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市場調査レポート
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1015756

認証およびブランド保護市場:新型コロナウイルス感染症(COVID-19)の影響、タイプ・技術・用途別の分析、2028年までの市場予測

Authentication and Brand Protection Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Type, Technology, and Application

出版日: | 発行: The Insight Partners | ページ情報: 英文 221 Pages | 納期: 即納可能 即納可能とは

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認証およびブランド保護市場:新型コロナウイルス感染症(COVID-19)の影響、タイプ・技術・用途別の分析、2028年までの市場予測
出版日: 2021年05月24日
発行: The Insight Partners
ページ情報: 英文 221 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の認証およびブランド保護の市場規模は、2020年に29億7,150万米ドルと評価され、2020年から2028年にかけては7.56%のCAGRで成長し、2028年までに53億2,257万米ドルに達すると予測されています。

当レポートでは、世界の認証およびブランド保護市場を調査し、市場の概要、タイプ・技術・用途・地域別の市場規模の推移と予測、市場の成長要因および抑制要因の分析、市場機会、新型コロナウイルス感染症(COVID-19)の市場への影響、業界情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 イントロダクション

第2章 重要点

第3章 調査手法

第4章 市場情勢

  • 市場概要
  • PEST分析
  • エコシステム分析
  • 専門家の見解

第5章 市場力学

  • 市場の成長要因
  • 市場の抑制要因
  • 市場機会
  • 今後の動向
  • 成長要因・抑制要因の影響分析

第6章 世界の認証およびブランド保護市場の分析

  • 概要
  • 市場予測と分析
  • 主要企業の市場ポジショニング

第7章 認証およびブランド保護市場の分析:タイプ別

  • 概要
  • 市場内訳:タイプ別(2020年・2028年)
  • オバート
  • コバート
  • フォレンジック
  • デジタル

第8章 認証およびブランド保護市場の分析:技術別

  • 概要
  • 市場内訳:技術別(2020年・2028年)
  • セキュリティ印刷・改ざん防止ラベル
  • セキュリティインク・コーティング
  • 光学可変デバイス(OVDS)・ホログラム
  • 固有コード
  • バーコード
  • RFID
  • 認証ICS
  • その他

第9章 認証およびブランド保護市場の分析:用途別

  • 概要
  • 市場内訳:用途別(2020年・2028年)
  • 医療
  • 自動車
  • 飲食品
  • 化学
  • 家電
  • タバコ
  • その他

第10章 認証およびブランド保護市場の分析:地域別

  • 北米
  • 欧州
  • アジア太平洋地域
  • 中東・アフリカ
  • 南米

第11章 新型コロナウイルス感染症(COVID-19)の市場への影響

  • 概要
  • 北米市場への影響評価
  • 欧州市場への影響評価
  • アジア太平洋市場への影響評価
  • 中東・アフリカ市場への影響評価
  • 南米市場への影響評価

第12章 業界情勢

  • 概要
  • 合併・買収
  • 新たな開発動向

第13章 企業プロファイル

  • AlpVision SA
  • Authentix
  • Authentic Vision
  • Applied DNA Sciences, Inc.
  • Eastman Kodak Company
  • De La Rue PLC
  • Avery Dennison Corporation
  • Centro Grafico dg S.p.A.
  • Giesecke + Devrient GmbH
  • 3M
  • Arjo Solutions (Arjowiggins Security)

第14章 付録

  • The Insight Partnersについて
  • 用語集
図表

List Of Tables

  • Table 1. Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Table 2. North America Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 3. North America Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 4. North America Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2028 (US$ Million)
  • Table 5. North America Authentication and Brand Protection Market, By Country - Revenue and Forecast to 2028 (US$ Million)
  • Table 6. US Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 7. US Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 8. US Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2028 (US$ Million)
  • Table 9. Canada Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 10. Canada Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 11. Canada Authentication and Brand Protection Market, By Application- Revenue and Forecast to 2028 (US$ Million)
  • Table 12. Mexico Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 13. Mexico Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 14. Mexico Authentication and Brand Protection Market, By Application- Revenue and Forecast to 2028 (US$ Million)
  • Table 15. Europe Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 16. Europe Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 17. Europe Authentication and Brand Protection Market, By Application- Revenue and Forecast to 2028 (US$ Million)
  • Table 18. Europe Authentication and Brand Protection Market, By Country - Revenue and Forecast to 2028 (US$ Million)
  • Table 19. Germany Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 20. Germany Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 21. Germany Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2028 (US$ Million)
  • Table 22. France Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 23. France Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 24. France Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2028 (US$ Million)
  • Table 25. Italy Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 26. Italy Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 27. Italy Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2028 (US$ Million)
  • Table 28. UK Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 29. UK Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 30. UK Authentication and Brand Protection Market, By Application- Revenue and Forecast to 2028 (US$ Million)
  • Table 31. Russia Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 32. Russia Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 33. Russia Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2028 (US$ Million)
  • Table 34. Rest of Europe Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 35. Rest of Europe Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 36. Rest of Europe Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2028 (US$ Million)
  • Table 37. APAC Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 38. APAC Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 39. APAC Authentication and Brand Protection Market, By Application- Revenue and Forecast to 2028 (US$ Million)
  • Table 40. APAC Authentication and Brand Protection Market, By Country - Revenue and Forecast to 2028 (US$ Million)
  • Table 41. Australia Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 42. Australia Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 43. Australia Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2028 (US$ Million)
  • Table 44. China Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 45. China Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 46. China Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2028 (US$ Million)
  • Table 47. India Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 48. India Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 49. India Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2028 (US$ Million)
  • Table 50. Japan Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 51. Japan Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 52. Japan Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2028 (US$ Million)
  • Table 53. South Korea Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 54. South Korea Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 55. South Korea Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2028 (US$ Million)
  • Table 56. Rest of APAC Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 57. Rest of APAC Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 58. Rest of APAC Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2028 (US$ Million)
  • Table 59. MEA Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 60. MEA Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 61. MEA Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2028 (US$ Million)
  • Table 62. MEA Authentication and Brand Protection Market, By Country - Revenue and Forecast to 2028 (US$ Million)
  • Table 63. South Africa Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 64. South Africa Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 65. South Africa Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2028 (US$ Million)
  • Table 66. Saudi Arabia Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 67. Saudi Arabia Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 68. Saudi Arabia Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2028 (US$ Million)
  • Table 69. UAE Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 70. UAE Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 71. UAE Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2028 (US$ Million)
  • Table 72. Rest of MEA Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 73. Rest of MEA Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 74. Rest of MEA Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2028 (US$ Million)
  • Table 75. SAM Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 76. SAM Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 77. SAM Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2028 (US$ Million)
  • Table 78. SAM Authentication and Brand Protection Market, By Country - Revenue and Forecast to 2028 (US$ Million)
  • Table 79. Brazil Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 80. Brazil Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 81. Brazil Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2028 (US$ Million)
  • Table 82. Argentina Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 83. Argentina Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 84. Argentina Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2028 (US$ Million)
  • Table 85. Rest of SAM Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2028 (US$ Million)
  • Table 86. Rest of SAM Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2028 (US$ Million)
  • Table 87. Rest of SAM Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2028 (US$ Million)
  • Table 88. Glossary of Term: Authentication and Brand Protection market

List Of Figures

  • Figure 1. Authentication and Brand Protection Market Segmentation
  • Figure 2. Authentication and Brand Protection Market Segmentation - By Geography
  • Figure 3. Authentication and Brand Protection Market - Market Overview
  • Figure 4. Authentication and Brand Protection Market - Industry Landscape
  • Figure 5. Overt Dominated the Authentication and Brand Protection Market in 2020
  • Figure 6. Bar Codes Dominated the Authentication and Brand Protection Market in 2020
  • Figure 7. Consumer Electronics is Projected to Grow at the Fastest Pace
  • Figure 8. North America - PEST Analysis
  • Figure 9. Europe - PEST Analysis
  • Figure 10. Asia-Pacific - PEST Analysis
  • Figure 11. MEA - PEST Analysis
  • Figure 12. SAM - PEST Analysis
  • Figure 13. Authentication and Brand Protection Market, Ecosystem
  • Figure 14. Authentication and Brand Protection Market Impact Analysis of Drivers and Restraints
  • Figure 15. Authentication and Brand Protection Market - Geographic Analysis
  • Figure 16. Authentication and Brand Protection Market Forecast and ANALYSIS (US$ Million)
  • Figure 17. Authentication and Brand Protection Market Breakdown, By Type (2020 AND 2028)
  • Figure 18. Overt Market Revenue and Forecast to 2028(US$ Million)
  • Figure 19. Covert Market Revenue and Forecast to 2028(US$ Million)
  • Figure 20. Forensic Market Revenue and Forecast to 2028(US$ Million)
  • Figure 21. Digital Market Revenue and Forecast to 2028(US$ Million)
  • Figure 22. Authentication and Brand Protection Market Breakdown, By Technology (2020 AND 2028)
  • Figure 23. Security Printing & Tamper Proof Labels Market Revenue and Forecast to 2028(US$ Million)
  • Figure 24. Security Inks & Coatings Market Revenue and Forecast to 2028(US$ Million)
  • Figure 25. OVDS and Holograms Market Revenue and Forecast to 2028(US$ Million)
  • Figure 26. Unique Codes Market Revenue and Forecast to 2028(US$ Million)
  • Figure 27. Bar Codes Market Revenue and Forecast to 2028(US$ Million)
  • Figure 28. RFID Market Revenue and Forecast to 2028(US$ Million)
  • Figure 29. Authentication ICS Market Revenue and Forecast to 2028 (US$ Million)
  • Figure 30. Others Market Revenue and Forecast to 2028 (US$ Million)
  • Figure 31. Authentication and Brand Protection Market Breakdown, By Application (2020 AND 2028)
  • Figure 32. Medical Market Revenue and Forecast to 2028(US$ Million)
  • Figure 33. Automotive Market Revenue and Forecast to 2028(US$ Million)
  • Figure 34. Food & Beverage Market Revenue and Forecast to 2028(US$ Million)
  • Figure 35. Chemical Market Revenue and Forecast to 2028(US$ Million)
  • Figure 36. Consumer Electronics Market Revenue and Forecast to 2028(US$ Million)
  • Figure 37. Tobacco Market Revenue and Forecast to 2028(US$ Million)
  • Figure 38. Others Market Revenue and Forecast to 2028(US$ Million)
  • Figure 39. Global Authentication and Brand Protection Market Revenue Share, By Region (2020 AND 2028)
  • Figure 40. North America: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 41. North America Authentication and Brand Protection Market Revenue Share, By Type (2020 AND 2028)
  • Figure 42. North America Authentication and Brand Protection Market Revenue Share, By Technology (2020 AND 2028)
  • Figure 43. North America Authentication and Brand Protection Market Revenue Share, By Application (2020 AND 2028)
  • Figure 44. North America Authentication and Brand Protection Market Revenue Share, By Country (2020 AND 2028)
  • Figure 45. US: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 46. Canada: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 47. Mexico: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 48. Europe: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 49. Europe: Authentication and Brand Protection Market Revenue Share, By Type (2020 AND 2028)
  • Figure 50. Europe: Authentication and Brand Protection Market Revenue Share, By Technology (2020 AND 2028)
  • Figure 51. Europe: Authentication and Brand Protection Market Revenue Share, By Application (2020 AND 2028)
  • Figure 52. Europe: Authentication and Brand Protection Market Revenue Share, By Country (2020 AND 2028)
  • Figure 53. Germany: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 54. France: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 55. Italy: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 56. UK: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 57. Russia: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 58. Rest of Europe: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 59. APAC: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 60. APAC: Authentication and Brand Protection Market Revenue Share, By Type (2020 AND 2028)
  • Figure 61. APAC: Authentication and Brand Protection Market Revenue Share, By Technology (2020 AND 2028)
  • Figure 62. APAC: Authentication and Brand Protection Market Revenue Share, By Application (2020 AND 2028)
  • Figure 63. APAC: Authentication and Brand Protection Market Revenue Share, By Country (2020 AND 2028)
  • Figure 64. Australia: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 65. China: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 66. India: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 67. Japan: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 68. South Korea: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 69. Rest of APAC: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 70. MEA: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 71. MEA: Authentication and Brand Protection Market Revenue Share, By Type (2020 AND 2028)
  • Figure 72. MEA: Authentication and Brand Protection Market Revenue Share, By Technology (2020 AND 2028)
  • Figure 73. MEA: Authentication and Brand Protection Market Revenue Share, By Application (2020 AND 2028)
  • Figure 74. MEA: Authentication and Brand Protection Market Revenue Share, By Country (2020 AND 2028)
  • Figure 75. South Africa: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 76. Saudi Arabia: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 77. UAE: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 78. Rest of MEA: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 79. SAM: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 80. SAM: Authentication and Brand Protection Market Revenue Share, By Type (2020 AND 2028)
  • Figure 81. SAM: Authentication and Brand Protection Market Revenue Share, By Technology (2020 AND 2028)
  • Figure 82. SAM: Authentication and Brand Protection Market Revenue Share, By Application (2020 AND 2028)
  • Figure 83. SAM: Authentication and Brand Protection Market Revenue Share, By Country (2020 AND 2028)
  • Figure 84. Brazil: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 85. Argentina: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 86. Rest of SAM: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 87. Impact of COVID-19 Pandemic in North America
  • Figure 88. Impact of COVID-19 Pandemic in Europe
  • Figure 89. Impact of COVID-19 Pandemic in APAC
  • Figure 90. Impact of COVID-19 Pandemic in MEA
  • Figure 91. Impact of COVID-19 Pandemic in SAM
目次
Product Code: TIPRE00009317

