セールスインテリジェンスの市場規模、シェア、成長分析：サービス別、用途別、展開別、組織規模別、業種別、地域別 - 産業予測 2025～2032年

セールスインテリジェンスの市場規模は2023年に32億米ドルと評価され、2024年の35億6,000万米ドルから2032年には83億2,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは11.2％で成長する見通しです。

世界のセールスインテリジェンス市場は、データ主導の意思決定に対する需要の急増とデジタル販売チャネルの利用拡大により、大きな成長を遂げると予測されます。人工知能と機械学習の営業業務への統合が進むことで、収益創出がさらに強化され、セールスインテリジェンスソリューションの魅力が高まると予想されます。企業は、投資収益率を最大化するために、リードジェネレーションとコンバージョン率を向上させることに重点を置いており、これが今後数年間の需要を促進すると思われます。また、セールスインテリジェンスと顧客関係管理（CRM）ツールの統合は、プロバイダーにとって新たなビジネスチャンスとなるでしょう。しかし、高品質データへの依存、変化への抵抗、データプライバシーへの懸念といった課題が、市場の成長を妨げる可能性があります。米国のセールスインテリジェンス市場は、次回予測年も持続的なCAGRを維持すると予測されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

セールスインテリジェンス市場規模：提供別& CAGR（2025-2032）

• 市場概要
• ソフトウェア
• サービス

セールスインテリジェンス市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 分析とレポート
• データ管理
• リード管理
• その他

セールスインテリジェンス市場規模：展開別& CAGR（2025-2032）

• 市場概要
• クラウド
• オンプレミス

セールスインテリジェンス市場規模：組織規模別& CAGR（2025-2032）

• 市場概要
• 中小企業
• 大企業

セールスインテリジェンス市場規模：業種別& CAGR（2025-2032）

• 市場概要
• BFSI
• ITおよび通信
• 小売・eコマース
• ヘルスケア
• メディアとエンターテイメント
• その他

セールスインテリジェンス市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• ZoomInfo（US）
• LinkedIn（US）
• Salesforce（US）
• HubSpot（US）
• InsideView（US）
• Demandbase（US）
• LeadIQ（US）
• Cognism（UK）
• Lusha（Israel）
• Clearbit（US）
• FullContact（US）
• Dun & Bradstreet（US）
• DiscoverOrg（US）
• UpLead（US）
• Apollo.io（US）
• Slintel（US）
• 6sense（US）
• Bombora（US）
• HG Insights（US）
• Zoom（US）

結論と推奨事項

Sales Intelligence Market size was valued at USD 3.2 billion in 2023 and is poised to grow from USD 3.56 billion in 2024 to USD 8.32 billion by 2032, growing at a CAGR of 11.2% during the forecast period (2025-2032).

The global sales intelligence market is set to experience significant growth driven by the surging demand for data-driven decision-making and the expanded use of digital sales channels. The increasing integration of artificial intelligence and machine learning into sales operations is expected to further enhance revenue generation, making sales intelligence solutions more appealing. Companies are placing greater emphasis on improving lead generation and conversion rates to maximize return on investment, which will fuel demand in the coming years. Additionally, the integration of sales intelligence with customer relationship management (CRM) tools will create new opportunities for providers. However, challenges such as dependence on high-quality data, resistance to change, and data privacy concerns could hinder market growth. The US sales intelligence market is projected to maintain a sustainable CAGR in the next forecast year.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sales Intelligence market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sales Intelligence Market Segments Analysis

Global Sales Intelligence Market is segmented by Offering, Application, Deployment, Organization Size, Vertical and region. Based on Offering, the market is segmented into Software and Service. Based on Application, the market is segmented into Analytics and Reporting, Data Management, Lead Management and Others. Based on Deployment, the market is segmented into Cloud and On-Premises. Based on Organization Size, the market is segmented into SMEs and Large Enterprises. Based on Vertical, the market is segmented into BFSI, IT & Telecom, Retail &E-commerce, Healthcare, Media & Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sales Intelligence Market

The escalating competition among businesses, coupled with their drive to enhance sales performance, has resulted in a significant rise in the utilization of data-driven insights for developing innovative sales strategies. Sales intelligence tools play a crucial role in this dynamic, as they empower organizations to analyze customer data, uncover potential leads, and optimize sales tactics by leveraging real-time information. This growing reliance on data analytics not only helps firms stay competitive but also fuels the future expansion of the global sales intelligence market, as companies increasingly seek effective ways to understand and engage with their customers.

Restraints in the Sales Intelligence Market

A significant constraint in the Sales Intelligence market is the limited awareness among many small businesses regarding the advantages that sales intelligence can provide. Many of these enterprises may not possess the necessary expertise to effectively deploy and leverage such tools. This gap in knowledge and skills is expected to hinder the growth of the sales intelligence sector, particularly affecting adoption rates among small and medium-sized enterprises in developing regions. Consequently, this lack of familiarity and technical capability is likely to stifle the overall development of the market, preventing it from reaching its full potential in these areas.

Market Trends of the Sales Intelligence Market

The Sales Intelligence market is witnessing a significant shift towards self-service tools, enabling sales teams to independently analyze data without relying on data analysts or IT professionals. This emerging trend is driven by a growing demand for streamlined processes and quicker access to actionable insights. Self-service sales intelligence solutions empower sales teams to leverage advanced analytics, promoting agility and informed decision-making. As organizations increasingly prioritize efficiency and autonomy, the self-service paradigm is expected to dominate the market landscape, enhancing productivity and ultimately driving sales growth. The trajectory suggests robust adoption rates as companies seek to harness the full potential of their sales data.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sales Intelligence Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Software
• Service

Global Sales Intelligence Market Size by Application & CAGR (2025-2032)

• Market Overview
• Analytics and Reporting
• Data Management
• Lead Management
• Others

Global Sales Intelligence Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-Premises

Global Sales Intelligence Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• SMEs
• Large Enterprises

Global Sales Intelligence Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• IT & Telecom
• Retail & E-Commerce
• Healthcare
• Media & Entertainment
• Others

Global Sales Intelligence Market Size & CAGR (2025-2032)

• North America (Offering, Application, Deployment, Organization Size, Vertical)
  • US
  • Canada
• Europe (Offering, Application, Deployment, Organization Size, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Application, Deployment, Organization Size, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Application, Deployment, Organization Size, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Application, Deployment, Organization Size, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• ZoomInfo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LinkedIn (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InsideView (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Demandbase (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LeadIQ (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognism (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lusha (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clearbit (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FullContact (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dun & Bradstreet (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DiscoverOrg (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UpLead (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apollo.io (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Slintel (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 6sense (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bombora (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HG Insights (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoom (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations