冷凍ピザの世界市場規模：クラストタイプ別、サイズ別、流通チャネル別、地域別、範囲および予測

冷凍ピザの市場規模と予測

冷凍ピザの市場規模は2024年に203億5,000万米ドルと評価され、2026年から2032年にかけてCAGR 5.30%で成長し、2032年には296億2,000万米ドルに達すると予測されます。

• 冷凍ピザは、手軽で満足のいく料理体験を求める人々に人気のある便利な食事の選択肢として登場しました。
• 多様なフレーバー、トッピング、クラストタイプから選べる冷凍ピザは、目の肥えた消費者にカスタマイズ可能で利用しやすい選択肢を提供しています。
• 冷凍ピザは、自家製ピザに比べて経済的な選択肢であることが多いです。
• 冷凍ピザは長期保存が可能で、将来の消費に便利な食事の選択肢を提供します。
• 冷凍ピザの嗜好は地域によって異なります。例えば、ディープディッシュピザは米国で特に人気があり、薄焼きピザはイタリアで好まれます。
• 高級冷凍ピザブランドは、目の肥えた消費者に応えるため、高級食材とグルメな味を提供し、人気を博しています。
• 一部の冷凍ピザメーカーは、包装廃棄物の削減や、倫理的で持続可能なサプライヤーからの原材料調達など、持続可能性への取り組みに注力しています。

冷凍ピザの世界市場力学

世界の冷凍ピザ市場を形成している主な市場力学は以下の通りである：

主な市場促進要因

• コンビニエンス食品への需要の高まり：ペースの速い現代のライフスタイルは、冷凍ピザのような便利な食事オプションの需要を促進しています。消費者は、最小限の労力と時間を必要とする、素早く簡単に調理できる食事を求めています。米国農務省によると、2024年のコンビニエンスフードの売上は前年比12%増となります。
• 健康志向の消費者層の拡大：健康志向の消費者は、より健康的な冷凍ピザオプションの需要を促進しています。メーカーは、全粒粉のクラスト、有機食材、野菜のトッピングを特徴とするピザで対応しています。食品医薬品局は2024年1月に、米国人の65%がより健康的な食品を積極的に求めていると報告しています。
• 製品のイノベーションとバラエティの増加：風味、素材、調理法の革新が市場成長を牽引しています。各社は多様な消費者の嗜好に応えるため、ユニークなトッピングやクラストのバリエーションを導入しています。National Frozen Pizza Instituteは、2024年に冷凍ピザの新製品発売が20%増加すると報告しています。
• eコマースとオンライングロッサリーショッピングの促進：eコマースとオンライン食料品ショッピングの台頭が冷凍ピザの売上を押し上げています。消費者は冷凍ピザを他の食料品と一緒に注文して宅配するのが便利だと感じています。米国国勢調査局は、オンライン食料品店の売上は2024年に25%増加すると報告しています。

主要課題：

• コスト上昇が手頃な価格を妨げている：材料費、包装費、エネルギー費は上昇傾向にあり、冷凍ピザの製造コスト全体に影響を与えています。特に価格に敏感な消費者が多い市場においては、メーカーが競争価格を維持することは困難です。
• 市場成長を妨げる激しい競合：冷凍ピザ市場は競争が激しく、数多くのブランドや製品が存在します。この競争は、新規参入者が市場シェアを獲得することを困難にし、既存企業が製品を差別化することを困難にします。
• 消費者の嗜好の変化が市場力学の課題：食品に対する消費者の嗜好は常に進化しており、冷凍ピザも例外ではないです。より健康的で、より自然で、倫理的に調達された原材料への需要は、こうした嗜好の変化に対応するために製品を適合させる必要のあるメーカーに課題をもたらす可能性があります。
• サプライチェーンの混乱が生産を阻害している：パンデミックや地政学的な出来事などによる世界なサプライチェーンの混乱は、冷凍ピザの製造に使用される原材料や素材の入手に影響を与える可能性があります。これは生産の遅れ、コスト増、人気商品の欠品の可能性につながります。

