OOH（Out Of Home）広告の世界市場レポート 2025年

OOH（Out Of Home）広告の市場規模は、今後数年間で安定した成長が見込まれます。2029年の年間平均成長率（CAGR）は4.8%で、431億5,000万米ドルに成長します。予測期間の成長は、都市化の進展、プログラマティックデジタルディスプレイ広告の採用、OOH（Out Of Home）広告に対する政府支出の増加、デジタルOOH（Out Of Home）広告の成長に起因しています。予測期間における主要動向としては、デジタルプラットフォームへの投資による視聴者体験の向上、インタラクティブ広告の提供、広告への人工知能の導入の検討、モバイル統合広告の提供による顧客とのインタラクションの拡大、デジタルトランスフォーメーションによるメディアビジネスの模索などが挙げられます。

OOH（Out Of Home）広告市場の拡大は、都市人口の増加に起因しています。都市住民の急増は、交通渋滞の激化や待ち時間の長期化につながります。INRIX 2020 Global Traffic Scorecardによると、ロンドンは英国で最も渋滞している都市に浮上しました。2022年12月の時点で、国連貿易開発会議は、2021年に世界の都市人口シェアが56.5％に達すると予測し、先進国は発展途上国（51.8％）に比べてその割合が高い（79.5％）と報告しています。国連の『世界都市化展望』（World Urbanization Prospects）の改訂版では、2050年までに世界の都市人口が68％に増加し、インド、中国、ナイジェリアが大きく成長すると予測しています。このような都市人口の増加が交通渋滞の激化につながり、OOH（Out Of Home）広告市場の主要促進要因となっています。

OOH（Out Of Home）広告市場の成長が期待される背景には、広告予算の拡大があります。広告予算とは、広告やマーケティング活動を通じて、製品やサービス、アイデアを宣伝するために、個人、企業、または組織が割り当てる計画的な財源を示します。OOH（Out Of Home）広告は、これらの予算において、リーチ、インパクト、費用対効果の融合を提供するという重要な役割を担っています。その役割は通常、企業や組織の特定のマーケティング目標や対象層に合わせて調整され、多くの場合、より広範な広告キャンペーンに統合されます。例えば、2022年8月、カナダを拠点とする企業向けデータ管理ソフトウェア開発企業、OpenText Corporationは、2022会計年度、2021会計年度、2020会計年度の広告費として、それぞれ5,960万米ドル、5,290万米ドル、3,210万米ドルを計上しました。このような広告予算の増加傾向は、OOH（Out Of Home）広告市場の大きな促進要因となっています。

目次

第1章 エグゼクティブサマリー

第2章 市場の特徴

第3章 市場動向と戦略

第4章 市場：金利、インフレ、地政学、コロナ禍、回復が市場に与える影響を含むマクロ経済シナリオ

第5章 世界の成長分析と戦略分析フレームワーク

• 世界のOOH（Out Of Home）広告PESTEL分析（政治、社会、技術、環境、法的要因、促進要因、抑制要因）
• 最終用途産業の分析
• 世界のOOH（Out Of Home）広告市場：成長率分析
• 世界のOOH（Out Of Home）広告市場の実績：規模と成長、2019～2024年
• 世界のOOH（Out Of Home）広告市場の予測：規模と成長、2024～2029年、2034年
• 世界のOOH（Out Of Home）広告総アドレス可能市場（TAM）

第6章 市場セグメンテーション

• 世界のOOH（Out Of Home）広告市場：タイプ別、実績と予測、2019～2024年、2024～2029年、2034年
• ビルボード
• ストリートファニチャー
• 交通
• その他
• 世界のOOH（Out Of Home）広告市場：プラットフォーム別、実績と予測、2019～2024年、2024～2029年、2034年
• 静的
• デジタル
• 世界のOOH（Out Of Home）広告市場：エンドユーザー別、実績と予測、2019～2024年、2024～2029年、2034年
• 自動車産業
• 飲食品産業
• 商業と個人向けサービス
• 消費財
• 健康・医療産業その他
• 世界のOOH（Out Of Home）広告市場、ビルボードのサブセグメンテーション、タイプ別、実績と予測、2019～2024年、2024～2029年、2034年
• デジタルビルボード
• 静的看板
• モバイル広告看板
• 世界のOOH（Out Of Home）広告市場、ストリートファニチャーのサブセグメンテーション、タイプ別、実績と予測、2019～2024年、2024～2029年、2034年
• バスシェルター
• キオスク
• ベンチ
• 世界のOOH（Out Of Home）広告市場、輸送のサブセグメンテーション、タイプ別、実績と予測、2019～2024年、2024～2029年、2034年
• 空港広告
• バスと電車のラッピング
• タクシーとライドシェアの広告
• 世界のOOH（Out Of Home）広告市場、その他のサブセグメンテーション、タイプ別、実績と予測、2019～2024年、2024～2029年、2034年
• デジタルプレイスベースメディア
• アリーナとスタジアムの広告
• 映画広告

