オフプライスリテール市場-世界の産業規模、シェア、動向、機会、予測、製品タイプ別、人口動態別、流通チャネル別、地域別、競合市場別、2020～2030年

オフプライスリテールの世界市場は、2024年には3,354億8,000万米ドルとなり、2030年には5,573億6,000万米ドルに達すると予測され、予測期間中のCAGRは8.89%で成長すると予測されています。

オフプライスリテールは、ブランド品を大幅にディスカウントした価格で提供できる小売産業のダイナミックセグメントです。これらの小売業者は、メーカーや主要小売業者から調達した余剰在庫、キャンセル注文、クリアランス商品を活用し、消費者にプレミアム商品を低価格で提供しています。機動的な在庫管理と柔軟なサプライチェーンにより、オフプライス・リテイラー各社は品揃えを頻繁に刷新することができ、バリュー志向の買い物客を惹きつけています。このモデルは、高品質でお買い得な商品を発見する興奮を求める、コスト意識の高い現代の消費者に強く支持されています。経済的な慎重さが購買習慣に影響を与え続ける中、手頃な価格のブランド商品の魅力は、オフプライスリテール市場の持続的成長と長期的な関連性を位置づけています。

市場促進要因

消費者の価格感度の高まり

主要市場課題

一貫性のない在庫供給

主要市場動向

デジタルトランスフォーメーションとeコマースの拡大

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界のオフプライスリテール市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別（アパレル・フットウェア、家庭用品、民生用電子機器製品、美容・化粧品、その他）
  • 人口動態別（男性、女性、幼児）
  • 流通チャネル別（B2B、B2C）
  • 地域別
  • 企業別（2024年）
• 市場マップ

第6章 北米のオフプライスリテール市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のオフプライスリテール市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋のオフプライスリテール市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋：国別分析
  • 中国
  • 日本
  • インド
  • ベトナム
  • 韓国

第9章 中東・アフリカのオフプライスリテール市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ
  • クウェート
  • エジプト

第10章 南米のオフプライスリテール市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市

第13章 ポーターのファイブフォース分析

• 産業内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • TJX Companies Inc.
  • Ross Stores Inc.
  • Burlington Stores Inc.
  • Nordstrom Rack
  • Marshalls
  • Macy's Backstage
  • Century 21 Department Store
  • Stein Mart Inc.
  • Sierra Trading Post
  • Gabriel Brothers Inc.

第15章 戦略的提言

第16章 調査会社について・免責事項

The Global Off Price Retail Market was valued at USD 335.48 Billion in 2024 and is projected to reach USD 557.36 Billion by 2030, growing at a CAGR of 8.89% during the forecast period. Off Price Retail represents a dynamic segment of the retail landscape, distinguished by its ability to provide brand-name merchandise at significantly discounted prices. These retailers capitalize on surplus inventory, canceled orders, and clearance goods sourced from manufacturers and mainstream retailers, offering consumers access to premium products at reduced rates. Agile inventory management and a flexible supply chain enable Off Price Retailers to frequently refresh their assortments, attracting value-driven shoppers. The model resonates strongly with today's cost-conscious consumers, who seek the excitement of discovering high-quality deals. As financial prudence continues to influence purchasing habits, the appeal of affordable, branded products positions the Off Price Retail market for sustained growth and long-term relevance.

Key Market Drivers

Growing Price Sensitivity Among Consumers

An increasing number of consumers are becoming more price-conscious amid rising living costs and ongoing economic uncertainties. This trend is significantly influencing the growth of the Off Price Retail market. Shoppers are prioritizing affordability without compromising on quality or brand value, particularly in categories such as apparel, footwear, and home goods. Off Price Retailers offer an appealing solution by providing well-known brands at discounts of up to 60-70%, drawing interest from both budget-conscious customers and those who enjoy the thrill of value shopping. Additionally, younger demographics like millennials and Gen Z are embracing off-price channels as part of a "smart shopping" mindset, where quality and savings go hand in hand. These financially savvy consumers favor options that align with their economic values, fueling continued demand for the off-price model globally.

Key Market Challenges

Inconsistent Inventory Supply

One of the primary challenges facing Off Price Retailers is the variability in inventory availability. Because these businesses rely heavily on excess and closeout stock from other retailers and manufacturers, the flow of merchandise can be irregular and unpredictable. This lack of consistency in volume, quality, and assortment can hinder the ability to plan inventory cycles effectively. It also poses difficulties in maintaining a diverse and appealing selection for shoppers, potentially reducing foot traffic and online engagement. Digital platforms face additional hurdles in merchandising and logistics due to fluctuating stock levels. Maintaining the right balance of high-demand products and brand variety is crucial, and any shortfall can impact customer satisfaction and loyalty, especially for consumers expecting frequent updates and fresh finds.

