![]() |
市場調査レポート
商品コード
1675608
ピザ市場:タイプ別、クラストタイプ別、流通チャネル別、地域別、2025-2033年Pizza Market Report by Type (Non-vegetarian Pizza, Vegetarian Pizza), Crust Type (Thick Crust, Thin Crust, Stuffed Crust), Distribution Channel (Quick Service Restaurants (QSR), Full-Service Restaurants (FSR), and Others), and Region 2025-2033 |
||||||
カスタマイズ可能
|
ピザ市場:タイプ別、クラストタイプ別、流通チャネル別、地域別、2025-2033年 |
出版日: 2025年03月01日
発行: IMARC
ページ情報: 英文 139 Pages
納期: 2~3営業日
|
ピザ市場の世界市場規模は2024年に1,552億米ドルに達しました。今後、IMARC Groupは、市場は2033年までに2,262億米ドルに達し、2025年から2033年にかけて4.27%の成長率(CAGR)を示すと予測しています。急速な欧米化による消費者の食生活パターンの変化、低カロリー、ビーガン、グルテンフリーのピザなど、より健康的な製品バリエーションの導入、ウェブポータルやモバイルアプリを通じたオンラインピザ注文の人気の高まりなどが、市場を推進している主な要因です。
ピザはイタリア発祥の人気万能料理だが、世界の人気を博しています。ピッツァは通常、小麦粉、水、イースト、塩、場合によってはオリーブオイルから作られる、丸く平たく伸ばした生地で構成されています。生地の上にトマトソース、モッツァレラチーズ、野菜、肉、魚介類、ハーブなど様々な具材を乗せるのが伝統的です。最もポピュラーなピザの種類は、ペパロニ、ハワイアン(ハムとパイナップル入り)、バーベキューチキン、ベジタリアンなど数え切れないです。長年にわたり、ピザは多くの文化の主食となり、ピッツェリアやレストラン、さらには食料品店で冷凍食品や包装食品として一般的に見かけるようになりました。また、手軽で便利な食事として消費されたり、宅配で注文されたり、社交の場やパーティーで楽しまれています。
市場を牽引しているのは、急速な欧米化により新興経済諸国全体でピザの消費が増加していることです。さらに、顧客の嗜好追跡分析、ロボットによる自動化、統合されたサードパーティデリバリーシステム、ゴーストキッチンなどの継続的な技術進歩が市場成長に寄与しています。これに加えて、大手市場プレーヤーが採用する様々なマーケティングキャンペーンや戦略も市場成長を後押ししています。さらに、世界化の進展と文化的統合により、世界のさまざまな地域にさまざまな国の料理や味が広まっています。ピザは、その土地の嗜好に合わせ、その土地の食材を取り入れた世界な食品として人気の選択肢となり、多様なピザの選択肢の拡大につながりました。さらに、競争力のある価格、割引、コンボオファー、ロイヤリティプログラムを提供する様々なピザチェーンも、世界中で良好な市場見通しを生み出しています。
便利な食品への需要の高まり
多忙なライフスタイルや多忙なスケジュールのため、人々はますます便利な食事ソリューションを求めるようになっています。さらに、消費者が手早く手間のかからない食事の選択肢を求めるようになり、調理済み食品や冷凍食品の需要が拡大しています。コンビニエンスストアや調理済み食品として販売されることの多い、すぐに食べられるピザは、最小限の準備で済み、外出先でも食べられるため、需要が加速しています。さらに、多くのコンビニエンスストアが、焼きたてや温めたてのピザを持ち帰り用として提供しています。これらのピザは、移動中に手早く便利な食事をしたい消費者や、買い物中に軽食が必要な消費者に応えています。さらに、個食サイズやパーソナルサイズのピザ、ロールピザ、ピザポケット、ミニピザも、通勤中や昼休み、社交イベント中に手軽に食べられる便利な選択肢として人気を博しています。
よりヘルシーな商品バリエーションの導入
消費者の健康志向が高まるにつれて、ピザを含むより健康的な食品を選ぶ需要が高まっています。さらに、様々なピザ会社が様々な食事嗜好に対応しています。例えば、グルテンフリーのクラストは、グルテン不耐症やセリアック病の患者を対象としています。同様に、植物性ピザやビーガンピザは、植物性食生活への需要の高まりに対応し、そうした食生活を送る顧客を惹きつけています。さらに、オーガニックや地元産の食材を使ったピザを選ぶ人も増えています。彼らは、持続可能で倫理的に生産された食品を優先しています。有機農産物を調達し、地元産の肉を使用し、環境に優しい取り組みを推進しているピザ店は、食生活の決定においてこれらの要素を重視する消費者を惹きつけています。
オンラインピザ注文の人気上昇
ピザのオンライン注文は、数回クリックまたはタップするだけで、顧客は簡単にメニューを閲覧し、注文をカスタマイズし、自宅や外出先からピザを注文することができるため、比類のない利便性を提供します。この利便性により、注文のために実店舗を訪れたり電話をかけたりする必要がなくなり、ピザの消費量は大幅に増加しています。オンラインピザ注文プラットフォームは、多くの場合、サードパーティのデリバリーサービスと統合しており、シームレスで効率的なデリバリープロセスを可能にしています。顧客はリアルタイムで注文を追跡し、配達通知を受け取り、玄関先まで配達される利便性を享受できるため、市場成長にプラスの影響を与えています。
The global pizza market size reached USD 155.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 226.2 Billion by 2033, exhibiting a growth rate (CAGR) of 4.27% during 2025-2033. The shifting consumer dietary patterns due to rapid westernization, the introduction of healthier product variants, such as low-calorie, vegan, and gluten-free pizzas, and the rising popularity of online pizza ordering through web portals and mobile apps are some of the major factors propelling the market.
