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屋外広告市場、規模、シェア、産業分析レポート：製品タイプ別、最終用途別、地域別、2025年～2034年の市場予測

Outdoor Advertising Market Size, Share, & Industry Analysis Report: By Type (Traditional Outdoor Advertising and Digital Outdoor Advertising), By Product, By End Use, and By Region - Market Forecast, 2025-2034

出版日
ページ情報
英文 119 Pages
納期
即日から翌営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=147.66円
屋外広告市場、規模、シェア、産業分析レポート：製品タイプ別、最終用途別、地域別、2025年～2034年の市場予測
出版日: 2025年05月01日
発行: Polaris Market Research
ページ情報: 英文 119 Pages
納期: 即日から翌営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

Polaris Market Research社の最新調査によると、世界の屋外広告市場規模は2034年までに435億6,000万米ドルに達すると予測されています。本レポートでは、現在の市場力学を詳細に洞察し、将来の市場成長に関する分析を提供しています。

屋外広告、またはアウトオブホーム（OOH）広告は、消費者が自宅の外にいる間に到達するすべての広告媒体を指します。これには、道路沿いのビルボード、都市部のポスター、バスや電車などの公共交通機関の広告、バスシェルターやキオスクなどのストリートファニチャーのディスプレイ、そして最近では様々な場所でのデジタルサイネージなど、公共の場で注目を集めることを目的とした幅広いフォーマットが含まれます。屋外広告の基本的な目的は、ブランドの認知度を高め、特定のマーケティング・メッセージを伝え、視認性の高い場所や幅広いオーディエンスに頻繁に露出することで消費者の行動に影響を与えることです。

屋外広告市場の開拓は、都市化、技術の進歩、消費者の移動パターンの進化によってプラスの影響を受けています。主な促進要因としては、一般市民の移動の増加、ダイナミックでインタラクティブなコンテンツを提供するデジタル・アウト・オブ・ホーム（DOOH）技術の成長、OOH広告に対する信頼度の認識などが挙げられます。この市場は、ブランドの認知度向上と幅広い層へのリーチを求める、さまざまな業種の多様な広告主に対応しています。伝統的なフォーマットが大きな存在感を維持する一方で、デジタルセグメントは、ターゲットを絞った魅力的なコンテンツを提供する能力によって大幅な成長を遂げており、市場全体の開拓に貢献しています。

屋外広告市場レポートハイライト

種類別では、伝統的な屋外広告分野が、その長年にわたる存在感と広範なインフラにより大きな市場シェアを占めており、様々な地域の交通量の多い地域で幅広いリーチと一貫した視認性を提供しています。

製品別では、ビルボード広告分野が世界最大の市場シェアを占めています。これは、主要道路沿いや都市中心部に広く展開され、インパクトのあるメッセージと多様な視聴者への高い露出度を提供しているためです。

最終用途別では、小売・消費財分野が屋外広告市場で最大のシェアを占めており、これは幅広い消費者の間で高い視認性とブランド認知度が継続的に必要とされていることが背景にあります。

北米が最大のシェアを占めています。アジア太平洋市場は最も高い成長率を示しています。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 調査手法

第4章 世界の屋外広告市場の洞察

  • 市場スナップショット
  • 屋外広告市場力学
    • 促進要因と機会
      • 公共交通機関の利便性向上
      • デジタル屋外広告（DOOH）の技術的進歩
    • 抑制要因と課題
      • デジタルおよびオンライン広告チャネルの採用増加
  • PESTEL分析
  • 屋外広告市場のアプリケーション動向
  • バリューチェーン分析
  • COVID-19の影響分析

第5章 世界の屋外広告市場：タイプ別

  • 主な調査結果
  • イントロダクション
  • 従来の屋外広告
  • デジタル屋外広告

第6章 世界の屋外広告市場：製品別

  • 主な調査結果
  • イントロダクション
  • ビルボード広告
  • 輸送機関広告
  • ストリートファニチャー広告
  • その他

第7章 世界の屋外広告市場：最終用途別

  • 主な調査結果
  • イントロダクション
  • BFSI
  • 小売・消費財
  • ビジネスおよび消費者サービス
  • ヘルスケア
  • 製造業
  • 交通とモビリティ
  • エネルギー・ユーティリティ
  • 貿易および倉庫
  • メディア＆エンターテインメント
  • ホスピタリティ

第8章 世界の屋外広告市場：地域別

  • 主な調査結果
  • イントロダクション
    • 屋外広告市場分析：地域別、2020～2034年
  • 北米
    • 北米：タイプ別、2020～2034年
    • 北米：製品別、2020～2034年
    • 北米：用途別、2020～2034年
    • 米国
    • カナダ
  • 欧州
    • 欧州：タイプ別、2020～2034年
    • 欧州：製品別、2020～2034年
    • 欧州：最終用途別、2020～2034年
    • 英国
    • フランス
    • ドイツ
    • イタリア
    • スペイン
    • オランダ
    • ロシア
    • その他欧州
  • アジア太平洋
    • アジア太平洋地域：タイプ別、2020～2034年
    • アジア太平洋地域：製品別、2020～2034年
    • アジア太平洋地域：最終用途別、2020～2034年
    • 中国
    • インド
    • マレーシア
    • 日本
    • インドネシア
    • 韓国
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ
    • 中東・アフリカ：タイプ別、2020～2034年
    • 中東・アフリカ：製品別、2020～2034年
    • 中東・アフリカ：最終用途別、2020～2034年
    • サウジアラビア
    • アラブ首長国連邦
    • イスラエル
    • 南アフリカ
    • その他中東とアフリカ
  • ラテンアメリカ
    • ラテンアメリカ：タイプ別、2020-2034年
    • ラテンアメリカ：製品別、2020～2034年
    • ラテンアメリカ：最終用途別、2020～2034年
    • メキシコ
    • ブラジル
    • アルゼンチン
    • その他ラテンアメリカ

第9章 競合情勢

  • 拡大と買収の分析
    • 拡大
    • 買収
  • 提携/協業/合意/公開

第10章 企業プロファイル

  • Clear Channel Outdoor Holdings, Inc.（Clear Channel Outdoor）
  • Daktronics, Inc.
  • Focus Media Information Technology Co., Ltd.
  • JCDecaux S.A.
  • Lamar Advertising Company
  • NEC Corporation
  • oOhCompany Overview
  • Outfront Media Inc.
  • Samsung Electronics Co., Ltd.
  • Stroer SE & Co. KGaA
図表

List of Tables:

  • Table 1 Global Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 2 Global Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 3 Global Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 4 North America: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 5 North America: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 6 North America: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 7 U.S.: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 8 U.S.: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 9 U.S.: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 10 Canada: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 11 Canada: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 12 Canada: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 13 Europe: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 14 Europe: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 15 Europe: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 16 UK: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 17 UK: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 18 UK: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 19 France: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 20 France: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 21 France: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 22 Germany: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 23 Germany: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 24 Germany: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 25 Italy: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 26 Italy: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 27 Italy: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 28 Spain: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 29 Spain: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 30 Spain: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 31 Netherlands: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 32 Netherlands: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 33 Netherlands: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 34 Russia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 35 Russia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 36 Russia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 37 Rest of Europe: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 38 Rest of Europe: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 39 Rest of Europe: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 40 Asia Pacific: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 41 Asia Pacific: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 42 Asia Pacific: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 43 China: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 44 China: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 45 China: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 46 India: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 47 India: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 48 India: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 49 Malaysia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 50 Malaysia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 51 Malaysia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 52 Japan: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 53 Japan: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 54 Japan: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 55 Indonesia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 56 Indonesia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 57 Indonesia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 58 South Korea: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 59 South Korea: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 60 South Korea: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 61 Australia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 62 Australia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 63 Australia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 64 Rest of Asia Pacific: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 65 Rest of Asia Pacific: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 66 Rest of Asia Pacific: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 67 Middle East & Africa: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 68 Middle East & Africa: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 69 Middle East & Africa: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 70 Saudi Arabia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 71 Saudi Arabia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 72 Saudi Arabia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 73 UAE: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 74 UAE: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 75 UAE: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 76 Israel: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 77 Israel: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 78 Israel: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 79 South Africa: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 80 South Africa: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 81 South Africa: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 82 Rest of Middle East & Africa: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 83 Rest of Middle East & Africa: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 84 Rest of Middle East & Africa: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 85 Latin America: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 86 Latin America: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 87 Latin America: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 88 Mexico: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 89 Mexico: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 90 Mexico: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 91 Brazil: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 92 Brazil: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 93 Brazil: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 94 Argentina: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 95 Argentina: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 96 Argentina: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 97 Rest of Latin America: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 98 Rest of Latin America: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 99 Rest of Latin America: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)

List of Figures:

  • Figure 1. Global Outdoor Advertising Market, 2020-2034 (USD Billion)
  • Figure 2. Integrated Ecosystem
  • Figure 3. Research Methodology: Top-Down & Bottom-Up Price
  • Figure 4. Market by Geography
  • Figure 5. Porter's Five Forces
  • Figure 6. Market by Type
  • Figure 7. Global Outdoor Advertising Market, by Type, 2024 & 2034 (USD Billion)
  • Figure 8. Market by Product
  • Figure 9. Global Outdoor Advertising Market, by Product, 2024 & 2034 (USD Billion)
  • Figure 10. Market by End-use
  • Figure 11. Global Outdoor Advertising Market, by End-use, 2024 & 2034 (USD Billion)
目次
Product Code: PM3022

The global outdoor advertising market size is expected to reach USD 43.56 billion by 2034, according to a new study by Polaris Market Research. The report "Outdoor Advertising Market Size, Share, & Industry Analysis Report: By Type (Traditional Outdoor Advertising and Digital Outdoor Advertising), By Product, By End Use, and By Region - Market Forecast, 2025-2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.

Outdoor advertising, or out-of-home (OOH) advertising, refers to any advertising medium that reaches consumers while they are outside their homes. This encompasses a wide array of formats designed to capture attention in public spaces, including billboards alongside roadways, posters in urban areas, advertisements on public transportation such as buses and trains, displays on street furniture such as bus shelters and kiosks, and increasingly, digital signage in various locations. The fundamental aim of outdoor advertising is to build brand recognition, communicate specific marketing messages, and influence consumer actions by leveraging high-visibility placements and frequent exposure to a broad audience.

The outdoor advertising market development is positively influenced by urbanization, technological advancements, and evolving consumer mobility patterns. Key drivers include increasing public movement, the growth of digital out-of-home (DOOH) technologies offering dynamic and interactive content, and a perceived level of trust in OOH advertising. The market caters to a diverse range of advertisers across various industries seeking to enhance brand visibility and reach a wide demographic. While traditional formats maintain a significant presence, the digital segment is experiencing substantial growth, driven by its ability to deliver targeted and engaging content, contributing to the overall market development.

Outdoor Advertising Market Report Highlights

By type, the traditional outdoor advertising segment holds a larger market share due to its long-established presence and extensive infrastructure, providing broad reach and consistent visibility in high-traffic areas across various regions.

By product, the billboard advertising segment accounts for the largest market share globally, owing to its widespread deployment along major roadways and in urban centers, offering impactful messaging and high exposure to a diverse audience.

By end use, the retail & consumer goods segment holds the largest share of the outdoor advertising market, driven by the continuous need for high visibility and brand awareness among a broad consumer base.

North America holds the largest share of the market. The Asia Pacific market is experiencing the highest growth rate.

A few of the major players actively operating in the market include Clear Channel Outdoor Holdings, Inc. (Clear Channel Outdoor); Outfront Media Inc.; JCDecaux S.A.; Lamar Advertising Company; Stroer SE & Co. KGaA; oOh!media Limited; Focus Media Information Technology Co., Ltd.; Daktronics, Inc.; Samsung Electronics Co., Ltd. (for digital signage solutions); and NEC Corporation (for digital signage solutions).

Polaris Market Research has segmented the outdoor advertising market report on the basis of type, product, end use, and region:

By Type Outlook (Revenue - USD Billion, 2020-2034)

Traditional Outdoor Advertising

Digital Outdoor Advertising

By Product Outlook (Revenue - USD Billion, 2020-2034)

Billboard Advertising

Transport Advertising

Street Furniture Advertising

Others

By End Use Outlook (Revenue - USD Billion, 2020-2034)

BFSI

Retail & Consumer Goods

Business & Consumer Services

Healthcare

Manufacturing

Transportation & Mobility

Energy & Utility

Trading & Warehousing

Media & Entertainment

Hospitality

By Regional Outlook (Revenue - USD Billion, 2020-2034)

North America

US

Canada

Europe

Germany

France

UK

Italy

Spain

Netherlands

Russia

Rest of Europe

Asia Pacific

China

Japan

India

Malaysia

South Korea

Indonesia

Australia

Vietnam

Rest of Asia Pacific

Middle East & Africa

Saudi Arabia

UAE

Israel

South Africa

Rest of Middle East & Africa

Latin America

Mexico

Brazil

Argentina

Rest of Latin America

Table of Contents

1. Introduction

  • 1.1. Report Description
    • 1.1.1. Objectives of the Study
    • 1.1.2. Market Scope
    • 1.1.3. Assumptions
  • 1.2. Stakeholders

2. Executive Summary

  • 2.1. Market Highlights

3. Research Methodology

  • 3.1. Overview
    • 3.1.1. Data Mining
  • 3.2. Data Source
    • 3.2.1. Primary Source
    • 3.2.2. Secondary Source

4. Global Outdoor Advertising Market Insights

  • 4.1. Outdoor Advertising Market - Market Snapshot
  • 4.2. Outdoor Advertising Market Dynamics
    • 4.2.1. Drivers and Opportunities
      • 4.2.1.1. Increased Public Mobility
      • 4.2.1.2. Technological Advancements in Digital Out-of-Home (DOOH)
    • 4.2.2. Restraints and Challenges
      • 4.2.2.1. Rising adoption of digital and online advertising channels
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers (Moderate)
    • 4.3.2. Threats of New Entrants: (Low)
    • 4.3.3. Bargaining Power of Buyers (Moderate)
    • 4.3.4. Threat of Substitute (Moderate)
    • 4.3.5. Rivalry among existing firms (High)
  • 4.4. PESTEL Analysis
  • 4.5. Outdoor Advertising Market Application Trends
  • 4.6. Value Chain Analysis
  • 4.7. COVID-19 Impact Analysis

5. Global Outdoor Advertising Market, by Type

  • 5.1. Key Findings
  • 5.2. Introduction
    • 5.2.1. Global Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • 5.3. Traditional Outdoor Advertising
    • 5.3.1. Global Outdoor Advertising Market, by Traditional Outdoor Advertising, by Region, 2020-2034 (USD Billion)
  • 5.4. Digital Outdoor Advertising
    • 5.4.1. Global Outdoor Advertising Market, by Digital Outdoor Advertising, by Region, 2020-2034 (USD Billion)

6. Global Outdoor Advertising Market, by Product

  • 6.1. Key Findings
  • 6.2. Introduction
    • 6.2.1. Global Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • 6.3. Billboard Advertising
    • 6.3.1. Global Outdoor Advertising Market, by Billboard Advertising, by Region, 2020-2034 (USD Billion)
  • 6.4. Transport Advertising
    • 6.4.1. Global Outdoor Advertising Market, by Transport Advertising, by Region, 2020-2034 (USD Billion)
  • 6.5. Street Furniture Advertising
    • 6.5.1. Global Outdoor Advertising Market, by Street Furniture Advertising, by Region, 2020-2034 (USD Billion)
  • 6.6. Others
    • 6.6.1. Global Outdoor Advertising Market, by Others, by Region, 2020-2034 (USD Billion)

7. Global Outdoor Advertising Market, by End-use

  • 7.1. Key Findings
  • 7.2. Introduction
    • 7.2.1. Global Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • 7.3. BFSI
    • 7.3.1. Global Outdoor Advertising Market, by BFSI, by Region, 2020-2034 (USD Billion)
  • 7.4. Retail & Consumer Goods
    • 7.4.1. Global Outdoor Advertising Market, by Retail & Consumer Goods, by Region, 2020-2034 (USD Billion)
  • 7.5. Business & Consumer Services
    • 7.5.1. Global Outdoor Advertising Market, by Business & Consumer Services, by Region, 2020-2034 (USD Billion)
  • 7.6. Healthcare
    • 7.6.1. Global Outdoor Advertising Market, by Healthcare, by Region, 2020-2034 (USD Billion)
  • 7.7. Manufacturing
    • 7.7.1. Global Outdoor Advertising Market, by Manufacturing, by Region, 2020-2034 (USD Billion)
  • 7.8. Transportation & Mobility
    • 7.8.1. Global Outdoor Advertising Market, by Transportation & Mobility, by Region, 2020-2034 (USD Billion)
  • 7.9. Energy & Utility
    • 7.9.1. Global Outdoor Advertising Market, by Energy & Utility, by Region, 2020-2034 (USD Billion)
  • 7.10. Trading & Warehousing
    • 7.10.1. Global Outdoor Advertising Market, by Trading & Warehousing, by Region, 2020-2034 (USD Billion)
  • 7.11. Media & Entertainment
    • 7.11.1. Global Outdoor Advertising Market, by Media & Entertainment, by Region, 2020-2034 (USD Billion)
  • 7.12. Hospitality
    • 7.12.1. Global Outdoor Advertising Market, by Hospitality, by Region, 2020-2034 (USD Billion)

