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欧州の貿易促進管理ソフトウェア：2030年市場予測- 地域別分析- コンポーネント別、展開タイプ別、用途別、業界別

Europe Trade Promotion Management Software Market Forecast to 2030 - Regional Analysis - by Component, Deployment Type, Application, and Industry Vertical

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英文 99 Pages
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欧州の貿易促進管理ソフトウェア：2030年市場予測- 地域別分析- コンポーネント別、展開タイプ別、用途別、業界別
出版日: 2024年07月04日
発行: The Insight Partners
ページ情報: 英文 99 Pages
納期: 即納可能 即納可能とは
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  • 概要
  • 図表
  • 目次
概要

欧州の貿易促進管理ソフトウェア市場は、2022年の3億8,516万米ドルから2030年には8億3,265万米ドルに成長すると予測されています。2022～2030年のCAGRは10.1%と推定されます。

オンラインプロモーションへの注目が欧州の貿易促進管理ソフトウェア市場を牽引

ユーザーのカテゴリーは広く、小売、消費財、IT、医療などの産業の成長に大きな影響を与えています。ジェネレーションXとミレニアル世代が世界人口の～35～40％を占めるという事実に関連して、小売業者と消費財メーカーはこれらの世代により多くの選択肢と低価格を提供しています。そのため、大手老舗小売業者やメーカーは、これらの世代の顧客を維持するための新たな販促活動に取り組んでいます。ロイヤリティ・プログラム、割引、伝統的な広告やソーシャル広告は、企業が顧客基盤を維持するために用いる手法の一部です。その結果、消費財やその他の業界は、小売業者やメーカーがより多くの収益を上げ続けるために、取引促進ツールに支出する必要があります。このような取引促進管理ソリューションの使用は、効率的な運営を維持するためのソフトウェアに対する需要を生み出す可能性があります。さらに、eコマースの動向は、多角的な産業の間で大きく広がり、勢いを増しています。X世代はオンライン・ウェブサイトに多くの時間を費やし、忠実な顧客になる傾向があります。この要因は、企業がマーケティングと取引促進にさらに重点を置くことを促し、消費財、小売業者、その他の部門が取引促進活動に多額の投資を行うことを促すもう一つの要因となっています。上記の要因から、企業はこの世代をオンライン・プロモーションの対象にする機会があります。プロモーションを管理するために、貿易促進管理ソリューションのニーズが高まり、今後数年間で貿易促進管理ソフトウェア市場の成長に多くの機会が生まれると予想されます。

欧州の貿易促進管理ソフトウェア市場概要

ドイツ、ロシア、フランス、英国、イタリアが欧州の主要国です。これらの国々は大規模な工業化で知られています。そのため、さまざまな産業や都市プロセスの生産性を高める先進的なソリューションを採用する大きな可能性を秘めています。欧州諸国には、小売・消費財などの有力産業が集中しています。加えて、ノルウェー、フィンランド、スウェーデン、オランダ、デンマーク、スイスは、この地域の技術進歩に大きく貢献している他の欧州諸国であり、今後数年間で欧州の貿易促進管理ソフトウェア市場を強化すると予想されます。欧州では、消費者行動の変化、外部からの影響、業界力学が貿易促進管理ソフトウェア市場の成長に寄与しています。ディスカウントストアのハイブリッドショッピングの台頭、大衆市場の停滞、電子食料品の出現、デジタルセグメントでの競合、厳しい規制などは、欧州の動きの速い消費財企業の成長を後押しする要因のひとつです。これらの要因は、小売業者や消費財企業が販促手法を用いた高度なマーケティング手法に多額の投資を行うことを促すと考えられます。さらに、この地域には、Nestle、Procter & Gamble、Unilever、PepsiCo、Anheuser-Busch InBev、Mondelez International、The Coca-Cola Company,、L'Oreal、Danone、Kraft Heinz Companyといった主要・大手消費財企業があり、売上高でFMCG部門に大きなシェアを占めています。市場での地位を維持するため、これらの企業は高度で先進的な販促ツールを使用し、投資を最大限に活用しながら、より高いROIでより大きな収益を生み出しています。したがって、上記のパラメータを考慮すると、貿易促進管理ソフトウェア市場は、地域で牽引力を得ています。

欧州の貿易促進管理ソフトウェア市場の収益と2030年までの予測（金額）

欧州貿易促進管理ソフトウェア市場セグメンテーション

欧州の貿易促進管理ソフトウェア市場は、コンポーネント、展開タイプ、用途、業界別、国別に区分されます。

コンポーネントに基づき、欧州の貿易促進管理ソフトウェア市場はソリューションとサービスに二分されます。2022年の欧州貿易促進管理ソフトウェア市場では、ソリューションセグメントが大きなシェアを占めています。

展開タイプでは、欧州貿易促進管理ソフトウェア市場はクラウドとオンプレミスに二分されます。2022年の欧州貿易促進管理ソフトウェア市場では、クラウドセグメントがより大きなシェアを占めています。

用途別では、欧州の貿易促進管理ソフトウェア市場は大企業と中小企業に二分されます。大企業セグメントが2022年の欧州貿易促進管理ソフトウェア市場でより大きなシェアを占めています。

業種別では、欧州貿易促進管理ソフトウェア市場は、小売＆消費財、製薬、IT＆サービス、製造、その他に区分されます。小売＆消費財セグメントが2022年の欧州貿易促進管理ソフトウェア市場で最大のシェアを占めています。

国別では、欧州の貿易促進管理ソフトウェア市場は、ドイツ、英国、フランス、イタリア、ロシア、その他の欧州に区分されます。2022年の欧州貿易促進管理ソフトウェア市場はドイツが独占しています。

Wipro Ltd、PSignite Group Inc、Aera Technology、TELUS、o9 Solutions, Inc、Oracle Corp、SAP SE、UpClear、Anaplan Inc、Aforza Incなどが欧州貿易促進管理ソフトウェア市場で事業を展開する主要企業です。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

  • 主要洞察
  • 市場の魅力

第3章 調査手法

  • 調査範囲
  • 2次調査
  • 1次調査

第4章 欧州貿易促進管理ソフトウェア市場情勢

  • 概観
  • PEST分析
  • エコシステム分析
    • バリューチェーンのベンダー一覧

第5章 欧州貿易促進管理ソフトウェア市場-主要産業力学

  • 貿易促進管理ソフトウェア市場-主要産業力学
  • 市場促進要因
    • 貿易促進管理への支出の増加
    • ソフトウェアソリューションへのニーズの高まり
    • 貿易促進業務のデジタル化
  • 市場抑制要因
    • 表計算ソフトや売り切り型決済の選好
  • 市場機会
    • オンラインプロモーションへの注力
    • データ分析の革命
  • 今後の動向
    • 貿易促進管理における高度分析の活用
  • 促進要因と抑制要因の影響

第6章 貿易促進管理ソフトウェア市場：欧州市場分析

  • 貿易促進管理ソフトウェア市場収益（2020～2030年）
  • 貿易促進管理ソフトウェア市場の予測と分析

第7章 欧州貿易促進管理ソフトウェア市場分析-コンポーネント

  • ソリューション
    • ソリューション市場、収益と2030年までの予測
  • サービス
    • サービス概要
    • サービス市場、収益と2030年までの予測

第8章 欧州貿易促進管理ソフトウェア市場分析：展開タイプ

  • クラウド
    • クラウド市場、収益と2030年までの予測
  • オンプレミス
    • オンプレミス
    • オンプレミス市場、収益と2030年までの予測

第9章 欧州貿易促進管理ソフトウェア市場分析：用途

  • 大企業
    • 大企業市場の収益と2030年までの予測
  • 中小企業
    • 中小企業市場、収益と2030年までの予測

第10章 欧州貿易促進管理ソフトウェア市場分析：業界

  • 小売・消費財
    • 小売・消費財市場、収益と2030年までの予測
  • 医薬品
    • 医薬品市場の収益と2030年までの予測
  • ITとサービス
    • ITとサービス市場、収益と2030年までの予測
  • 製造業
    • 製造業市場の収益と2030年までの予測
  • その他
    • その他概要
    • その他市場の収益と2030年までの予測