The authentication and brand protection market was valued at US$ 2,971.50 million in 2020 and is projected to reach US$ 5,322.57 million by 2028; it is expected to grow at a CAGR of 7.56% during 2020-2028.

The rise in product counterfeiting and forging over the years has steered the demand for the authentication and brand protection solutions. Further, the omnichannel retailing is supporting the overall authentication and brand protection market growth through its features such as efficient product allocation, enhanced inventory management, and real-time inventory visibility.

The authentication and brand protection market is segmented on the bases of type, technology, and application. Based on technology, the market is segmented into security printing & tamper proof labels, security inks & coatings, OVDS and holograms, unique codes, bar codes, RFID, authentication ICS, and others. The bar codes segment is expected to hold the largest market share during the forecast period. Based on type, the authentication and brand protection market is segmented into overt, covert, forensic, and digital. The overt segment is expected to hold the largest market share during the forecast period. Based on application, the authentication and brand protection market is segmented into consumer electronics, automotive, medical, chemical, food & beverage, tobacco, and others. In 2020, the food & beverage segment accounted for a significant share in the market.

The pandemic COVID-19 has resulted in the disruption of commerce in North American countries, dur to shutdown of stores or operational limitations on the same. Retailers and brands are facing various short-term challenges regarding health and safety, supply chain, labor force, cash flow, consumer demand, and marketing. In North America, stores started closing at the beginning of March, and this trend is expected to continue as cities and states battle to contain the spread of the virus. Furthermore, COVID-19 pandemic is rapidly accelerating the tradition of digital commerce. As people are being told to follow social distancing, e-commerce orders for medicines and essential food & beverage have become a survival tool for the people in America. Further, the negative effect of the pandemic and measures take to manage it on various industries is limiting the authentication brand protection industry growth in the region. Irrespective of this, rise in challenges faced in terms of counterfeit products, leading to the sabotaging of brand reputation, the companies, especially, the pharmaceutical and food & beverages players, are using brand protection technologies.

The overall authentication and brand protection market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast of the authentication and brand protection market with respect to all the segments. It also provides the overview and forecast for the global market based on all the segmentation provided with respect to five major regions-North America, Europe, Asia Pacific, Middle East and Africa, and South America. Also, primary interviews were conducted with industry participants to validate data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants such as valuation experts, research analysts, and key opinion leaders-specializing in the authentication and brand protection market.

A few major players operating in the global authentication and brand protection market are AlpVision SA; Authentic Vision; Applied DNA Sciences, Inc.; Eastman Kodak Company; De La Rue PLC; Authentix, Inc.; Avery Dennison Corporation; Centro Grafico dg S.p.A.; Giesecke + Devrient GmbH; 3M; and Arjo Solutions.

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Table Of Contents

1. Introduction

  • 1.1 Study Scope
  • 1.2 The Insight Partners Research Report Guidance
  • 1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

  • 3.1 Coverage
  • 3.2 Secondary Research
  • 3.3 Primary Research

4. Authentication and Brand Protection Market Landscape

  • 4.1 Market Overview
  • 4.2 PEST Analysis
    • 4.2.1 North America - PEST Analysis
    • 4.2.2 Europe - PEST Analysis
    • 4.2.3 Asia-Pacific - PEST Analysis
    • 4.2.4 MEA - PEST Analysis
    • 4.2.5 SAM - PEST Analysis
  • 4.3 Ecosystem Analysis
  • 4.4 Expert Opinions

5. Authentication and Brand Protection Market - Key Industry Dynamics

  • 5.1 Drivers
    • 5.1.1 Accentuating Demand for Genuine Products
    • 5.1.2 Growing Concerns over Duplicate Consumer Electronics Products and Automotive Components
  • 5.2 Restraints
    • 5.2.1 Counterfeiting of Authentication Labelling
  • 5.3 Opportunity
    • 5.3.1 Development of Integrated Solutions
  • 5.4 Future Trend
    • 5.4.1 Leveraging Blockchain Technology
  • 5.5 Impact Analysis of Drivers and Restraints

6. Authentication and Brand Protection Market - Global Market Analysis

  • 6.1 Authentication and Brand Protection Market Overview
  • 6.2 Authentication and Brand Protection Market Forecast and Analysis
  • 6.3 Market Positioning - Global Key Players

7. Authentication and Brand Protection Market Analysis - By Type

  • 7.1 Overview
  • 7.2 Authentication and Brand Protection Market Breakdown, by Type, 2020 & 2028
  • 7.3 Overt
    • 7.3.1 Overt Market Revenue and Forecast to 2028 (US$ Million)
  • 7.4 Covert
    • 7.4.1 Overview
    • 7.4.2 Covert Market Revenue and Forecast to 2028 (US$ Million)
  • 7.5 Forensic
    • 7.5.1 Overview
    • 7.5.2 Forensic Market Revenue and Forecast to 2028 (US$ Million)
  • 7.6 Digital
    • 7.6.1 Overview
    • 7.6.2 Digital Market Revenue and Forecast to 2028 (US$ Million)

8. Authentication and Brand Protection Market Analysis - By Technology

  • 8.1 Overview
  • 8.2 Authentication and Brand Protection Market Breakdown, by Technology, 2020 & 2028
  • 8.3 Security Printing & Tamper Proof Labels
    • 8.3.1 Overview
    • 8.3.2 Security Printing & Tamper Proof Labels Market Revenue and Forecast to 2028 (US$ Million)
  • 8.4 Security Inks & Coatings
    • 8.4.1 Overview
    • 8.4.2 Security Inks & Coatings Market Revenue and Forecast to 2028 (US$ Million)
  • 8.5 Optically Variable Devices (OVDS) and Holograms
    • 8.5.1 Overview
    • 8.5.2 OVDS and Holograms Market Revenue and Forecast to 2028 (US$ Million)
  • 8.6 Unique Codes
    • 8.6.1 Overview
    • 8.6.2 Unique Codes Market Revenue and Forecast to 2028 (US$ Million)
  • 8.7 Bar Codes
    • 8.7.1 Overview
    • 8.7.2 Bar Codes Market Revenue and Forecast to 2028 (US$ Million)
  • 8.8 RFID
    • 8.8.1 Overview
    • 8.8.2 RFID Market Revenue and Forecast to 2028 (US$ Million)
  • 8.9 Authentication ICS
    • 8.9.1 Overview
    • 8.9.2 Authentication ICS Market Revenue and Forecast to 2028 (US$ Million)
  • 8.10 Others
    • 8.10.1 Overview
    • 8.10.2 Others Market Revenue and Forecast to 2028 (US$ Million)

9. Authentication and Brand Protection Market Analysis - By Application

  • 9.1 Overview
  • 9.2 Authentication and Brand Protection Market Breakdown, by Application, 2020 & 2028
  • 9.3 Medical
    • 9.3.1 Overview
    • 9.3.2 Medical Market Revenue and Forecast to 2028 (US$ Million)
  • 9.4 Automotive
    • 9.4.1 Overview
    • 9.4.2 Automotive Market Revenue and Forecast to 2028 (US$ Million)
  • 9.5 Food & Beverage
    • 9.5.1 Overview
    • 9.5.2 Food & Beverage Market Revenue and Forecast to 2028 (US$ Million)
  • 9.6 Chemical
    • 9.6.1 Overview
    • 9.6.2 Chemical Market Revenue and Forecast to 2028 (US$ Million)
  • 9.7 Consumer Electronics
    • 9.7.1 Overview
    • 9.7.2 Consumer Electronics Market Revenue and Forecast to 2028 (US$ Million)
  • 9.8 Tobacco
    • 9.8.1 Overview
    • 9.8.2 Tobacco Market Revenue and Forecast to 2028 (US$ Million)
  • 9.9 Others
    • 9.9.1 Overview
    • 9.9.2 Others Market Revenue and Forecast to 2028 (US$ Million)