第7章 地域別・国別分析

• 世界のOOH（Out Of Home）広告市場：地域別、実績と予測、2019～2024年、2024～2029年、2034年
• 世界のOOH（Out Of Home）広告市場：国別、実績と予測、2019～2024年、2024～2029年、2034年

第8章 アジア太平洋市場

第9章 中国市場

第10章 インド市場

第11章 日本市場

第12章 オーストラリア市場

第13章 インドネシア市場

第14章 韓国市場

第15章 西欧市場

第16章 英国市場

第17章 ドイツ市場

第18章 フランス市場

第19章 イタリア市場

第20章 スペイン市場

第21章 東欧市場

第22章 ロシア市場

第23章 北米市場

第24章 米国市場

第25章 カナダ市場

第26章 南米市場

第27章 ブラジル市場

第28章 中東市場

第29章 アフリカ市場

第30章 競合情勢と企業プロファイル

• OOH（Out Of Home）広告市場：競合情勢
• OOH（Out Of Home）広告市場：企業プロファイル
  • JCDecaux Group
  • Clear Channel Outdoor Holdings, Inc
  • Lamar Advertising Company
  • OUTFRONT Media Inc
  • Focus Media Information Technology

第31章 その他の大手企業と革新的企業

• Stroer SE & Co KGaA
• Daktronics Inc
• oOh!media Limited
• APG SGA
• Exterion Media Group
• Broadsign International LLC
• Talon Outdoor Ltd
• Eye Media LLC
• Wall Gmbh
• DSM Deutsche Stadte Medien Gmbh
• Stroer Media Deutschland Gmbh
• Blowup Media Gmbh
• Externa Spa
• Mediakom SRL
• RMAA Group

第32章 世界の市場競合ベンチマーキングとダッシュボード

第33章 主要な合併と買収

第34章 最近の市場動向

第35章 市場の潜在力が高い国、戦略

• OOH（Out Of Home）広告市場、2029年：新たな機会を提供する国
• OOH（Out Of Home）広告市場、2029年：新たな機会を提供するセグメント
• OOH（Out Of Home）広告市場、2029年：成長戦略
  • 市場動向による戦略
  • 競合の戦略

第36章 付録

Out-of-home advertising, also recognized as outdoor advertising, involves delivering messages to consumers when they are away from their residences. This form of advertising aims to promote a business's products and services effectively in order to attract new customers.

Various types of out-of-home advertising include billboards, transport, street furniture, transit displays, and more. Billboards, for instance, are expansive outdoor advertising structures often situated in high-traffic locations such as major roads. These advertising platforms come in static and digital formats and are utilized by diverse industries, including the food and beverage sector, automotive industry, health and medical field, commercial and personal services, consumer goods, and others.

The out-of-home advertising market research report is one of a series of new reports from The Business Research Company that provides out-of-home advertising market statistics, including out-of-home advertising industry global market size, regional shares, competitors with an out-of-home advertising market share, detailed out-of-home advertising market segments, market trends and opportunities, and any further data you may need to thrive in the out-of-home advertising industry. This out-of-home advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The out-of-home advertising market size has grown strongly in recent years. It will grow from $33.9 billion in 2024 to $35.79 billion in 2025 at a compound annual growth rate (CAGR) of 5.6%. The growth in the historic period can be attributed to rapid economic growth in emerging markets, rise of globalization, rise in transit advertising and rapid technology development.

The out-of-home advertising market size is expected to see steady growth in the next few years. It will grow to $43.15 billion in 2029 at a compound annual growth rate (CAGR) of 4.8%. The growth in the forecast period can be attributed to rising urbanization, adoption of programmatic digital display advertisements, increase government spending on out-of-home advertising and growing digital out-of-home advertising. Major trends in the forecast period include investing in digital platforms to enhance viewers experience, offering interactive advertisements, consider deploying artificial intelligence in the ads, and offering mobile integrated advertising to increase customer interaction and exploring media business with digital transformation.

