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ヘッドマウントディスプレイ市場：製品タイプ別、コンポーネント別、接続性別、地域別、2024年～2031年

Head Mounted Display Market By Product Type (Head-mounted, Eyewear), By Component (Processors and Memory, Displays, Lenses, Sensors, Controllers, Cameras), By Connectivity (Wired, Wireless), & Region for 2024-2031

出版日
ページ情報
英文 202 Pages
納期
2～3営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.82円
ヘッドマウントディスプレイ市場：製品タイプ別、コンポーネント別、接続性別、地域別、2024年～2031年
出版日: 2024年08月06日
発行: Verified Market Research
ページ情報: 英文 202 Pages
納期: 2～3営業日
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概要

ヘッドマウントディスプレイ市場、2024年～2031年

大手企業によるHMD開発への投資の増加、COVID-19によるARおよびVR技術の受け入れ拡大、低価格HMDの入手可能性、技術開発、デジタル化の拡大。このように、HMD開発への大手企業による投資の増加は、市場規模の急成長につながり、2024年には436億4,000万米ドルを超え、2031年には4,890億米ドルの評価額に達します。

低価格のHMDは、その手頃な価格と柔軟性により、発展途上国や小規模産業で普及しています。そのため、低コストHMDは新興国で人気を集めており、2024年から2031年にかけてCAGR 38.90%で市場が成長する可能性があります。

ヘッドマウントディスプレイ市場定義/概要

ヘッドマウントディスプレイは、ユーザーの視野内に視覚情報を直接表示するように設計されたウェアラブルデバイスです。メガネやヘルメットのように頭に装着するディスプレイ・ユニットで構成され、拡張現実（AR）や仮想現実（VR）体験を提供します。デジタル情報を現実世界に重ね合わせたり（AR）、完全に没入したデジタル環境を作り出したり（VR）して、娯楽やトレーニング、専門的な用途に利用することができます。

没入型体験は、本物そっくりの環境を作り出し、ユーザーの関与を高めることで提供されます。VR体験を提供できるようになったことで、インタラクティブなストーリーテリングからバーチャルツアーやライブイベントまで、エンターテインメントの選択肢が広がった。より没入感のあるリアルな体験を求める消費者のニーズが高まるにつれ、ゲーム愛好家やエンターテインメントを求める人々にとってのHMDの重要性が高まり、市場拡大の原動力となっています。

拡張現実（AR）および仮想現実（VR）アプリケーションの需要増加は、ヘッドマウントディスプレイ市場の成長にどのような影響を与えるか？

異なる分野でのARとVR技術の利用が増加し、HMD需要をもたらします。ARとVR技術を統合する産業には、ゲーム、ヘルスケア、自動車などが含まれます。そのため、これらのアプリケーションにHMDを使用することは、これらの技術が提供する没入感とインタラクティブ性により、非常に重要になってきています。ヘルスケア分野では、ARとVRは医療トレーニング、模擬手術、患者ケアに使用されており、HMDはこの技術の中心となっています。同様に、ARはヘッドアップディスプレイやバーチャルショールームとして、VRはバーチャルプロトタイピングとして設計に応用されています。このようにARとVRは多くの分野で応用されているため、機器の需要が高まっています。

ゲームやエンターテインメント分野の拡大は、特にゲームをよりよく見たいという欲求が常にあるゲームにおいて、ビジュアルに対する高い需要を引き起こしました。HMDの使用は、コンテンツを提示し、ゲーマーやエンターテイナーに実際の視聴体験を提供する個人的で魅力的な方法へのイントロダクションのため、より流行しています。HMDは、プレイヤーが完全な没入感を求めるVRゲームに人気があるため、特定のタイプのHMDが登場しました。しかし近年では、エンターテインメント業界もバーチャルコンサートや映画、イベントにHMDを使用するようになり、このヘッドセットの用途や使用法が広がっています。

