月経ヘルスアプリ市場- 世界の産業規模、動向、機会、予測、用途別、プラットフォーム別、地域別、競合別、2019年～2029年

月経ヘルスアプリの世界市場は、2023年に11億3,000万米ドルと評価され、2029年までのCAGRは9.34％で、予測期間中に目覚ましい成長を予測しています。

月経ヘルスアプリ市場は、個人が月経周期を追跡するのに役立つように設計された様々なモバイルアプリケーションで構成されています。これらのアプリケーションは、月経パターンに関する貴重な洞察を提供し、将来の周期を予測し、潜在的な健康問題を知らせる。また、妊娠可能な時期を予測することで、家族計画にも役立ちます。これらのアプリは、その利便性と、女性の健康に対する世界の関心の高まりから、人気が急上昇しています。

月経ヘルスアプリの使用は近年ますます人気が高まっています。これらのアプリは、生理周期を追跡する便利な方法を提供するだけでなく、投薬のリマインダー、気分の追跡、教育リソースへのアクセスなどの追加機能も提供しています。

主な市場促進要因

スマートフォン普及率の増加

健康意識の高まり

技術の進歩

ヘルスケアプロバイダー組織との戦略的提携

主な市場課題

医療精度

認識不足

主な市場動向

個別化ヘルスケアの需要

より多くのユーザーを惹きつける付加機能

セグメント別洞察

用途別洞察

プラットフォーム別洞察

地域別洞察

目次

第1章 サービス概要

• 市場の定義
• 市場の範囲
  • 対象市場
  • 調査対象年
  • 主要市場セグメンテーション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 月経ヘルスアプリの世界市場展望

• 市場規模予測
  • 金額別
• 市場シェア予測
  • 用途別（生理周期追跡、不妊排卵管理、月経健康管理）
  • プラットフォーム別（Android、iOS、その他）
  • 地域別
  • 企業別（2023年）
• 市場マップ

第6章 北米の月経ヘルスアプリ市場展望

• 市場規模予測
  • 金額別
• 市場シェア予測
  • 用途別
  • プラットフォーム別
  • 国別
• 北米国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州の月経ヘルスアプリ市場展望

• 市場規模予測
  • 金額別
• 市場シェア予測
  • 用途別
  • プラットフォーム別
  • 国別
• 欧州国別分析
  • フランス
  • ドイツ
  • 英国
  • イタリア
  • スペイン

第8章 アジア太平洋地域の月経ヘルスアプリ市場展望

• 市場規模予測
  • 金額別
• 市場シェア予測
  • 用途別
  • プラットフォーム別
  • 国別
• アジア太平洋地域国別分析
  • インド
  • 日本
  • 韓国
  • オーストラリア
  • 中国

第9章 南米の月経ヘルスアプリ市場展望

• 市場規模予測
  • 金額別
• 市場シェア予測
  • 用途別
  • プラットフォーム別
  • 国別
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第10章 中東・アフリカの月経ヘルスアプリ市場展望

• 市場規模予測
  • 金額別
• 市場シェア予測
  • 用途別
  • プラットフォーム別
  • 国別
• MEA：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 最近の開発（もしあれば）
• M&A（あれば）
• サービス開始（もしあれば）

第13章 世界の月経ヘルスアプリ市場SWOT分析

第14章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替サービス・製品の脅威

第15章 競合情勢

• Flo Health Inc.
• Glow, Inc.
• Ovia Health
• Simple Design Ltd.
• Always and Thrive Global（The Procter Gamble Company）
• Eve By Glow
• Clover-Period Tracker
• Joii Ltd.

第16章 戦略的提言

第17章 免責事項

Global Menstrual Health Apps Market was valued at USD 1.13 Billion in 2023 and is anticipated to project impressive growth in the forecast period with a CAGR of 9.34% through 2029. The Menstrual Health Apps Market comprises of various mobile applications designed to aid individuals in tracking their menstrual cycle. These applications provide valuable insights into menstrual patterns, predict future cycles, and signal potential health issues. They can also be instrumental in family planning by predicting fertile windows. These apps have seen a surge in popularity due to their convenience and the growing global emphasis on women's health.

