ヘアライトニング製品市場- 世界の産業規模、シェア、動向、機会、予測、タイプ別、エンドユーザー別、流通チャネル別、地域別、競合別、2020～2030年

世界のヘアライトニング製品市場は、2024年に79億5,000万米ドルと評価され、2030年には105億1,000万米ドルに達し、CAGR 4.82%で成長すると予測されています。

パーソナライズされた身だしなみと美的表現に対する消費者の志向の高まりが、髪を明るくするソリューションの需要を促進しています。可処分所得の増加やソーシャルメディアを通じて美容動向に広く触れることが、消費者が様々な髪の色やスタイルを試すことを促し、市場の成長を促進しています。さらに、より優しいライトニング剤やコンディショニングベースの処方などのイノベーションが、年齢層や髪のタイプを超えて製品の魅力を拡大しています。髪を明るくするサービスが引き続き求められていることから、プロフェッショナルサロン部門も成長しています。美容部門における雇用の増加は、利便性と手頃な価格を提供するDIYヘアカラーリング製品の人気の高まりとともに、市場の拡大をさらに後押ししています。これらの動向に加え、クリーンビューティートレンドの台頭が相まって、競争が激しく進化を続けるヘアライトニング製品市場が形成されています。

市場促進要因

美容・ファッション動向の人気上昇

主な市場課題

髪のダメージと健康への懸念

主な市場動向

天然・オーガニック処方へのシフト

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界のヘアライトニング製品市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • タイプ別（クリーム、シャンプー、マスク、その他）
  • エンドユーザー別（プロフェッショナルサロン、家庭ユーザー）
  • 流通チャネル別（ハイパーマーケット/スーパーマーケット、専門店、マルチブランドストア、オンライン、その他）
  • 地域別
  • 企業別（2024年）
• 市場マップ

第6章 北米のヘアライトニング製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のヘアライトニング製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域のヘアライトニング製品市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • ベトナム
  • 韓国

第9章 中東・アフリカのヘアライトニング製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ
  • クウェート
  • エジプト

第10章 南米のヘアライトニング製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • The Procter & Gamble Company
  • L'Oreal SA
  • Henkel Corporation
  • Wella AG
  • Revlon Inc.
  • John Paul Mitchell Systems
  • Lanza Healing Haircare Inc.
  • Sun Bum LLC
  • Oligo Professionnel Inc.
  • Lakme Lever Pvt. Ltd.

第15章 戦略的提言

第16章 調査会社について・免責事項

The global Hair Lightening Product Market, valued at USD 7.95 Billion in 2024, is anticipated to reach USD 10.51 Billion by 2030, growing at a CAGR of 4.82%. Rising consumer inclination toward personalized grooming and aesthetic expression is fueling demand for hair lightening solutions. Increased disposable incomes and widespread exposure to beauty trends via social media are encouraging consumers to experiment with various hair colors and styles, driving market growth. Additionally, innovations such as gentler lightening agents and conditioning-based formulas are expanding the product's appeal across age groups and hair types. The professional salon segment is also witnessing growth, as hair-lightening services remain in demand. Employment growth in the beauty sector further supports market expansion, alongside the rising popularity of DIY hair coloring products, which offer convenience and affordability. These dynamics, combined with the emergence of clean beauty trends, are shaping a competitive and evolving hair lightening market.

Market Drivers

Rising Popularity of Beauty and Fashion Trends

The influence of evolving beauty and fashion trends is a key force driving the hair lightening product market. Social media influencers, celebrities, and beauty vloggers consistently change hair colors to stay in vogue, popularizing lightening styles like balayage, pastel tones, and platinum blonde. Platforms such as Instagram and TikTok magnify these styles' reach, motivating widespread adoption. Additionally, seasonal preferences-for example, the surge in lighter shades during spring and summer-contribute to fluctuating but predictable spikes in product sales. The growing trend toward DIY beauty has also prompted consumers to opt for at-home hair lightening kits, leading brands to develop user-friendly and less damaging products tailored for individual use.

Key Market Challenges

Hair Damage and Health Concerns

The use of chemical-based hair lightening products presents a significant challenge, primarily due to the associated risk of hair damage. Most formulations contain aggressive agents like bleach and peroxide, which strip natural pigments and moisture from the hair, potentially causing brittleness, breakage, and scalp irritation. With consumers becoming more aware of ingredient safety and aligning with natural and clean beauty movements, the demand for less harmful alternatives is increasing. This sensitivity particularly impacts individuals with fragile, color-treated, or textured hair, deterring them from using conventional hair lighteners and creating a barrier for traditional chemical-based solutions in the market.

