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インタラクティブ広告の世界市場レポート 2024年

Interactive Advertising Global Market Report 2024

出版日
ページ情報
英文 175 Pages
納期
2～10営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.50円
インタラクティブ広告の世界市場レポート 2024年
出版日: 2024年05月24日
発行: The Business Research Company
ページ情報: 英文 175 Pages
納期: 2～10営業日
  • 全表示
  • 概要
  • 目次
概要

インタラクティブ広告市場規模は、今後数年間で力強い成長が見込まれます。2028年にはCAGR8.5％で493億8,000万米ドルに成長します。予測期間の成長予測は、インフルエンサーマーケティングの台頭、サステイナブル広告手法の採用、コネクテッドTV（CTV）の出現、5G技術の普及、AIと機械学習の統合など、いくつかの要因によるものと考えられます。予測期間に予想される主要動向には、インタラクティブ動画広告、インタラクティブ音声広告、AIを活用した広告のパーソナライゼーション、仮想イベントや体験型マーケティングの台頭、ソーシャルコマースの広告戦略への統合の増加などがあります。

ソーシャルメディアの普及が見込まれることから、インタラクティブ広告市場の拡大が見込まれます。ソーシャル・メディアの普及は、世界のコミュニティにおけるソーシャル・メディア・プラットフォームの普及と利用の増加を反映したもので、アクセシビリティの向上と、つながりやエンターテインメントに対するユーザーの嗜好の進化によって推進されています。ダイナミックなプラットフォームとして、ソーシャルメディアはインタラクティブ広告を可能にし、ブランドは魅力的でパーソナライズされた体験を作り上げ、視聴者との有意義なつながりを育み、ブランドエンゲージメントを促進し、マーケティング目標を効果的に達成することができます。例えば、Kepios Pte.Ltd.のデータによると、世界のソーシャルメディア・ユーザー数は2021年と比較して2億2,700万人急増し、2022年7月初旬には47億人に達しました。その結果、ソーシャルメディアの浸透がインタラクティブ広告市場の成長の起爆剤となっています。

インタラクティブ広告市場の主要参入企業は、このセグメントにおける需要の高まりに対応するため、革新的な視聴者参加型ソリューションの開発に注力しています。これらのソリューションは、有意義なインタラクションを促進し、注目を集め、より深いブランドエンゲージメントを促進することで、キャンペーンの効果と投資収益率（ROI）を向上させ、インタラクティブ広告において極めて重要な役割を果たしています。例えば、Inuxu Digital Media Technologiesは、2023年1月にWhatsAppを通じたインタラクティブ広告機能を導入しました。これらの機能により、広告主はよりシンプルで直感的な方法でユーザーとつながり、希望する目標を達成することができ、WhatsAppや電話を通じて直接シームレスなコンバージョンを促進することができます。直接的なコンタクトオプションを提供することで、これらの機能はコンバージョンプロセスを合理化し、直帰率を下げ、好みのコミュニケーションチャネルを通じてリード育成を促進します。

目次

第1章 エグゼクティブサマリー

第2章 市場の特徴

第3章 市場動向と戦略

第4章 マクロ経済シナリオ

  • 高インフレが市場に与える影響
  • ウクライナ・ロシア戦争が市場に与える影響
  • COVID-19による市場への影響

第5章 世界の市場規模と成長

  • 世界のインタラクティブ広告市場：促進要因と抑制要因
    • 市場促進要因
    • 市場抑制要因
  • 世界のインタラクティブ広告市場の実績：規模と成長、2018～2023年
  • 世界のインタラクティブ広告市場の予測：規模と成長、2023～2028年、2033年

第6章 市場セグメンテーション

  • 世界のインタラクティブ広告市場：広告タイプ別、実績と予測、2018～2023年、2023～2028年、2033年
  • スポンサーシップ
  • ブログ
  • ウィジェット
  • オフラインアクティベーション
  • ソーシャルメディア
  • 世界のインタラクティブ広告市場：組織規模別、実績と予測、2018～2023年、2023～2028年、2033年
  • 中小企業
  • 大企業
  • 世界のインタラクティブ広告市場：エンドユーザー別、実績と予測、2018～2023年、2023～2028年、2033年
  • メディアとエンターテイメント
  • 銀行、金融サービス、保険（BFSI）
  • 小売業とeコマース
  • 自動車
  • 教育
  • その他