The use of menstrual health apps has become increasingly popular in recent years, as more and more individuals are turning to technology for better understanding and management of their menstrual cycles. These apps not only provide a convenient way to track periods, but also offer additional features such as reminders for medication, mood tracking, and access to educational resources.

Key Market Drivers

Increasing Smartphone Penetration

The escalating global smartphone penetration is driving an unprecedented growth in the demand for menstrual health apps. As digital literacy spreads and the number of smartphone users burgeons, a larger demographic is gaining access to these health-focused platforms. These apps, often designed with user-friendly interfaces, provide a range of features from menstrual tracking to fertility prediction, thereby empowering users with vital health insights. Not only are these apps providing practical tools for menstrual health management, but they are also curating safe spaces for open discussions around menstruation, a subject often shrouded in stigma and misinformation. Consequently, this increased accessibility to smartphones and the consequent rise in the usage of menstrual health apps is fostering a global shift towards more informed, comfortable, and healthier experiences of menstruation. Moreover, the potential market for these apps extends beyond the user base, influencing healthcare providers, and menstrual product manufacturers, making this a key area of interest for investors and entrepreneurs alike.

Rising Health Awareness

The burgeoning health awareness among global populations is driving an upsurge in the demand for menstrual health apps. This increased consciousness regarding individual well-being and health, specifically among women, has triggered a wave of acceptance and utilization of these digital aids. These apps offer an intimate, personalized approach to menstrual health management, providing critical insights into patterns and potential health concerns. Specifically, they offer tracking of menstrual cycles, fertility windows, and symptom logging, thus enabling users to better understand and cater to their body's needs. The global societal shift towards open dialogue about menstrual health, coupled with the increasing accessibility of smartphones, has further fueled this demand. Consequently, this trend is catalyzing the growth of the digital health sector, highlighting the potential for technological innovation to reshape traditional health practices and the importance of promoting menstrual health awareness.

Technological Advancements

Technological advancements are profoundly reshaping the global landscape for menstrual health management, driving an uptick in the demand for menstrual health apps. These innovative digital tools provide an unprecedented level of accessibility and convenience, allowing users to accurately track menstrual cycles, predict ovulation periods, and better understand their bodies. Consequently, they are becoming an indispensable resource for women everywhere, facilitating open conversation around menstrual health and promoting awareness. Furthermore, these apps, powered by artificial intelligence and data analytics, are bolstering research in women's health, leading to improved healthcare services and products. The expansion of internet connectivity and smartphone usage globally only amplifies this trend, making information and resources on menstrual health more accessible to women in remote and underprivileged areas. As such, the rise in technological advancements is not only increasing the demand for menstrual health apps but also contributing significantly to women's health empowerment worldwide.

Strategic Collaborations with Healthcare Providers Organizations

Strategic collaborations with healthcare providers and organizations are catalyzing a surge in global demand for menstrual health apps. These partnerships are fundamentally reshaping the wellness landscape by integrating digital technology into women's health management. Healthcare providers are increasingly recommending these apps as a means to track menstrual cycles, identify patterns, and anticipate health concerns. This facilitates proactive health management, thus amplifying user engagement. Organizations, on the other hand, are using these platforms to disseminate scientifically-accurate information and debunk menstrual myths, creating a well-informed user base. Furthermore, collaborations with global healthcare organizations are enabling these apps to penetrate emerging markets, thus broadening their user base. Encouragingly, this trend facilitates the democratization of menstrual health information, making it accessible to women across socio-economic strata. The convergence of technology and healthcare, therefore, is making menstrual health apps a global phenomenon.

Key Market Challenges

Medical Accuracy

Medical Accuracy is becoming an increasingly significant factor that is influencing the global demand for Menstrual Health Apps. Users today expect reliable and precise information from these apps, as they turn to them for significant health-related decisions. However, many apps in the marketplace fail to meet these high standards of medical accuracy, which leads to misinformation and mistrust amongst users. This issue is not restricted to one geographical region; it is a global concern affecting the demand for such apps worldwide. Women, the primary users of these apps, need accurate predictions and trustworthy health insights for managing their reproductive health. If the provided information is inaccurate, it can lead to serious health complications. Therefore, the increased emphasis on medical accuracy is driving users to be more discerning about the apps they use, ultimately leading to a decrease in the overall demand for Menstrual Health Apps. It is imperative for app developers to address this issue and ensure strict adherence to medical accuracy to regain user trust and increase demand.

Lack of Awareness

The global demand for menstrual health apps is currently not reaching its full potential, primarily due to a widespread lack of awareness and understanding. Despite menstruation being a natural biological process that affects millions of individuals, societal taboos and insufficient education often leave people uninformed about the existence and benefits of menstrual health management tools, such as relevant apps.

These digital platforms offer critical resources and support, including period tracking, fertility prediction, and personalized health insights. However, their utility and potential impact remain largely overlooked, especially in regions with limited health literacy or persistent gender inequalities. This underutilization of menstrual health apps hinders progress in promoting overall well-being and empowerment.

Key Market Trends

Demand for Personalized Healthcare

In recent years, the global healthcare sector has experienced a remarkable surge in the demand for personalized care solutions. This transformative shift is significantly influencing the rise in popularity of menstrual health apps worldwide. These innovative apps, equipped with advanced functionalities to track menstrual cycles and provide tailored health tips, are becoming an indispensable part of women's healthcare routines across the globe.

The key driving force behind the widespread adoption of these apps lies in their data-driven personalization capabilities, catering to a broader demographic. This trend is expected to continue as the emphasis on preventative healthcare grows. Furthermore, these apps play a crucial role in educating users about menstrual health, predicting cycles, and alerting individuals to potential health issues, thereby unlocking vast market potential. As the awareness surrounding menstrual health escalates and smartphone penetration deepens, the demand for these personalized healthcare solutions is projected to soar. This underscores a promising growth trajectory for menstrual health apps in the dynamic global healthcare landscape, where they are poised to make a lasting impact on women's well-being.

Added Features Attracting Larger User Base

The global demand for menstrual health apps has experienced a significant upturn in recent years. This surge can be attributed to the introduction of innovative features that cater to a broader user base, making these apps more appealing and useful than ever before. These added features include personalized health insights, powered by advanced AI algorithms, which provide users with valuable information and predictions tailored to their specific needs. As a result, these apps have evolved from simple period trackers into comprehensive women's health platforms that address various aspects of menstrual and reproductive health.

Furthermore, these apps go beyond just tracking and prediction. They now offer community forums and educational resources, creating a supportive and informative digital ecosystem for users. These interactive platforms not only foster engagement but also empower individuals to learn more about their own health and connect with others who share similar experiences. The inclusion of these features has not only attracted a larger user base but has also encouraged more frequent app utilization, driving the global demand even further.

The success of menstrual health apps can be attributed to the seamless integration of technology and healthcare. By combining the convenience of digital tools with the importance of personal wellness management, these apps have carved out a new and thriving niche in the app market. This trend highlights the increasing reliance on digital health tools for managing and improving personal well-being.

Segmental Insights

Application Insights

Based on the application, menstrual health management has emerged as the dominant segment in the global menstrual health apps market. These innovative apps offer a wide range of comprehensive features designed to empower individuals in tracking their menstrual cycles, predicting ovulation dates, and gaining valuable insights into possible health issues. With the increasing awareness of menstrual health and the growing demand for convenient solutions, these apps have gained widespread popularity among users who seek efficient ways to monitor and manage their menstrual health. By providing a user-friendly interface and personalized recommendations, these apps have revolutionized the way individuals approach their menstrual health, empowering them to make informed decisions and prioritize their well-being.

Platform Insights

Based on the platform segment, in the global menstrual health apps market, both android and iOS platforms have a significant presence. However, due to the wider affordability and accessibility of Android devices, especially in developing regions, Android holds a dominating position in this market. Android's popularity in these regions can be attributed to its availability across a wide range of devices and price points, making it more accessible to a larger user base.