Key Market Trends

Shift Toward Natural and Organic Formulations

A notable trend in the hair lightening product market is the shift toward natural and organic formulations. Consumers are increasingly avoiding harsh chemicals, favoring products made with ingredients such as chamomile, lemon, honey, and cassia, known for their gentler lightening properties. These plant-based alternatives, while producing more subtle results, align with the growing demand for clean, sustainable, and cruelty-free beauty. Additionally, preferences for eco-friendly packaging and vegan certifications are influencing purchase decisions. As the clean beauty movement gains momentum, brands are investing in innovative, non-toxic formulas that balance performance with safety and environmental responsibility.

Key Market Players

• The Procter & Gamble Company
• L'Oreal SA
• Henkel Corporation
• Wella AG
• Revlon Inc.
• John Paul Mitchell Systems
• Lanza Healing Haircare Inc.
• Sun Bum LLC
• Oligo Professionnel Inc.
• Lakme Lever Pvt. Ltd.

Report Scope:

In this report, the global Hair Lightening Product Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair Lightening Product Market, By Type:

• Cream
• Shampoo
• Mask
• Others

Hair Lightening Product Market, By End User:

• Professional Salons
• Home Users

Hair Lightening Product Market, By Distribution Channel:

• Hypermarket/Supermarket
• Specialty Stores
• Multi-Brand Stores
• Online
• Others

Hair Lightening Product Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Kuwait
  • Egypt
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Hair Lightening Product Market.

Available Customizations:

Global Hair Lightening Product Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Hair Lightening Product Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Cream, Shampoo, Mask, Others)
  • 5.2.2. By End User (Professional Salons, Home Users)
  • 5.2.3. By Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Multi-Brand Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Hair Lightening Product Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By End User
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Hair Lightening Product Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By End User
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Hair Lightening Product Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By End User
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Hair Lightening Product Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By End User
      • 6.3.3.2.3. By Distribution Channel

7. Europe Hair Lightening Product Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By End User
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Hair Lightening Product Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By End User
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. Germany Hair Lightening Product Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By End User
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. Spain Hair Lightening Product Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By End User
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Hair Lightening Product Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By End User
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. United Kingdom Hair Lightening Product Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By End User
      • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Hair Lightening Product Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By End User
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Hair Lightening Product Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By End User
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. Japan Hair Lightening Product Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By End User
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. India Hair Lightening Product Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By End User
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. Vietnam Hair Lightening Product Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By End User
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. South Korea Hair Lightening Product Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By End User
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Hair Lightening Product Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By End User
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Hair Lightening Product Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By End User
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. Saudi Arabia Hair Lightening Product Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By End User
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. UAE Hair Lightening Product Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By End User
      • 9.3.3.2.3. By Distribution Channel
  • 9.3.4. Turkey Hair Lightening Product Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By End User
      • 9.3.4.2.3. By Distribution Channel
  • 9.3.5. Kuwait Hair Lightening Product Market Outlook
    • 9.3.5.1. Market Size & Forecast
      • 9.3.5.1.1. By Value
    • 9.3.5.2. Market Share & Forecast
      • 9.3.5.2.1. By Type
      • 9.3.5.2.2. By End User
      • 9.3.5.2.3. By Distribution Channel
  • 9.3.6. Egypt Hair Lightening Product Market Outlook
    • 9.3.6.1. Market Size & Forecast
      • 9.3.6.1.1. By Value
    • 9.3.6.2. Market Share & Forecast
      • 9.3.6.2.1. By Type
      • 9.3.6.2.2. By End User
      • 9.3.6.2.3. By Distribution Channel

10. South America Hair Lightening Product Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By End User
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Hair Lightening Product Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By End User
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Argentina Hair Lightening Product Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By End User
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Colombia Hair Lightening Product Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By End User
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. The Procter & Gamble Company
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. L'Oreal SA
  • 14.1.3. Henkel Corporation
  • 14.1.4. Wella AG
  • 14.1.5. Revlon Inc.
  • 14.1.6. John Paul Mitchell Systems
  • 14.1.7. Lanza Healing Haircare Inc.
  • 14.1.8. Sun Bum LLC
  • 14.1.9. Oligo Professionnel Inc.
  • 14.1.10. Lakme Lever Pvt. Ltd.

15. Strategic Recommendations

16. About Us & Disclaimer