イノベーションとデバイスの小型化も、HMD市場を決定づけた主な要因です。解像度、リフレッシュ・レート、視野率といった面におけるディスプレイ技術の継続的な進歩は、HMDの性能にプラスの影響を与えています。しかし、これらの進歩は、視覚体験の全体的な質を高めると同時に、消費者や専門家に対するHMDの魅力を高めています。さらに、統合化が進んだことで、小型化も進み、HMDの製造、快適性、携帯性が向上しました。このことは、当初は主にゲームやエンターテインメントのために開発されたHMDを、ヘルスケアや教育など、装着による不快感を伴うことなく長時間装着する必要のある他の分野にも応用する上で特に有効です。小型化、技術的ソリューションの改善と新たな機会の追求により、HMD市場は引き続き高い成長を遂げることが予想されます。

初期コストの高さがヘッドマウントディスプレイ市場の成長を阻害するか？

高い初期費用はヘッドマウントディスプレイ市場の成長を阻害します。特に、高精細スクリーン、正確なトラッキングメカニズム、快適な構造など、最高級の機能を備えた重要かつ洗練されたHMDは、多額の出費を伴う。個人消費者だけでなく、そのような技術に投資する余裕のない中小企業組織にとっても、このコスト要因は実に高価なものとなります。消費者市場では、HMDが比較的高価であることが最大の欠点のひとつであり、せいぜいガジェットや高級品、あるいは周辺機器としか見なされない製品に多額の出費を惜しまない消費者の多くは敬遠すると思われます。HMD技術の入手と導入にかかる費用は、特にARおよび/またはVRアプリケーションが競争優位性をもたらす可能性のある分野では、いくつかの小規模組織にとって大きな障壁となる可能性があります。特に、市場の川下分野では、顧客や法人顧客が好む安価な製品を輸入するために成長が抑えられているためです。その結果、HMDに関連する高い固定費が普及を妨げ、市場成長を阻害する可能性があります。

機器の使用に関連した健康と安全の問題、そのリスクは長時間使用する場合に顕著になります。HMDはユーザーを仮想現実や拡張現実の環境に置くが、長時間装着していると不快になったり、健康に悪影響を与えたりする可能性があります。眼精疲労、頭痛、極端な場合には乗り物酔いなど、ユーザーからの苦情もあります。これらの問題は、ディスプレイが目に近いこと、高輝度であること、バーチャル環境における視覚情報と前庭情報の不一致によって引き起こされます。HMDの使用に関する安全性の疑問が提起されたため、消費者だけでなく業界の専門家も、この技術を受け入れるための適切な対策を講じるようになった。HMDを長時間装着する必要がある病院や学校のような混雑した場所では、このような健康上の問題が問題となります。エルゴノミクス（人間工学）に対する関心が高まっており、このような結果をなくす技術の進化が求められています。

目次

第1章 世界のヘッドマウントディスプレイ市場：イントロダクション

  • 市場概要
  • 調査範囲
  • 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

  • データマイニング
  • 検証
  • プライマリーインタビュー
  • データソース一覧

第4章 ヘッドマウントディスプレイの世界市場展望

  • 概要
  • 市場力学
    • 促進要因
    • 抑制要因
    • 機会
  • ポーターのファイブフォースモデル
  • バリューチェーン分析

第5章 ヘッドマウントディスプレイの世界市場：製品タイプ別

  • 概要
  • ヘッドマウント
  • アイウェア

第6章 ヘッドマウントディスプレイの世界市場：コンポーネント別

  • 概要
  • プロセッサーとメモリー
  • ディスプレイ
  • レンズ
  • センサー
  • コントローラー
  • カメラ

第7章 ヘッドマウントディスプレイの世界市場：接続性別

  • 概要
  • 有線
  • ワイヤレス

第8章 ヘッドマウントディスプレイの世界市場：地域別

  • 概要
  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • その他欧州
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • その他アジア太平洋地域
  • 世界のその他の地域
    • ラテンアメリカ
    • 中東・アフリカ

