冷凍ピザの市場規模、シェア、成長分析、クラストタイプ別、トッピング別、販売チャネル別、サイズタイプ別、地域別 - 産業予測、2024年～2031年

世界の冷凍ピザ市場規模は2022年に209億米ドルと評価され、2023年の222億米ドルから2031年には349億米ドルに成長し、予測期間中（2024-2031年）のCAGRは5.8％で成長する見通しです。

ピザは過去数十年にわたり、特にミレニアル世代や労働者階級の間で、その味、風味、手頃な価格から世界的に人気が急上昇しています。この動向は、ライフスタイルや食習慣の進化が大きな要因となっており、冷凍ピザ市場の成長に拍車をかけています。冷凍ピザは、賞味期限が長く、クリスピーなクラストや多様なトッピングなど、個人の嗜好に合わせたカスタマイズが可能で、特筆すべき利便性を提供しています。さらに、オーブン、トースター、グリルなどを使って20分以内に簡単に調理できるため、手早く食事を済ませたいときやちょっとした集まりに理想的な選択肢となります。この「ミックス・ディッシュ」は、味のブレンドを楽しめるだけでなく、炭水化物、タンパク質、ビタミンなど、必要な栄養素も摂取できます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーター分析と影響
  • 競争企業間の敵対関係
  • 代替品の脅威
  • 買い手の交渉力
  • 新規参入業者の脅威
  • 供給企業の交渉力

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2023年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術の進歩
• 規制情勢
• ケーススタディ
• 特許分析
• 貿易分析

冷凍ピザ市場規模：クラストタイプ別& CAGR（2024-2031）

• 市場概要
• 薄いクラスト
• 厚いクラスト
• 詰め物入りクラスト

冷凍ピザ市場規模：トッピング別& CAGR（2024-2031）

• 市場概要
• チーズ
• 肉
• 果物と野菜
• その他

冷凍ピザ市場規模：販売チャネル別& CAGR（2024-2031）

• 市場概要
• 店舗ベース
  • コンビニエンスストア
  • スーパーマーケット
  • ディスカウント店
• オンライン小売

冷凍ピザ市場規模：サイズタイプ別& CAGR（2024-2031）

• 市場概要
• スモール
• ミディアム
• ラージ

冷凍ピザ市場規模：地域別& CAGR（2024-2031）

• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • スペイン
  • フランス
  • イタリア
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2023年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2021-2023）

主要企業プロファイル

• Nestle（Switzerland）
• Dr. Oetker（Germany）
• Schwan's Company（United States）
• Conagra Brands（United States）
• General Mills Inc.（United States）
• Kellogg Company（United States）
• Amy's Kitchen（United States）
• Palermo Villa Inc.（United States）
• Newman's Own Inc.（United States）
• McCain Foods Limited（Canada）
• Totino's（United States）
• Home Run Inn（United States）
• Sabatasso's（United States）
• Red Baron（United States）
• California Pizza Kitchen（United States）
• Digiorno（United States）
• Tombstone（United States）
• Freschetta（United States）
• Celeste（United States）
• Tony's Pizza（United States）

結論と推奨事項

Global Frozen Pizza Market size was valued at USD 20.9 billion in 2022 and is poised to grow from USD 22.2 billion in 2023 to USD 34.9 billion by 2031, growing at a CAGR of 5.8% during the forecast period (2024-2031).

Pizza has seen a surge in popularity globally over the past few decades, particularly among millennials and the working-class demographic, owing to its taste, flavor, and affordability. This trend is largely driven by evolving lifestyles and dietary habits, fueling the frozen pizza market's growth. Frozen pizzas offer notable convenience, with longer shelf lives and customizable options that cater to individual preferences, such as crispy crust and varied toppings. Additionally, they can be easily prepared in under 20 minutes using an oven, toaster, or grill, making them an ideal choice for quick meals or small gatherings. This "mixed dish" not only provides a delightful blend of flavors but also delivers essential nutrients including carbohydrates, proteins, and vitamins.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Frozen Pizza market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Frozen Pizza Market Segmental Analysis

Global Frozen Pizza Market is segmented by Crust Type, Toppings, Sales Channel, Size Type and Region. Based on Crust Type, the market is segmented into Thin Crust, Thick Crust, Stuffed Crust. Based on Toppings, the market is segmented into Cheese, Meat, Fruits and Vegetables, Others. Based on Sales Channel, the market is segmented into Store Based, Online Retail. Based on Size Type, the market is segmented into Small, Medium, Large. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Frozen Pizza Market

The Global Frozen Pizza market is experiencing growth driven by several factors. One key advantage of frozen pizza is its extended shelf life, enhanced with preservatives that ensure durability. As consumers become increasingly health-conscious and knowledgeable about nutritional requirements, their food choices are shifting, particularly among younger demographics. This evolution in lifestyle and eating habits is further supported by advancements in freezer technology and an uptick in the popularity of fast-food chains in emerging economies. Additionally, heightened research and development efforts aimed at attracting consumers are expected to yield profitable opportunities for players in the frozen pizza market.

Restraints in the Global Frozen Pizza Market

The global frozen pizza market faces significant restraints, primarily stemming from consumer concerns about the adverse health effects associated with regular consumption of frozen pizza, leading to negative perceptions of the product. Additionally, the effectiveness of the supply chain plays a crucial role in product availability; however, frozen pizza relies heavily on a cold chain network, which can be challenging to maintain. Many developing countries struggle with inadequate cold storage facilities, hindering the efficient distribution of frozen pizza. These factors collectively pose notable challenges that can restrict market growth and hinder the overall acceptance of frozen pizza globally.

Market Trends of the Global Frozen Pizza Market

The Global Frozen Pizza market is witnessing a significant trend driven by the shift toward remote work and online learning, which has heightened the demand for convenient and quick meal solutions. With consumers increasingly seeking hassle-free dining options, multi-serve pizzas are favored for family dinners, while single-serve pizzas cater to the growing preference for quick lunches. This duality in consumption patterns showcases a versatile product appeal, prompting manufacturers to innovate with diverse flavors, healthier options, and unique toppings. As lifestyles continue to evolve, the frozen pizza segment is poised for sustained growth, reflecting broader shifts in consumer behavior towards convenience and flexibility in meal preparation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis
• Trade Analysis

Frozen Pizza Market Size by Crust Type & CAGR (2024-2031)

• Market Overview
• Thin Crust
• Thick Crust
• Stuffed Crust

Frozen Pizza Market Size by Topping & CAGR (2024-2031)

• Market Overview
• Cheese
• Meat
• Fruits and Vegetables
• Others

Frozen Pizza Market Size by Sales Channel & CAGR (2024-2031)

• Market Overview
• Store Based
  • Convenience Stores
  • Supermarkets
  • Discounters
• Online Retail

Frozen Pizza Market Size by Size Type & CAGR (2024-2031)

• Market Overview
• Small
• Medium
• Large

Frozen Pizza Market Size & CAGR (2024-2031)

• North America, (Crust Type, Topping, Sales Channel, Size Type)
  • US
  • Canada
• Europe, (Crust Type, Topping, Sales Channel, Size Type)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Crust Type, Topping, Sales Channel, Size Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Crust Type, Topping, Sales Channel, Size Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Crust Type, Topping, Sales Channel, Size Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Oetker (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Schwan's Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conagra Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amy's Kitchen (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Palermo Villa Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newman's Own Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McCain Foods Limited (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Totino's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Home Run Inn (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sabatasso's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Baron (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• California Pizza Kitchen (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Digiorno (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tombstone (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freschetta (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celeste (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tony's Pizza (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation