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表紙：顧客データプラットフォーム市場- 世界の産業規模、シェア、動向、機会、予測、2018-2028
市場調査レポート
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1354813

顧客データプラットフォーム市場- 世界の産業規模、シェア、動向、機会、予測、2018-2028

Customer Data Platform Market - Global Industry Size, Share, Trends, Opportunity, and Forecast. 2018-2028 Segmented By Component, By Deployment, By Type, By Industry, By Organization Size, By Region, Competition
出版日: | 発行: TechSci Research | ページ情報: 英文 188 Pages | 納期: 2～3営業日

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顧客データプラットフォーム市場- 世界の産業規模、シェア、動向、機会、予測、2018-2028
出版日: 2023年09月05日
発行: TechSci Research
ページ情報: 英文 188 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 目次
概要

世界の顧客データプラットフォーム市場は、予測期間2023-2028年に成長すると予測されています。

顧客データプラットフォームを開発するための機械学習と人工知能技術の採用が増加し、プラットフォームをより効率的にするために世界中で人気を集めています。企業のマーケティング予算への負荷のバランスをとり、ウェブサイト上の企業の製品やサービスに対するトラフィックを増やすために、AI、ML、NLP（自然言語プログラミング）が使用されています。AI対応ツールによって、組織は顧客にカスタマイズされたソリューションやサービスを提供し、顧客体験を高め、顧客とのつながりを維持することができます。例えば、顧客データ・プラットフォームは、すべてのチャネル（ウェブサイト、B2Bプラットフォームなど）において、顧客の動向や行動を調査します。さらに、顧客の今後のニーズや購入計画に対する提案を行うために、AIとMLはデータセットを収集し、評価し、製品やサービスの好み、購入履歴など、これらのデータ間の関連性を比較します。AIとMLのおかげで、マーケティング担当者は消費者ベースと購買習慣についてより良く、より深い洞察を得ることができます。このような技術はますます組織で採用されるようになり、世界の顧客データ・プラットフォーム市場の成長を牽引しています。

さらに、BFSI分野ではここ数年、オンラインでの顧客とのやり取りが増加しています。インターネットのアクセシビリティと利用しやすさが拡大したため、顧客は保険会社、銀行、その他の組織とオンラインで接触する傾向が強まっています。BFSI業界は、連携を深めるための顧客関係管理手法やアプローチに多額の投資を行っています。世界の顧客データ・プラットフォーム市場は、業界の成長により急速に拡大しています。

市場概要
予測期間 2024-2028
市場規模 37億5,000万米ドル
2028年の市場規模 247億6,000万米ドル
CAGR 2023-2028 36.38%
急成長セグメント クラウド
最大市場 北米

パーソナライズされたリアルタイムデータ分析への需要の高まり

顧客データ・プラットフォームは、カスタマイズされたリアルタイム分析に対する需要の高まりを受けて、より広範に利用されるようになっています。企業はリアルタイムデータ分析の可能性を活用する準備を整えており、リアルタイムデータ収集と分析がより広く利用できるようになるにつれて、その即時性から利益を得るために、マーケティング、広告、エンゲージメント戦略にリアルタイムデータを統合することに重点を置くようになっています。さらに、リアルタイムデータ解析は、ユーザーに自動的に通知し、ユーザーがリアルタイムで反応できるようなレスポンシブなアプリのコンテンツや機能を提供するために使用されます。こうしたインタラクションを通じて、リアルタイムのデータ・フィードバック・ループが可能になり、その結果、カスタマイズされたユーザー・エクスペリエンスがもたらされます。さらに、チャネルをまたいだリアルタイムの視聴者活性化を可能にすることで、CDPはマーケティング担当者が一貫性のあるパーソナライズされた方法で即座に顧客に働きかけることを可能にします。リアルタイムデータ取り込みはバッチ処理でデータを分解し、リアルタイム統合は様々なデータポイントから収集したデータを一元化し、匿名化された行動データとプロファイルを単一の顧客ビューに統合して、すべてのチャネルとタッチポイントで使用できるようにします。これらの利点が、予測期間における世界の顧客データ・プラットフォーム市場の成長につながっています。

遠隔医療別需要の高まり

医療分野における技術の急速な発展により、例えば、患者は場所を問わず、要求された医師と連絡を取ることができるようになり、遠隔医療は世界中の顧客の間で人気となっています。時間と費用の節約になるため、効果的な戦略として支持を集めています。定期的に計画される診察の変更により大量の情報が生成されるため、顧客データ・プラットフォームと市場拡大への需要が高まっています。

市場プレーヤー

世界のカスタマーデータ・プラットフォーム市場における主な市場プレイヤーSalesforce.com, Inc.、Exponea s.r.o.、Segment.io, Inc.、Optimove Inc.、Oracle Inc.、Leadspace, Inc.、Acquia, Inc.、Amazon Web Services, Inc.、Tealium Inc.、SAS Institute Inc.

利用可能なカスタマイズ

TechSciリサーチは、所定の市場データを使用した世界の顧客データプラットフォーム市場レポートにおいて、企業固有のニーズに応じたカスタマイズを提供しています。レポートでは以下のカスタマイズが可能です：

企業情報

  • 追加市場参入企業（最大5社）の詳細分析とプロファイリング

目次

第1章 サービス概要

  • 市場の定義
  • 市場の範囲
    • 対象市場
    • 調査対象年
    • 主要市場セグメンテーション

第2章 調査手法

第3章 世界の顧客データプラットフォーム市場におけるCOVID-19の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

第6章 世界の顧客データプラットフォーム市場展望

  • 市場規模と予測
    • 金額別
  • 市場シェアと予測
    • コンポーネント別（プラットフォーム、サービス）
    • 展開別（クラウド、オンプレミス）
    • タイプ別（パーソナライズド・レコメンデーション、予測分析、市場セグメンテーション、顧客維持とエンゲージメント、セキュリティ管理、その他）
    • 業界別（銀行・金融サービス・保険（BFSI）、小売・eコマース、情報技術（IT）・通信、メディア・エンターテインメント、旅行・ホスピタリティ、ヘルスケア、その他）
    • 組織規模別（中小企業、大企業）
    • 地域別
  • 企業別
  • 市場マップ

第7章 北米顧客データプラットフォーム市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • コンポーネント別
    • 展開別
    • タイプ別
    • 産業別
    • 組織規模別
  • 北米国別分析
    • 米国
    • カナダ
    • メキシコ

第8章 アジア太平洋地域の顧客データプラットフォーム市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェアと予測
    • コンポーネント別
    • 展開別
    • タイプ別
    • 産業別
    • 組織規模別
    • 国別
  • アジア太平洋地域国別分析
    • 中国
    • インド
    • 日本
    • 韓国
    • オーストラリア
    • シンガポール
    • マレーシア

第9章 欧州顧客データプラットフォーム市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • コンポーネント別
    • 展開別
    • タイプ別
    • 産業別
    • 組織規模別
    • 国別
  • 欧州国別分析
    • ドイツ
    • 英国
    • フランス
    • ロシア
    • スペイン
    • ベルギー
    • イタリア

第10章 南米顧客データプラットフォーム市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェアと予測
    • コンポーネント別
    • 展開別
    • タイプ別
    • 産業別
    • 組織規模別
    • 国別
  • 南米国別分析
    • ブラジル
    • アルゼンチン
    • コロンビア
    • ペルー
    • チリ

第11章 中東・アフリカの顧客データプラットフォーム市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェアと予測
    • コンポーネント別
    • 展開別
    • タイプ別
    • 産業別
    • 組織規模別
    • 国別
  • 中東&アフリカ：国別分析
    • サウジアラビア
    • 南アフリカ
    • アラブ首長国連邦
    • イスラエル
    • トルコ

第12章 市場力学

  • 促進要因
  • 課題

第13章 市場動向と発展

第14章 企業プロファイル

  • Salesforce.com, Inc.
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • Exponea s.r.o.
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • Segment.io, Inc.
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • Optimove Inc.
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • Oracle Inc.
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • Leadspace, Inc.
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • Acquia, Inc
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • Amazon Web Services, Inc.
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • Tealium Inc.
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • SAS Institute Inc
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services

第15章 戦略的提言

第16章 調査会社について・免責事項

目次
Product Code: 3338

Global Customer Data Platform Market is anticipated to thrive in the forecast period 2023-2028. Rising adoption of Machine learning and Artificial Intelligence technologies to develop customer data platform is gaining popularity all across the world in order to make the platform more efficient. To balance the load on marketing budget of a company and to increase the traffic over the company's product or services on their website, AI, ML, and NLP (natural language programming) is used. AI-enabled tools enable organization to provide clients with customised solutions and services, boosting customer experience and preserving customer connections. For instance, the customer data platform studies client trends and behaviour across all channels (website, B2B platforms, etc.) Moreover, to make recommendations for the customer's upcoming needs and purchase plans, AI and ML collect data sets, assess, and compare the links between this data, such as product or service preferences, and purchase history. Due to AI and ML, the marketer has a better and deeper insight of their consumer base and buying habits. These techniques are increasingly adopted by the organization, in turn driving the growth in the Global Customer Data Platform Market.

Moreover, online client interaction has increased in the BFSI sector over the past few years. Customers are more likely to contact with insurance companies, banks, and other organisations online due to the expanding accessibility and affordability of the internet. The BFSI industry is heavily investing in customer relationship management methods and approaches to deepen their collaboration. The Global Customer Data Platform Market is expanding rapidly due to industry growth.

Customer Data Platform (CDP) is a software platform that helps in gathering and organising customer data from various touchpoints and hence finds use in other software, marketing initiatives, and systems. Real-time data is gathered and organised by this software into distinctive and centralised consumer profiles. By combining data from numerous sources, including first, second, and third-party, CDPs develop consumer profiles. Additionally, it consists of transactional systems, web forms, a platform for customer relationship management and data management, behavioural data from websites and e-commerce, email and social media activity, and other things.

Market Overview
Forecast Period2024-2028
Market Size 2022USD 3.75 Billion
Market Size 2028USD 24.76 Billion
CAGR 2023-202836.38%
Fastest Growing SegmentCloud
Largest MarketNorth America

Increasing Demand for Personalized and Real-Time Data Analysis

Customer data platforms are being used more extensively as a result of the growing demand for customised and real-time analytics. Companies are prepared to take advantage of the potential of real-time data analytics and are putting more focus on integrating real-time data into their marketing, advertising, and engagement strategies in order to benefit from its immediacy as real-time data collection and analytics become more widely available. Moreover, Real-time data analytics are used to automatically notify users and serve content and features of apps that are responsively allowing the user to respond in real-time. Through these interactions, a real-time data feedback loop is made possible, resulting in a customised user experience, these factors are leading to drive growth in the Global Customer Data Platform Market. Moreover, By enabling real-time audience activation across channels, CDPs allow marketers to immediately engage customers in a consistent and personalised manner. Real-time Data Ingestion breaks down data with batch processing, and real-time integration centralises data gathered from various data points and integrates anonymised behavioural data, and profiles at a single customer view for use across all channels and touchpoints. These advantages are leading to growth in the Global Customer Data Platform Market in the forecast period

Rising Demand from Telemedicine

Rapid development in technology in the health care sector for instance allowing patients from any location to contact the requested doctor, telemedicine is becoming popular among customers worldwide. Since it saves time and money, it is an effective strategy which is gaining traction. Massive amounts of information are generated as a result of the change in regularly planned visits, which fuels demand for customer data platforms and market expansion.

Market Segmentation

The Customer Data Platform Market is segmented into component, deployment, type, industry, organization size. Based on component, the market is segmented into platform and services. Based on deployment, the market is segmented into cloud and on-premises. Based on type the market is segment into personalized recommendations, predictive analysis, marketing data segmentation, customer retention and engagement, security management, and others. Based on industry the market is segmented into Banking, Financial Services and Insurance (BFSI), retail and e-commerce, Information Technology (IT) and telecom, media and entertainment, travel and hospitality, healthcare, and others. Based on organization size, the market segmented into SMEs and large enterprises.

Market Player

Major market players in the global Customer Data Platform market: Salesforce.com, Inc., Exponea s.r.o., Segment.io, Inc., Optimove Inc., Oracle Inc., Leadspace, Inc., Acquia, Inc, Amazon Web Services, Inc., Tealium Inc., SAS Institute Inc.

Report Scope

In this report, the Global Customer Data Platform market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Customer Data Platform Market, By Component:

  • Platform
  • Services

Customer Data Platform Market, By Deployement:

  • Cloud
  • On-premises

Customer Data Platform Market, By Type:

  • Personalized Recommendations
  • Predictive Analysis
  • Marketing Data Segmentation
  • Customer Retention and Engagement
  • Security Management
  • Others

Customer Data Platform Market, By Industry:

  • Banking
  • Financial Services and Insurance (BFSI)
  • Retail and ecommerce
  • Information Technology (IT) and Telecom
  • Media and Entertainment
  • Travel and Hospitality
  • Healthcare
  • Others

Customer Data Platform Market, By Organization Size:

  • SMEs
  • Large Enterprises

Customer Data Platform Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • India
    • China
    • Japan
    • South Korea
    • Australia
    • Singapore
    • Malaysia
  • Europe
    • Germany
    • United Kingdom
    • France
    • Russia
    • Spain
    • Belgium
    • Italy
  • South America
    • Brazil
    • Argentina
    • Colombia
    • Peru
    • Chile
  • Middle East
    • Saudi Arabia
    • South Africa
    • UAE
    • Israel
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Customer Data Platform market.

Available Customizations

Global Customer Data Platform market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Service Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Impact of COVID-19 on Global Customer Data Platform Market

4. Executive Summary

5. Voice of Customers

6. Global Customer Data Platform Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Component (Platform and Services)
    • 6.2.2. By Deployment (Cloud, On-premises)
    • 6.2.3. By Type (Personalized Recommendations, Predictive Analysis, Marketing Data Segmentation, Customer Retention and Engagement, Security Management, and Others)
    • 6.2.4. By Industry (Banking, Financial Services and Insurance (BFSI), Retail and ecommerce, Information Technology (IT) and Telecom, Media and Entertainment, Travel and Hospitality, Healthcare, and Others)
    • 6.2.5. By Organization Size (SMEs and Large Enterprises)
    • 6.2.6. By Region
  • 6.3. By Company
  • 6.4. Market Map

7. North America Customer Data Platform Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Component
    • 7.2.2. By Deployment
    • 7.2.3. By Type
    • 7.2.4. By Industry
    • 7.2.5. By Organization Size
  • 7.3. North America: Country Analysis
    • 7.3.1. United States Customer Data Platform Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Component
        • 7.3.1.2.2. By Deployment
        • 7.3.1.2.3. By Type
        • 7.3.1.2.4. By Industry
        • 7.3.1.2.5. By Organization Size
    • 7.3.2. Canada Customer Data Platform Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Component
        • 7.3.2.2.2. By Deployment
        • 7.3.2.2.3. By Type
        • 7.3.2.2.4. By Industry
        • 7.3.2.2.5. By Organization Size
    • 7.3.3. Mexico Customer Data Platform Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Component
        • 7.3.3.2.2. By Deployment
        • 7.3.3.2.3. By Type
        • 7.3.3.2.4. By Industry
        • 7.3.3.2.5. By Organization Size

8. Asia-Pacific Customer Data Platform Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Component
    • 8.2.2. By Deployment
    • 8.2.3. By Type
    • 8.2.4. By Industry
    • 8.2.5. By Organization Size
    • 8.2.6. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Customer Data Platform Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Component
        • 8.3.1.2.2. By Deployment
        • 8.3.1.2.3. By Type
        • 8.3.1.2.4. By Industry
        • 8.3.1.2.5. By Organization Size
    • 8.3.2. India Customer Data Platform Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Component
        • 8.3.2.2.2. By Deployment
        • 8.3.2.2.3. By Type
        • 8.3.2.2.4. By Industry
        • 8.3.2.2.5. By Organization Size
    • 8.3.3. Japan Customer Data Platform Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Component
        • 8.3.3.2.2. By Deployment
        • 8.3.3.2.3. By Type
        • 8.3.3.2.4. By Industry
        • 8.3.3.2.5. By Organization Size
    • 8.3.4. South Korea Customer Data Platform Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Component
        • 8.3.4.2.2. By Deployment
        • 8.3.4.2.3. By Type
        • 8.3.4.2.4. By Industry
        • 8.3.4.2.5. By Organization Size
    • 8.3.5. Australia Customer Data Platform Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Component
        • 8.3.5.2.2. By Deployment
        • 8.3.5.2.3. By Type
        • 8.3.5.2.4. By Industry
        • 8.3.5.2.5. By Organization Size
    • 8.3.6. Singapore Customer Data Platform Market Outlook
      • 8.3.6.1. Market Size & Forecast
        • 8.3.6.1.1. By Value
      • 8.3.6.2. Market Share & Forecast
        • 8.3.6.2.1. By Component
        • 8.3.6.2.2. By Deployment
        • 8.3.6.2.3. By Type
        • 8.3.6.2.4. By Industry
        • 8.3.6.2.5. By Organization Size
    • 8.3.7. Malaysia Customer Data Platform Market Outlook
      • 8.3.7.1. Market Size & Forecast
        • 8.3.7.1.1. By Value
      • 8.3.7.2. Market Share & Forecast
        • 8.3.7.2.1. By Component
        • 8.3.7.2.2. By Deployment
        • 8.3.7.2.3. By Type
        • 8.3.7.2.4. By Industry
        • 8.3.7.2.5. By Organization Size

9. Europe Customer Data Platform Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Component
    • 9.2.2. By Deployment
    • 9.2.3. By Type
    • 9.2.4. By Industry
    • 9.2.5. By Organization Size
    • 9.2.6. By Country
  • 9.3. Europe: Country Analysis
    • 9.3.1. Germany Customer Data Platform Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Component
        • 9.3.1.2.2. By Deployment
        • 9.3.1.2.3. By Type
        • 9.3.1.2.4. By Industry
        • 9.3.1.2.5. By Organization Size
    • 9.3.2. United Kingdom Customer Data Platform Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Component
        • 9.3.2.2.2. By Deployment
        • 9.3.2.2.3. By Type
        • 9.3.2.2.4. By Industry
        • 9.3.2.2.5. By Organization Size
    • 9.3.3. France Customer Data Platform Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Component
        • 9.3.3.2.2. By Deployment
        • 9.3.3.2.3. By Type
        • 9.3.3.2.4. By Industry
        • 9.3.3.2.5. By Organization Size
    • 9.3.4. Russia Customer Data Platform Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Component
        • 9.3.4.2.2. By Deployment
        • 9.3.4.2.3. By Type
        • 9.3.4.2.4. By Industry
        • 9.3.4.2.5. By Organization Size
    • 9.3.5. Spain Customer Data Platform Market Outlook
      • 9.3.5.1. Market Size & Forecast
        • 9.3.5.1.1. By Value
      • 9.3.5.2. Market Share & Forecast
        • 9.3.5.2.1. By Component
        • 9.3.5.2.2. By Deployment
        • 9.3.5.2.3. By Type
        • 9.3.5.2.4. By Industry
        • 9.3.5.2.5. By Organization Size
    • 9.3.6. Belgium Customer Data Platform Market Outlook
      • 9.3.6.1. Market Size & Forecast
        • 9.3.6.1.1. By Value
      • 9.3.6.2. Market Share & Forecast
        • 9.3.6.2.1. By Component
        • 9.3.6.2.2. By Deployment
        • 9.3.6.2.3. By Type
        • 9.3.6.2.4. By Industry
        • 9.3.6.2.5. By Organization Size
    • 9.3.7. Italy Customer Data Platform Market Outlook
      • 9.3.7.1. Market Size & Forecast
        • 9.3.7.1.1. By Value
      • 9.3.7.2. Market Share & Forecast
        • 9.3.7.2.1. By Component
        • 9.3.7.2.2. By Deployment
        • 9.3.7.2.3. By Type
        • 9.3.7.2.4. By Industry
        • 9.3.7.2.5. By Organization Size

