オンライン小口取引の世界市場レポート 2024

ゲーム業界の大幅な拡大は、オンライン小口取引市場の発展を推進する上で極めて重要な役割を果たすことになります。 オンライン小口取引には、ゲーム内通貨や仮想アイテムにアクセスするためのリアルマネートランザクションが含まれており、プレイヤーのゲームエクスペリエンスを向上させます。 Ernst &Young Global Limitedの2019年のレポートによると、世界のゲーム市場は2022年末までに1,960億米ドルに達し、 CAGR 10.0%で成長すると予測されています。 2022年 1月、エンターテイメントソフトウェア協会は、2021年の米国のビデオゲームへの消費者支出総額が604億米ドルに達し、前年比8%増加したと報告しました。 2021年のコンテンツへの支出は7%増加して517億米ドルとなり、ハードウェアへの支出は14%増加して61億米ドルに達しました。消費者によるアクセサリー支出は2%増の27億米ドルとなった。したがって、ゲームおよびビデオゲーム業界の成長は、予見可能な将来においてオンライン小口取引市場の収益を促進すると予想されます。

オンライン小口取引市場の予測される成長は、予測期間中にマイクロトランザクションに課される厳しい規制により制限に直面する可能性があります。たとえば、2022年 7月に英国政府は、ビデオゲームのルートボックスに関連する潜在的な危害についての懸念を強調しました。デジタル・文化・メディア・スポーツ省（DCMS）は2020年9月に情報提供を呼びかけ、ギャンブル法の調査と併せてこの問題に関する意見を求めました。証拠の要求に応じて、さまざまな情報源から証拠が収集されました。その結果、取引に制限を設けるために政府によって課された厳格な規制は、予測期間中のオンライン小口取引市場の成長に悪影響を与える可能性があります。

大手企業は、Champions Tacticsなどの革新的なゲームテクノロジーを導入しています。フランスに拠点を置くビデオゲームパブリッシャーであるUbisoft Entertainmentによって開発されたChampions Tacticsは、ブロックチェーンテクノロジーを利用した同社の最初のゲームです。 2023年6月に導入されたこのブロックチェーンベースのテクノロジーは、セキュリティの向上、NFTを通じたゲーム内資産の真の所有権の実現、透明性の確保、相互運用性の促進、スマートコントラクトによるプロセスの自動化、分散化の促進によってオンラインゲームを強化します。これらの進歩により、プレイヤーはゲーム開発とガバナンスに影響を与えることができます。

目次

第1章 エグゼクティブサマリー

第2章 市場の特徴

第3章 市場動向と戦略

第4章 マクロ経済シナリオ

• 高インフレが市場に与える影響
• ウクライナ・ロシア戦争が市場に与える影響
• COVID-19による市場への影響

第5章 世界市場規模と成長

• 世界の市場促進要因と抑制要因
  • 市場促進要因
  • 市場抑制要因
• 世界の市場規模実績と成長、2018年～2023年
• 世界の市場規模予測と成長、2023年～2028年、2033年

第6章 市場セグメンテーション

• 世界のオンライン小口取引市場、タイプ別セグメンテーション、実績および予測、2018-2023、2023-2028年、2033年
• ゲーム内通貨
• ランダムチャンス購入
• ゲーム内アイテム
• 満期
• 世界のオンライン小口取引市場、デバイス別セグメンテーション、実績および予測、2018-2023、2023-2028年、2033年
• 携帯
• コンソール
• PC
• 世界のオンライン小口取引市場、モデル別セグメンテーション、実績および予測、2018-2023年、2023-2028年、2033年
• 前払いモデル
• 後払いモデル
• その他のモデル

第7章 地域および国の分析

• 世界のオンライン小口取引市場、地域別、実績および予測、2018-2023、2023-2028年、2033年
• 世界のオンライン小口取引市場、国別、実績および予測、2018-2023、2023-2028年、2033年

