日本のピザ市場レポート：タイプ別、クラストタイプ別、流通チャネル別、地域別、2025年～2033年

日本のピザ市場規模は2024年に91億米ドルに達しました。今後、IMARC Groupは、2033年までに市場は120億米ドルに達し、2025年から2033年にかけて3.2%の成長率（CAGR）を示すと予測しています。グルテンフリーやオーガニックの食材を使ったピザが簡単に入手できること、飲食品（F&B）産業が拡大していることなどが、日本のピザ市場の成長を促す主な要因となっています。

本レポートで扱う主な質問

• 日本のピザ市場はこれまでどのように推移し、今後どのように推移するのか？
• COVID-19が日本のピザ市場に与えた影響は？
• 日本のピザ市場のタイプ別区分は？
• 日本のピザ市場のクラストタイプ別区分は？
• 日本のピザ市場の流通チャネル別区分は？
• 日本のピザ市場のバリューチェーンにおける様々なステージとは？
• 日本のピザ市場の主な促進要因と課題は何か？
• 日本のピザ市場の構造と主要プレーヤーは？
• 日本のピザ市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のピザ市場：イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のピザ市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のピザ市場：タイプ別内訳

• 非ベジタリアンピザ
• ベジタリアンピザ

第7章 日本のピザ市場：クラストタイプ別内訳

• 厚いクラスト
• 薄いクラスト
• 詰め物入りクラスト

第8章 日本のピザ市場：流通チャネル別内訳

• クイックサービスレストラン（QSR）
• フルサービスレストラン（FSR）
• その他

第9章 日本のピザ市場：競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第10章 主要企業のプロファイル

第11章 日本のピザ市場：業界分析

• 促進要因、抑制要因、機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第12章 付録

The Japan pizza market size reached USD 9.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 12.0 Billion by 2033, exhibiting a growth rate (CAGR) of 3.2% during 2025-2033. The easy availability of pizzas consisting of gluten free or organic ingredients and the expanding food and beverage (F&B) industry are some of the key factors driving the market growth of pizza in Japan.

Pizza is a popular dish consisting of a round, flattened base of leavened wheat-based dough topped with tomatoes, cheese, and often various other ingredients, which is then baked at a high temperature in a traditionally wood-fired oven. Characteristics of pizza include its distinctive flat, round shape, the crust which can range from thin and crispy to thick and doughy, and the variety of toppings. The combination of the tart tomatoes, rich cheese, and the yeasty crust create a harmonious balance of flavours, while the assortment of toppings allows for a wide range of taste profiles. Key features of pizza include its versatility and adaptability, with variations in style, ingredients, and preparation techniques reflecting different regional and personal preferences. Modern interpretations even extend to dessert pizzas, gluten-free bases, and vegan cheese options. Pizza is a staple cuisine, widely served in various establishments ranging from dedicated pizzerias to casual and fine dining restaurants and is a popular choice for takeaway and delivery. The food and hospitality industry widely recognize pizza's appeal, and it's also prevalent in-home cooking, with people creating their own adaptations to suit dietary preferences and tastes.

Japan Pizza Market Trends:

The increasing westernization of dietary habits represents one of the key factors driving the market of pizza in Japan. In addition to this, strong disposable income levels, coupled with the expanding middle class willing to spend more on dining out or ordering in, are propelling the growth of the market. Moreover, the surge in innovative pizza offerings, such as fusion pizzas that blend western and authentic Japanese flavours, is attracting consumers and driving the market growth. Besides this, the expansion of pizza chains, both local and international, across the country is boosting availability and visibility of the product, which is contributing to the market growth. Along with this, the convenience of home delivery and take-away services is driving the growth of the market. In addition to this, the rising popularity of various pizza sizes, from personal to family-size, that cater to different consumer needs is stimulating the market growth. Apart from this, the rising number of health-conscious consumers is acting as a major growth-inducing factor. This particular section of the population is facilitating the demand for healthier product, such as pizzas with organic or gluten-free ingredients, which, in turn, is bolstering the market growth in Japan. The increasing marketing and promotional activities by pizza chains are making the product more appealing, thereby fostering the market growth. In line with this, increasing social media influence, particularly food bloggers, is catalyzing the popularity of pizza, thereby propelling the market growth. Other factors, such as the increasing globalization and the expanding foodservice industry, are further leading the market toward growth across Japan.