第9章 ヘッドマウントディスプレイの世界市場：競合情勢

  • 概要
  • 各社の市場ランキング
  • 主な発展戦略

第10章 企業プロファイル

  • Sony（Japan）
  • Google（US）
  • Microsoft（US）
  • Oculus（US）
  • HTC（Taiwan）
  • Seiko Epson（Japan）
  • Samsung（South Korea）
  • Lenovo（China）
  • Magic Leap（US）
  • Vuzix（US）

第11章 主な発展

  • 製品上市／開発
  • 合併と買収
  • 事業拡大
  • パートナーシップと提携

第12章 関連レポート

目次
Product Code: 3807

Head Mounted Display Market - 2024-2031

The increase in investments by major players in HMD development, higher acceptance of AR and VR technologies due to COVID-19, the availability of low-cost HMDs, technological developments, and expanding digitalisation. Thus, the growing investment by major players in HMD development leads to a surge in the growth of market size surpassing USD 43.64 Billion in 2024 to reach a valuation of USD 489 Billion by 2031.

The availability of low-cost HMDs has become more popular in developing countries and small-scale industries due to their affordability, and flexibility. Thus, lost-cost HMDs are gaining popularity in emerging countries enabling the market to grow at a CAGR of 38.90% from 2024 to 2031.

Head Mounted Display Market: Definition/ Overview

Head-mounted display is a wearable device designed to present visual information directly within the user's field of view. It consists of a display unit worn on the head, resembling glasses or a helmet, it offers Augmented Reality (AR) or Virtual Reality (VR) experiences. Digital information can be overlaid onto the real world (AR), or entirely immersive digital environments can be created (VR) for entertainment, training, or professional applications.

Immersive experiences are provided by creating lifelike environments and enhancing user engagement. The ability to deliver VR experiences has broadened the range of entertainment options, from interactive storytelling to virtual tours and live events. As consumer demand for more immersive and realistic experiences grows, the importance of HMDs for gaming enthusiasts and entertainment seekers is increasing, driving market expansion.

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How Does the Rising Demand for Augmented Reality (AR) and Virtual Reality (VR) Applications Have Implications for the Growth of the Head Mounted Display Market?

Increase in usage of use of AR and VR technologies in different fields to provide HMD demand. Industries that integrate AR and VR technology include gaming, healthcare, and automotive among others since it has improved the interaction of users. The use of HMDs for these kinds of applications has therefore become very critical because of the immersion and interactivity offered by these technologies. In the healthcare sector AR and VR are in use for medical training, simulated surgeries, and patient care and the HMDs are at the heart of this technology. Similarly, automotive application for AR is applied as heads-up displays and virtual showrooms and for VR it is applied in designs with virtual prototyping. The massive application of AR and VR across these numerous fields led to a higher demand for the equipment.

Expansion of the gaming and entertainment sectors has caused high demand for visuals, especially in gaming where there is always the desire to have a better view of the game. The use of HMDs has become more fashionable due to their introduction to a personal and engaging manner of presenting content and providing gamers and entertainers with an actual viewing experience. One specific type that that has emerged is HMDs owing to the popularity in VR gaming in which players desire complete immersion. However, in recent years, the entertainment industry has also been using HMDs for virtual concerts, movies and events, which expand the application and usage of this headset.

Innovation and reduction in the size of the devices have been other major factors that have helped determine the HMD market. The display technologies' continuous advancements in aspects such as Resolution, Refresh Rates, and Field of View have impacted HMD's performance positively. However, these advancements have also enhanced the overall quality of the visual experience and at the same time increased the appeal of HMDs for consumers and professionals. Furthermore, increased integration has also called for miniaturization, an aspect that has enhanced HMD manufacturing, comfort and portability. This has been especially useful in taking the HMDs, which were initially developed mainly for gaming and entertainment, to other sectors such as healthcare and education where the device has to be worn for a long time without any discomfort resulting from the wear. Miniaturisation and the pursuit of improved technological solutions and new opportunities are expected to generate continued high levels of growth in the HMD market, for the devices are becoming more attainable.

Whether High Initial Cost Impedes the Growth of the Head-Mounted Display Market?

