サンプル依頼リスト カート
  • English
  • Korean
  • Traditional Chinese
  • Simplified Chinese
デフォルト表紙
市場調査レポート
商品コード
1771177

マーケティングクラウドプラットフォーム市場- 世界の産業規模、シェア、動向、機会、予測、プラットフォーム別、エンドユーザー別、地域別、市場競合、2020-2030年

Marketing Cloud Platform Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, By Platform, By End-User, By Region & Competition, 2020-2030F

出版日
ページ情報
英文 185 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.47円

こちらのレポートには、数時間（ご購入金額の10%）分のアナリストへの質問／追加調査サービスが含まれております。

マーケティングクラウドプラットフォーム市場- 世界の産業規模、シェア、動向、機会、予測、プラットフォーム別、エンドユーザー別、地域別、市場競合、2020-2030年
出版日: 2025年07月14日
発行: TechSci Research
ページ情報: 英文 185 Pages
納期: 2～3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 目次
概要

マーケティングクラウドプラットフォームの世界市場規模は、2024年に111億3,000万米ドル、2030年には189億2,000万米ドルに達し、予測期間中のCAGRは9.25％で成長すると予測されています。

マーケティング・クラウド・プラットフォームは、電子メール、ソーシャルメディア、ウェブ、モバイルなどのチャネルにおける顧客エンゲージメントの自動化、管理、最適化を可能にする統合デジタル・スイートです。これらのプラットフォームは、データ、分析、キャンペーン実施を一元化し、マーケティング担当者がパーソナライズされたリアルタイムのコミュニケーションを提供できるようにします。主な機能には通常、カスタマージャーニーマッピング、マーケティングオートメーション、AI主導のインサイト、セグメンテーションツールなどがあります。ブランド・ロイヤルティを高め、マーケティングROIを最大化するために設計されたこれらのソリューションは、オムニチャネル戦略をサポートし、今日のデジタルファーストの顧客に響くテーラーメイドの体験を提供することを目指す企業にとって、ますます不可欠になっています。

市場概要
予測期間 2026-2030
市場規模：2024年 111億3,000万米ドル
市場規模：2030年 189億2,000万米ドル
CAGR：2025年～2030年 9.25%
急成長セグメント メディア＆エンターテインメント
最大市場 北米

市場促進要因

パーソナライズされた顧客体験に対する需要の急増

主な市場課題

データプライバシー規制とコンプライアンスの複雑さ

主要市場動向

ハイパー・パーソナライゼーションのための人工知能統合の急増

目次

第1章 ソリューションの概要

  • 市場の定義
  • 市場の範囲
    • 対象市場
    • 調査対象年
    • 主要市場セグメンテーション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のマーケティングクラウドプラットフォーム市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • プラットフォーム別（クラウドベース、SaaSベース、B2Bクラウド）
    • エンドユーザー別（ライフサイエンス、金融サービス、メディア＆エンターテイメント、その他）
    • 地域別（北米、欧州、南米、中東・アフリカ、アジア太平洋）
  • 企業別（2024）
  • 市場マップ

第6章 北米のマーケティングクラウドプラットフォーム市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • 北米：国別分析
    • 米国
    • カナダ
    • メキシコ

第7章 欧州のマーケティングクラウドプラットフォーム市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • 欧州：国別分析
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン

第8章 アジア太平洋地域のマーケティングクラウドプラットフォーム市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • アジア太平洋地域：国別分析
    • 中国
    • インド
    • 日本
    • 韓国
    • オーストラリア

第9章 中東・アフリカのマーケティングクラウドプラットフォーム市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • 中東・アフリカ：国別分析
    • サウジアラビア
    • アラブ首長国連邦
    • 南アフリカ

第10章 南米のマーケティングクラウドプラットフォーム市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • 南米：国別分析
    • ブラジル
    • コロンビア
    • アルゼンチン

第11章 市場力学

  • 促進要因
  • 課題

第12章 市場動向と発展

  • 合併と買収
  • 製品上市
  • 最近の動向

第13章 企業プロファイル

  • Teradata Corporation
  • Salesforce, Inc.
  • Adobe Inc.
  • Oracle Corporation
  • SAP SE
  • IBM Corporation
  • HubSpot, Inc.
  • SAS Institute Inc.

第14章 戦略的提言

第15章 調査会社について・免責事項

目次
Product Code: 29833

The Global Marketing Cloud Platform Market was valued at USD 11.13 billion in 2024 and is projected to reach USD 18.92 billion by 2030, growing at a CAGR of 9.25% during the forecast period. Marketing cloud platforms are integrated digital suites that enable organizations to automate, manage, and optimize customer engagement across channels such as email, social media, web, and mobile. These platforms centralize data, analytics, and campaign execution, allowing marketers to deliver personalized, real-time communication. Key features typically include customer journey mapping, marketing automation, AI-driven insights, and segmentation tools. Designed to enhance brand loyalty and maximize marketing ROI, these solutions support omnichannel strategies and are increasingly vital for businesses aiming to deliver tailored experiences that resonate with today's digital-first customers.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 11.13 Billion
Market Size 2030USD 18.92 Billion
CAGR 2025-20309.25%
Fastest Growing SegmentMedia & Entertainment
Largest MarketNorth America

Key Market Drivers

Surge in Demand for Personalized Customer Experiences

The demand for personalization has become a central driver of the marketing cloud platform market. As digital-savvy consumers expect tailored experiences across all touchpoints, businesses are adopting cloud-based marketing platforms to gather and analyze customer data for precise targeting. These platforms enable marketers to craft campaigns based on individual behavior, preferences, and purchase history. With integrated tools like machine learning and real-time segmentation, businesses can orchestrate customer journeys that are timely and relevant. Personalization not only boosts engagement but also improves conversion rates and brand loyalty. A 2024 Adobe Digital Trends Report highlighted that nearly 90% of marketers identified personalization as a top priority, underscoring the critical role of marketing cloud platforms in supporting scalable, data-driven engagement strategies.

Key Market Challenges

Data Privacy Regulations and Compliance Complexity

The tightening of global data privacy laws presents a substantial challenge for marketing cloud platform adoption. Regulations such as the GDPR in Europe, CCPA in the U.S., and similar laws in other regions impose strict requirements on how consumer data is collected, used, and stored. Ensuring compliance requires significant operational adjustments, legal oversight, and technical adaptations within marketing operations. Enterprises must now integrate consent management, data transparency, and secure processing frameworks into every customer interaction. For global organizations, the fragmented nature of these regulations across jurisdictions adds to the complexity, limiting the scalability of unified cloud strategies. Sectors handling sensitive data-such as healthcare and finance-are particularly cautious, often delaying full-scale adoption due to regulatory uncertainty and the risk of penalties.

Key Market Trends

Surge in Artificial Intelligence Integration for Hyper-Personalization

A transformative trend in the marketing cloud platform space is the integration of artificial intelligence to enable hyper-personalized engagement. AI technologies, including machine learning, predictive analytics, and natural language processing, are being embedded into cloud platforms to automate segmentation, forecast behavior, and optimize campaign performance. This allows marketers to deliver highly targeted content and experiences at scale. AI also supports dynamic content generation, chatbot interactions, and sentiment analysis-enhancing customer journeys across all digital channels. As brands compete for customer attention in a saturated digital ecosystem, AI becomes essential for delivering responsive, data-informed strategies. Marketing cloud vendors are prioritizing AI advancements to differentiate their offerings and provide measurable value in real-time engagement and personalization.

Key Market Players

  • Teradata Corporation
  • Salesforce, Inc.
  • Adobe Inc.
  • Oracle Corporation
  • SAP SE
  • IBM Corporation
  • HubSpot, Inc.
  • SAS Institute Inc.