Nonetheless, iOS cannot be overlooked as it boasts a strong user base in developed markets where users are more likely to pay for premium health apps. The higher purchasing power and brand loyalty of iOS users in these markets make it a lucrative platform for developers to create and distribute their menstrual health apps. While Android and iOS dominate the market, other platforms such as Windows or BlackBerry constitute a minor share. These platforms, although less prevalent, still serve a niche audience and should not be disregarded entirely by developers looking to cater to a diverse user base.

Regional Insights

North America region is currently leading the global menstrual health apps market due to the high adoption of innovative technology, increased awareness about women's health, etc.The surge in demand for smart solutions targeting women's health stems from the expanding digitalization of healthcare, alongside rising rates of smartphone ownership and improved internet accessibility. Additionally, factors contributing to regional growth include increased healthcare spending and a growing demand for advanced period cycle tracking applications.Menstrual health apps in the United States are experiencing significant growth and popularity. These applications cater to the needs of individuals seeking convenient and comprehensive tools for tracking their menstrual cycles, fertility, and overall reproductive health. The increasing adoption of such apps can be attributed to several factors, including a growing awareness and prioritization of women's health, advancements in technology making tracking more accessible, and a shift towards proactive self-care practices. Additionally, the availability of personalized features and data insights within these apps contributes to their appeal among users, allowing for tailored support and management of menstrual health concerns.

Key Market Players

Flo Health Inc.

Glow, Inc.

Ovia Health

Simple Design. Ltd.

Always and Thrive Global (The Procter Gamble Company)

Eve By Glow

Clover-Period Tracker

Joii Ltd.

Report Scope:

In this report, the Global Menstrual Health Apps Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Menstrual Health Apps Market,By Application:

• Period Cycle Tracking
• Fertility Ovulation Management
• Menstrual Health Management

Menstrual Health Apps Market,By Platform:

• Android
• iOS
• Others

Menstrual Health Apps Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Menstrual Health Apps Market.

Available Customizations:

Global Menstrual Health Apps market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1.Service Overview

• 1.1.Market Definition
• 1.2.Scope of the Market
  • 1.2.1.Markets Covered
  • 1.2.2.Years Considered for Study
  • 1.2.3.Key Market Segmentations

2.Research Methodology

• 2.1.Objective of the Study
• 2.2.Baseline Methodology
• 2.3.Key Industry Partners
• 2.4.Major Association and Secondary Sources
• 2.5.Forecasting Methodology
• 2.6.Data Triangulation Validations
• 2.7.Assumptions and Limitations

3.Executive Summary

• 3.1.Overview of the Market
• 3.2.Overview of Key Market Segmentations
• 3.3.Overview of Key Market Players
• 3.4.Overview of Key Regions/Countries
• 3.5.Overview of Market Drivers, Challenges, Trends

4.Voice of Customer

5.Global Menstrual Health Apps Market Outlook

• 5.1.Market Size Forecast
  • 5.1.1.By Value
• 5.2.Market Share Forecast
  • 5.2.1.By Application (Period Cycle Tracking, Fertility Ovulation Management, and Menstrual Health Management)
  • 5.2.2.By Platform (Android, iOS, Others)
  • 5.2.3.By Region
  • 5.2.4.By Company (2023)
• 5.3.Market Map

6.North America Menstrual Health Apps Market Outlook

• 6.1.Market Size Forecast
  • 6.1.1.By Value
• 6.2.Market Share Forecast
  • 6.2.1.By Application
  • 6.2.2.By Platform
  • 6.2.3.By Country
• 6.3.North America: Country Analysis
  • 6.3.1.United States Menstrual Health Apps Market Outlook
    • 6.3.1.1.Market Size Forecast
      • 6.3.1.1.1.By Value
    • 6.3.1.2.Market Share Forecast
      • 6.3.1.2.1.By Application
      • 6.3.1.2.2.By Platform
  • 6.3.2.Canada Menstrual Health Apps Market Outlook
    • 6.3.2.1.Market Size Forecast
      • 6.3.2.1.1.By Value
    • 6.3.2.2.Market Share Forecast
      • 6.3.2.2.1.By Application
      • 6.3.2.2.2.By Platform
  • 6.3.3.Mexico Menstrual Health Apps Market Outlook
    • 6.3.3.1.Market Size Forecast
      • 6.3.3.1.1.By Value
    • 6.3.3.2.Market Share Forecast
      • 6.3.3.2.1.By Application
      • 6.3.3.2.2.By Platform

7.Europe Menstrual Health Apps Market Outlook

• 7.1.Market Size Forecast
  • 7.1.1.By Value
• 7.2.Market Share Forecast
  • 7.2.1.By Application
  • 7.2.2.By Platform
  • 7.2.3.By Country
• 7.3.Europe: Country Analysis
  • 7.3.1.France Menstrual Health Apps Market Outlook
    • 7.3.1.1.Market Size Forecast
      • 7.3.1.1.1.By Value
    • 7.3.1.2.Market Share Forecast
      • 7.3.1.2.1.By Application
      • 7.3.1.2.2.By Platform
  • 7.3.2.Germany Menstrual Health Apps Market Outlook
    • 7.3.2.1.Market Size Forecast
      • 7.3.2.1.1.By Value
    • 7.3.2.2.Market Share Forecast
      • 7.3.2.2.1.By Application
      • 7.3.2.2.2.By Platform
  • 7.3.3.United Kingdom Menstrual Health Apps Market Outlook
    • 7.3.3.1.Market Size Forecast
      • 7.3.3.1.1.By Value
    • 7.3.3.2.Market Share Forecast
      • 7.3.3.2.1.By Application
      • 7.3.3.2.2.By Platform
  • 7.3.4.Italy Menstrual Health Apps Market Outlook
    • 7.3.4.1.Market Size Forecast
      • 7.3.4.1.1.By Value
    • 7.3.4.2.Market Share Forecast
      • 7.3.4.2.1.By Application
      • 7.3.4.2.2.By Platform
  • 7.3.5.Spain Menstrual Health Apps Market Outlook
    • 7.3.5.1.Market Size Forecast
      • 7.3.5.1.1.By Value
    • 7.3.5.2.Market Share Forecast
      • 7.3.5.2.1.By Application
      • 7.3.5.2.2.By Platform

8.Asia-Pacific Menstrual Health Apps Market Outlook

• 8.1.Market Size Forecast
  • 8.1.1.By Value
• 8.2.Market Share Forecast
  • 8.2.1.By Application
  • 8.2.2.By Platform
  • 8.2.3.By Country
• 8.3.Asia-Pacific: Country Analysis
  • 8.3.1.India Menstrual Health Apps Market Outlook
    • 8.3.1.1.Market Size Forecast
      • 8.3.1.1.1.By Value
    • 8.3.1.2.Market Share Forecast
      • 8.3.1.2.1.By Application
      • 8.3.1.2.2.By Platform
  • 8.3.2.Japan Menstrual Health Apps Market Outlook
    • 8.3.2.1.Market Size Forecast
      • 8.3.2.1.1.By Value
    • 8.3.2.2.Market Share Forecast
      • 8.3.2.2.1.By Application
      • 8.3.2.2.2.By Platform
  • 8.3.3.South Korea Menstrual Health Apps Market Outlook
    • 8.3.3.1.Market Size Forecast
      • 8.3.3.1.1.By Value
    • 8.3.3.2.Market Share Forecast
      • 8.3.3.2.1.By Application
      • 8.3.3.2.2.By Platform
  • 8.3.4.Australia Menstrual Health Apps Market Outlook
    • 8.3.4.1.Market Size Forecast
      • 8.3.4.1.1.By Value
    • 8.3.4.2.Market Share Forecast
      • 8.3.4.2.1.By Application
      • 8.3.4.2.2.By Platform
  • 8.3.5.China Menstrual Health Apps Market Outlook
    • 8.3.5.1.Market Size Forecast
      • 8.3.5.1.1.By Value
    • 8.3.5.2.Market Share Forecast
      • 8.3.5.2.1.By Application
      • 8.3.5.2.2.By Platform