8. Global Outdoor Advertising Market, by Geography

  • 8.1. Key Findings
  • 8.2. Introduction
    • 8.2.1. Outdoor Advertising Market Assessment, By Geography, 2020-2034 (USD Billion)
  • 8.3. Outdoor Advertising Market - North America
    • 8.3.1. North America: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
    • 8.3.2. North America: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
    • 8.3.3. North America: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.3.4. Outdoor Advertising Market - U.S.
      • 8.3.4.1. U.S.: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.3.4.2. U.S.: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.3.4.3. U.S.: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.3.5. Outdoor Advertising Market - Canada
      • 8.3.5.1. Canada: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.3.5.2. Canada: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.3.5.3. Canada: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • 8.4. Outdoor Advertising Market - Europe
    • 8.4.1. Europe: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
    • 8.4.2. Europe: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
    • 8.4.3. Europe: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.4.4. Outdoor Advertising Market - UK
      • 8.4.4.1. UK: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.4.4.2. UK: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.4.4.3. UK: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.4.5. Outdoor Advertising Market - France
      • 8.4.5.1. France: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.4.5.2. France: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.4.5.3. France: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.4.6. Outdoor Advertising Market - Germany
      • 8.4.6.1. Germany: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.4.6.2. Germany: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.4.6.3. Germany: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.4.7. Outdoor Advertising Market - Italy
      • 8.4.7.1. Italy: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.4.7.2. Italy: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.4.7.3. Italy: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.4.8. Outdoor Advertising Market - Spain
      • 8.4.8.1. Spain: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.4.8.2. Spain: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.4.8.3. Spain: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.4.9. Outdoor Advertising Market - Netherlands
      • 8.4.9.1. Netherlands: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.4.9.2. Netherlands: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.4.9.3. Netherlands: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.4.10. Outdoor Advertising Market - Russia
      • 8.4.10.1. Russia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.4.10.2. Russia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.4.10.3. Russia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.4.11. Outdoor Advertising Market - Rest of Europe
      • 8.4.11.1. Rest of Europe: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.4.11.2. Rest of Europe: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.4.11.3. Rest of Europe: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • 8.5. Outdoor Advertising Market - Asia Pacific
    • 8.5.1. Asia Pacific: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
    • 8.5.2. Asia Pacific: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
    • 8.5.3. Asia Pacific: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.5.4. Outdoor Advertising Market - China
      • 8.5.4.1. China: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.5.4.2. China: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.5.4.3. China: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.5.5. Outdoor Advertising Market - India
      • 8.5.5.1. India: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.5.5.2. India: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.5.5.3. India: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.5.6. Outdoor Advertising Market - Malaysia
      • 8.5.6.1. Malaysia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.5.6.2. Malaysia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.5.6.3. Malaysia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.5.7. Outdoor Advertising Market - Japan
      • 8.5.7.1. Japan: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.5.7.2. Japan: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.5.7.3. Japan: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.5.8. Outdoor Advertising Market - Indonesia
      • 8.5.8.1. Indonesia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.5.8.2. Indonesia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.5.8.3. Indonesia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.5.9. Outdoor Advertising Market - South Korea
      • 8.5.9.1. South Korea: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.5.9.2. South Korea: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.5.9.3. South Korea: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.5.10. Outdoor Advertising Market - Australia
      • 8.5.10.1. Australia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.5.10.2. Australia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.5.10.3. Australia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.5.11. Outdoor Advertising Market - Rest of Asia Pacific
      • 8.5.11.1. Rest of Asia Pacific: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.5.11.2. Rest of Asia Pacific: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.5.11.3. Rest of Asia Pacific: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • 8.6. Outdoor Advertising Market - Middle East & Africa
    • 8.6.1. Middle East & Africa: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
    • 8.6.2. Middle East & Africa: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
    • 8.6.3. Middle East & Africa: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.6.4. Outdoor Advertising Market - Saudi Arabia
      • 8.6.4.1. Saudi Arabia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.6.4.2. Saudi Arabia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.6.4.3. Saudi Arabia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.6.5. Outdoor Advertising Market - UAE
      • 8.6.5.1. UAE: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.6.5.2. UAE: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.6.5.3. UAE: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.6.6. Outdoor Advertising Market - Israel
      • 8.6.6.1. Israel: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.6.6.2. Israel: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.6.6.3. Israel: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.6.7. Outdoor Advertising Market - South Africa
      • 8.6.7.1. South Africa: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.6.7.2. South Africa: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.6.7.3. South Africa: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.6.8. Outdoor Advertising Market - Rest of Middle East & Africa
      • 8.6.8.1. Rest of Middle East & Africa: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.6.8.2. Rest of Middle East & Africa: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.6.8.3. Rest of Middle East & Africa: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • 8.7. Outdoor Advertising Market - Latin America
    • 8.7.1. Latin America: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
    • 8.7.2. Latin America: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
    • 8.7.3. Latin America: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.7.4. Outdoor Advertising Market - Mexico
      • 8.7.4.1. Mexico: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.7.4.2. Mexico: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.7.4.3. Mexico: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.7.5. Outdoor Advertising Market - Brazil
      • 8.7.5.1. Brazil: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.7.5.2. Brazil: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.7.5.3. Brazil: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.7.6. Outdoor Advertising Market - Argentina
      • 8.7.6.1. Argentina: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.7.6.2. Argentina: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.7.6.3. Argentina: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.7.7. Outdoor Advertising Market - Rest of Latin America
      • 8.7.7.1. Rest of Latin America: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.7.7.2. Rest of Latin America: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.7.7.3. Rest of Latin America: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)