第11章 欧州の貿易促進管理ソフトウェア市場：国別分析

  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • ロシア
    • その他の欧州

第12章 業界情勢

  • イントロダクション
  • 市場イニシアティブ

第13章 企業プロファイル

  • Wipro Ltd
  • PSignite Group Inc
  • Aera Technology
  • TELUS
  • o9 Solutions, Inc.
  • Oracle Corp
  • SAP SE
  • UpClear
  • Anaplan Inc
  • Aforza Inc

第14章 付録

図表

List Of Tables

  • Table 1. Trade Promotion Management Software Market Segmentation
  • Table 2. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million)
  • Table 3. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million) - Component
  • Table 4. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million) -Deployment
  • Table 5. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million) - Application
  • Table 6. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million) - Industry Vertical
  • Table 7. Europe: Trade Promotion Management Software Market, by Country - Revenue and Forecast to 2030 (USD Million)
  • Table 8. Germany: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Component
  • Table 9. Germany: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Deployment Type
  • Table 10. Germany: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Application
  • Table 11. Germany: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Industry Vertical
  • Table 12. UK: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Component
  • Table 13. UK: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Deployment Type
  • Table 14. UK: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Application
  • Table 15. UK: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Industry Vertical
  • Table 16. France: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Component
  • Table 17. France: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Deployment Type
  • Table 18. France: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Application
  • Table 19. France: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Industry Vertical
  • Table 20. Italy: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Component
  • Table 21. Italy: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Deployment Type
  • Table 22. Italy: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Application
  • Table 23. Italy: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Industry Vertical
  • Table 24. Russia: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Component
  • Table 25. Russia: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Deployment Type
  • Table 26. Russia: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Application
  • Table 27. Russia: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Industry Vertical
  • Table 28. Rest of Europe: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Component
  • Table 29. Rest of Europe: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Deployment Type
  • Table 30. Rest of Europe: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Application
  • Table 31. Rest of Europe: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Industry Vertical
  • Table 32. List of Abbreviation

List Of Figures

  • Figure 1. Trade Promotion Management Software Market Segmentation, By Country
  • Figure 2. PEST Analysis
  • Figure 3. Ecosystem: Trade Promotion Management Software Market
  • Figure 4. Impact Analysis of Drivers and Restraints
  • Figure 5. Trade Promotion Management Software Market Revenue (US$ Million), 2020 - 2030
  • Figure 6. Trade Promotion Management Software Market Share (%) - Component, 2022 and 2030
  • Figure 7. Solution Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 8. Services Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 9. Trade Promotion Management Software Market Share (%) - Deployment Type, 2022 and 2030
  • Figure 10. Cloud Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 11. On-Premise Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 12. Trade Promotion Management Software Market Share (%) - Application, 2022 and 2030
  • Figure 13. Large Enterprises Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 14. SMEs Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 15. Trade Promotion Management Software Market Share (%) - Industry Vertical, 2022 and 2030
  • Figure 16. Retail & Consumer Goods Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 17. Pharmaceutical Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 18. IT and Services Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 19. Manufacturing Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 20. Others Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 21. Europe: Trade Promotion Management Software Market, by Key Country - Revenue 2022 (US$ Million)
  • Figure 22. Europe: Trade Promotion Management Software Market by Key Country (2022 and 2030) (%)
  • Figure 23. Germany: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 24. UK: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 25. France: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 26. Italy: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 27. Russia: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 28. Rest of Europe: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
目次
Product Code: TIPRE00024779

The Europe trade promotion management software market is expected to grow from US$ 385.16 million in 2022 to US$ 832.65 million by 2030. It is estimated to grow at a CAGR of 10.1% from 2022 to 2030.

Focus on Online Promotions Drives Europe Trade Promotion Management Software Market

The category of users is widespread and is playing a huge role in impacting the growth of industries such as retail, consumer goods, IT, and healthcare. Pertaining to the fact that Generation X and Millennials generation account for ~35- 40% of the global population, retailers and consumer goods manufacturers are offering these generations more choices and lower prices. Hence, the leading and well-established retailers and manufacturers are working on new promotional activities to retain customers from these generations. Loyalty programs, discounts, and traditional and social ads are a few of the techniques used by companies to maintain their customer base. As a result, consumer goods and other industries should spend on trade promotion tools to keep retailers and manufacturers earning more revenue. This use of trade promotion management solutions can create demand for software to keep them running efficiently. Moreover, the trend of e-commerce is prevailing heavily and gaining high momentum among diversified industries. Gen X spends more time on online websites and tends to be loyal customers. This factor encourages the companies to put additional emphasis on marketing and trade promotion, which is another factor encouraging consumer goods, retailers, and other sectors to invest substantially in trade promotion activities. Due to the above-mentioned factors, the companies have an opportunity to target this generation for online promotions. To manage the promotions, the need for trade promotion management solutions will rise, which is anticipated to create numerous opportunities for the trade promotion management software market growth in the coming years.

Europe Trade Promotion Management Software Market Overview

Germany, Russia, France, the UK, and Italy are the major countries in Europe. The countries are known for large-scale industrialization. Thus, they hold great potential for adopting advanced solutions that boost the productivity of various industrial and urban processes. European countries are concentrated with prominent industries such as retail & consumer goods. In addition, Norway, Finland, Sweden, the Netherlands, Denmark, and Switzerland are the other European countries that have made robust contributions to the technological advancements of the region, which is anticipated to bolster the trade promotion management software market in Europe in the coming years. In Europe, changing consumer behavior, external influences, and industry dynamics contribute to the growth of the trade promotion management software market. Hybrid shopping rise in discounters, stagnating mass market, the emergence of e-grocery, competition in digital areas, and stringent regulation are among the factors boosting the growth of the fast-moving consumer goods companies in Europe. These factors will encourage retailers and consumer goods companies to invest significantly in advanced marketing techniques using promotional methods. In addition, the region houses leading and large consumer goods companies such as Nestle, Procter & Gamble, Unilever, PepsiCo, Anheuser-Busch InBev, Mondelez International, The Coca-Cola Company, L'Oreal, Danone, and Kraft Heinz Company, which hold significant share in the FMCG sector in terms of sales. To maintain their position in the market, these companies use sophisticated and advanced promotional tools to generate greater revenue with higher ROI while making the best of their investments. Therefore, considering the above parameters, the trade promotion management software market is gaining traction in the region.

Europe Trade Promotion Management Software Market Revenue and Forecast to 2030 (US$ Million)

Europe Trade Promotion Management Software Market Segmentation

The Europe trade promotion management software market is segmented into component, deployment type, application, Industry vertical, and country .

Based on component, the Europe trade promotion management software market is bifurcated into solution and services. The solution segment held a larger share of the Europe trade promotion management software market in 2022.

In terms of deployment type, the Europe trade promotion management software market is bifurcated into cloud and on-premise . The cloud segment held a larger share of the Europe trade promotion management software market in 2022.

Based on application, the Europe trade promotion management software market is bifurcated into large enterprises and SMEs. The large enterprises segment held a larger share of the Europe trade promotion management software market in 2022.

In terms of industry vertical the Europe trade promotion management software market is segmented into retail & consumer goods, pharmaceutical, it and services, manufacturing, and others . The retail & consumer goods segment held the largest share of the Europe trade promotion management software market in 2022.

Based on country, the Europe trade promotion management software market is segmented into Germany, the UK, France, Italy, Russia, and the Rest of Europe. Germany dominated the Europe trade promotion management software market in 2022.

Wipro Ltd; PSignite Group Inc; Aera Technology; TELUS; o9 Solutions, Inc.; Oracle Corp; SAP SE; UpClear; Anaplan Inc; and Aforza Inc are among the leading companies operating in the Europe trade promotion management software market.