第8章 アジア太平洋市場

第9章 中国市場

第10章 インド市場

第11章 日本市場

第12章 オーストラリア市場

第13章 インドネシア市場

第14章 韓国市場

第15章 西欧市場

第16章 英国市場

第17章 ドイツ市場

第18章 フランス市場

第19章 イタリア市場

第20章 スペイン市場

第21章 東欧市場

第22章 ロシア市場

第23章 北米市場

第24章 米国市場

第25章 カナダ市場

第26章 南米市場

第27章 ブラジル市場

第28章 中東市場

第29章 アフリカ市場

第30章 競合情勢と企業プロファイル

• オンライン小口取引市場の競合情勢
• オンライン小口取引市場の企業プロファイル
  • Microsoft Corporation
  • The Walt Disney Company
  • Tencent Holdings Limited
  • Sega Sammy Holdings Inc.
  • Sony Interactive Entertainment LLC

第31章 その他の大手および革新的な企業

• NetEase Inc.
• Valve Corporation
• Activision Blizzard Inc.
• Bandai Namco Entertainment Inc.
• Electronic Arts Inc.
• CyberAgent Inc.
• Take-Two Interactive Software Inc.
• Square Enix Holdings Co. Ltd.
• Zynga Inc.
• Nexon Co. Ltd.
• King Digital Entertainment plc
• Konami Holdings Corporation
• NCSoft Corporation
• Supercell Oy
• Ubisoft Entertainment SA

第32章 競合ベンチマーキング

第33章 競合ダッシュボード

第34章 主要な合併と買収

第35章 将来の見通しと可能性の分析

第36章 付録

Online microtransactions refer to small-scale purchases of virtual items within games.

Online microtransactions encompass various types, including in-game currencies, random chance purchases, in-game items, and expiration. In-game purchases involve players buying items or points to enhance their characters or improve the overall gaming experience within a virtual world. These transactions operate under different models such as the prepay model, postpay model, and others. Online microtransactions are prevalent across various platforms, including mobile devices, consoles, and PCs.

The online microtransaction market research report is one of a series of new reports from The Business Research Company that provides online microtransaction market statistics, including online microtransaction industry global market size, regional shares, competitors with an online microtransaction market share, detailed online microtransaction market segments, market trends and opportunities, and any further data you may need to thrive in the online microtransaction industry. This online microtransaction market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The online microtransaction market size has grown rapidly in recent years. It will grow from $73.27 billion in 2023 to $80.88 billion in 2024 at a compound annual growth rate (CAGR) of 10.4%. The growth in the historical period can be attributed to the expansion of the gaming industry, the digitalization of entertainment, the adoption of the free-to-play model, the popularity of virtual goods and cosmetics, and the proliferation of mobile gaming.

The online microtransaction market size is expected to see rapid growth in the next few years. It will grow to $121.18 billion in 2028 at a compound annual growth rate (CAGR) of 10.6%. The growth in the forecast period can be attributed to the expansion of the digital economy, the continued dominance of the free-to-play model, the integration of live streaming and esports, the utilization of blockchain and digital assets, and the incorporation of personalized and social interaction features. Major trends in the forecast period include cross-platform monetization, integration of blockchain and cryptocurrency, the emergence of social commerce and virtual marketplaces, offerings focused on personalization and customization, and increased regulatory scrutiny with a focus on consumer protections.

The anticipated growth in the online microtransactions market is expected to be driven by the increasing prevalence of in-app purchases in mobile apps. In-app purchases (IAP) allow users to buy digital goods, content, or features within mobile apps or software, particularly in free or freemium apps. This integration of in-app purchases is such as ly to fuel online microtransactions by providing users with a convenient and accessible means of acquiring digital items and content, thereby contributing to enhanced revenue in the online microtransactions market. For instance, as of July 2023, Business of Apps reported that approximately 50% of non-gaming apps and 79% of gaming apps use the in-app purchase strategy. In Q1 2021, Google Play generated $36.7 billion in sales, while the Apple App Store recorded $31.8 billion in sales, with expectations to reach nearly $200 billion by 2025. Therefore, the increasing feature of in-app purchases in mobile apps is poised to drive the growth of the online microtransactions market in the forecast period.

The substantial expansion of the gaming industry is set to play a pivotal role in propelling the development of the online microtransactions market. Online microtransactions involve real money transactions to access in-game currency or virtual items, enhancing the gaming experience for players. According to a 2019 report by Ernst & Young Global Limited, the global games market is projected to reach $196.0 billion by the end of 2022, growing at a CAGR of 10.0%. In January 2022, the Entertainment Software Association reported that total consumer spending on video games in the United States reached $60.4 billion in 2021, marking an 8% increase from the previous year. Spending on content increased by 7% to $51.7 billion in 2021, while hardware saw a 14% increase, reaching $6.1 billion. Accessories spending by consumers increased by 2% to $2.7 billion. Therefore, the growth of the gaming and video gaming industry is expected to drive revenues for the online microtransaction market in the foreseeable future.