10. South America Customer Data Platform Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Component
    • 10.2.2. By Deployment
    • 10.2.3. By Type
    • 10.2.4. By Industry
    • 10.2.5. By Organization Size
    • 10.2.6. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Customer Data Platform Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Component
        • 10.3.1.2.2. By Deployment
        • 10.3.1.2.3. By Type
        • 10.3.1.2.4. By Industry
        • 10.3.1.2.5. By Organization Size
    • 10.3.2. Argentina Customer Data Platform Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Component
        • 10.3.2.2.2. By Deployment
        • 10.3.2.2.3. By Type
        • 10.3.2.2.4. By Industry
        • 10.3.2.2.5. By Organization Size
    • 10.3.3. Colombia Customer Data Platform Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Component
        • 10.3.3.2.2. By Deployment
        • 10.3.3.2.3. By Type
        • 10.3.3.2.4. By Industry
        • 10.3.3.2.5. By Organization Size
    • 10.3.4. Peru Customer Data Platform Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Component
        • 10.3.4.2.2. By Deployment
        • 10.3.4.2.3. By Type
        • 10.3.4.2.4. By Industry
        • 10.3.4.2.5. By Organization Size
    • 10.3.5. Chile Customer Data Platform Market Outlook
      • 10.3.5.1. Market Size & Forecast
        • 10.3.5.1.1. By Value
      • 10.3.5.2. Market Share & Forecast
        • 10.3.5.2.1. By Component
        • 10.3.5.2.2. By Deployment
        • 10.3.5.2.3. By Type
        • 10.3.5.2.4. By Industry
        • 10.3.5.2.5. By Organization Size

11. Middle East & Africa Customer Data Platform Market Outlook

  • 11.1. Market Size & Forecast
    • 11.1.1. By Value
  • 11.2. Market Share & Forecast
    • 11.2.1. By Component
    • 11.2.2. By Deployment
    • 11.2.3. By Type
    • 11.2.4. By Industry
    • 11.2.5. By Organization Size
    • 11.2.6. By Country
  • 11.3. Middle East & Africa: Country Analysis
    • 11.3.1. Saudi Arabia Customer Data Platform Market Outlook
      • 11.3.1.1. Market Size & Forecast
        • 11.3.1.1.1. By Value
      • 11.3.1.2. Market Share & Forecast
        • 11.3.1.2.1. By Component
        • 11.3.1.2.2. By Deployment
        • 11.3.1.2.3. By Type
        • 11.3.1.2.4. By Industry
        • 11.3.1.2.5. By Organization Size
    • 11.3.2. South Africa Customer Data Platform Market Outlook
      • 11.3.2.1. Market Size & Forecast
        • 11.3.2.1.1. By Value
      • 11.3.2.2. Market Share & Forecast
        • 11.3.2.2.1. By Component
        • 11.3.2.2.2. By Deployment
        • 11.3.2.2.3. By Type
        • 11.3.2.2.4. By Industry
        • 11.3.2.2.5. By Organization Size
    • 11.3.3. UAE Customer Data Platform Market Outlook
      • 11.3.3.1. Market Size & Forecast
        • 11.3.3.1.1. By Value
      • 11.3.3.2. Market Share & Forecast
        • 11.3.3.2.1. By Component
        • 11.3.3.2.2. By Deployment
        • 11.3.3.2.3. By Type
        • 11.3.3.2.4. By Industry
        • 11.3.3.2.5. By Organization Size
    • 11.3.4. Israel Customer Data Platform Market Outlook
      • 11.3.4.1. Market Size & Forecast
        • 11.3.4.1.1. By Value
      • 11.3.4.2. Market Share & Forecast
        • 11.3.4.2.1. By Component
        • 11.3.4.2.2. By Deployment
        • 11.3.4.2.3. By Type
        • 11.3.4.2.4. By Industry
        • 11.3.4.2.5. By Organization Size
    • 11.3.5. Turkey Customer Data Platform Market Outlook
      • 11.3.5.1. Market Size & Forecast
        • 11.3.5.1.1. By Value
      • 11.3.5.2. Market Share & Forecast
        • 11.3.5.2.1. By Component
        • 11.3.5.2.2. By Deployment
        • 11.3.5.2.3. By Type
        • 11.3.5.2.4. By Industry
        • 11.3.5.2.5. By Organization Size

