institute for Statistics. The sales intelligence market which is primarily reliant on technical improvements and data analytics would profit substantially from this increase in R&D spending. As firms devote more money to developing novel solutions, more complex sales intelligence systems will emerge.

The growing emphasis on data-driven decision-making across industries is projected to fuel demand for more complex sales intelligence solutions. The increased use of data-centric techniques creates an ideal environment for the sales intelligence market to thrive. Businesses that want to acquire a competitive advantage are more inclined to invest in solutions that provide actionable data and assist enhance their sales processes. The International Data Corporation (IDC) predicts that global spending on big data and business analytics solutions will reach $215.7 billion in 2021 with a compound annual growth rate. (CAGR)

Will Adherence to Rules and Privacy Maintenance Hamper the Sales Intelligence Market?

The sales intelligence business is facing significant hurdles as regulatory scrutiny and worries about data privacy expand. According to a US Federal Trade Commission study, 1,387 data breaches were recorded in 2021 affecting 281.5 million individuals. This emphasizes the necessity of following rules and protecting privacy in the sales intelligence business. The European Union's General Data Protection Regulation (GDPR) has established a global standard for data protection with fines for noncompliance ranging up to €20 million or 4% of global annual sales whichever is greater. In the United States, the California Consumer Privacy Act (CCPA) gives consumers more control over their personal information which may limit the data available for sales intelligence purposes.

This expansion indicates that the industry is adjusting to regulatory changes rather than being inhibited by them. Indeed, adherence to standards and privacy protection may become a competitive advantage for businesses that demonstrate reliability and compliance. According to a Ponemon Institute survey, 55% of organizations believe that a strong privacy posture builds consumer trust which can lead to greater sales and customer loyalty. Furthermore, the emergence of privacy-enhancing technologies (PETs) enables businesses to gain valuable insights from data while respecting privacy. The World Economic Forum predicts that PETs will release $5 trillion in value across businesses by 2026.

Category-Wise Acumens

Will the Growing Dependence on Data-Driven Strategies Expected to Propel the Component Segment?

The software component is currently dominant. This supremacy is largely due to the growing dependence on data-driven techniques to optimize sales efforts. Sales intelligence software products are intended to collect, analyze, and present data required for making educated sales decisions. These tools provide significant insights into consumer behavior, market trends, and competitive dynamics all of which are required to design efficient sales strategies. Companies from a variety of industries are recognizing the value of these tools in improving their sales performance. Sales intelligence software has evolved to include predictive analytics and tailored suggestions as advanced technologies like artificial intelligence (AI) and machine learning (ML) have emerged.

The expanding use of cloud-based solutions has considerably increased the popularity of sales intelligence software. Cloud-based solutions provide improved accessibility, scalability, and cost-effectiveness allowing firms of all sizes to easily adopt and use sales intelligence technologies. These technologies provide sales teams with real-time data and insights from anywhere allowing for more agile and responsive sales strategies. Furthermore, the integration of sales intelligence software with other business systems such as Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) has increased its usefulness and appeal. This seamless integration provides a more comprehensive perspective of client interactions and business activities, resulting in better coordinated and effective sales efforts.

Will the Rising Complexity of Customer Acquisition be Expected to Impact the Application Segment?

The dominant application is lead management. This domination stems mostly from the vital role lead management tools play in the sales process. Lead management entails capturing, tracking, and nurturing prospective clients across the sales funnel from first contact to conversion. Businesses understand that efficiently managing leads has a substantial impact on revenue growth and sales efficiency. Lead management solutions enable sales teams to rank leads based on their likelihood to convert, tailor contact efforts, and guarantee that no potential customer is neglected. This systematic approach to handling leads increases the likelihood of converting prospects into loyal clients making lead management systems essential for sales firms.

The increasing complexity of customer acquisition is likely to make lead management more important in the sales intelligence market. As marketplaces become more competitive, the process of acquiring and converting new clients becomes more difficult. Lead management systems use advanced technologies like artificial intelligence (AI) and machine learning (ML) to evaluate large volumes of data, discover high-potential leads, and forecast customer behavior. These insights help sales teams modify their plans and communicate with prospects more successfully. Furthermore, lead management software frequently links with other sales and marketing platforms resulting in a smooth flow of information across departments. This integration ensures that marketing efforts are aligned with sales objectives increasing the overall efficiency and effectiveness of the selling process.