The expansion of the out-of-home advertising market can be attributed to the increasing urban population. The surge in urban residents contributes to elevated traffic congestion and longer waiting times. According to the INRIX 2020 Global Traffic Scorecard, London emerged as the most congested city in the UK. As of December 2022, the United Nations Conference on Trade and Development reported that the global urban population share was projected to reach 56.5% in 2021, with developed nations having a higher percentage (79.5%) compared to developing nations (51.8%). The UN World Urbanization Prospects revision anticipates a global urban population increase to 68% by 2050, with significant growth in India, China, and Nigeria. This rise in urban population, contributing to heightened traffic congestion, is a key driver of the out-of-home advertising market.

The anticipated growth in the out-of-home advertising market is further fueled by the expanding advertising budgets. Advertising budgets represent planned financial resources allocated by individuals, corporations, or organizations to promote their products, services, or ideas through advertising and marketing initiatives. Out-of-home advertising plays a crucial role in these budgets, offering a blend of reach, impact, and cost-effectiveness. Its role is typically tailored to the specific marketing goals and target audience of a company or organization, often integrated into broader advertising campaigns. For instance, in August 2022, OpenText Corporation, a Canada-based enterprise data management software developer, reported advertising expenditures of $59.6 million, $52.9 million, and $32.1 million for fiscal years 2022, 2021, and 2020, respectively. This upward trend in advertising budgets is a significant driver for the out-of-home advertising market.

Artificial intelligence is increasingly becoming a staple for companies in their advertising strategies. The key applications and advantages of employing artificial intelligence in digital out-of-home advertising lie in its ability to facilitate agile and data-driven campaigns. A noteworthy example is McDonald's use of data, such as weather conditions and time of day, to prompt consumers to indulge in ice cream sundaes on hot days. Conversely, Coca-Cola strategically promoted smart water when temperatures exceeded 21 degrees. Virgin Trains also leveraged real-time traffic data to demonstrate to motorists how much quicker their journey could have been by using trains. Thus, the integration of AI and automation enables the optimization of ads, creatively adapting them based on real-time data.

Major players in the out-of-home advertising market are increasingly focusing on strategic collaborations to better cater to the needs of their existing consumer base. Strategic collaborations involve agreements between two or more separate companies to work together toward mutually agreed-upon goals. For instance, in January 2023, Daktronics Inc., a US-based out-of-home advertising company, entered into a partnership with Elan Media Partners. This collaboration aimed to design, produce, and install 38 digital LED displays at Doha Out of Home (OOH) sites in the fall of 2022. These displays, strategically placed in some of Doha's busiest neighborhoods, played a crucial role in supporting numerous marketers and sponsors during a global event attended by millions. The screens offered exceptionally sharp and dynamic graphics with millions of hues, enhancing the vibrancy of businesses' creativity and intended messaging.

In May 2024, Broadsign, a Canada-based software company, acquired OutMoove for an undisclosed amount. The goal of Broadsign's acquisition is to enhance its digital out-of-home (DOOH) advertising ecosystem by leveraging OutMoove's specialized demand-side platform (DSP) technology and expertise. OutMoove, based in the Netherlands, is a digital out-of-home (DOOH) demand-side platform known for its user-friendly, real-time outdoor advertising buying platform that utilizes the language and metrics of outdoor advertising.

Major companies operating in the out-of-home advertising market include JCDecaux Group, Clear Channel Outdoor Holdings, Inc, Lamar Advertising Company, OUTFRONT Media Inc, Focus Media Information Technology, Stroer SE & Co KGaA, Daktronics Inc, oOh!media Limited, APG SGA, Exterion Media Group, Broadsign International LLC, Talon Outdoor Ltd, Eye Media LLC, Wall Gmbh, DSM Deutsche Stadte Medien Gmbh, Stroer Media Deutschland Gmbh, Blowup Media Gmbh, Externa Spa, Mediakom SRL, RMAA Group, Transit Media Group, SUN OOH Media, Adboard Media, MK OOH Media, Interbus, Screen Media, Adquick, Sizmek Technologies, Inc, Intersection Media Holdings, Inc, Pattison Outdoor Advertising Limited Partnership, Newad Media Inc, Astral Media Outdoor, L.P, Cameron Advertising Displays Limited, Eletromidia SA, One Brasil Midia Interativa SA, J.Chebly Empreendimentos De Publicidade SA, Chase Marketing Promocoes E Eventos Ltda, Plamarc Ltda, Ykone, Jeddah, Cdecaux SA, Posterscope, Sharp NEC Display Solutions, Hills Advertising L.L.C, Backlite Media, 365 Digital, Primedia Outdoor