第7章 地域別・国別分析

  • 世界のインタラクティブ広告市場：地域別、実績と予測、2018～2023年、2023～2028年、2033年
  • 世界のインタラクティブ広告市場：国別、実績と予測、2018～2023年、2023～2028年、2033年

第8章 アジア太平洋市場

第9章 中国市場

第10章 インド市場

第11章 日本市場

第12章 オーストラリア市場

第13章 インドネシア市場

第14章 韓国市場

第15章 西欧市場

第16章 英国市場

第17章 ドイツ市場

第18章 フランス市場

第19章 イタリア市場

第20章 スペイン市場

第21章 東欧市場

第22章 ロシア市場

第23章 北米市場

第24章 米国市場

第25章 カナダ市場

第26章 南米市場

第27章 ブラジル市場

第28章 中東市場

第29章 アフリカ市場

第30章 競合情勢と企業プロファイル

  • インタラクティブ広告市場：競合情勢
  • インタラクティブ広告市場：企業プロファイル
    • Adobe Inc.
    • Ogilvy & Mather Worldwide Inc.
    • Roku Inc.
    • BBDO Worldwide Inc.
    • MullenLowe Group Ltd.

第31章 その他の大手企業と革新的企業

  • Taboola Inc
  • Grey Group Inc.
  • Deutsch LA.
  • BuzzFeed Inc.
  • Mood Media Corporation
  • George P. Johnson Company
  • Wieden+Kennedy LLC
  • Droga5 LLC
  • Crispin Porter & Bogusky LLC
  • The Martin Agency LLC
  • BSSP Inc.
  • Keo Marketing Inc.
  • Mood Media
  • Shine Interactive LLC
  • NxtConcepts Inc.

第32章 競合ベンチマーキング

第33章 競合ダッシュボード

第34章 主要な合併と買収

第35章 将来の展望と潜在的な分析

第36章 付録

目次
Product Code: r17580

Interactive advertising is a dynamic form of marketing communication that directly engages consumers through active participation, feedback, or interaction. This approach fosters two-way communication and engagement, enabling consumers to interact with ad content in real-time. The goal of interactive advertising is to captivate viewers, gather insights, and drive engagement and conversions, ultimately enhancing brand awareness and generating leads.

The primary types of interactive advertising include sponsorship, blogging, widgets, offline activation, and social media. Sponsorship advertising involves promotional content created by a company or individual to support an event, activity, or organization in exchange for visibility and branding opportunities. This strategy is utilized by organizations ranging from small and medium enterprises (SMEs) to large enterprises. End users of interactive advertising encompass various industries such as media and entertainment, banking, financial services and insurance (BFSI), retail and e-commerce, automotive, education, and others.

The interactive advertising research report is one of a series of new reports from The Business Research Company that provides interactive advertising market statistics, including the interactive advertising industry's global market size, regional shares, competitors with an interactive advertising market share, detailed interactive advertising market segments, market trends and opportunities, and any further data you may need to thrive in the interactive advertising industry. This interactive advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The interactive advertising market size has grown strongly in recent years. It will grow from $32.97 billion in 2023 to $35.65 billion in 2024 at a compound annual growth rate (CAGR) of 8.1%. The growth observed in the historic period can be attributed to several factors, including increased internet penetration, widespread adoption of mobile devices, the rise of social media platforms, the expansion of e-commerce, and increased consumption of video content.

The interactive advertising market size is expected to see strong growth in the next few years. It will grow to $49.38 billion in 2028 at a compound annual growth rate (CAGR) of 8.5%. The projected growth in the forecast period can be attributed to several factors, including the rise of influencer marketing, the adoption of sustainable advertising practices, the emergence of connected TV (CTV), the widespread adoption of 5G technology, and the integration of AI and machine learning. Major trends expected in the forecast period include interactive video ads, interactive audio ads, AI-powered personalization of advertisements, the rise of virtual events and experiential marketing, and increased integration of social commerce into advertising strategies.

The anticipated rise in social media penetration is poised to drive the expansion of the interactive advertising market. Social media penetration, reflecting the increasing prevalence and utilization of social media platforms across global communities, is propelled by heightened accessibility and evolving user preferences for connectivity and entertainment. As a dynamic platform, social media enables interactive advertising, empowering brands to craft engaging and personalized experiences that cultivate meaningful connections with their audience, foster brand engagement, and attain marketing objectives effectively. For instance, data from Kepios Pte. Ltd revealed that the global social media user base surged by 227 million compared to 2021, reaching 4.70 billion by the beginning of July 2022. Consequently, the escalating penetration of social media serves as a catalyst for the growth of the interactive advertising market.

Key players in the interactive advertising market are focusing on developing innovative audience engagement solutions to cater to the mounting demand in the sector. These solutions play a pivotal role in interactive advertising by fostering meaningful interactions, capturing attention, and driving deeper brand engagement, thereby enhancing campaign effectiveness and return on investment (ROI). For instance, Inuxu Digital Media Technologies introduced interactive advertising features via WhatsApp in January 2023, including Click to Call and Click to WhatsApp functionalities. These features offer advertisers a simpler and more intuitive means to connect with users and accomplish desired goals, facilitating seamless conversion directly through WhatsApp or phone calls. By providing direct contact options, these features streamline the conversion process, reduce bounce rates, and expedite lead nurturing through preferred communication channels.

In June 2023, Dentsu Group Inc. strengthened its capabilities by acquiring Tag Group for an undisclosed amount. This strategic acquisition aims to bolster Dentsu Group's creative production capabilities, customer experience management, and dynamic content optimization services, aligning with its customer transformation and technology (CT&T) strategy. Tag Group, a UK-based marketing production agency specializing in interactive marketing, brings valuable expertise and resources to Dentsu Group, enabling it to further enhance its offerings in the interactive advertising landscape and better cater to evolving client needs.

Major companies operating in the interactive advertising market are Adobe Inc., Ogilvy & Mather Worldwide Inc., Roku Inc., BBDO Worldwide Inc., MullenLowe Group Ltd., Taboola Inc, Grey Group Inc., Deutsch LA., BuzzFeed Inc., Mood Media Corporation, George P. Johnson Company, Wieden + Kennedy LLC, Droga5 LLC, Crispin Porter & Bogusky LLC, The Martin Agency LLC, BSSP Inc., Keo Marketing Inc., Mood Media, Shine Interactive LLC, NxtConcepts Inc.

North America was the largest region in the interactive advertising market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the interactive advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the interactive advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The interactive advertising market includes revenues earned by entities by providing services such as digital display ads, cross-channel integration, and ad campaign management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Interactive Advertising Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on interactive advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
  • Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for interactive advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The interactive advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Advertising Type: Sponsorship; Blogging; Widgets; Offline Activation; Social Media
  • 2) By Organization Size: Small And Medium Enterprises; Large Enterprises
  • 3) By End-User: Media And Entertainment; Banking, Financial Services And Insurance (BFSI); Retail And E-Commerce; Automotive; Education; Other End Users
  • Companies Mentioned: Adobe Inc.; Ogilvy & Mather Worldwide Inc.; Roku Inc.; BBDO Worldwide Inc.; MullenLowe Group Ltd.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Interactive Advertising Market Characteristics

3. Interactive Advertising Market Trends And Strategies

4. Interactive Advertising Market - Macro Economic Scenario

  • 4.1. Impact Of High Inflation On The Market
  • 4.2. Ukraine-Russia War Impact On The Market
  • 4.3. COVID-19 Impact On The Market

5. Global Interactive Advertising Market Size and Growth

  • 5.1. Global Interactive Advertising Market Drivers and Restraints
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints Of The Market
  • 5.2. Global Interactive Advertising Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
  • 5.3. Global Interactive Advertising Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Interactive Advertising Market Segmentation

  • 6.1. Global Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Sponsorship
  • Blogging
  • Widgets
  • Offline Activation
  • Social Media
  • 6.2. Global Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Small And Medium Enterprises
  • Large Enterprises
  • 6.3. Global Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Media And Entertainment
  • Banking, Financial Services And Insurance (BFSI)
  • Retail And E-Commerce
  • Automotive
  • Education
  • Other End Users

7. Interactive Advertising Market Regional And Country Analysis

  • 7.1. Global Interactive Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 7.2. Global Interactive Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Interactive Advertising Market

  • 8.1. Asia-Pacific Interactive Advertising Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.3. Asia-Pacific Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.4. Asia-Pacific Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Interactive Advertising Market

  • 9.1. China Interactive Advertising Market Overview
  • 9.2. China Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.3. China Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.4. China Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Interactive Advertising Market

  • 10.1. India Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.2. India Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.3. India Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Interactive Advertising Market

  • 11.1. Japan Interactive Advertising Market Overview
  • 11.2. Japan Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.3. Japan Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.4. Japan Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Interactive Advertising Market

  • 12.1. Australia Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.2. Australia Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.3. Australia Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Interactive Advertising Market

  • 13.1. Indonesia Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.2. Indonesia Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.3. Indonesia Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Interactive Advertising Market

  • 14.1. South Korea Interactive Advertising Market Overview
  • 14.2. South Korea Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.3. South Korea Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.4. South Korea Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Interactive Advertising Market

  • 15.1. Western Europe Interactive Advertising Market Overview
  • 15.2. Western Europe Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.3. Western Europe Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.4. Western Europe Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Interactive Advertising Market

  • 16.1. UK Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.2. UK Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.3. UK Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Interactive Advertising Market

  • 17.1. Germany Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.2. Germany Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.3. Germany Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Interactive Advertising Market

  • 18.1. France Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.2. France Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.3. France Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Interactive Advertising Market

  • 19.1. Italy Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.2. Italy Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.3. Italy Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Interactive Advertising Market

  • 20.1. Spain Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.2. Spain Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.3. Spain Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Interactive Advertising Market

  • 21.1. Eastern Europe Interactive Advertising Market Overview
  • 21.2. Eastern Europe Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.3. Eastern Europe Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.4. Eastern Europe Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Interactive Advertising Market

  • 22.1. Russia Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.2. Russia Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.3. Russia Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Interactive Advertising Market

  • 23.1. North America Interactive Advertising Market Overview
  • 23.2. North America Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.3. North America Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.4. North America Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Interactive Advertising Market

  • 24.1. USA Interactive Advertising Market Overview
  • 24.2. USA Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.3. USA Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.4. USA Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Interactive Advertising Market

  • 25.1. Canada Interactive Advertising Market Overview
  • 25.2. Canada Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.3. Canada Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.4. Canada Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Interactive Advertising Market

  • 26.1. South America Interactive Advertising Market Overview
  • 26.2. South America Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.3. South America Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.4. South America Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Interactive Advertising Market

  • 27.1. Brazil Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.2. Brazil Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.3. Brazil Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Interactive Advertising Market

  • 28.1. Middle East Interactive Advertising Market Overview
  • 28.2. Middle East Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.3. Middle East Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.4. Middle East Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Interactive Advertising Market

  • 29.1. Africa Interactive Advertising Market Overview
  • 29.2. Africa Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.3. Africa Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.4. Africa Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Interactive Advertising Market Competitive Landscape And Company Profiles

  • 30.1. Interactive Advertising Market Competitive Landscape
  • 30.2. Interactive Advertising Market Company Profiles
    • 30.2.1. Adobe Inc.
      • 30.2.1.1. Overview
      • 30.2.1.2. Products and Services
      • 30.2.1.3. Strategy
      • 30.2.1.4. Financial Performance
    • 30.2.2. Ogilvy & Mather Worldwide Inc.
      • 30.2.2.1. Overview
      • 30.2.2.2. Products and Services
      • 30.2.2.3. Strategy
      • 30.2.2.4. Financial Performance
    • 30.2.3. Roku Inc.
      • 30.2.3.1. Overview
      • 30.2.3.2. Products and Services
      • 30.2.3.3. Strategy
      • 30.2.3.4. Financial Performance
    • 30.2.4. BBDO Worldwide Inc.
      • 30.2.4.1. Overview
      • 30.2.4.2. Products and Services
      • 30.2.4.3. Strategy
      • 30.2.4.4. Financial Performance
    • 30.2.5. MullenLowe Group Ltd.
      • 30.2.5.1. Overview
      • 30.2.5.2. Products and Services
      • 30.2.5.3. Strategy
      • 30.2.5.4. Financial Performance

31. Interactive Advertising Market Other Major And Innovative Companies

  • 31.1. Taboola Inc
  • 31.2. Grey Group Inc.
  • 31.3. Deutsch LA.
  • 31.4. BuzzFeed Inc.
  • 31.5. Mood Media Corporation
  • 31.6. George P. Johnson Company
  • 31.7. Wieden + Kennedy LLC
  • 31.8. Droga5 LLC
  • 31.9. Crispin Porter & Bogusky LLC
  • 31.10. The Martin Agency LLC
  • 31.11. BSSP Inc.
  • 31.12. Keo Marketing Inc.
  • 31.13. Mood Media
  • 31.14. Shine Interactive LLC
  • 31.15. NxtConcepts Inc.

32. Global Interactive Advertising Market Competitive Benchmarking

33. Global Interactive Advertising Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Interactive Advertising Market

35. Interactive Advertising Market Future Outlook and Potential Analysis

  • 35.1 Interactive Advertising Market In 2028 - Countries Offering Most New Opportunities
  • 35.2 Interactive Advertising Market In 2028 - Segments Offering Most New Opportunities
  • 35.3 Interactive Advertising Market In 2028 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer