家庭用電化製品市場：製品別、流通チャネル別、地域別、2024年～2031年

家庭用電化製品の市場評価、2024年～2031年

スマートでエネルギー効率の高い家庭用電化製品に対する需要の高まりは、利便性と持続可能性を求める消費者を惹きつけています。家庭用電化製品に対するニーズは、2023年には1,786億3,000万米ドルを超え、2031年には2,257億6,000万米ドルに達します。

さらに、家庭の快適性と自動化を重視する消費者のライフスタイルの変化が、生活環境を向上させる家庭用電化製品に対する需要をさらに押し上げています。エネルギー効率と持続可能性を促進する政府の奨励策も、消費者に家庭用電化製品のアップグレードを促しています。こうした要因から、さまざまな産業で家庭用電化製品の使用が増加しており、2024年から2031年にかけてCAGR 2.97%で成長すると予想されます。

家庭用電化製品市場定義/概要

家庭用電化製品は、家庭での作業を支援し、日常生活の利便性と効率性を高めるために設計された電気的または機械的な装置です。一般的な用途としては、調理（オーブン、電子レンジ）、掃除（洗濯機、掃除機）、空調（エアコン、ヒーター）などがあり、時間と労力を節約することで生活の質を大幅に向上させる。消費者の嗜好がスマートでエネルギー効率の高いソリューションへとシフトする中、家庭用電化製品の将来は、モノのインターネット（IoT）接続、自動化、持続可能性といった先進技術に焦点が当てられることになります。家庭用電化製品を統合してシームレスな操作を実現するスマートホームシステムや、エネルギー消費を最小限に抑えるエコフレンドリーな設計といったイノベーションが市場を席巻し、今後数年間の成長を促進し、ユーザー体験を向上させると思われます。

可処分所得の増加は家庭用電化製品市場を促進するか？

可処分所得の増加は、消費者が近代的で効率的な家庭用電化製品への投資意欲を高めていることから、家庭用電化製品市場を大きく牽引しています。特にアジア太平洋地域のような開発途上地域では、家計所得が増加するにつれて、消費者はより高品質で技術的に進んだ家庭用電化製品を購入するための経済的柔軟性が増しています。例えば、世界銀行の報告書によると、世界の中間層は2030年までに53億人に達すると予想されており、可処分所得が急上昇しているアジアではそのかなりの部分を占める。インドでは、国家統計局の報告によると、2023年には一人当たり所得が約6.8％増加し、より多くの家庭が家庭用電化製品をアップグレードできるようになります。

さらに、経済成長と個人消費の拡大を目指す政府の取り組みが、この動向をさらに後押ししています。インフラ整備、雇用創出、信用供与へのアクセス向上に焦点を当てたプログラムが、消費者の家庭用品への投資を可能にしています。例えば、中国国家統計局は、2023年に都市部の可処分所得が7.5%増加し、冷蔵庫、洗濯機、エアコンといった必需家庭用電化製品の需要に拍車がかかると指摘しています。この動向は、可処分所得の増加と家庭用電化製品市場の拡大との相関関係を浮き彫りにしており、今後数年間の持続的成長を後押しするものです。

激しい競合は家庭用電化製品市場の成長を妨げるか？

競争の激化は、メーカーにとって利益率の低下につながる価格圧力を生み出し、家庭用電化製品市場の成長を妨げる可能性があります。各社は市場シェア獲得に邁進しているため、積極的な価格戦略や頻繁なプロモーションを実施し、収益性を低下させる可能性があります。このような競合情勢により、企業は製品の差別化を図るためにマーケティングや広告に多大なリソースを割かざるを得なくなり、技術革新に不可欠な研究開発から資金が流出する可能性があります。

さらに、価格競争への注力は、メーカーが競争力を維持するためにコスト削減を行うことで、品質やサービスが低下するような底辺への競争をもたらす可能性があります。その結果、顧客満足度やブランド・ロイヤルティが長期的に低下する可能性があります。成長を維持するためには、企業は競争力のある価格設定と製品品質の維持のバランスを見極める必要があり、同時に、スマート・テクノロジーやエネルギー効率など、消費者の嗜好の変化に対応するためのイノベーションにも投資しなければならないです。こうした動向に対応できなければ、市場の長期的な成長見通しに支障をきたす可能性があります。

目次

第1章 世界の家庭用電化製品市場：イントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• 検証
• プライマリーインタビュー
• データソース一覧

第4章 世界の家庭用電化製品市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 家庭用電化製品の世界市場：製品別

• 冷蔵庫
• エアコン・ヒーター
• 娯楽・情報電化製品
• 洗濯機
• 掃除用電化製品
• 調理台
• レンジ
• 電子レンジとオーブン

第6章 家庭用電化製品の世界市場：流通チャネル別

• 概要
• スーパーマーケットとハイパーマーケット
• 専門店
• eコマース

第7章 家庭用電化製品の世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第8章 世界の家庭用電化製品市場：競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第9章 企業プロファイル

• Haier Electronics
• Whirlpool Corporation
• LG Electronics
• Godrej Group
• Panasonic Corporation
• Samsung Electronics
• Electrolux AB
• Amica Wronki S.A.
• Gorenje Group

第10章 付録

• 関連レポート

Home Appliances Market Valuation - 2024-2031

The increasing demand for smart and energy-efficient appliances attracts consumers looking for convenience and sustainability. The need for Home Appliances is surpassing USD 178.63 Billion in 2023 and reachingUSD 225.76 Billion by 2031.

Additionally, changing consumer lifestyles, with a greater emphasis on home comfort and automation, further drive demand for appliances that enhance living conditions. Government incentives promoting energy efficiency and sustainability also encourage consumers to upgrade their appliances. These factors contribute to the increasing use of Home Appliances in a variety of industries is expected to grow at aCAGR of 2.97% about from 2024 to 2031.

Home Appliances Market: Definition/ Overview

Home appliances are electrical or mechanical devices designed to assist in household tasks, enhancing convenience and efficiency in daily life. Common applications include cooking (ovens, microwaves), cleaning (washing machines, vacuum cleaners), and climate control (air conditioners, heaters), significantly improving the quality of living by saving time and effort. As consumer preferences shift towards smart and energy-efficient solutions, the future of home appliances is set to focus on advanced technologies such as Internet of Things (IoT) connectivity, automation, and sustainability. Innovations like smart home systems that integrate appliances for seamless operation and eco-friendly designs that minimize energy consumption will dominate the market, driving growth and enhancing user experience in the coming years.

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Will Rising Disposable Income is Propelling the Home Appliances Market?

Rising disposable income is significantly propelling the Home Appliances Market as consumers are increasingly willing to invest in modern and efficient appliances. As household incomes grow, particularly in developing regions such as Asia-Pacific, consumers have more financial flexibility to purchase higher-quality and technologically advanced appliances. For instance, a report from the World Bank indicates that the global middle class is expected to reach 5.3 billion by 2030, with a substantial portion in Asia, where disposable incomes are rising sharply. In India, the National Statistical Office reported that the per capita income increased by approximately 6.8% in 2023, allowing more families to upgrade their home appliances.

Additionally, government initiatives aimed at boosting economic growth and consumer spending further support this trend. Programs that focus on infrastructure development, job creation, and increased access to credit are enabling consumers to invest in household goods. For example, China's National Bureau of Statistics noted that urban disposable income rose by 7.5% in 2023, fueling demand for essential home appliances such as refrigerators, washing machines, and air conditioners. This trend highlights the correlation between rising disposable incomes and the expanding Home Appliances Market, driving sustained growth in the coming years.

Will Intense Competition Hamper the Growth of the Home Appliances Market?

Intense competition can indeed hamper the growth of the Home Appliances Market by creating price pressures that lead to reduced profit margins for manufacturers. As companies strive to gain market share, they may resort to aggressive pricing strategies and frequent promotions, which can erode profitability. This competitive landscape may compel businesses to allocate significant resources to marketing and advertising to differentiate their products, diverting funds from research and development, which is crucial for innovation.

Moreover, the focus on price competition can result in a race to the bottom, where quality and service may suffer as manufacturers cut costs to remain competitive. This could lead to a decline in customer satisfaction and brand loyalty over time. To sustain growth, companies must find a balance between competitive pricing and maintaining product quality while also investing in innovation to meet changing consumer preferences, such as smart technology and energy efficiency. Failure to adapt to these trends could hinder long-term growth prospects in the market.

