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認証・ブランド保護市場レポート：2030年までの動向、予測、競合分析

Authentication and Brand Protection Market Report: Trends, Forecast and Competitive Analysis to 2030
出版日: | 発行: Lucintel | ページ情報: 英文 150 Pages | 納期: 3営業日

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認証・ブランド保護市場レポート：2030年までの動向、予測、競合分析
出版日: 2023年10月12日
発行: Lucintel
ページ情報: 英文 150 Pages
納期: 3営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 目次
概要

認証・ブランド保護の動向と予測

世界の認証・ブランド保護市場は、2024年から2030年までのCAGRが8.5％で、2030年までに推定55億米ドルに達すると予測されます。この市場の主な促進要因は、製品とブランドの完全性を確実に保護する必要性の高まり、消費者の安全性と満足度の重視の高まり、政府による偽造防止に関する法規制の強化です。世界の認証・ブランド保護市場の将来は、エレクトロニクス、医薬品、自動車、飲食品、アパレル、高級品、化粧品市場にビジネスチャンスがあり、有望です。

認証・ブランド保護市場の洞察

Lucintelは、QRコードは製品認証のための便利で多用途なソリューションを提供し、消費者がスマートフォンを使って簡単に製品の真正性を確認できるため、予測期間中も最大セグメントであり続けると予測しています。

北米では、多くの企業が独自の認証技術やブランド保護技術の開発に労力とリソースを注いでおり、また、この地域には大きな競合他社が存在し、膨大な消費者基盤があるため、この技術革新が促進されるため、予測期間中も北米が最大地域であり続けると思われます。

本レポートは、以下の11の主要な質問に答えている：

  • Q.1.市場セグメントのうち、最も有望かつ高成長な機会は何か？
  • Q.2.どのセグメントがより速いペースで成長するのか、またその理由は？
  • Q.3.今後成長が加速すると思われる地域とその理由は？
  • Q.4.市場力学に影響を与える主な要因は何か？市場における主な課題とビジネスリスクは？
  • Q.5.この市場におけるビジネスリスクと競合の脅威は？
  • Q.6.この市場における新たな動向とその理由は？
  • Q.7.市場における顧客の需要の変化にはどのようなものがありますか？
  • Q.8.この市場における新たな開発と、その開発をリードしている企業は？
  • Q.9.この市場における主要企業は？主要企業は事業成長のためにどのような戦略的取り組みを進めているのか？
  • Q.10.この市場における競合製品にはどのようなものがあり、材料や製品の代替による市場シェア低下の脅威はどの程度ありますか？
  • Q.11.過去5年間にどのようなM&Aが行われ、業界にどのような影響を与えましたか？

目次

第1章 エグゼクティブサマリー

第2章 世界認証・ブランド保護市場：市場力学

  • イントロダクション、背景、分類
  • サプライチェーン
  • 業界の促進要因と課題

第3章 2018年から2030年までの市場動向と予測分析

  • マクロ経済動向（2018年～2023年）と予測（2024年～2030年）
  • 世界の認証・ブランド保護市場の動向（2018年～2023年）と予測（2024年～2030年）
  • 技術別の世界の認証・ブランド保護市場
    • オバート
    • コバート
    • デジタル
    • フォレジック
  • 提供別の世界の認証・ブランド保護市場
    • セキュリティラベルとインク
    • ホログラム
    • バーコード
    • RFID/NFC
    • 認証チップ
    • QRコード
  • 用途別の世界の認証・ブランド保護市場
    • エレクトロニクス
    • 医薬品
    • 自動車
    • 食品・飲料
    • 衣服
    • 高級品
    • 化粧品
    • その他

第4章 2018年から2030年までの地域別の市場動向と予測分析

  • 地域別の世界の認証・ブランド保護市場
  • 北米の認証・ブランド保護市場
  • 欧州の認証・ブランド保護市場
  • アジア太平洋の認証・ブランド保護市場
  • その他地域の認証・ブランド保護市場

第5章 競合の分析

  • 製品ポートフォリオ分析
  • 運用上の統合
  • ポーターのファイブフォース分析

第6章 成長機会と戦略的分析

  • 成長機会分析
    • 技術別の世界の認証・ブランド保護市場の成長機会
    • 提供別の世界の認証・ブランド保護市場の成長機会
    • 用途別の世界の認証・ブランド保護市場の成長機会
    • 地域別の世界の認証・ブランド保護市場の成長機会
  • 世界の認証・ブランド保護市場の新たな動向
  • 戦略的分析
    • 新製品の開発
    • 世界の認証・ブランド保護市場の能力拡大
    • 世界の認証・ブランド保護市場における合併、買収、合弁事業
    • 認証とライセンシング

第7章 有力企業の企業プロファイル

  • Authentix
  • Brady
  • Avery Dennison
  • WiseKey
  • Infineon
  • Centro Grafico
  • Sunchemicals
目次

Authentication and Brand Protection Trends and Forecast

The future of the global global authentication and brand protection market looks promising with opportunities in the electronics, pharmaceutical, automobile, food & beverage, apparel, luxury goods, and cosmetic markets. The global global authentication and brand protection market is expected to reach an estimated $5.5 billion by 2030 with a CAGR of 8.5% from 2024 to 2030. The major drivers for this market are growing imperative to ensure the protection of product and brand integrity, increased emphasis on consumer safety and satisfaction, and rising government enforcement of anti-counterfeiting laws and regulations.

A more than 150-page report is developed to help in your business decisions.

Authentication and Brand Protection by Segment

The study includes a forecast for the global authentication and brand protection by technology, offering, application, and region.

Authentication and Brand Protection Market by Technology [Shipment Analysis by Value from 2018 to 2030]:

  • Overt
  • Covert
  • Digital
  • Forensic

Authentication and Brand Protection Market by Offering [Shipment Analysis by Value from 2018 to 2030]:

  • Security Labels and Inks
  • Holograms
  • Barcodes
  • RFID/NFC
  • Authentication Chips
  • QR codes

Authentication and Brand Protection Market by Application [Shipment Analysis by Value from 2018 to 2030]:

  • Electronics
  • Pharmaceuticals
  • Automobile
  • Food & Beverage
  • Apparel
  • Luxury Goods
  • Cosmetics
  • Others

Authentication and Brand Protection Market by Region [Shipment Analysis by Value from 2018 to 2030]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

List of Authentication and Brand Protection Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies authentication and brand protection companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the authentication and brand protection companies profiled in this report include-

  • Authentix
  • Brady
  • Avery Dennison
  • Wisekey
  • Infineon
  • Centro Grafico
  • Sunchemicals

Authentication and Brand Protection Market Insights

Lucintel forecasts that QR codes will remain the largest segment over the forecast period because it provides a convenient and versatile solutions for authenticating products, allowing consumers to easily verify the authenticity of the product using their smartphones.

North America will remain the largest region over the forecast period because of numerous companies in North America are dedicating their efforts and resources to the development of distinctive authentication and brand protection technologies, as well as, the region benefits from the presence of significant competitors and a vast consumer base, driving this innovation.

Features of the Global Global Authentication and Brand Protection Market

Market Size Estimates: Authentication and brand protection market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Authentication and brand protection market size by technology, offering, application, and region in terms of value ($B).

Regional Analysis: Authentication and brand protection market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different technology, offering, application, and regions for the authentication and brand protection market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the authentication and brand protection market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q.1 What is the authentication and brand protection market size?

Answer: The global authentication and brand protection market is expected to reach an estimated $5.5 billion by 2030.

Q.2 What is the growth forecast for authentication and brand protection market?

Answer: The global authentication and brand protection market is expected to grow with a CAGR of 8.5% from 2024 to 2030.

Q.3 What are the major drivers influencing the growth of the authentication and brand protection market?

Answer: The major drivers for this market are growing imperative to ensure the protection of product and brand integrity, increased emphasis on consumer safety and satisfaction, and rising government enforcement of anti-counterfeiting laws and regulations.

Q4. What are the major segments for authentication and brand protection market?

Answer: The future of the global global authentication and brand protection market looks promising with opportunities in the electronics, pharmaceutical, automobile, food & beverage, apparel, luxury goods, and cosmetic markets.

Q5. Who are the key authentication and brand protection market companies?

Answer: Some of the key authentication and brand protection companies are as follows:

  • Authentix
  • Brady
  • Avery Dennison
  • Wisekey
  • Infineon
  • Centro Grafico
  • Sunchemicals

Q6. Which authentication and brand protection market segment will be the largest in future?

Answer: Lucintel forecasts that QR codes will remain the largest segment over the forecast period because it provides a convenient and versatile solutions for authenticating products, allowing consumers to easily verify the authenticity of the product using their smartphones.

Q7. In authentication and brand protection market, which region is expected to be the largest in next 5 years?

Answer: North America will remain the largest region over the forecast period because of numerous companies in North America are dedicating their efforts and resources to the development of distinctive authentication and brand protection technologies, as well as, the region benefits from the presence of significant competitors and a vast consumer base, driving this innovation.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the authentication and brand protection market by technology (overt, covert, digital, and forensic), offering (security labels and inks, holograms, barcodes, RFID/NFC, authentication chips, and QR codes), application (electronics, pharmaceuticals, automobile, food & beverage, apparel, luxury goods, cosmetics, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Authentication and Brand Protection Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

  • 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
  • 3.2. Global Authentication and Brand Protection Market Trends (2018-2023) and Forecast (2024-2030)
  • 3.3: Global Authentication and Brand Protection Market by Technology
    • 3.3.1: Overt
    • 3.3.2: Covert
    • 3.3.3: Digital
    • 3.3.4: Forensic
  • 3.4: Global Authentication and Brand Protection Market by Offering
    • 3.4.1: Security labels and inks
    • 3.4.2: Holograms
    • 3.4.3: Barcodes
    • 3.4.4: RFID/NFC
    • 3.4.5: Authentication Chips
    • 3.4.6: QR codes
  • 3.5: Global Authentication and Brand Protection Market by Application
    • 3.5.1: Electronics
    • 3.5.2: Pharmaceuticals
    • 3.5.3: Automobile
    • 3.5.4: Food & beverage
    • 3.5.5: Apparel
    • 3.5.6: Luxury Goods
    • 3.5.7: Cosmetics
    • 3.5.8: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

  • 4.1: Global Authentication and Brand Protection Market by Region
  • 4.2: North American Authentication and Brand Protection Market
    • 4.2.1: North American Authentication and Brand Protection Market by Offering: Security labels and inks, Holograms, Barcodes, RFID/NFC, Authentication Chips, and QR codes
    • 4.2.2: North American Authentication and Brand Protection Market by Application: Electronics, Pharmaceuticals, Automobile, Food & beverage, Apparel, Luxury Goods, Cosmetics, and Others
  • 4.3: European Authentication and Brand Protection Market
    • 4.3.1: European Authentication and Brand Protection Market by Offering: Security labels and inks, Holograms, Barcodes, RFID/NFC, Authentication Chips, and QR codes
    • 4.3.2: European Authentication and Brand Protection Market by Application: Electronics, Pharmaceuticals, Automobile, Food & beverage, Apparel, Luxury Goods, Cosmetics, and Others
  • 4.4: APAC Authentication and Brand Protection Market
    • 4.4.1: APAC Authentication and Brand Protection Market by Offering: Security labels and inks, Holograms, Barcodes, RFID/NFC, Authentication Chips, and QR codes
    • 4.4.2: APAC Authentication and Brand Protection Market by Application: Electronics, Pharmaceuticals, Automobile, Food & beverage, Apparel, Luxury Goods, Cosmetics, and Others
  • 4.5: ROW Authentication and Brand Protection Market
    • 4.5.1: ROW Authentication and Brand Protection Market by Offering: Security labels and inks, Holograms, Barcodes, RFID/NFC, Authentication Chips, and QR codes
    • 4.5.2: ROW Authentication and Brand Protection Market by Application: Electronics, Pharmaceuticals, Automobile, Food & beverage, Apparel, Luxury Goods, Cosmetics, and Others

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Authentication and Brand Protection Market by Technology
    • 6.1.2: Growth Opportunities for the Global Authentication and Brand Protection Market by Offering
    • 6.1.3: Growth Opportunities for the Global Authentication and Brand Protection Market by Application
    • 6.1.4: Growth Opportunities for the Global Authentication and Brand Protection Market by Region
  • 6.2: Emerging Trends in the Global Authentication and Brand Protection Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Authentication and Brand Protection Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Authentication and Brand Protection Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: Authentix
  • 7.2: Brady
  • 7.3: Avery Dennison
  • 7.4: WiseKey
  • 7.5: Infineon
  • 7.6: Centro Grafico
  • 7.7: Sunchemicals