High Initial Cost impedes the growth of the head-mounted display market. Crucial and sophisticated HMDs specifically those with top-shelf features such as high-definition screens, accurate tracking mechanisms, and comfortable constructions entail massive spending. This cost factor can indeed be very expensive for individual consumers as well as small business organizations that may not afford to invest in such a technology. In the consumer market, one of the biggest drawbacks is the relatively high cost of HMDs which will turn away many consumers willing to spend a considerable amount of money on a product that they will see as a gadget, a luxury product or a peripheral device at best. The expense of obtaining and deploying HMD technology may prove to be a significant barrier for several small organizations, specifically in sectors in which AR and/or VR applications might confer a competitive edge. This is particularly so because growth in the downstream sectors of the market is kept in check in the interest of importing less expensive products that customers and corporate clients prefer. Consequently, the high fixed costs relating to HMDs can prevent their uptake, hence hampering market growth.

Health and safety issues linked with equipment use, its risks being more prominent if it is used for long periods. HMDs place users in virtual or augmented reality environments, which can become uncomfortable or even negatively affect a person's health if they are worn for an extended period. Some of the user complaints are eye strain, headaches and in extreme cases motion sickness. These problems are provoked by the proximity of the display to the eyes, high luminance, and sometimes inconsistency of visual and vestibular information in virtual environments. The safety questions that have been raised concerning the use of HMDs have made consumers as well as industry professionals take appropriate measures to embrace this technology. In busy areas such as a hospital or school where HMDs might need to be worn for extended periods, these health issues become problematic. There is a growing concern about ergonomics and the evolution of technologies that could eliminate such consequences.

Category-Wise Acumens

How Does the Increasing Acceptance Without Compromising the Wearer's Regular Range of Vision Popularity Foster the Growth of the Eyewear Segment?

The eyewear segment is dominating the head-mounted display (HMD) market, driven by the increase in acceptance of devices that do not compromise the wearer's regular range of vision. The eyewear segment, particularly in the context of Augmented Reality (AR) applications, has benefited significantly from this trend. Devices that seamlessly integrate digital information with the physical world while maintaining the user's natural field of view have gained popularity. This design approach has enhanced user comfort and functionality, making HMDs more appealing for everyday use.

The ability to overlay digital content onto the real world without obstructing vision has made these devices more practical for various applications, including navigation, work tasks, and social interactions. This practicality has fostered greater acceptance among consumers and professionals alike, driving growth in the eyewear segment of the HMD market. As demand for AR experiences continues to rise, the focus on maintaining the wearer's regular range of vision without compromise is expected to further propel the expansion of this segment. XYS's leadership in this area underscores the importance of user-centric design in the ongoing growth of the HMD market.

How Does the Usage of Screens in Head Mounted Display Gadgets Sector Surge the Growth of Display Segment?

The display segment is significantly dominating in the head-mounted display market owing to the screen being a significant element of HMD tech gadgets. Modern Augmented Reality (AR) and Virtual Reality (VR) applications present the need for better-quality screens to provide the consumer high-quality visual experience that is clear and vivid. These screens are essential for achieving the desired level and quality of presence which users may need in gaming, training or any other professional context.

Over time, with the development of HMD technology, the importance of screen resolution, refresh rates, and colour accuracy has grown fast and propels the display segment's growth. It has been seen that for users to receive content in real-time and, especially, without distortion, certain progress has been made in the field of displays. To meet these increasing demands of consumers, manufacturers have come up with new generations of screen technologies such as OLED and micro leds, which are brighter and more energy efficient as compared to the previous generation. This has benefited the users through better experiences and product quality and driven the applications of HMDs in a boundless manner to drive the growth of the display segment in the broad HMD market.

Head Mounted Display Market

Report Methodology

Country/Region-wise Acumens

How the Well-Advanced Technology Surges the Growth of the Head-Mounted Display Market in North America?

North America is the dominating region in head-mounted displays due to its well-developed technology and the presence of many vendors in this region. This region has enjoyed the massive implementation of technologies such as Augmented Reality and Virtual Reality in diverse industries and domains like gaming, healthcare, automotive, and defence. The US is more advanced in this type of technology, especially through companies like Microsoft, Google and Oculus which is owned by Meta.