Pizza is a popular and versatile dish that originated in Italy but has gained worldwide popularity. It typically consists of a round, flattened dough base made from wheat flour, water, yeast, salt, and sometimes olive oil. The dough is traditionally topped with tomato sauce, mozzarella cheese, and various ingredients such as vegetables, meats, seafood, and herbs. The most popular types of pizzas are pepperoni, Hawaiian (with ham and pineapple), BBQ chicken, vegetarian, and countless others. Over the years, pizza has become a staple in many cultures and is commonly found in pizzerias, restaurants, and even as a frozen or prepackaged meal in grocery stores. It is also consumed as a quick and convenient meal, ordered for delivery, or enjoyed at social gatherings and parties.
The market is primarily driven by the increasing consumption of pizza across developing economies due to rapid westernization. In addition, continual technical advancements, such as customer preference tracking analytics, robotic automation, integrated third-party delivery systems and ghost kitchens are contributing to market growth. Besides this, various marketing campaigns and strategies adopted by the leading market players are also propelling the market growth. Furthermore, the increasing globalization and cultural integration have introduced a wide range of international cuisines and flavors to different parts of the world. Pizzas have become a popular choice as a global food, adapting to local tastes and incorporating regional ingredients, leading to the growth of diverse pizza options. Moreover, various pizza chains offering competitive prices, discounts, combo offers, and loyalty programs are also creating a favorable market outlook across the globe.
Escalating demand for convenient food items
People are increasingly seeking convenient meal solutions due to hectic lifestyles and busy schedules. Moreover, the demand for ready-to-eat and frozen food items has grown as consumers look for quick and hassle-free meal options. Ready-to-eat pizzas, often sold in convenience stores or as prepackaged meals, require minimal preparation and can be consumed on the go, which is accelerating their demand. In addition, many convenience stores now offer freshly baked or heated pizza slices as a grab-and-go option. These pizzas cater to consumers looking for a quick and convenient meal while they are on the move or need a snack during their shopping trips. Furthermore, individual-sized or personal-sized pizzas, pizza rolls, pizza pockets, and mini-pizzas have also gained popularity as convenient options that can be easily eaten while commuting, at lunch breaks, or during social events.
The introduction of healthier product variants
As consumers become more health-conscious, there is a growing demand for healthier food choices, including pizzas. Moreover, various pizza companies are catering to various dietary preferences. For example, the availability of gluten-free crusts caters to individuals with gluten intolerance or celiac disease. Similarly, plant-based or vegan pizza taps into the growing demand for plant-based diets and attracts customers following those dietary choices. Besides, individuals are opting for pizzas made with organic and locally sourced ingredients. They prioritize sustainably and ethically produced food items. Pizza establishments that source organic produce, use locally sourced meats, and promote their environmentally-friendly practices attract consumers who value these factors in their dietary decisions.
The rising popularity of online pizza ordering
Online pizza ordering offers unparalleled convenience, as with just a few clicks or taps, customers can easily browse through menus, customize their orders, and place their pizza orders from the comfort of their homes or on the go. This convenience factor has led to a significant increase in pizza consumption as it eliminates the need for customers to visit physical locations or make phone calls to place orders. Online pizza ordering platforms often integrate with third-party delivery services, enabling seamless and efficient delivery processes. Customers can track their orders in real-time, receive delivery notifications, and enjoy the convenience of doorstep delivery, which is positively influencing the market growth.
Non-vegetarian pizza dominates the market
Non-vegetarian pizzas have been a staple in many cultures and cuisines for decades. They have gained widespread popularity and have become the go-to choice for many pizza lovers. The flavors, textures, and savory profiles offered by non-vegetarian toppings, such as pepperoni, sausage, bacon, and various meats, appeal to a significant portion of the consumer base. Moreover, non-vegetarian toppings offer a wide range of options for customization. Customers can choose from a variety of meats, such as chicken, beef, ham, or seafood, and combine them with other ingredients to create unique flavor profiles, increasing popularity of this segment.
Pizza establishments, including major chains and independent pizzerias, have expanded their menus to include a variety of vegetarian pizza options. These options often feature a diverse range of vegetable toppings, plant-based proteins, and cheese alternatives. The inclusion of vegetarian options reflects the recognition of the growing demand and the desire to cater to a broader customer base.
Thick crust holds the majority of the market share
Thick crust pizzas are known for their substantial size and ability to satiate hunger. The thickness of the crust provides a substantial base that can accommodate generous amounts of toppings, cheese, and sauce. This makes thick crust pizzas a satisfying and filling meal option, appealing to individuals with hearty appetites or those looking for a substantial meal. Moreover, thick crust pizzas are often perceived as providing good value for money. The generous size and thickness of the crust, along with the ample toppings, create the perception of a substantial and satisfying meal.
Thin crust pizzas are often perceived as a healthier option compared to thicker crusts. They typically contain fewer carbohydrates and calories, making them a choice for those following specific dietary plans or seeking a lighter meal option.
Stuffed crust pizzas are also gaining immense popularity as they offer an indulgent and flavorful experience by incorporating cheese or other fillings directly into the crust. This provides an added layer of richness and a burst of flavor, making them appealing to individuals who enjoy a more decadent pizza experience.
Kindly, note that this only represents a partial list of companies, and the complete list has been provided in the report.