12. Market Dynamics

  • 12.1. Drivers
  • 12.2. Challenges

13. Market Trends & Developments

14. Company Profiles

  • 14.1. Salesforce.com, Inc.
    • 14.1.1. Business Overview
    • 14.1.2. Key Revenue and Financials
    • 14.1.3. Recent Developments
    • 14.1.4. Key Personnel
    • 14.1.5. Key Product/Services
  • 14.2. Exponea s.r.o.
    • 14.2.1. Business Overview
    • 14.2.2. Key Revenue and Financials
    • 14.2.3. Recent Developments
    • 14.2.4. Key Personnel
    • 14.2.5. Key Product/Services
  • 14.3. Segment.io, Inc.
    • 14.3.1. Business Overview
    • 14.3.2. Key Revenue and Financials
    • 14.3.3. Recent Developments
    • 14.3.4. Key Personnel
    • 14.3.5. Key Product/Services
  • 14.4. Optimove Inc.
    • 14.4.1. Business Overview
    • 14.4.2. Key Revenue and Financials
    • 14.4.3. Recent Developments
    • 14.4.4. Key Personnel
    • 14.4.5. Key Product/Services
  • 14.5. Oracle Inc.
    • 14.5.1. Business Overview
    • 14.5.2. Key Revenue and Financials
    • 14.5.3. Recent Developments
    • 14.5.4. Key Personnel
    • 14.5.5. Key Product/Services
  • 14.6. Leadspace, Inc.
    • 14.6.1. Business Overview
    • 14.6.2. Key Revenue and Financials
    • 14.6.3. Recent Developments
    • 14.6.4. Key Personnel
    • 14.6.5. Key Product/Services
  • 14.7. Acquia, Inc
    • 14.7.1. Business Overview
    • 14.7.2. Key Revenue and Financials
    • 14.7.3. Recent Developments
    • 14.7.4. Key Personnel
    • 14.7.5. Key Product/Services
  • 14.8. Amazon Web Services, Inc.
    • 14.8.1. Business Overview
    • 14.8.2. Key Revenue and Financials
    • 14.8.3. Recent Developments
    • 14.8.4. Key Personnel
    • 14.8.5. Key Product/Services
  • 14.9. Tealium Inc.
    • 14.9.1. Business Overview
    • 14.9.2. Key Revenue and Financials
    • 14.9.3. Recent Developments
    • 14.9.4. Key Personnel
    • 14.9.5. Key Product/Services
  • 14.10. SAS Institute Inc
    • 14.10.1. Business Overview
    • 14.10.2. Key Revenue and Financials
    • 14.10.3. Recent Developments
    • 14.10.4. Key Personnel
    • 14.10.5. Key Product/Services

15. Strategic Recommendations

16. About Us & Disclaimer