主要動向

• 世界の都市化の進展：世界の都市化の進展が冷凍ピザ市場の成長に寄与しています。都市に住む人々は多忙なライフスタイルを送ることが多く、キッチンも狭いため、冷凍ピザは魅力的な選択肢となっています。国連は2024年12月、世界人口の56％が都市部に住んでいると報告しました。
• 成長するミレニアル世代とZ世代の消費者層：ミレニアル世代とZ世代の消費者は、便利でカスタマイズ可能な食事オプションを好み、冷凍ピザ消費を牽引しています。米国労働統計局は2024年 2月に、ミレニアル世代は他の年齢層よりもコンビニエンスフードに20%多く支出すると報告しています。
• コールドチェーンインフラへの投資の増加：コールドチェーンロジスティクスと保管庫の改善により、冷凍ピザ市場のリーチが拡大しています。これにより、冷凍製品の流通が改善され、賞味期限が延びる。Global Cold Chain Allianceの報告によると、2024年には世界の低温貯蔵能力が15%増加します。
• 植物ベースとビーガンオプションの需要促進：植物ベースの食生活を求める動向の高まりは、ビーガンやベジタリアンの冷凍ピザオプションの需要を促進しています。メーカー各社は植物由来のチーズや肉の代替品で技術革新を進めています。Plant Based Foods Associationは、2024年の植物ベースの冷凍食品売上は30%成長すると報告しています。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 冷凍ピザ市場：タイプ別

• レギュラー冷凍ピザ
• プレミアム冷凍ピザ
• グルテンフリーの冷凍ピザ
• ベジタリアン＆ビーガン冷凍ピザ

第5章 冷凍ピザ市場：クラストタイプ別

• 薄いクラスト
• 厚いクラスト
• スタッフドクラスト
• その他

第6章 冷凍ピザ市場：サイズ別

• 小
• 中
• 大

第7章 冷凍ピザ市場：流通チャネル別

• フードチェーンサービス
• モダントレード
• 百貨店
• オンラインストア
• その他

第8章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第9章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第10章 競合情勢

• 主要企業
• 市場シェア分析

第11章 企業プロファイル

• Amy's Kitchen Inc.
• Atkins Nutritionals Holdings Inc.（The Simply Good Foods Company）
• Conagra Brands Inc.
• Daiya Foods Inc.（Otsuka Pharmaceutical Co. Ltd.）
• Dr. Oetker GmbH
• Freiberger Lebensmittel GmbH & Co.（Sudzucker AG）
• General Mills Inc.
• McCain Foods Limited
• Nestle S.A.
• Newman's Own Inc.
• The Kraft Heinz Company.

第12章 市場展望市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第13章 付録

• 略語リスト
• 出典と参考文献

Frozen Pizza Market Size and Forecast

Frozen Pizza Market size was valued at USD 20.35 Billion in 2024 and is projected to reach USD 29.62 Billion by 2032, growing at a CAGR of 5.30% from 2026 to 2032.

• Frozen pizza has emerged as a popular and convenient meal choice, catering to individuals seeking a quick and satisfying culinary experience.
• Available in a diverse range of flavors, toppings, and crust types, frozen pizza offers a customizable and accessible option for discerning consumers.
• Frozen pizza often presents a more economical option compared to homemade pizza.
• Frozen pizza can be stored for an extended period, providing a convenient meal option for future consumption.
• Frozen pizza preferences can vary across different regions. For instance, deep-dish pizza is particularly popular in the United States, while thin-crust pizza is favored in Italy.
• High-end frozen pizza brands have gained popularity, offering premium ingredients and gourmet flavors to cater to discerning consumers.
• Some frozen pizza manufacturers are focusing on sustainability initiatives, such as reducing packaging waste and sourcing ingredients from ethical and sustainable suppliers.

Global Frozen Pizza Market Dynamics

The key market dynamics that are shaping the global frozen pizza market include:

Key Market Drivers

• Rising Demand for Convenience Foods: The fast-paced modern lifestyle is driving demand for convenient meal options like frozen pizza. Consumers seek quick, easy-to-prepare meals that require minimal effort and time. According to the U.S. Department of Agriculture, convenience food sales increased by 12% in 2024 compared to the previous year.
• Growing Health-Conscious Consumer Base: Health-conscious consumers are fueling demand for healthier frozen pizza options. Manufacturers are responding with pizzas featuring whole grain crusts, organic ingredients, and vegetable toppings. The Food and Drug Administration reported in January 2024 that 65% of Americans actively seek healthier food options.
• Increasing Product Innovation and Variety: Innovation in flavors, ingredients, and cooking techniques is driving market growth. Companies are introducing unique toppings and crust variations to cater to diverse consumer preferences. The National Frozen Pizza Institute reported a 20% increase in new frozen pizza product launches in 2024.
• Fueling E-commerce and Online Grocery Shopping: The rise of e-commerce and online grocery shopping is boosting frozen pizza sales. Consumers find it convenient to order frozen pizzas along with other groceries for home delivery. The U.S. Census Bureau reported that online grocery sales grew by 25% in 2024.

Key Challenges:

• Rising Costs are Hindering the Affordability: The cost of ingredients, packaging, and energy has been on the rise, impacting the overall cost of producing frozen pizza. This can make it challenging for manufacturers to maintain competitive prices, particularly in a market with price-sensitive consumers.
• Intense Competition Hampering the Market Growth: The frozen pizza market is highly competitive, with numerous brands and product offerings. This competition can make it difficult for new entrants to gain market share and for existing players to differentiate their products.
• Changing Consumer Preferences are Challenging the Market Dynamics: Consumer preferences for food are constantly evolving, and frozen pizza is no exception. The demand for healthier, more natural, and ethically sourced ingredients can pose challenges for manufacturers who need to adapt their products to meet these changing preferences.
• Supply Chain Disruptions are Obstructing the Production: Global supply chain disruptions, such as those caused by pandemics or geopolitical events, can impact the availability of ingredients and materials used in frozen pizza production. This can lead to production delays, increased costs, and potential shortages of popular products.

Key Trends

• Rising Global Urbanization: Increasing urbanization worldwide is contributing to the growth of the frozen pizza market. Urban dwellers often have busier lifestyles and smaller kitchens, making frozen pizzas an attractive option. The United Nations reported in December 2024 that 56% of the global population now lives in urban areas.
• Growing Millennial and Gen Z Consumer Base: Millennials and Gen Z consumers are driving frozen pizza consumption with their preference for convenient, customizable meal options. The U.S. Bureau of Labor Statistics reported in February 2024 that millennials spend 20% more on convenience foods than other age groups.
• Increasing Investments in Cold Chain Infrastructure: Improvements in cold chain logistics and storage are expanding the reach of frozen pizza markets. This enables better distribution and longer shelf life for frozen products. The Global Cold Chain Alliance reported a 15% increase in global cold storage capacity in 2024.
• Fueling the Demand for the Plant-Based and Vegan Options: The growing trend towards plant-based diets is driving demand for vegan and vegetarian frozen pizza options. Manufacturers are innovating with plant-based cheese and meat alternatives. The Plant Based Foods Association reported a 30% growth in plant-based frozen meal sales in 2024.

Global Frozen Pizza Market Regional Analysis

Here is a more detailed regional analysis of the global frozen pizza market:

North America

• North America continues to dominate the global frozen pizza market, holding the largest revenue share.
• This dominance is attributed to the region's high consumption rates, busy lifestyles, and well-established frozen food culture. The United States, in particular, leads the market with its diverse consumer base and strong retail infrastructure.
• According to the National Frozen & Refrigerated Foods Association, frozen pizza sales in the U.S. reached $6.2 billion in 2024, a 5% increase from the previous year.
• For instance, in March 18, 2024, Nestle USA announced a $100 million investment in expanding its frozen pizza production facilities across the country to meet growing demand.
• Canada and Mexico also contribute significantly to North America's market leadership, with increasing frozen pizza consumption trends. The market is characterized by intense competition among key players, driving innovation and product diversity.
• Agriculture and Agri-Food Canada reported that frozen pizza sales in the country grew by 7.5% in 2024, outpacing overall frozen food category growth.
• For instance, in February 8, 2024, Dr. Oetker launched a new line of premium frozen pizzas featuring locally sourced Canadian ingredients, aiming to capitalize on the growing demand for high-quality frozen options in the North American market.

Europe

• The Europe is projected to experience a rapid CAGR growth during the forecast period, driven by changing consumer lifestyles and increasing demand for convenient meal options.
• The region's diverse culinary traditions are reflected in innovative frozen pizza offerings, appealing to a wide range of tastes.
• According to Eurostat, the European Union's statistical office, frozen pizza sales increased by 18% across EU member states in 2024 compared to the previous year.
• For instance, in February 12, 2024, Dr. Oetker, a leading European frozen pizza manufacturer, announced the expansion of its production capacity by 30% to meet growing demand, investing €100 million in new facilities across Germany, Italy, and Poland.
• Italy is leading the charge in premium frozen pizza offerings, while countries like Germany and the UK are seeing a surge in demand for healthier and plant-based options.
• This diversification is contributing to the market's rapid growth. The European Food Safety Authority reported in January 2024 that 40% of European consumers now purchase frozen pizza at least once a month, up from 30% in 2022.