9.South America Menstrual Health Apps Market Outlook

• 9.1.Market Size Forecast
  • 9.1.1.By Value
• 9.2.Market Share Forecast
  • 9.2.1.By Application
  • 9.2.2.By Platform
  • 9.2.3.By Country
• 9.3.South America: Country Analysis
  • 9.3.1.Brazil Menstrual Health Apps Market Outlook
    • 9.3.1.1.Market Size Forecast
      • 9.3.1.1.1.By Value
    • 9.3.1.2.Market Share Forecast
      • 9.3.1.2.1.By Application
      • 9.3.1.2.2.By Platform
  • 9.3.2.Argentina Menstrual Health Apps Market Outlook
    • 9.3.2.1.Market Size Forecast
      • 9.3.2.1.1.By Value
    • 9.3.2.2.Market Share Forecast
      • 9.3.2.2.1.By Application
      • 9.3.2.2.2.By Platform
  • 9.3.3.Colombia Menstrual Health Apps Market Outlook
    • 9.3.3.1.Market Size Forecast
      • 9.3.3.1.1.By Value
    • 9.3.3.2.Market Share Forecast
      • 9.3.3.2.1.By Application
      • 9.3.3.2.2.By Platform

10.Middle East and Africa Menstrual Health Apps Market Outlook

• 10.1.Market Size Forecast
  • 10.1.1.By Value
• 10.2.Market Share Forecast
  • 10.2.1.By Application
  • 10.2.2.By Platform
  • 10.2.3.By Country
• 10.3.MEA: Country Analysis
  • 10.3.1.South Africa Menstrual Health Apps Market Outlook
    • 10.3.1.1.Market Size Forecast
      • 10.3.1.1.1.By Value
    • 10.3.1.2.Market Share Forecast
      • 10.3.1.2.1.By Application
      • 10.3.1.2.2.By Platform
  • 10.3.2.Saudi Arabia Menstrual Health Apps Market Outlook
    • 10.3.2.1.Market Size Forecast
      • 10.3.2.1.1.By Value
    • 10.3.2.2.Market Share Forecast
      • 10.3.2.2.1.By Application
      • 10.3.2.2.2.By Platform
  • 10.3.3.UAE Menstrual Health Apps Market Outlook
    • 10.3.3.1.Market Size Forecast
      • 10.3.3.1.1.By Value
    • 10.3.3.2.Market Share Forecast
      • 10.3.3.2.1.By Application
      • 10.3.3.2.2.By Platform

11.Market Dynamics

• 11.1.Drivers
• 11.2.Challenges

12.Market Trends Developments

• 12.1.Recent Development (If Any)
• 12.2.Mergers Acquisitions (If Any)
• 12.3.Service Launches (If Any)

13.Global Menstrual Health Apps Market: SWOT Analysis

14.Porter's Five Forces Analysis

• 14.1.Competition in the Industry
• 14.2.Potential of New Entrants
• 14.3.Power of Suppliers
• 14.4.Power of Customers
• 14.5.Threat of Substitute Services/Products

15.Competitive Landscape

• 15.1.Flo Health Inc.
  • 15.1.1.Business Overview
  • 15.1.2.Company Snapshot
  • 15.1.3.Products Services
  • 15.1.4.Financials (As Reported)
  • 15.1.5.Recent Developments
  • 15.1.6.Key Personnel Details
  • 15.1.7.SWOT Analysis
• 15.2.Glow, Inc.
• 15.3.Ovia Health
• 15.4.Simple Design Ltd.
• 15.5.Always and Thrive Global (The Procter Gamble Company)
• 15.6.Eve By Glow
• 15.7.Clover-Period Tracker
• 15.8.Joii Ltd.

16.Strategic Recommendations

17.About Us Disclaimer