The projected growth of the online microtransactions market may face limitations due to stringent regulations imposed on microtransactions during the forecast period. For example, in July 2022, the UK government highlighted concerns about the potential harm associated with loot boxes in video games. The Department for Digital, Culture, Media & Sport (DCMS) issued a call for information in September 2020, seeking input on this matter in conjunction with an examination of the Gambling Act. Evidence was gathered from various sources in response to the call for evidence. Consequently, strict regulations imposed by the government to set limits on transactions may adversely impact the growth of the online microtransactions market over the forecast period.

Major companies are introducing innovative gaming technology, such as Champions Tactics. Developed by Ubisoft Entertainment, a France-based video game publisher, Champions Tactics is the first game from the company to utilize blockchain technology. Launched in June 2023, this blockchain-based technology enhances online gaming by improving security, enabling true ownership of in-game assets through NFTs, ensuring transparency, facilitating interoperability, automating processes with smart contracts, and promoting decentralization. These advancements allow players to influence game development and governance.

A notable trend in the online microtransactions market is the adoption of new loot box policies by major companies to align with the guidelines of the U.S. game industry trade group, the Entertainment Software Association. Companies such as Microsoft, Nintendo, and Sony are planning to implement new policies by the end of 2020. This trend reflects a commitment to transparency and disclosure in loot box mechanics, shaping the growth trajectory of the online microtransactions market.

In June 2022, iCandy Group, an Australia-based online game developer, acquired Flying Sheep Studios for $2.1 million. This acquisition positions iCandy Group to enter the European market and become a global AAA metaverse gaming powerhouse. Flying Sheep Studios, an independent gaming studio based in Germany, specializes in creating web-based games with fluid 3D graphics that rival native applications. These games, featuring in-app purchases generating microtransactions, require no downloads or installations.

Major companies operating in the online microtransaction market report are Microsoft Corporation, The Walt Disney Company, Tencent Holdings Limited, Sega Sammy Holdings Inc., Sony Interactive Entertainment LLC, NetEase Inc., Valve Corporation, Activision Blizzard Inc., Bandai Namco Entertainment Inc., Electronic Arts Inc., CyberAgent Inc., Take-Two Interactive Software Inc., Square Enix Holdings Co. Ltd., Zynga Inc., Nexon Co. Ltd., King Digital Entertainment PLC, Konami Holdings Corporation, NCSoft Corporation, Supercell Oy, Ubisoft Entertainment S.A., Riot Games Inc., Smilegate Holdings Inc., Wargaming Public Co. Ltd., Capcom Co. Ltd., GungHo Online Entertainment Inc., Glu Mobile Inc., Niantic Inc., Machine Zone Inc., Kabam Inc., Gameforge 4D GmbH, Rovio Entertainment Corporation, Miniclip SA, Playtika Holding Corp., Big Fish Games Inc., GREE Inc., DeNA Co. Ltd., Com2uS Corp., Jam City Inc., Scopely Inc.

The Asia-Pacific was the largest region in the online microtransaction market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global online microtransaction market report during the forecast period. The regions covered in the online microtransaction market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the online microtransaction market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The online microtransaction market includes revenues earned by entities by providing in-game virtual goods. Microtransactions often appear in free-to-play games that do not have any cost for downloading the game and only include the online cost for virtual goods. Microtransactions are done to unlock specific features or enhance the special abilities, content or character in a game. In-game purchases are items or points a player purchases for use within a virtual world to improve a character or enhance the playing experience. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Online Microtransaction Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on online microtransaction market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for online microtransaction ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The online microtransaction market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of covid 19 on supply chains and consumption patterns.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

• 1) By Type: In-Game Currencies; Random Chance Purchases; In-Game Items; Expiration
• 2) By Device: Mobile; Console; PC
• 3) By Model: Prepay Model; Postpay Model; Other Models
• Companies Mentioned: Microsoft Corporation; The Walt Disney Company; Tencent Holdings Limited; Sega Sammy Holdings Inc.; Sony Interactive Entertainment LLC
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Online Microtransaction Market Characteristics