Global Frozen Pizza Market: Segmentation Analysis

The Global Frozen Pizza Market is segmented based on By Crust Type, By Size, By Distribution Channel, and Geography.

Frozen Pizza Market, By Crust Type

• Thin Crust
• Thick Crust
• Stuffed Crust
• Others

Based on Crust Type, the Global Frozen Pizza Market is bifurcated into Thin Crust, Thick Crust, Stuffed Crust, and Others. The thin crust segment is dominating the frozen pizza market, driven by the consumer preferences for healthier and lower-calorie options, as well as the desire for a crispier and more flavorful crust. However, the stuffed crust segment is growing at a rapid CAGR within the global frozen pizza market, fueled by the popularity of indulgent and unique pizza options that offer a combination of flavors and textures.

Frozen Pizza Market, By Size

• Small
• Medium
• Large

Based on Size, the Global Frozen Pizza Market is bifurcated into Small, Medium, and Large. The medium segment is dominating the frozen pizza market. This segment's appeal lies in its balance of affordability and quality, making it a preferred choice for consumers. However, the home care segment is growing at a rapid CAGR within the global frozen pizza market, driven by the rising demand for family-sized meals and the introduction of innovative, large-format frozen pizza options featuring unique toppings and crust variations.

Frozen Pizza Market, By Distribution Channel

• Food Chain Services
• Modern Trade
• Departmental Stores
• Online Stores
• Others

Based on Distribution Channel, the Global Frozen Pizza Market is bifurcated into Food Chain Services, Modern Trade, Departmental Stores, Online Stores, and Others. The food chain services segment is dominating the frozen pizza market, leveraging the extensive distribution networks of supermarkets and convenience stores to reach a broad consumer base. However, the online stores segment is growing at a rapid CAGR within the global frozen pizza market, driven by the increasing popularity of online grocery shopping and the convenience of home delivery.

Frozen Pizza Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

Based on Geography, the Global Frozen Pizza Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America has consistently maintained a dominant position in the global frozen pizza market, attributed to the region's high consumption rates, busy lifestyles, and well-established frozen food culture. However, the Europe is projected to experience a rapid CAGR growth during the forecast period, driven by changing consumer lifestyles and increasing demand for convenient meal options.

Key Players

The "Global Frozen Pizza Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Amy's Kitchen Inc., Atkins Nutritionals Holdings Inc. (The Simply Good Foods Company), Conagra Brands Inc., Daiya Foods Inc. (Otsuka Pharmaceutical Co. Ltd.), Dr. Oetker GmbH, Freiberger Lebensmittel GmbH & Co. (Sudzucker AG), General Mills Inc., McCain Foods Limited, Nestle S.A., Newman's Own Inc., The Kraft Heinz Company.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Frozen Pizza Market Key Developments

• In November 2022, with its distinctive stone-baked crust, marinated chicken-style chunks, creamy mozzarella, and additional toppings, Dr. Oetker's Meat-Free Chicken Style pizza was introduced under the Good Baker brand.
• In October 2022, to expand its selection of home delivery products, Schwan's Consumer Brands, Inc. introduced five new pizzas and frozen pies.
• In September 2022, Schwan's Consumer Brands, Inc. launched Hearth & Fire, a new pizza brand. The launch featured material on the new brand's website and social media accounts, as well as digital advertisements on Vox Media and Kroger's websites.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Frozen Pizza Market, By Type

• Regular Frozen Pizza
• Premium Frozen Pizza
• Gluten-Free Frozen Pizza
• Vegetarian and Vegan Frozen Pizza

5. Frozen Pizza Market, By Crust Type

• Thin Crust
• Thick Crust
• Stuffed Crust
• Others

6. Frozen Pizza Market, By Size

• Small
• Medium
• Large

7. Frozen Pizza Market, By Distribution Channel

• Food Chain Services
• Modern Trade
• Departmental Stores
• Online Stores
• Others

8. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

9. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

10. Competitive Landscape

• Key Players
• Market Share Analysis

11. Company Profiles

• Amy's Kitchen Inc.
• Atkins Nutritionals Holdings Inc. (The Simply Good Foods Company)
• Conagra Brands Inc.
• Daiya Foods Inc. (Otsuka Pharmaceutical Co. Ltd.)
• Dr. Oetker GmbH
• Freiberger Lebensmittel GmbH & Co. (Sudzucker AG)
• General Mills Inc.
• McCain Foods Limited
• Nestle S.A.
• Newman's Own Inc.
• The Kraft Heinz Company.

12 Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

13. Appendix

• List of Abbreviations
• Sources and References