The high levels where people seek to be engaged in games and other entertainment formats. The big consumer audience, affordability and continuously increasing disposable income have enabled the Mn region's populace to use and afford premium HMD devices, particularly from computer and video game users. Furthermore, the usage of HMDs in professional activity including medical education, robotic operations, and combat training has also enhanced the growth of the market across the North American region.

Other factors have placed the region in this position and they include the availability of hi-tech research and development centres as well as relatively liberal regulatory standards. Subsidized by the government in terms of funding and initial implementation of AR and VR technologies in the defence and healthcare industry, North America is the leading continent in the HMD market.

How does the Rapidly Growing IT Industry Foster the Growth of the Head Mounted Display Market in Asia Pacific?

Asia-Pacific is the fastest-growing region in the head-mounted display market as the region has a rapidly growing IT industry resulting in the high demand for sophisticated electronic gadgets. With large investments in AR and VR technologies, companies from nations such as China, Japan, South Korea, and a few other countries in East Asia continue to shape the industry's growth. The availability of Smartphones has boosted the market of mobile gaming and this has been a major factor which has led to the increased use of HMDs in the Asia-Pacific region.

The population of the region is relatively big and has been experiencing an increase in the middle-income population who can afford to purchase consumer products like HMDs. The Chinese government has greatly supported the adoption of digital technology in Chinese industries and many industries like education, manufacturing, and entertainment are already employing HMDs as a result of the government's awareness campaigns. In South Korea and Japan, especially, numerous video games and e-sports enthusiasts have been recently demanding more realism in games, which are Major players in the region's market.

Furthermore, a major concentration of electronics manufacturing companies is in the Asia-Pacific region including Sony, Samsung, HTC and others who are continuously investing in new HMD products. The pressure to make new products has led to a more significant number of advanced HMD device manufacturers, thereby increasing the rate of market expansion through competitive prices.

Furthermore, growth strategies such as government promotion of AR and VR technologies coupled with increased foreign investment in the region's technology start-ups are some of the factors that have provided a conducive market for HMD in Asia-Pacific. Therefore, the region is now growing at the fastest rate and is now seen as an HMD market participant.

Competitive Landscape

The Head Mounted Display Market continues to change and evolve with innovations and also new technologies. There is a continuous promotion of new materials and the improvement of sensors. Cloud-based delivery by companies needs to meet new requirements and demands of industries. The market share for pharmacovigilance and drug safety software is an intense and consistently evolving field where new and old players are still fighting for occupation.

Some of the key players operating in the head-mounted display market include:

Sony

Google

Microsoft

Oculus

HTC

Seiko Epson

Samsung

Lenovo

Magic Leap

Vuzix

Latest Developments

In April 2021, Microsoft Corporation announced a partnership with the United States Army for the supply of augmented reality headsets. These headsets, based on Microsoft's HoloLens products, are supported by Azure cloud computing services. The deal was signed for USD 21.9 billion.

In January 2021, Google Cloud announced a multi-year, multi-phase strategic cooperation agreement with Magic Leap. This partnership was established to address the needs of businesses by offering spatial computing solutions to consumers.

In July 2021, Vuzix, a leading supplier of wearable AR, virtual reality, and display technology, announced an agreement with TeleVU for the supply of M400 Smart Glasses. These devices, designed to be user-friendly, facilitate remote-based medical assistance by providing an audio-visual link between remote experts and frontline clinicians.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL HEAD-MOUNTED DISPLAY MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL HEAD-MOUNTED DISPLAY MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL HEAD-MOUNTED DISPLAY MARKET, BY PRODUCT TYPE

  • 5.1 Overview
  • 5.2 Head-mounted
  • 5.3 Eyewear

6 GLOBAL HEAD-MOUNTED DISPLAY MARKET, BY COMPONENT

  • 6.1 Overview
  • 6.2 Processors and Memory
  • 6.3 Displays
  • 6.4 Lenses
  • 6.5 Sensors
  • 6.6 Controllers
  • 6.7 Cameras

7 GLOBAL HEAD-MOUNTED DISPLAY MARKET, BY CONNECTIVITY

  • 7.1 Overview
  • 7.2 Wired
  • 7.3 Wireless

8 GLOBAL HEAD-MOUNTED DISPLAY MARKET, BY GEOGRAPHY

  • 8.1 Overview
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 U.K.
    • 8.3.3 France
    • 8.3.4 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 Japan
    • 8.4.3 India
    • 8.4.4 Rest of Asia Pacific
  • 8.5 Rest of the World
    • 8.5.1 Latin America
    • 8.5.2 Middle East and Africa

9 GLOBAL HEAD-MOUNTED DISPLAY MARKET COMPETITIVE LANDSCAPE

  • 9.1 Overview
  • 9.2 Company Market Ranking
  • 9.3 Key Development Strategies

10 COMPANY PROFILES

  • 10.1 Sony (Japan)
    • 10.1.1 Overview
    • 10.1.2 Financial Performance
    • 10.1.3 Product Outlook
    • 10.1.4 Key Developments
  • 10.2 Google (US)
    • 10.2.1 Overview
    • 10.2.2 Financial Performance
    • 10.2.3 Product Outlook
    • 10.2.4 Key Developments
  • 10.3 Microsoft (US)
    • 10.3.1 Overview
    • 10.3.2 Financial Performance
    • 10.3.3 Product Outlook
    • 10.3.4 Key Developments
  • 10.4 Oculus (US)
    • 10.4.1 Overview
    • 10.4.2 Financial Performance
    • 10.4.3 Product Outlook
    • 10.4.4 Key Developments
  • 10.5 HTC (Taiwan)
    • 10.5.1 Overview
    • 10.5.2 Financial Performance
    • 10.5.3 Product Outlook
    • 10.5.4 Key Developments
  • 10.6 Seiko Epson (Japan)
    • 10.6.1 Overview
    • 10.6.2 Financial Performance
    • 10.6.3 Product Outlook
    • 10.6.4 Key Development
  • 10.7 Samsung (South Korea)
    • 10.7.1 Overview
    • 10.7.2 Financial Performance
    • 10.7.3 Product Outlook
    • 10.7.4 Key Developments
  • 10.8 Lenovo (China)
    • 10.8.1 Overview
    • 10.8.2 Financial Performance
    • 10.8.3 Product Outlook
    • 10.8.4 Key Developments
  • 10.9 Magic Leap (US)
    • 10.9.1 Overview
    • 10.9.1 Financial Performance
    • 10.9.2 Product Outlook
    • 10.9.3 Key Development
  • 10.10 Vuzix (US)
    • 10.10.1 Overview
    • 10.10.2 Financial Performance
    • 10.10.3 Product Outlook
    • 10.10.4 Key Development

11 KEY DEVELOPMENTS

  • 11.1 Product Launches/Developments
  • 11.2 Mergers and Acquisitions
  • 11.3 Business Expansions
  • 11.4 Partnerships and Collaborations

12 Related Reports

  • 12.1 Global Automotive Head-Up Display Market
  • 12.2 Global Head-Mounted Display Market
  • 12.3 Global Automotive Display System Market
  • 12.4 Global Display Market
  • 12.5 Global Screen Less Display Market
  • 12.6 Global Smart Display in Automotive Market
  • 12.7 Global Automotive Smart Antenna Market
  • 12.8 Global Automotive Infotainment System Market
  • 12.9 Global Automotive Holographic Display Market
  • 12.10 Global Automotive Digital Cockpit Market
  • 12.11 Global Automotive Software Market
  • 12.12 Global Automotive Camera Market
  • 12.13 Global Display Controllers Market
  • 12.14 Global Automotive Artificial Intelligence Market
  • 12.15 Global Aircraft Cabin Interiors Market
  • 12.16 Global Rugged Display Market
  • 12.17 Global Aviation MRO Market
  • 12.18 Global Aerospace And Defense Telemetry Market
  • 12.19 Global Auto Parts and Accessories Market
  • 12.20 Global Automotive Interiors Market