Category-Wise Acumens

Will Increasing Presence of Supermarkets and Hypermarkets Boost the Home Appliances Market?

The increasing presence of supermarkets and hypermarkets is expected to boost the Home Appliances Market significantly. These retail formats provide consumers with a one-stop shopping experience, offering a wide variety of appliances alongside other household products. This convenience attracts more customers, encouraging them to make larger purchases. Additionally, supermarkets and hypermarkets often engage in promotional activities and discounts, making it easier for consumers to buy essential appliances at competitive prices.

Moreover, the strategic placement of these large retail stores in urban areas enhances accessibility for consumers. With rising disposable incomes and urbanization, more people are likely to visit these stores to upgrade their home appliances.

E-Commerce is the fastest-growing segment, driven by the convenience of online shopping and the increasing adoption of digital platforms.

Will Widespread Adoption of Refrigerator Fuel the Home Appliances Market?

The widespread adoption of refrigerators is expected to significantly fuel the Home Appliances Market. Refrigerators are essential in households across both developed and emerging economies, and rising urbanization, along with increasing disposable incomes, is driving demand for modern, energy-efficient models. In regions like Asia-Pacific, where the middle-class population is rapidly expanding, the demand for refrigerators is particularly strong.

Additionally, technological advancements in smart and eco-friendly refrigerators are boosting market growth. Energy efficiency standards and government initiatives, such as the U.S. Energy Star program and similar policies in Europe and Asia, encourage consumers to replace older models with new, environmentally friendly ones. The global refrigerator market is projected to grow steadily, contributing to the overall expansion of the home appliances sector, as consumers prioritize convenience, efficiency, and sustainability in their appliance choices.

The Entertainment & Information Appliances segment, which includes smart TVs and home entertainment systems, is the fastest-growing segment, fueled by technological advancements and increasing consumer interest in smart and connected devices.

Country/Region-wise

Will the Technological Advancement in North America Drive the Expansion of The Home Appliances Market?

Technological advancements in North America are significantly driving the expansion of the Home Appliances Market. The region is at the forefront of innovations in smart and energy-efficient appliances, fueled by increasing consumer demand for connected devices. According to the U.S. Energy Information Administration, nearly 25% of households in the U.S. now use at least one smart appliance, a figure expected to rise steadily. Additionally, the U.S. Department of Energy's Energy Star program has led to widespread adoption of energy-efficient refrigerators, washing machines, and air conditioners, contributing to market growth.

In 2023, the North American Home Appliances Market was valued at over USD 90 billion, with a projected annual growth rate of 6.5% through 2028. Government initiatives, such as the American Innovation and Manufacturing Act, which encourages the production of environmentally friendly home appliances, further support this expansion. The combination of IoT-enabled devices and strong regulatory frameworks has propelled North America to remain the dominant player in the global Home Appliances Market.

Will Rising Middle-Class Population in Asia Pacific Propel the Home Appliances Market?

The rising middle-class population in Asia-Pacific is significantly propelling the Home Appliances Market. As more people move into higher income brackets, their purchasing power increases, leading to higher demand for household appliances like refrigerators, washing machines, and air conditioners. According to data from China's National Bureau of Statistics, China's middle-class population exceeded 400 million in 2023, contributing to the strong demand for modern appliances. Similarly, India's middle-class is projected to reach 583 million by 2025, as per a report by India's Ministry of Statistics, further driving market growth.

Government initiatives are also supporting this trend. In India, schemes such as the Production Linked Incentive (PLI) program aim to boost domestic manufacturing, making appliances more affordable and accessible. In China, government policies like subsidies for energy-efficient appliances and large-scale shopping events like the "Double 11" festival have driven higher sales. The Asia-Pacific Home Appliances Market, valued at USD 140 billion in 2023, is expected to grow at a compound annual growth rate (CAGR) of 8.5% from 2024 to 2029, reflecting the strong influence of the expanding middle class.

Competitive Landscape

The competitive landscape of the Home Appliances Market is characterized by a mix of established players and emerging startups, each focusing on innovative features such as real-time tracking, integration with IoT devices, and user-friendly interfaces. Companies are increasingly investing in research and development to enhance product offerings and improve customer service, creating a dynamic and rapidly evolving market environment.