Country/Region-wise Acumens

Will the Robust Technological Infrastructure Drive the Market in the North American Region?

The North American region is poised to dominate the sales intelligence market owing to its strong technological infrastructure and advanced digital environment. This dominance is likely to last throughout the forecast period with the area retaining a substantial market share.

Several reasons contribute to North America's dominant position in the sales intelligence market. According to the United States Bureau of Labor Statistics, employment in computer and information technology occupations is expected to expand 15% between 2021 and 2031, well outpacing the national average. This expansion is predicted to generate approximately 682,800 new jobs over the next decade suggesting a solid basis for technical improvement and innovation. The region's well-established IT industry and strong adoption rates of sophisticated technologies

According to the US Census Bureau, 91.8% of US households had a computer in 2020, with 85.2% having a broadband internet subscription demonstrating the pervasive digital connectivity that enables sales intelligence solutions.

Furthermore, the existence of major technology hubs such as Silicon Valley, Seattle, and Boston fosters an environment of innovation and entrepreneurship which drives the creation and acceptance of cutting-edge sales intelligence solutions. The region's emphasis on data-driven decision-making in organizations of all kinds drives up demand for sales intelligence solutions. According to the National Center for Science and Engineering Statistics, U.S. corporations spent USD 506 Billion on R&D in 2018 with a sizable share going into software and IT services.

Will Technological Advancements and Expanding Industrialization Drive the Market in the Asia Pacific Region?

The Asia Pacific region is projected to be a prominent force in the sales intelligence market owing primarily to rapid technology improvements and increased industrialization. This growth trend is especially noticeable in emerging economies such as China, India, and Southeast Asian countries. The Asia Pacific sales intelligence market is likely to grow significantly in the next years driven by several major factors. According to an Asian Development Bank assessment, the region's GDP is expected to increase by 5.2% in 2024 indicating a strong economic environment suitable to corporate expansion and technological adoption. This economic expansion is directly related to the region's rapid digital change.

According to the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP), the region's digital economy might grow to USD 1.7 Trillion by 2025 creating a huge opportunity for sales intelligence solutions. Furthermore, the fast spread of cell phones and internet access is creating a data-rich environment conducive to sales intelligence applications. The International Telecommunication Union (ITU) predicts that mobile broadband subscriptions in Asia Pacific will reach 3.1 billion by 2025 resulting in a large customer base for digital sales tools. The region's strong startup ecosystem is also boosting market growth with many new businesses focusing on AI and data analytics. According to the Asian Venture Capital Journal, venture capital investments in Asian technology companies will reach USD129 Billion in 2023 demonstrating solid support.

Competitive Landscape

The sales intelligence market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the sales intelligence market include:

Clearbit

DEMANDBASE, INC.

Dun & Bradstreet

DueDil Ltd

EverString Technology

FullContact

GRYPHON NETWORKS

com

Insideview

LeadGenius

LinkedIn Corporation

List Partners LLC

Oracle

Relationship Capital Partners Inc. and RelPro, Inc.

RingLead, Inc.

UpLead

Yesware, Inc.

Zoho Corporation Pvt. Ltd.

Zoom Information, Inc.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Sales Intelligence Market, By Component

• Software
• Services

5. Sales Intelligence Market, By Application

• Lead Management
• Customer Management
• Relationship Intelligence

6. Sales Intelligence Market, By Deployment Type

• On-premises
• Cloud-based

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Clearbit
• DEMANDBASE, INC.
• Dun & Bradstreet
• DueDil Ltd
• EverString Technology
• FullContact
• GRYPHON NETWORKS
• com
• Insideview
• LeadGenius
• LinkedIn Corporation
• List Partners LLC
• Oracle
• Relationship Capital Partners Inc. and RelPro, Inc.
• RingLead, Inc.
• UpLead
• Yesware, Inc.
• Zoho Corporation Pvt. Ltd.
• Zoom Information, Inc.

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References