10. Authentication and Brand Protection Market - Geographic Analysis

  • 10.1 Overview
  • 10.2 North America: Authentication and Brand Protection Market
    • 10.2.1 North America: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
    • 10.2.2 North America: Authentication and Brand Protection Market, By Type
    • 10.2.3 North America: Authentication and Brand Protection Market, By Technology
    • 10.2.4 North America: Authentication and Brand Protection Market, By Application
    • 10.2.5 North America: Authentication and Brand Protection Market, By Country
      • 10.2.5.1 US: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
        • 10.2.5.1.1 US: Authentication and Brand Protection Market, by Type
        • 10.2.5.1.2 US: Authentication and Brand Protection Market, by Technology
        • 10.2.5.1.3 US: Authentication and Brand Protection Market, by Application
      • 10.2.5.2 Canada: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
        • 10.2.5.2.1 Canada: Authentication and Brand Protection Market, by Type
        • 10.2.5.2.2 Canada: Authentication and Brand Protection Market, by Technology
        • 10.2.5.2.3 Canada: Authentication and Brand Protection Market, by Application
      • 10.2.5.3 Mexico: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
        • 10.2.5.3.1 Mexico: Authentication and Brand Protection Market, by Type
        • 10.2.5.3.2 Mexico: Authentication and Brand Protection Market, by Technology
        • 10.2.5.3.3 Mexico: Authentication and Brand Protection Market, by Application
  • 10.3 Europe: Authentication and Brand Protection Market
    • 10.3.1 Europe: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
    • 10.3.2 Europe: Authentication and Brand Protection Market, By Type
    • 10.3.3 Europe: Authentication and Brand Protection Market, By Technology
    • 10.3.4 Europe: Authentication and Brand Protection Market, By Application
    • 10.3.5 Europe: Authentication and Brand Protection Market, By Country
      • 10.3.5.1 Germany: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
        • 10.3.5.1.1 Germany: Authentication and Brand Protection Market, by Type
        • 10.3.5.1.2 Germany: Authentication and Brand Protection Market, by Technology
        • 10.3.5.1.3 Germany: Authentication and Brand Protection Market, by Application
      • 10.3.5.2 France: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
        • 10.3.5.2.1 France: Authentication and Brand Protection Market, by Type
        • 10.3.5.2.2 France: Authentication and Brand Protection Market, by Technology
        • 10.3.5.2.3 France: Authentication and Brand Protection Market, by Application
      • 10.3.5.3 Italy: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
        • 10.3.5.3.1 Italy: Authentication and Brand Protection Market, by Type
        • 10.3.5.3.2 Italy: Authentication and Brand Protection Market, by Technology
        • 10.3.5.3.3 Italy: Authentication and Brand Protection Market, by Application
      • 10.3.5.4 UK: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
        • 10.3.5.4.1 UK: Authentication and Brand Protection Market, by Type
        • 10.3.5.4.2 UK: Authentication and Brand Protection Market, by Technology
        • 10.3.5.4.3 UK: Authentication and Brand Protection Market, by Application
      • 10.3.5.5 Russia: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
        • 10.3.5.5.1 Russia: Authentication and Brand Protection Market, by Type
        • 10.3.5.5.2 Russia: Authentication and Brand Protection Market, by Technology
        • 10.3.5.5.3 Russia: Authentication and Brand Protection Market, by Application
      • 10.3.5.6 Rest of Europe: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
        • 10.3.5.6.1 Rest of Europe: Authentication and Brand Protection Market, by Type
        • 10.3.5.6.2 Rest of Europe: Authentication and Brand Protection Market, by Technology
        • 10.3.5.6.3 Rest of Europe: Authentication and Brand Protection Market, by Application
  • 10.4 APAC: Authentication and Brand Protection Market
    • 10.4.1 APAC: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
    • 10.4.2 APAC: Authentication and Brand Protection Market, By Type
    • 10.4.3 APAC: Authentication and Brand Protection Market, By Technology
    • 10.4.4 APAC: Authentication and Brand Protection Market, By Application
    • 10.4.5 APAC: Authentication and Brand Protection Market, By Country
      • 10.4.5.1 Australia: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
        • 10.4.5.1.1 Australia: Authentication and Brand Protection Market, by Type
        • 10.4.5.1.2 Australia: Authentication and Brand Protection Market, by Technology
        • 10.4.5.1.3 Australia: Authentication and Brand Protection Market, by Application
      • 10.4.5.2 China: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