Some of the prominent players operating in the Home Appliances Market include:

Haier Electronics, Whirlpool Corporation, LG Electronics, Godrej Group, Panasonic Corporation, Samsung Electronics, Electrolux AB, Amica Wronki S.A.

Latest Developments

In August 2024 LG Electronics introduced a new line of AI-powered washing machines and dryers, incorporating enhanced automation for optimized washing cycles based on fabric types and load sizes. The launch aligns with the company's focus on smart home technology and improving energy conservation in household appliances.

In July 2024 Whirlpool announced the expansion of its energy-efficient appliance portfolio, focusing on eco-friendly refrigerators and washing machines. The move is part of Whirlpool's commitment to sustainability, aiming to reduce carbon emissions and cater to the growing consumer preference for green appliances.

In June 2024 Haier announced partnerships with several smart home platforms to integrate its appliances with leading IoT ecosystems. This collaboration allows consumers to control Haier's refrigerators, air conditioners, and washing machines through popular smart home systems, enhancing user convenience and appliance connectivity.

TABLE OF CONTENTS

1. INTRODUCTION OF GLOBAL HOME APPLIANCES MARKET

• 1.1. Overview of the Market
• 1.2. Scope of Report
• 1.3. Assumptions

2. EXECUTIVE SUMMARY

3. RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1. Data Mining
• 3.2. Validation
• 3.3. Primary Interviews
• 3.4. List of Data Sources

4. GLOBAL HOME APPLIANCES MARKET OUTLOOK

• 4.1. Overview
• 4.2. Market Dynamics
  • 4.2.1. Drivers
  • 4.2.2. Restraints
  • 4.2.3. Opportunities
• 4.3. Porters Five Force Model
• 4.4. Value Chain Analysis

5. GLOBAL HOME APPLIANCES MARKET, BY PRODUCT

• 5.1 Refrigerator
• 5.2 Air Conditioner and Heater
• 5.3 Entertainment and Information Appliances
• 5.4 Washing Machine
• 5.5 Cleaning Appliance
• 5.6 Cooktop
• 5.7 Cooking Range
• 5.8 Microwave and Oven

6. GLOBAL HOME APPLIANCES MARKET, BY DISTRIBUTION CHANNEL

• 6.1. Overview
• 6.2.Supermarket and Hypermarket
• 6.3 Specialty Store
• 6.4 E-Commerce

7. GLOBAL HOME APPLIANCES MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East and Africa

8. GLOBAL HOME APPLIANCES MARKET COMPETITIVE LANDSCAPE

• 8.1. Overview
• 8.2. Company Market Ranking
• 8.3. Key Development Strategies

9. COMPANY PROFILES

• 9.1. Haier Electronics
  • 9.1.1. Overview
  • 9.1.2. Financial Performance
  • 9.1.3. Product Outlook
  • 9.1.4. Key Developments
• 9.2. Whirlpool Corporation
  • 9.2.1. Overview
  • 9.2.2. Financial Performance
  • 9.2.3. Product Outlook
  • 9.2.4. Key Developments
• 9.3. LG Electronics
  • 9.3.1. Overview
  • 9.3.2. Financial Performance
  • 9.3.3. Product Outlook
  • 9.3.4. Key Developments
• 9.4. Godrej Group
  • 9.4.1. Overview
  • 9.4.2. Financial Performance
  • 9.4.3. Product Outlook
  • 9.4.4. Key Developments
• 9.5. Panasonic Corporation
  • 9.5.1. Overview
  • 9.5.2. Financial Performance
  • 9.5.3. Product Outlook
  • 9.5.4. Key Developments
• 9.6. Samsung Electronics
  • 9.6.1. Overview
  • 9.6.2. Financial Performance
  • 9.6.3. Product Outlook
  • 9.6.4. Key Developments
• 9.7. Electrolux AB
  • 9.7.1. Overview
  • 9.7.2. Financial Performance
  • 9.7.3. Product Outlook
  • 9.7.4. Key Developments
• 9.8. Amica Wronki S.A.
  • 9.8.1. Overview
  • 9.8.2. Financial Performance
  • 9.8.3. Product Outlook
  • 9.8.4. Key Developments
• 9.9. Gorenje Group
  • 9.9.1. Overview
  • 9.9.2. Financial Performance
  • 9.9.3. Product Outlook
  • 9.9.4. Key Developments

10. Appendix

• 10.1. Related Reports