Japan Pizza Market Segmentation:

Type Insights:

• Non-Vegetarian Pizza
• Vegetarian Pizza

Crust Type Insights:

• Thick Crust
• Thin Crust
• Stuffed Crust

Distribution Channel Insights:

• Quick Service Restaurants (QSR)
• Full-Service Restaurants
• Others

Competitive Landscape:

• The report has also provided a comprehensive analysis of the competitive landscape in the Japan Cryptocurrency market. Competitive analysis, such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report.

Key Questions Answered in This Report:

• How has the Japan pizza market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan pizza market?
• What is the breakup of the Japan pizza market on the basis of type?
• What is the breakup of the Japan pizza market on the basis of crust type?
• What is the breakup of the Japan pizza market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan pizza market?
• What are the key driving factors and challenges in the Japan pizza market?
• What is the structure of the Japan pizza market and who are the key players?
• What is the degree of competition in the Japan pizza market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Pizza Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Pizza Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Pizza Market - Breakup by Type

• 6.1 Non-vegetarian Pizza
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Vegetarian Pizza
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)

7 Japan Pizza Market - Breakup by Crust Type

• 7.1 Thick Crust
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Thin Crust
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Stuffed Crust
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)

8 Japan Pizza Market - Breakup by Distribution Channel

• 8.1 Quick Service Restaurants (QSR)
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Full-Service Restaurants (FSR)
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Others
  • 8.2.1 Historical and Current Market Trends (2019-2024)
  • 8.2.2 Market Forecast (2025-2033)

9 Japan Pizza Market - Competitive Landscape

• 9.1 Overview
• 9.2 Market Structure
• 9.3 Market Player Positioning
• 9.4 Top Winning Strategies
• 9.5 Competitive Dashboard
• 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

• 10.1 Company A
  • 10.1.1 Business Overview
  • 10.1.2 Product Portfolio
  • 10.1.3 Business Strategies
  • 10.1.4 SWOT Analysis
  • 10.1.5 Major News and Events
• 10.2 Company B
  • 10.2.1 Business Overview
  • 10.2.2 Product Portfolio
  • 10.2.3 Business Strategies
  • 10.2.4 SWOT Analysis
  • 10.2.5 Major News and Events
• 10.3 Company C
  • 10.3.1 Business Overview
  • 10.3.2 Product Portfolio
  • 10.3.3 Business Strategies
  • 10.3.4 SWOT Analysis
  • 10.3.5 Major News and Events
• 10.4 Company D
  • 10.4.1 Business Overview
  • 10.4.2 Product Portfolio
  • 10.4.3 Business Strategies
  • 10.4.4 SWOT Analysis
  • 10.4.5 Major News and Events
• 10.5 Company E
  • 10.5.1 Business Overview
  • 10.5.2 Product Portfolio
  • 10.5.3 Business Strategies
  • 10.5.4 SWOT Analysis
  • 10.5.5 Major News and Events

11 Japan Pizza Market - Industry Analysis

• 11.1 Drivers, Restraints and Opportunities
  • 11.1.1 Overview
  • 11.1.2 Drivers
  • 11.1.3 Restraints
  • 11.1.4 Opportunities
• 11.2 Porters Five Forces Analysis
  • 11.2.1 Overview
  • 11.2.2 Bargaining Power of Buyers
  • 11.2.3 Bargaining Power of Suppliers
  • 11.2.4 Degree of Competition
  • 11.2.5 Threat of New Entrants
  • 11.2.6 Threat of Substitutes
• 11.3 Value Chain Analysis

12 Appendix