Report Scope:

In this report, the Global Marketing Cloud Platform Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Marketing Cloud Platform Market, By Platform:

  • Cloud Based
  • SaaS Based
  • B2B Cloud

Marketing Cloud Platform Market, By End-User:

  • Life Science
  • Financial Services
  • Media & Entertainment
  • Others

Marketing Cloud Platform Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
  • South America
    • Brazil
    • Colombia
    • Argentina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Marketing Cloud Platform Market.

Available Customizations:

Global Marketing Cloud Platform Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Solution Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Marketing Cloud Platform Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Platform (Cloud Based, SaaS Based, B2B Cloud)
    • 5.2.2. By End-User (Life Science, Financial Services, Media & Entertainment, Others)
    • 5.2.3. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
  • 5.3. By Company (2024)
  • 5.4. Market Map

6. North America Marketing Cloud Platform Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Platform
    • 6.2.2. By End-User
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Marketing Cloud Platform Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Platform
        • 6.3.1.2.2. By End-User
    • 6.3.2. Canada Marketing Cloud Platform Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Platform
        • 6.3.2.2.2. By End-User
    • 6.3.3. Mexico Marketing Cloud Platform Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Platform
        • 6.3.3.2.2. By End-User

7. Europe Marketing Cloud Platform Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Platform
    • 7.2.2. By End-User
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Marketing Cloud Platform Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Platform
        • 7.3.1.2.2. By End-User
    • 7.3.2. France Marketing Cloud Platform Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Platform
        • 7.3.2.2.2. By End-User
    • 7.3.3. United Kingdom Marketing Cloud Platform Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Platform
        • 7.3.3.2.2. By End-User
    • 7.3.4. Italy Marketing Cloud Platform Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Platform
        • 7.3.4.2.2. By End-User
    • 7.3.5. Spain Marketing Cloud Platform Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Platform
        • 7.3.5.2.2. By End-User

8. Asia Pacific Marketing Cloud Platform Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Platform
    • 8.2.2. By End-User
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Marketing Cloud Platform Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Platform
        • 8.3.1.2.2. By End-User
    • 8.3.2. India Marketing Cloud Platform Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Platform
        • 8.3.2.2.2. By End-User
    • 8.3.3. Japan Marketing Cloud Platform Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Platform
        • 8.3.3.2.2. By End-User
    • 8.3.4. South Korea Marketing Cloud Platform Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Platform
        • 8.3.4.2.2. By End-User
    • 8.3.5. Australia Marketing Cloud Platform Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Platform
        • 8.3.5.2.2. By End-User

9. Middle East & Africa Marketing Cloud Platform Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Platform
    • 9.2.2. By End-User
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Marketing Cloud Platform Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Platform
        • 9.3.1.2.2. By End-User
    • 9.3.2. UAE Marketing Cloud Platform Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Platform
        • 9.3.2.2.2. By End-User
    • 9.3.3. South Africa Marketing Cloud Platform Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Platform
        • 9.3.3.2.2. By End-User

10. South America Marketing Cloud Platform Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Platform
    • 10.2.2. By End-User
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Marketing Cloud Platform Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Platform
        • 10.3.1.2.2. By End-User
    • 10.3.2. Colombia Marketing Cloud Platform Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Platform
        • 10.3.2.2.2. By End-User
    • 10.3.3. Argentina Marketing Cloud Platform Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Platform
        • 10.3.3.2.2. By End-User

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends and Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Company Profiles

  • 13.1. Teradata Corporation
    • 13.1.1. Business Overview
    • 13.1.2. Key Revenue and Financials
    • 13.1.3. Recent Developments
    • 13.1.4. Key Personnel
    • 13.1.5. Key Product/Services Offered
  • 13.2. Salesforce, Inc.
  • 13.3. Adobe Inc.
  • 13.4. Oracle Corporation
  • 13.5. SAP SE
  • 13.6. IBM Corporation
  • 13.7. HubSpot, Inc.
  • 13.8. SAS Institute Inc.

14. Strategic Recommendations

15. About Us & Disclaimer