認証とブランド保護の市場規模、シェア、成長分析：コンポーネント別、認証モード別、技術別、用途別、地域別 - 産業予測 2025～2032年

認証とブランド保護の世界市場規模は2023年に27億米ドルと評価され、2024年の29億5,000万米ドルから2032年には59億1,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは9.1％で成長する見通しです。

世界の認証とブランド保護市場は、新たな脅威、盗難防止対策の技術進歩、規制の変更、ブランド保護の必要性の高まりなど、さまざまな要因によって大きな成長を遂げています。強化されたAI対応システムは、消費者を含むサプライチェーン参加者が製品を認証し、偽造に関連する疑わしい行為を特定する方法に革命をもたらしています。先進的な画像認識ソフトウェアは現在、製品画像をリアルタイムで迅速に分析して模倣品のバリエーションを検出し、企業が知的財産権の侵害に対して迅速に法的措置を講じることを可能にしています。ブランド・インテグリティとセキュリティの維持に重点を置く同市場は、厳格な偽造防止法と、ホログラムやタンパーシールなどの革新的な戦略を活用する製造業の進化に後押しされ、拡大が見込まれています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩

認証とブランド保護市場規模：コンポーネント別

• 市場概要
• セキュリティラベルとインク
• ホログラム
• バーコード
• RFID/NFC
• 認証チップ
• QRコード

認証とブランド保護市場規模：認証モード別

• 市場概要
• スマートフォン
• ブロックチェーン

認証とブランド保護市場規模：技術別

• 市場概要
• 公然（オバート）
• 非公然（コバート）
• デジタル
• フォレンジック

認証とブランド保護市場規模：用途別

• 市場概要
• エレクトロニクス
• 医薬品
• 自動車
• 飲食品
• 衣服
• 高級品
• 化粧品
• その他

認証とブランド保護市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Giesecke+Devrient（Germany）
• De La Rue（United Kingdom）
• SICPA（Switzerland）
• Authentix（USA）
• OpSec Security（USA）
• Avery Dennison（USA）
• Zebra Technologies（USA）
• 3M（USA）
• CCL Industries（Canada）
• UPM Raflatac（Finland）
• SML Group（Hong Kong）
• Tesa Scribos（Germany）
• Centro Grafico DG（Italy）
• AlpVision（Switzerland）

結論と提言

Global Authentication and Brand Protection Market size was valued at USD 2.7 billion in 2023 and is poised to grow from USD 2.95 billion in 2024 to USD 5.91 billion by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032).

The global authentication and brand protection market is experiencing significant growth, driven by various factors including emerging threats, technological advancements in anti-theft measures, regulatory changes, and the increasing necessity for brand protection. Enhanced AI-enabled systems are revolutionizing the way supply chain participants, including consumers, authenticate products and identify suspicious activities related to counterfeiting. Advanced image recognition software now rapidly analyzes product images in real-time to detect counterfeit variations, enabling businesses to take swift legal actions against intellectual property right infringements. With a strong focus on maintaining brand integrity and security, the market is poised for expansion, fueled by stringent anti-counterfeiting laws and an evolving manufacturing sector leveraging innovative strategies such as holograms and tamper seals.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Authentication And Brand Protection market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Authentication And Brand Protection Market Segments Analysis

Global Authentication and Brand Protection Market is segmented by Component, Authentication Mode, Technology, Application and region. Based on Component, the market is segmented into Security labels and inks, Holograms, Barcodes, RFID/NFC, Authentication Chips and QR Codes. Based on Authentication Mode, the market is segmented into Smartphone and Blockchain. Based on Technology, the market is segmented into Overt, Covert, Digital and Forensic. Based on Application, the market is segmented into Electronics, Pharmaceuticals, Automobile, Food & beverage, Apparel, Luxury Goods, Cosmetics and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Authentication And Brand Protection Market

The global authentication and brand protection market is primarily driven by the increasing frequency of cyberattacks and data breaches. As threats to sensitive business information continue to escalate, organizations are increasingly seeking advanced authentication solutions. Options such as Multi-Factor Authentication (MFA) and biometric identification methods are being implemented to safeguard user data and transactions effectively. These technologies not only enhance security but also help businesses adhere to regulatory compliance requirements. Consequently, the demand for robust authentication measures is expected to rise, significantly influencing the growth of the market in response to evolving security challenges.

Restraints in the Global Authentication And Brand Protection Market

A notable constraint in the Global Authentication and Brand Protection market is the reluctance of users to embrace intricate authentication methods, such as biometrics or multi-factor authentication. The complexity and perceived intrusiveness of these systems can dissuade both customers and employees from utilizing them, leading to lower levels of acceptance. This resistance may stem from concerns about the cumbersome nature of such techniques, which could hinder widespread adoption. Consequently, this reluctance could impede the market's progress toward integrating and leveraging advanced authentication solutions that enhance security and trust across various platforms.

Market Trends of the Global Authentication And Brand Protection Market

The Global Authentication and Brand Protection market is experiencing a significant trend toward the rising adoption of biometric authentication technologies. As organizations prioritize security and brand integrity, biometrics-such as fingerprint, facial, and iris recognition-are increasingly integrated into access control and fraud prevention strategies. This shift is driven by advancements in biometric technology, which enhance security while streamlining user experiences in digital environments. Companies recognize that adopting these sophisticated methods not only fortifies brand protection but also instills consumer trust, positioning biometric solutions as a pivotal element in safeguarding identity and intellectual property in a rapidly evolving digital landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Authentication and Brand Protection Market Size by Component & CAGR (2025-2032)

• Market Overview
• Security labels and inks
• Holograms
• Barcodes
• RFID/NFC
• Authentication Chips
• QR Codes

Global Authentication and Brand Protection Market Size by Authentication Mode & CAGR (2025-2032)

• Market Overview
• Smartphone
• Blockchain

Global Authentication and Brand Protection Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Overt
• Covert
• Digital
• Forensic

Global Authentication and Brand Protection Market Size by Application & CAGR (2025-2032)

• Market Overview
• Electronics
• Pharmaceuticals
• Automobile
• Food & beverage
• Apparel
• Luxury Goods
• Cosmetics
• Others

Global Authentication and Brand Protection Market Size & CAGR (2025-2032)

• North America (Component, Authentication Mode, Technology, Application)
  • US
  • Canada
• Europe (Component, Authentication Mode, Technology, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Authentication Mode, Technology, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Authentication Mode, Technology, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Authentication Mode, Technology, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Giesecke+Devrient (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• De La Rue (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SICPA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Authentix (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpSec Security (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avery Dennison (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebra Technologies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CCL Industries (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UPM Raflatac (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SML Group (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tesa Scribos (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Centro Grafico DG (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AlpVision (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations