アプリ内購入の世界市場レポート 2024

アプリ内購入の市場規模は近年急激に成長しています。2023年の1,718億2,000万ドルから2024年には2,133億6,000万ドルまで、24.2%の年間複合成長率（CAGR）で成長すると予想されています。この成長は、スマートフォンの普及、アプリの収益化戦略、ユーザーエンゲージメント戦略、コンテンツ消費傾向、アプリストアの最適化に起因すると考えられます。

アプリ内購入の市場規模は、今後数年間で急激に成長すると予想されています。2028年には24.7%の年間複合成長率（CAGR）で5,159億2,000万ドルに成長すると予想されています。予測期間中に予想される成長は、サブスクリプションベースのモデル、新興市場の成長、およびクロスプラットフォームの統合に起因すると考えられます。予測期間の主な動向には、モバイルゲーム、サブスクリプションモデル、拡張現実（AR）の統合、パーソナライゼーションとカスタマイズ、デジタル商品とサービスの消費の優位性が含まれます。

アプリ内購入市場は、ビデオストリーミング、ゲーム、健康とフィットネスのアプリケーションのダウンロード増加により成長すると予想されています。新しいモバイルアプリの世界ダウンロード数は、2021年末までに1,400億に達し、2020年から顕著に増加しています。このダウンロード数の急増、特にビデオストリーミング、ゲーム、健康とフィットネスに関連するアプリケーションは、アプリ内購入市場の成長を促進すると予想されています。

目次

第1章 エグゼクティブサマリー

第2章 市場の特徴

第3章 市場動向と戦略

第4章 マクロ経済シナリオ

• 高インフレが市場に与える影響
• ウクライナ・ロシア戦争が市場に与える影響
• COVID-19による市場への影響

第5章 世界市場規模と成長

• 世界の市場促進要因と抑制要因
  • 市場促進要因
  • 市場抑制要因
• 世界の市場規模実績と成長、2018年～2023年
• 世界の市場規模予測と成長、2023年～2028年、2033年

第6章 市場セグメンテーション

• 世界のアプリ内購入市場、タイプ別セグメンテーション、実績および予測、2018-2023、2023-2028年、2033年
• 消耗品
• 非消耗品
• サブスクリプション
• 世界のアプリ内購入市場、オペレーティングシステム別のセグメンテーション、実績および予測、2018-2023、2023-2028年、2033年
• Android
• iOS
• その他のオペレーティングシステム
• 世界のアプリ内購入市場、アプリカテゴリ別セグメンテーション、実績および予測、2018-2023、2023-2028年、2033年
• ゲーム
• エンターテイメントと音楽
• 健康と運動
• 旅行とホスピタリティ
• 小売とeコマース
• 教育と学習
• その他のアプリカテゴリ

第7章 地域および国の分析

• 世界のアプリ内購入市場、地域別、実績および予測、2018-2023、2023-2028年、2033年
• 世界のアプリ内購入市場、国別、実績および予測、2018-2023、2023-2028年、2033年

第8章 アジア太平洋市場

第9章 中国市場

第10章 インド市場

第11章 日本市場

第12章 オーストラリア市場

第13章 インドネシア市場

第14章 韓国市場

第15章 西欧市場

第16章 英国市場

第17章 ドイツ市場

第18章 フランス市場

第19章 イタリア市場

第20章 スペイン市場

第21章 東欧市場

第22章 ロシア市場

第23章 北米市場

第24章 米国市場

第25章 カナダ市場

第26章 南米市場

第27章 ブラジル市場

第28章 中東市場

第29章 アフリカ市場

第30章 競合情勢と企業プロファイル

• アプリ内購入市場の競合情勢
• アプリ内購入市場企業プロファイル
  • Amazon.com Inc.
  • Apple Inc.
  • Google LLC
  • The Walt Disney Company
  • Tencent Holdings Limited

第31章 その他の主要および革新的な企業

• Netflix Inc.
• PayPal Holdings Inc.
• Square Inc.
• Rakuten Group Inc.
• Stripe Inc.
• Spotify Technology SA
• Flipkart Internet Private Limited
• Myntra Designs Private Limited
• Epic Games Inc.
• AppLovin Corporation
• Supercell Oy
• Tinder
• Unity Technologies SF
• Adyen NV
• Digital Turbine Media Inc.

第32章 競合ベンチマーキング

第33章 競合ダッシュボード

第34章 主要な合併と買収

第35章 将来の見通しと可能性の分析

第36章 付録

In-app purchases refer to acquiring additional services, features, or functions within an application on computers, smartphones, and tablets. This model allows access to premium content, digital goods, and subscriptions directly within the application, monetizing specialized features while providing basic content for free.

The primary types of in-app purchases are consumable, non-consumable, and subscription. Consumable in-app purchases involve digital products usable for a single time, requiring repurchase after depletion. Operating systems, including Android, iOS, and others, support different in-app purchase categories such as gaming, entertainment, music, health, fitness, travel, hospitality, retail, e-commerce, education, learning, and other app categories.

The in-app purchase market research report is one of a series of new reports from The Business Research Company that provides in-app purchase market statistics, including in-app purchase industry global market size, regional shares, competitors with a in-app purchase market share, detailed in-app purchase market segments, market trends and opportunities, and any further data you may need to thrive in the in-app purchase industry. This in-app purchase market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The in-app purchase market size has grown exponentially in recent years. It will grow from $171.82 billion in 2023 to $213.36 billion in 2024 at a compound annual growth rate (CAGR) of 24.2%. The growth during the historical period can be attributed to smartphone penetration, app monetization strategies, user engagement strategies, content consumption trends, and app store optimization.

The in-app purchase market size is expected to see exponential growth in the next few years. It will grow to $515.92 billion in 2028 at a compound annual growth rate (CAGR) of 24.7%. The anticipated growth in the forecast period can be attributed to subscription-based models, the growth of emerging markets, and cross-platform integration. Key trends in the forecast period encompass the dominance of mobile gaming, subscription models, augmented reality (AR) integration, personalization and customization, and the consumption of digital goods and services.

The in-app purchase market is anticipated to grow due to the increased downloads of video streaming, gaming, and health and fitness applications. The global download figure for new mobile apps reached 140 billion by the end of 2021, a notable increase from 2020. This surge in downloads, especially for applications related to video streaming, gaming, and health and fitness, is expected to drive the growth of the in-app purchase market.

The in-app purchase market is expected to grow due to the increasing demand for smartphones. Smartphones are handheld mobile devices with advanced computing capabilities, offering features such as internet connectivity, apps, and communication tools. In-app purchases are facilitated by smartphones, allowing users to buy digital content, services, or upgrades directly within applications through integrated payment systems. According to Uswitch Limited, there was a 3.8% increase in mobile connections in the UK beginning in 2022, reaching 71.8 million. By 2025, it is projected that 95% of the 68.3 million people living in the UK will have smartphones. Therefore, the increasing demand for smartphones is expected to drive the growth of the in-app purchase market.

Technological advancements continue to shape the in-app purchase market, with companies such as Apple Inc. introducing new developer tools and technologies in June 2021. These tools assist in creating high-quality apps and provide new ways for developers to promote their apps and connect with users. One such tool, Xcode Cloud, streamlines multiple tasks and tools required for testing, building, and delivering apps using powerful cloud services.

Major companies in the in-app purchase market are concentrating on developing innovative solutions, such as the instant search feature, to enrich user engagement and provide seamless purchasing experiences. The instant search feature allows users to retrieve information in real-time through responsive search functionalities. For instance, in November 2022, US-based instant messaging and VoIP service provider WhatsApp launched a business search feature in Brazil, Colombia, Indonesia, Mexico, and the UK, enabling in-app purchases. This business search feature facilitates the identification of contacts for businesses on their websites, saving users time.

In January 2021, US-based multinational technology company Google acquired Fitbit for an undisclosed amount. This acquisition aims to make health and wellness more accessible globally. The combination of Fitbit's technology with Google's artificial intelligence, software, and hardware is expected to enhance competition in wearables, making these devices more innovative and affordable. Fitbit is a US-based fitness and consumer electronics company operating in the in-app purchase market.