Asia-Pacific was the largest region in the out-of-home advertising market in 2024. North America was the second largest region in the global out-of-home advertising market share. The regions covered in the out-of-home advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the out-of-home advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain

The Out-of-Home Advertising market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities in out of home advertisement facilities. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Out-of-Home Advertising Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on out-of-home advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for out-of-home advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The out-of-home advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Type: Billboard, Street Furniture, Transit, Other Types
• 2) By Platform: Static, Digital
• 3) By End User: Vehicle Industry, Food & Beverage Industry, Commercial And Personal Services, Consumer Goods, Health And Medical Industry And Others
• Subsegments:
• 1) By Billboard: Digital Billboards; Static Billboards; Mobile Billboards
• 2) By Street Furniture: Bus Shelters; Kiosks; Benches
• 3) By Transit: Airport Advertising; Bus And Train Wraps; Taxi And Rideshare Advertising
• 4) By Other Types: Digital Place-Based Media; Arena And Stadium Advertising; Cinema Advertising
• Companies Mentioned: JCDecaux Group; Clear Channel Outdoor Holdings, Inc; Lamar Advertising Company; OUTFRONT Media Inc; Focus Media Information Technology
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Out-of-Home Advertising Market Characteristics

3. Out-of-Home Advertising Market Trends And Strategies

4. Out-of-Home Advertising Market - Macro Economic Scenario including the impact of Interest Rates, Inflation, Geopolitics and Covid And Recovery on the Market

5. Global Out-of-Home Advertising Growth Analysis And Strategic Analysis Framework

• 5.1. Global Out-of-Home Advertising PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
• 5.2. Analysis Of End Use Industries
• 5.3. Global Out-of-Home Advertising Market Growth Rate Analysis
• 5.4. Global Out-of-Home Advertising Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
• 5.5. Global Out-of-Home Advertising Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
• 5.6. Global Out-of-Home Advertising Total Addressable Market (TAM)

6. Out-of-Home Advertising Market Segmentation

• 6.1. Global Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Billboard
• Street Furniture
• Transit
• Other Types
• 6.2. Global Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Static
• Digital
• 6.3. Global Out-of-Home Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Vehicle Industry
• Food & Beverage Industry
• Commercial And Personal Services
• Consumer Goods
• Health And Medical Industry And Others
• 6.4. Global Out-of-Home Advertising Market, Sub-Segmentation Of Billboard, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Digital Billboards
• Static Billboards
• Mobile Billboards
• 6.5. Global Out-of-Home Advertising Market, Sub-Segmentation Of Street Furniture, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Bus Shelters
• Kiosks
• Benches
• 6.6. Global Out-of-Home Advertising Market, Sub-Segmentation Of Transit, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Airport Advertising
• Bus And Train Wraps
• Taxi And Rideshare Advertising
• 6.7. Global Out-of-Home Advertising Market, Sub-Segmentation Of Other Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Digital Place-Based Media
• Arena And Stadium Advertising
• Cinema Advertising

7. Out-of-Home Advertising Market Regional And Country Analysis

• 7.1. Global Out-of-Home Advertising Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 7.2. Global Out-of-Home Advertising Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Out-of-Home Advertising Market

• 8.1. Asia-Pacific Out-of-Home Advertising Market Overview
• Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.3. Asia-Pacific Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.4. Asia-Pacific Out-of-Home Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Out-of-Home Advertising Market

• 9.1. China Out-of-Home Advertising Market Overview
• 9.2. China Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.3. China Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.4. China Out-of-Home Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Out-of-Home Advertising Market

• 10.1. India Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.2. India Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.3. India Out-of-Home Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Out-of-Home Advertising Market

• 11.1. Japan Out-of-Home Advertising Market Overview
• 11.2. Japan Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.3. Japan Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.4. Japan Out-of-Home Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Out-of-Home Advertising Market

• 12.1. Australia Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.2. Australia Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.3. Australia Out-of-Home Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Out-of-Home Advertising Market

• 13.1. Indonesia Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.2. Indonesia Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.3. Indonesia Out-of-Home Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Out-of-Home Advertising Market