Table Of Contents

1. Introduction

  • 1.1 The Insight Partners Research Report Guidance
  • 1.2 Market Segmentation

2. Executive Summary

  • 2.1 Key Insights
  • 2.2 Market Attractiveness

3. Research Methodology

  • 3.1 Coverage
  • 3.2 Secondary Research
  • 3.3 Primary Research

4. Europe Trade Promotion Management Software Market Landscape

  • 4.1 Overview
  • 4.2 PEST Analysis
  • 4.3 Ecosystem Analysis
    • 4.3.1 List of Vendors in Value Chain

5. Europe Trade Promotion Management Software Market - Key Industry Dynamics

  • 5.1 Trade Promotion Management Software Market - Key Industry Dynamics
  • 5.2 Market Drivers
    • 5.2.1 Rise in Expenditure on Trade Promotion Management
    • 5.2.2 Growing Need for Software Solutions
    • 5.2.3 Digitalization of Trade Promotion Operations
  • 5.3 Market Restraints
    • 5.3.1 Preference for Spreadsheet and Sell-out Based Payments
  • 5.4 Market Opportunities
    • 5.4.1 Focus Towards Online Promotions
    • 5.4.2 Revolution of Data Analytics
  • 5.5 Future Trends
    • 5.5.1 Use of Advanced Analytics for Trade Promotion Management
  • 5.6 Impact of Drivers and Restraints:

6. Trade Promotion Management Software Market - Europe Market Analysis

  • 6.1 Trade Promotion Management Software Market Revenue (US$ Million), 2020 - 2030
  • 6.2 Trade Promotion Management Software Market Forecast and Analysis

7. Europe Trade Promotion Management Software Market Analysis - Component

  • 7.1 Solution
    • 7.1.1 Overview
    • 7.1.2 Solution Market, Revenue and Forecast to 2030 (US$ Million)
  • 7.2 Services
    • 7.2.1 Overview
    • 7.2.2 Services Market, Revenue and Forecast to 2030 (US$ Million)

8. Europe Trade Promotion Management Software Market Analysis - Deployment Type

  • 8.1 Cloud
    • 8.1.1 Overview
    • 8.1.2 Cloud Market, Revenue and Forecast to 2030 (US$ Million)
  • 8.2 On-Premise
    • 8.2.1 Overview
    • 8.2.2 On-Premise Market, Revenue and Forecast to 2030 (US$ Million)

9. Europe Trade Promotion Management Software Market Analysis - Application

  • 9.1 Large Enterprises
    • 9.1.1 Overview
    • 9.1.2 Large Enterprises Market, Revenue and Forecast to 2030 (US$ Million)
  • 9.2 SMEs
    • 9.2.1 Overview
    • 9.2.2 SMEs Market, Revenue and Forecast to 2030 (US$ Million)

10. Europe Trade Promotion Management Software Market Analysis - Industry Vertical

  • 10.1 Retail & Consumer Goods
    • 10.1.1 Overview
    • 10.1.2 Retail & Consumer Goods Market, Revenue and Forecast to 2030 (US$ Million)
  • 10.2 Pharmaceutical
    • 10.2.1 Overview
    • 10.2.2 Pharmaceutical Market, Revenue and Forecast to 2030 (US$ Million)
  • 10.3 IT and Services
    • 10.3.1 Overview
    • 10.3.2 IT and Services Market, Revenue and Forecast to 2030 (US$ Million)
  • 10.4 Manufacturing
    • 10.4.1 Overview
    • 10.4.2 Manufacturing Market, Revenue and Forecast to 2030 (US$ Million)
  • 10.5 Others
    • 10.5.1 Overview
    • 10.5.2 Others Market Revenue and Forecast to 2030 (US$ Million)

11. Europe Trade Promotion Management Software Market - Country Analysis

  • 11.1 Europe: Trade Promotion Management Software Market
    • 11.1.1 Europe: Trade Promotion Management Software Market, by Key Country - Revenue (2022) (US$ Million)
    • 11.1.2 Europe: Trade Promotion Management Software Market, by Key Country
      • 11.1.2.1 Germany: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
        • 11.1.2.1.1 Germany: Trade Promotion Management Software Market Breakdown by Component
        • 11.1.2.1.2 Germany: Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.1.2.1.3 Germany: Trade Promotion Management Software Market Breakdown by Application
        • 11.1.2.1.4 Germany: Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.1.2.2 UK: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
        • 11.1.2.2.1 UK: Trade Promotion Management Software Market Breakdown by Component
        • 11.1.2.2.2 UK: Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.1.2.2.3 UK: Trade Promotion Management Software Market Breakdown by Application
        • 11.1.2.2.4 UK: Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.1.2.3 France: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
        • 11.1.2.3.1 France: Trade Promotion Management Software Market Breakdown by Component
        • 11.1.2.3.2 France: Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.1.2.3.3 France: Trade Promotion Management Software Market Breakdown by Application
        • 11.1.2.3.4 France: Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.1.2.4 Italy: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
        • 11.1.2.4.1 Italy: Trade Promotion Management Software Market Breakdown by Component
        • 11.1.2.4.2 Italy: Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.1.2.4.3 Italy: Trade Promotion Management Software Market Breakdown by Application
        • 11.1.2.4.4 Italy: Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.1.2.5 Russia: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
        • 11.1.2.5.1 Russia: Trade Promotion Management Software Market Breakdown by Component
        • 11.1.2.5.2 Russia: Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.1.2.5.3 Russia: Trade Promotion Management Software Market Breakdown by Application
        • 11.1.2.5.4 Russia: Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.1.2.6 Rest of Europe: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
        • 11.1.2.6.1 Rest of Europe: Trade Promotion Management Software Market Breakdown by Component
        • 11.1.2.6.2 Rest of Europe: Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.1.2.6.3 Rest of Europe: Trade Promotion Management Software Market Breakdown by Application
        • 11.1.2.6.4 Rest of Europe: Trade Promotion Management Software Market Breakdown by Industry Vertical

12. Industry Landscape

  • 12.1 Overview
  • 12.2 Market Initiative

13. Company Profiles

  • 13.1 Wipro Ltd
    • 13.1.1 Key Facts
    • 13.1.2 Business Description
    • 13.1.3 Products and Services
    • 13.1.4 Financial Overview
    • 13.1.5 SWOT Analysis
    • 13.1.6 Key Developments
  • 13.2 PSignite Group Inc
    • 13.2.1 Key Facts
    • 13.2.2 Business Description
    • 13.2.3 Products and Services
    • 13.2.4 Financial Overview
    • 13.2.5 SWOT Analysis
    • 13.2.6 Key Developments
  • 13.3 Aera Technology
    • 13.3.1 Key Facts
    • 13.3.2 Business Description
    • 13.3.3 Products and Services
    • 13.3.4 Financial Overview
    • 13.3.5 SWOT Analysis
    • 13.3.6 Key Developments
  • 13.4 TELUS
    • 13.4.1 Key Facts
    • 13.4.2 Business Description
    • 13.4.3 Products and Services
    • 13.4.4 Financial Overview
    • 13.4.5 SWOT Analysis
    • 13.4.6 Key Developments
  • 13.5 o9 Solutions, Inc.
    • 13.5.1 Key Facts
    • 13.5.2 Business Description
    • 13.5.3 Products and Services
    • 13.5.4 Financial Overview
    • 13.5.5 SWOT Analysis
    • 13.5.6 Key Developments
  • 13.6 Oracle Corp
    • 13.6.1 Key Facts
    • 13.6.2 Business Description
    • 13.6.3 Products and Services
    • 13.6.4 Financial Overview
    • 13.6.5 SWOT Analysis
    • 13.6.6 Key Developments
  • 13.7 SAP SE
    • 13.7.1 Key Facts
    • 13.7.2 Business Description
    • 13.7.3 Products and Services
    • 13.7.4 Financial Overview
    • 13.7.5 SWOT Analysis
    • 13.7.6 Key Developments
  • 13.8 UpClear
    • 13.8.1 Key Facts
    • 13.8.2 Business Description
    • 13.8.3 Products and Services
    • 13.8.4 Financial Overview
    • 13.8.5 SWOT Analysis
    • 13.8.6 Key Developments
  • 13.9 Anaplan Inc
    • 13.9.1 Key Facts
    • 13.9.2 Business Description
    • 13.9.3 Products and Services
    • 13.9.4 Financial Overview
    • 13.9.5 SWOT Analysis
    • 13.9.6 Key Developments
  • 13.10 Aforza Inc
    • 13.10.1 Key Facts
    • 13.10.2 Business Description
    • 13.10.3 Products and Services
    • 13.10.4 Financial Overview
    • 13.10.5 SWOT Analysis
    • 13.10.6 Key Developments

14. Appendix

  • 14.1 About The Insight Partners
  • 14.2 Word Index