Major companies operating in the in-app purchase market report are Amazon.com Inc., Apple Inc., Google LLC, The Walt Disney Company, Tencent Holdings Limited, Netflix Inc., PayPal Holdings Inc., Square Inc., Rakuten Group Inc., Stripe Inc., Spotify Technology S.A., Flipkart Internet Private Limited, Myntra Designs Private Limited, Epic Games Inc., AppLovin Corporation, Supercell Oy, Tinder, Unity Technologies SF, Adyen N.V., Digital Turbine Media Inc., IronSource Mobile Ltd., Machine Zone Inc., InMobi Technologies Pty. Ltd., VentureBeat LLC, Bango PLC, Vungle Inc., Adapty Technology Inc., Ajio Online Services Private Limited, Chartboost Inc., Fortumo Oyj, Aarki Inc., Liftoff Inc., SuperSonic Studios Ltd., Swrve Inc.

Asia-Pacific was the largest region in the in-app purchase market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the in-app purchase market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the in-app purchase market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The in-app purchase market includes revenues earned by entities by providing services such as buy characters, upgrade abilities, and spend real money on in-game currencies. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

In-App Purchase Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on in-app purchase market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for in-app purchase ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The in-app purchase market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of covid 19 on supply chains and consumption patterns.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

• 1) By Type: Consumable; Non-Consumable; Subscription
• 2) By Operating System: Android; iOS; Other Operating Systems
• 3) By App Category: Gaming; Entertainment And Music; Health And Fitness; Travel And Hospitality; Retail And E-Commerce; Education And Learning; Other App Categories
• Companies Mentioned: Amazon.com Inc.; Apple Inc.; Google LLC; The Walt Disney Company; Tencent Holdings Limited
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. In-App Purchase Market Characteristics

3. In-App Purchase Market Trends And Strategies

4. In-App Purchase Market - Macro Economic Scenario

• 4.1. Impact Of High Inflation On The Market
• 4.2. Ukraine-Russia War Impact On The Market
• 4.3. COVID-19 Impact On The Market

5. Global In-App Purchase Market Size and Growth

• 5.1. Global In-App Purchase Market Drivers and Restraints
  • 5.1.1. Drivers Of The Market
  • 5.1.2. Restraints Of The Market
• 5.2. Global In-App Purchase Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
• 5.3. Global In-App Purchase Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. In-App Purchase Market Segmentation

• 6.1. Global In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• Consumable
• Non-Consumable
• Subscription
• 6.2. Global In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• Android
• iOS
• Other Operating Systems
• 6.3. Global In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• Gaming
• Entertainment And Music
• Health And Fitness
• Travel And Hospitality
• Retail And E-Commerce
• Education And Learning
• Other App Categories

7. In-App Purchase Market Regional And Country Analysis

• 7.1. Global In-App Purchase Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 7.2. Global In-App Purchase Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific In-App Purchase Market

• 8.1. Asia-Pacific In-App Purchase Market Overview
• Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 8.3. Asia-Pacific In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 8.4. Asia-Pacific In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China In-App Purchase Market

• 9.1. China In-App Purchase Market Overview
• 9.2. China In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
• 9.3. China In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
• 9.4. China In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India In-App Purchase Market

• 10.1. India In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 10.2. India In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 10.3. India In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan In-App Purchase Market

• 11.1. Japan In-App Purchase Market Overview
• 11.2. Japan In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 11.3. Japan In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 11.4. Japan In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia In-App Purchase Market

• 12.1. Australia In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 12.2. Australia In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 12.3. Australia In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia In-App Purchase Market

• 13.1. Indonesia In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 13.2. Indonesia In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 13.3. Indonesia In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea In-App Purchase Market

• 14.1. South Korea In-App Purchase Market Overview
• 14.2. South Korea In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 14.3. South Korea In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 14.4. South Korea In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe In-App Purchase Market

• 15.1. Western Europe In-App Purchase Market Overview
• 15.2. Western Europe In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 15.3. Western Europe In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 15.4. Western Europe In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK In-App Purchase Market

• 16.1. UK In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 16.2. UK In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 16.3. UK In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany In-App Purchase Market

• 17.1. Germany In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 17.2. Germany In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 17.3. Germany In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France In-App Purchase Market

• 18.1. France In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 18.2. France In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 18.3. France In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy In-App Purchase Market

• 19.1. Italy In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 19.2. Italy In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 19.3. Italy In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain In-App Purchase Market