Key Market Trends

Digital Transformation and E-commerce Expansion

A major trend reshaping the Off Price Retail market is the rapid adoption of digital and e-commerce strategies. Traditionally centered on in-store experiences, off-price retailers are now enhancing their digital presence to meet the expectations of modern, tech-savvy consumers. Brands like TJ Maxx and Nordstrom Rack have made notable advancements in online retail, offering features such as mobile apps, digital catalogs, real-time stock updates, and AI-driven personalization. The move toward e-commerce allows retailers to broaden their reach and offer convenience while preserving the "treasure hunt" appeal. Flash sales, exclusive online deals, and hybrid shopping models like buy-online-pick-up-in-store (BOPIS) are gaining popularity, reinforcing omni-channel strategies. As younger consumers increasingly favor seamless digital experiences, the integration of online and offline platforms is set to become a core driver of market competitiveness.

Key Market Players

• TJX Companies Inc.
• Ross Stores Inc.
• Burlington Stores Inc.
• Nordstrom Rack
• Marshalls
• Macy's Backstage
• Century 21 Department Store
• Stein Mart Inc.
• Sierra Trading Post
• Gabriel Brothers Inc.

Report Scope:

In this report, the global Off Price Retail Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Off Price Retail Market, By Product Type:

• Apparel and Footwear
• Home Goods
• Electronics
• Beauty and Cosmetics
• Others

Off Price Retail Market, By Demographics:

• Men
• Women
• Children

Off Price Retail Market, By Distribution Channel:

• B2B
• B2C

Off Price Retail Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Kuwait
  • Egypt
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Off Price Retail Market.

Available Customizations:

Global Off Price Retail Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Off Price Retail Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Apparel and Footwear, Home Goods, Electronics, Beauty and Cosmetics, Others)
  • 5.2.2. By Demographics (Men, Women, Children)
  • 5.2.3. By Distribution Channel (B2B, B2C)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Off Price Retail Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Demographics
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Off Price Retail Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Demographics
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Off Price Retail Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Demographics
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Off Price Retail Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Demographics
      • 6.3.3.2.3. By Distribution Channel

7. Europe Off Price Retail Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Demographics
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Off Price Retail Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Demographics
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. Germany Off Price Retail Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Demographics
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. Spain Off Price Retail Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Demographics
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Off Price Retail Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Demographics
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. United Kingdom Off Price Retail Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Demographics
      • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Off Price Retail Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Demographics
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Off Price Retail Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Demographics
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. Japan Off Price Retail Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Demographics
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. India Off Price Retail Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Demographics
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. Vietnam Off Price Retail Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Demographics
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. South Korea Off Price Retail Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Demographics
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Off Price Retail Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Demographics
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Off Price Retail Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Demographics
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. Saudi Arabia Off Price Retail Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Demographics
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. UAE Off Price Retail Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Demographics
      • 9.3.3.2.3. By Distribution Channel
  • 9.3.4. Turkey Off Price Retail Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Demographics
      • 9.3.4.2.3. By Distribution Channel
  • 9.3.5. Kuwait Off Price Retail Market Outlook
    • 9.3.5.1. Market Size & Forecast
      • 9.3.5.1.1. By Value
    • 9.3.5.2. Market Share & Forecast
      • 9.3.5.2.1. By Product Type
      • 9.3.5.2.2. By Demographics
      • 9.3.5.2.3. By Distribution Channel
  • 9.3.6. Egypt Off Price Retail Market Outlook
    • 9.3.6.1. Market Size & Forecast
      • 9.3.6.1.1. By Value
    • 9.3.6.2. Market Share & Forecast
      • 9.3.6.2.1. By Product Type
      • 9.3.6.2.2. By Demographics
      • 9.3.6.2.3. By Distribution Channel

10. South America Off Price Retail Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Demographics
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Off Price Retail Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Demographics
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Argentina Off Price Retail Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Demographics
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Colombia Off Price Retail Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Demographics
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. TJX Companies Inc.
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Ross Stores Inc.
  • 14.1.3. Burlington Stores Inc.
  • 14.1.4. Nordstrom Rack
  • 14.1.5. Marshalls
  • 14.1.6. Macy's Backstage
  • 14.1.7. Century 21 Department Store
  • 14.1.8. Stein Mart Inc.
  • 14.1.9. Sierra Trading Post
  • 14.1.10. Gabriel Brothers Inc.

15. Strategic Recommendations

16. About Us & Disclaimer