9. Competitive Landscape

  • 9.1. Expansion and Acquisition Analysis
    • 9.1.1. Expansion
    • 9.1.2. Acquisitions
  • 9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

  • 10.1. Clear Channel Outdoor Holdings, Inc. (Clear Channel Outdoor)
    • 10.1.1. Company Overview
    • 10.1.2. Financial Performance
    • 10.1.3. Product Benchmarking
    • 10.1.4. Recent Development
  • 10.2. Daktronics, Inc.
    • 10.2.1. Company Overview
    • 10.2.2. Financial Performance
    • 10.2.3. Product Benchmarking
    • 10.2.4. Recent Development
  • 10.3. Focus Media Information Technology Co., Ltd.
    • 10.3.1. Company Overview
    • 10.3.2. Financial Performance
    • 10.3.3. Product Benchmarking
    • 10.3.4. Recent Development
  • 10.4. JCDecaux S.A.
    • 10.4.1. Company Overview
    • 10.4.2. Financial Performance
    • 10.4.3. Product Benchmarking
    • 10.4.4. Recent Development
  • 10.5. Lamar Advertising Company
    • 10.5.1. Company Overview
    • 10.5.2. Financial Performance
    • 10.5.3. Product Benchmarking
    • 10.5.4. Recent Development
  • 10.6. NEC Corporation
    • 10.6.1. Company Overview
    • 10.6.2. Financial Performance
    • 10.6.3. Product Benchmarking
    • 10.6.4. Recent Development
  • 10.7. oOhCompany Overview
    • 10.7.1. Company Overview
    • 10.7.2. Financial Performance
    • 10.7.3. Product Benchmarking
    • 10.7.4. Recent Development
  • 10.8. Outfront Media Inc.
    • 10.8.1. Company Overview
    • 10.8.2. Financial Performance
    • 10.8.3. Product Benchmarking
    • 10.8.4. Recent Development
  • 10.9. Samsung Electronics Co., Ltd.
    • 10.9.1. Company Overview
    • 10.9.2. Financial Performance
    • 10.9.3. Product Benchmarking
    • 10.9.4. Recent Development
  • 10.10. Stroer SE & Co. KGaA
    • 10.10.1. Company Overview
    • 10.10.2. Financial Performance
    • 10.10.3. Product Benchmarking
    • 10.10.4. Recent Development