• 14.1. South Korea Out-of-Home Advertising Market Overview
• 14.2. South Korea Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.3. South Korea Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.4. South Korea Out-of-Home Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Out-of-Home Advertising Market

• 15.1. Western Europe Out-of-Home Advertising Market Overview
• 15.2. Western Europe Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.3. Western Europe Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.4. Western Europe Out-of-Home Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Out-of-Home Advertising Market

• 16.1. UK Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.2. UK Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.3. UK Out-of-Home Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Out-of-Home Advertising Market

• 17.1. Germany Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.2. Germany Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.3. Germany Out-of-Home Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Out-of-Home Advertising Market

• 18.1. France Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.2. France Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.3. France Out-of-Home Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Out-of-Home Advertising Market

• 19.1. Italy Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.2. Italy Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.3. Italy Out-of-Home Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Out-of-Home Advertising Market

• 20.1. Spain Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.2. Spain Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.3. Spain Out-of-Home Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Out-of-Home Advertising Market

• 21.1. Eastern Europe Out-of-Home Advertising Market Overview
• 21.2. Eastern Europe Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.3. Eastern Europe Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.4. Eastern Europe Out-of-Home Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Out-of-Home Advertising Market

• 22.1. Russia Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.2. Russia Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.3. Russia Out-of-Home Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Out-of-Home Advertising Market

• 23.1. North America Out-of-Home Advertising Market Overview
• 23.2. North America Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.3. North America Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.4. North America Out-of-Home Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Out-of-Home Advertising Market

• 24.1. USA Out-of-Home Advertising Market Overview
• 24.2. USA Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.3. USA Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.4. USA Out-of-Home Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Out-of-Home Advertising Market

• 25.1. Canada Out-of-Home Advertising Market Overview
• 25.2. Canada Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.3. Canada Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.4. Canada Out-of-Home Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Out-of-Home Advertising Market

• 26.1. South America Out-of-Home Advertising Market Overview
• 26.2. South America Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.3. South America Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.4. South America Out-of-Home Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Out-of-Home Advertising Market

• 27.1. Brazil Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.2. Brazil Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.3. Brazil Out-of-Home Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Out-of-Home Advertising Market

• 28.1. Middle East Out-of-Home Advertising Market Overview
• 28.2. Middle East Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.3. Middle East Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.4. Middle East Out-of-Home Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Out-of-Home Advertising Market

• 29.1. Africa Out-of-Home Advertising Market Overview
• 29.2. Africa Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.3. Africa Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.4. Africa Out-of-Home Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Out-of-Home Advertising Market Competitive Landscape And Company Profiles

• 30.1. Out-of-Home Advertising Market Competitive Landscape
• 30.2. Out-of-Home Advertising Market Company Profiles
  • 30.2.1. JCDecaux Group Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.2. Clear Channel Outdoor Holdings, Inc Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.3. Lamar Advertising Company Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.4. OUTFRONT Media Inc Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.5. Focus Media Information Technology Overview, Products and Services, Strategy and Financial Analysis

31. Out-of-Home Advertising Market Other Major And Innovative Companies

• 31.1. Stroer SE & Co KGaA
• 31.2. Daktronics Inc
• 31.3. oOh!media Limited
• 31.4. APG SGA
• 31.5. Exterion Media Group
• 31.6. Broadsign International LLC
• 31.7. Talon Outdoor Ltd
• 31.8. Eye Media LLC
• 31.9. Wall Gmbh
• 31.10. DSM Deutsche Stadte Medien Gmbh
• 31.11. Stroer Media Deutschland Gmbh
• 31.12. Blowup Media Gmbh
• 31.13. Externa Spa
• 31.14. Mediakom SRL
• 31.15. RMAA Group

32. Global Out-of-Home Advertising Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Out-of-Home Advertising Market

34. Recent Developments In The Out-of-Home Advertising Market

35. Out-of-Home Advertising Market High Potential Countries, Segments and Strategies

• 35.1 Out-of-Home Advertising Market In 2029 - Countries Offering Most New Opportunities
• 35.2 Out-of-Home Advertising Market In 2029 - Segments Offering Most New Opportunities
• 35.3 Out-of-Home Advertising Market In 2029 - Growth Strategies
  • 35.3.1 Market Trend Based Strategies
  • 35.3.2 Competitor Strategies

36. Appendix

• 36.1. Abbreviations
• 36.2. Currencies
• 36.3. Historic And Forecast Inflation Rates
• 36.4. Research Inquiries
• 36.5. The Business Research Company
• 36.6. Copyright And Disclaimer