        • 10.4.5.2.1 China: Authentication and Brand Protection Market, by Type
        • 10.4.5.2.2 China: Authentication and Brand Protection Market, by Technology
        • 10.4.5.2.3 China: Authentication and Brand Protection Market, by Application
      • 10.4.5.3 India: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
        • 10.4.5.3.1 India: Authentication and Brand Protection Market, by Type
        • 10.4.5.3.2 India: Authentication and Brand Protection Market, by Technology
        • 10.4.5.3.3 India: Authentication and Brand Protection Market, by Application
      • 10.4.5.4 Japan: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
        • 10.4.5.4.1 Japan: Authentication and Brand Protection Market, by Type
        • 10.4.5.4.2 Japan: Authentication and Brand Protection Market, by Technology
        • 10.4.5.4.3 Japan: Authentication and Brand Protection Market, by Application
      • 10.4.5.5 South Korea: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
        • 10.4.5.5.1 South Korea: Authentication and Brand Protection Market, by Type
        • 10.4.5.5.2 South Korea: Authentication and Brand Protection Market, by Technology
        • 10.4.5.5.3 South Korea: Authentication and Brand Protection Market, by Application
      • 10.4.5.6 Rest of APAC: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
        • 10.4.5.6.1 Rest of APAC: Authentication and Brand Protection Market, by Type
        • 10.4.5.6.2 Rest of APAC: Authentication and Brand Protection Market, by Technology
        • 10.4.5.6.3 Rest of APAC: Authentication and Brand Protection Market, by Application
  • 10.5 MEA: Authentication and Brand Protection Market
    • 10.5.1 MEA: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
    • 10.5.2 MEA: Authentication and Brand Protection Market, By Type
    • 10.5.3 MEA: Authentication and Brand Protection Market, By Technology
    • 10.5.4 MEA: Authentication and Brand Protection Market, By Application
    • 10.5.5 MEA: Authentication and Brand Protection Market, By Country
      • 10.5.5.1 South Africa: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
        • 10.5.5.1.1 South Africa: Authentication and Brand Protection Market, by Type
        • 10.5.5.1.2 South Africa: Authentication and Brand Protection Market, by Technology
        • 10.5.5.1.3 South Africa: Authentication and Brand Protection Market, by Application
      • 10.5.5.2 Saudi Arabia: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
        • 10.5.5.2.1 Saudi Arabia: Authentication and Brand Protection Market, by Type
        • 10.5.5.2.2 Saudi Arabia: Authentication and Brand Protection Market, by Technology
        • 10.5.5.2.3 Saudi Arabia: Authentication and Brand Protection Market, by Application
      • 10.5.5.3 UAE: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
        • 10.5.5.3.1 UAE: Authentication and Brand Protection Market, by Type
        • 10.5.5.3.2 UAE: Authentication and Brand Protection Market, by Technology
        • 10.5.5.3.3 UAE: Authentication and Brand Protection Market, by Application
      • 10.5.5.4 Rest of MEA: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
        • 10.5.5.4.1 Rest of MEA: Authentication and Brand Protection Market, by Type
        • 10.5.5.4.2 Rest of MEA: Authentication and Brand Protection Market, by Technology
        • 10.5.5.4.3 Rest of MEA: Authentication and Brand Protection Market, by Application
  • 10.6 SAM: Authentication and Brand Protection Market
    • 10.6.1 SAM: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
    • 10.6.2 SAM: Authentication and Brand Protection Market, By Type
    • 10.6.3 SAM: Authentication and Brand Protection Market, By Technology
    • 10.6.4 SAM: Authentication and Brand Protection Market, By Application
    • 10.6.5 SAM: Authentication and Brand Protection Market, By Country
      • 10.6.5.1 Brazil: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
        • 10.6.5.1.1 Brazil: Authentication and Brand Protection Market, by Type
        • 10.6.5.1.2 Brazil: Authentication and Brand Protection Market, by Technology
        • 10.6.5.1.3 Brazil: Authentication and Brand Protection Market, by Application
      • 10.6.5.2 Argentina: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
        • 10.6.5.2.1 Argentina: Authentication and Brand Protection Market, by Type
        • 10.6.5.2.2 Argentina: Authentication and Brand Protection Market, by Technology
        • 10.6.5.2.3 Argentina: Authentication and Brand Protection Market, by Application
      • 10.6.5.3 Rest of SAM: Authentication and Brand Protection Market - Revenue and Forecast to 2028 (US$ Million)
        • 10.6.5.3.1 Rest of SAM: Authentication and Brand Protection Market, by Type
        • 10.6.5.3.2 Rest of SAM: Authentication and Brand Protection Market, by Technology
        • 10.6.5.3.3 Rest of SAM: Authentication and Brand Protection Market, by Application

11. Impact of COVID-19 Pandemic on Global Authentication and Brand Protection Market

  • 11.1 North America: Impact Assessment of COVID-19 Pandemic
  • 11.2 Europe: Impact assessment of COVID-19 Pandemic
  • 11.3 APAC: Impact assessment of COVID-19 Pandemic
  • 11.4 MEA: Impact assessment of COVID-19 Pandemic
  • 11.5 SAM: Impact assessment of COVID-19 Pandemic

12. Global Authentication and Brand Protection Market- Industry Landscape

  • 12.1 Market Initiative
  • 12.2 Merger and Acquisition
  • 12.3 New Development

13. Company Profiles

  • 13.1 AlpVision SA
    • 13.1.1 Key Facts
    • 13.1.2 Business Description
    • 13.1.3 Products and Services
    • 13.1.4 Financial Overview
    • 13.1.5 SWOT Analysis
    • 13.1.6 Key Developments
  • 13.2 Authentix
    • 13.2.1 Key Facts
    • 13.2.2 Business Description
    • 13.2.3 Products and Services
    • 13.2.4 Financial Overview
    • 13.2.5 SWOT Analysis
    • 13.2.6 Key Developments
  • 13.3 Authentic Vision
    • 13.3.1 Key Facts
    • 13.3.2 Business Description
    • 13.3.3 Products and Services
    • 13.3.4 Financial Overview
    • 13.3.5 SWOT Analysis
    • 13.3.6 Key Developments
  • 13.4 Applied DNA Sciences, Inc.
    • 13.4.1 Key Facts
    • 13.4.2 Business Description
    • 13.4.3 Products and Services
    • 13.4.4 Financial Overview
    • 13.4.5 SWOT Analysis
    • 13.4.6 Key Developments
  • 13.5 Eastman Kodak Company
    • 13.5.1 Key Facts
    • 13.5.2 Business Description
    • 13.5.3 Products and Services
    • 13.5.4 Financial Overview
    • 13.5.5 SWOT Analysis
    • 13.5.6 Key Developments
  • 13.6 De La Rue PLC
    • 13.6.1 Key Facts
    • 13.6.2 Business Description
    • 13.6.3 Products and Services
    • 13.6.4 Financial Overview
    • 13.6.5 SWOT Analysis
    • 13.6.6 Key Developments
  • 13.7 Avery Dennison Corporation
    • 13.7.1 Key Facts
    • 13.7.2 Business Description
    • 13.7.3 Products and Services
    • 13.7.4 Financial Overview
    • 13.7.5 SWOT Analysis
    • 13.7.6 Key Developments
  • 13.8 Centro Grafico dg S.p.A.
    • 13.8.1 Key Facts
    • 13.8.2 Business Description
    • 13.8.3 Products and Services
    • 13.8.4 Financial Overview
    • 13.8.5 SWOT Analysis
    • 13.8.6 Key Developments
  • 13.9 Giesecke + Devrient GmbH
    • 13.9.1 Key Facts
    • 13.9.2 Business Description
    • 13.9.3 Products and Services
    • 13.9.4 Financial Overview
    • 13.9.5 SWOT Analysis
    • 13.9.6 Key Developments
  • 13.10 3M
    • 13.10.1 Key Facts
    • 13.10.2 Business Description
    • 13.10.3 Products and Services
    • 13.10.4 Financial Overview
    • 13.10.5 SWOT Analysis
    • 13.10.6 Key Developments
  • 13.11 Arjo Solutions (Arjowiggins Security)
    • 13.11.1 Key Facts
    • 13.11.2 Business Description
    • 13.11.3 Products and Services
    • 13.11.4 Financial Overview
    • 13.11.5 SWOT Analysis
    • 13.11.6 Key Developments

14. Appendix

  • 14.1 About The Insight Partners
  • 14.2 Glossary of Terms