• 20.1. Spain In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 20.2. Spain In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 20.3. Spain In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe In-App Purchase Market

• 21.1. Eastern Europe In-App Purchase Market Overview
• 21.2. Eastern Europe In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 21.3. Eastern Europe In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 21.4. Eastern Europe In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia In-App Purchase Market

• 22.1. Russia In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 22.2. Russia In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 22.3. Russia In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America In-App Purchase Market

• 23.1. North America In-App Purchase Market Overview
• 23.2. North America In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 23.3. North America In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 23.4. North America In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA In-App Purchase Market

• 24.1. USA In-App Purchase Market Overview
• 24.2. USA In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 24.3. USA In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 24.4. USA In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada In-App Purchase Market

• 25.1. Canada In-App Purchase Market Overview
• 25.2. Canada In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 25.3. Canada In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 25.4. Canada In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America In-App Purchase Market

• 26.1. South America In-App Purchase Market Overview
• 26.2. South America In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 26.3. South America In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 26.4. South America In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil In-App Purchase Market

• 27.1. Brazil In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 27.2. Brazil In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 27.3. Brazil In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East In-App Purchase Market

• 28.1. Middle East In-App Purchase Market Overview
• 28.2. Middle East In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 28.3. Middle East In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 28.4. Middle East In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa In-App Purchase Market

• 29.1. Africa In-App Purchase Market Overview
• 29.2. Africa In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 29.3. Africa In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 29.4. Africa In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. In-App Purchase Market Competitive Landscape And Company Profiles

• 30.1. In-App Purchase Market Competitive Landscape
• 30.2. In-App Purchase Market Company Profiles
  • 30.2.1. Amazon.com Inc.
    • 30.2.1.1. Overview
    • 30.2.1.2. Products and Services
    • 30.2.1.3. Strategy
    • 30.2.1.4. Financial Performance
  • 30.2.2. Apple Inc.
    • 30.2.2.1. Overview
    • 30.2.2.2. Products and Services
    • 30.2.2.3. Strategy
    • 30.2.2.4. Financial Performance
  • 30.2.3. Google LLC
    • 30.2.3.1. Overview
    • 30.2.3.2. Products and Services
    • 30.2.3.3. Strategy
    • 30.2.3.4. Financial Performance
  • 30.2.4. The Walt Disney Company
    • 30.2.4.1. Overview
    • 30.2.4.2. Products and Services
    • 30.2.4.3. Strategy
    • 30.2.4.4. Financial Performance
  • 30.2.5. Tencent Holdings Limited
    • 30.2.5.1. Overview
    • 30.2.5.2. Products and Services
    • 30.2.5.3. Strategy
    • 30.2.5.4. Financial Performance

31. In-App Purchase Market Other Major And Innovative Companies

• 31.1. Netflix Inc.
• 31.2. PayPal Holdings Inc.
• 31.3. Square Inc.
• 31.4. Rakuten Group Inc.
• 31.5. Stripe Inc.
• 31.6. Spotify Technology S.A.
• 31.7. Flipkart Internet Private Limited
• 31.8. Myntra Designs Private Limited
• 31.9. Epic Games Inc.
• 31.10. AppLovin Corporation
• 31.11. Supercell Oy
• 31.12. Tinder
• 31.13. Unity Technologies SF
• 31.14. Adyen N.V.
• 31.15. Digital Turbine Media Inc.

32. Global In-App Purchase Market Competitive Benchmarking

33. Global In-App Purchase Market Competitive Dashboard

34. Key Mergers And Acquisitions In The In-App Purchase Market

35. In-App Purchase Market Future Outlook and Potential Analysis

• 35.1 In-App Purchase Market In 2028 - Countries Offering Most New Opportunities
• 35.2 In-App Purchase Market In 2028 - Segments Offering Most New Opportunities
• 35.3 In-App Purchase Market In 2028 - Growth Strategies
  • 35.3.1 Market Trend Based Strategies
  • 35.3.2 Competitor Strategies

36. Appendix

• 36.1. Abbreviations
• 36.2. Currencies
• 36.3. Historic And Forecast Inflation Rates
• 36.4. Research Inquiries
• 36.5. The Business Research Company
• 36.6. Copyright And Disclaimer