3. Online Microtransaction Market Trends And Strategies

4. Online Microtransaction Market - Macro Economic Scenario

• 4.1. Impact Of High Inflation On The Market
• 4.2. Ukraine-Russia War Impact On The Market
• 4.3. COVID-19 Impact On The Market

5. Global Online Microtransaction Market Size and Growth

• 5.1. Global Online Microtransaction Market Drivers and Restraints
  • 5.1.1. Drivers Of The Market
  • 5.1.2. Restraints Of The Market
• 5.2. Global Online Microtransaction Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
• 5.3. Global Online Microtransaction Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Online Microtransaction Market Segmentation

• 6.1. Global Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• In-Game Currencies
• Random Chance Purchases
• In-Game Items
• Expiration
• 6.2. Global Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• Mobile
• Console
• PC
• 6.3. Global Online Microtransaction Market, Segmentation By Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• Prepay Model
• Postpay Model
• Other Models

7. Online Microtransaction Market Regional And Country Analysis

• 7.1. Global Online Microtransaction Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 7.2. Global Online Microtransaction Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Online Microtransaction Market

• 8.1. Asia-Pacific Online Microtransaction Market Overview
• Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 8.3. Asia-Pacific Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 8.4. Asia-Pacific Online Microtransaction Market, Segmentation By Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Online Microtransaction Market

• 9.1. China Online Microtransaction Market Overview
• 9.2. China Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
• 9.3. China Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
• 9.4. China Online Microtransaction Market, Segmentation By Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Online Microtransaction Market

• 10.1. India Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 10.2. India Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 10.3. India Online Microtransaction Market, Segmentation By Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Online Microtransaction Market

• 11.1. Japan Online Microtransaction Market Overview
• 11.2. Japan Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 11.3. Japan Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 11.4. Japan Online Microtransaction Market, Segmentation By Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Online Microtransaction Market

• 12.1. Australia Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 12.2. Australia Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 12.3. Australia Online Microtransaction Market, Segmentation By Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Online Microtransaction Market

• 13.1. Indonesia Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 13.2. Indonesia Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 13.3. Indonesia Online Microtransaction Market, Segmentation By Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Online Microtransaction Market

• 14.1. South Korea Online Microtransaction Market Overview
• 14.2. South Korea Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 14.3. South Korea Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 14.4. South Korea Online Microtransaction Market, Segmentation By Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Online Microtransaction Market

• 15.1. Western Europe Online Microtransaction Market Overview
• 15.2. Western Europe Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 15.3. Western Europe Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 15.4. Western Europe Online Microtransaction Market, Segmentation By Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Online Microtransaction Market

• 16.1. UK Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 16.2. UK Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 16.3. UK Online Microtransaction Market, Segmentation By Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Online Microtransaction Market

• 17.1. Germany Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 17.2. Germany Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 17.3. Germany Online Microtransaction Market, Segmentation By Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Online Microtransaction Market

• 18.1. France Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 18.2. France Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 18.3. France Online Microtransaction Market, Segmentation By Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Online Microtransaction Market

• 19.1. Italy Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 19.2. Italy Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 19.3. Italy Online Microtransaction Market, Segmentation By Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Online Microtransaction Market

• 20.1. Spain Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 20.2. Spain Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 20.3. Spain Online Microtransaction Market, Segmentation By Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Online Microtransaction Market

• 21.1. Eastern Europe Online Microtransaction Market Overview
• 21.2. Eastern Europe Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 21.3. Eastern Europe Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 21.4. Eastern Europe Online Microtransaction Market, Segmentation By Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Online Microtransaction Market

• 22.1. Russia Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 22.2. Russia Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 22.3. Russia Online Microtransaction Market, Segmentation By Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Online Microtransaction Market

• 23.1. North America Online Microtransaction Market Overview
• 23.2. North America Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 23.3. North America Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 23.4. North America Online Microtransaction Market, Segmentation By Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Online Microtransaction Market

• 24.1. USA Online Microtransaction Market Overview
• 24.2. USA Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 24.3. USA Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 24.4. USA Online Microtransaction Market, Segmentation By Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Online Microtransaction Market

• 25.1. Canada Online Microtransaction Market Overview
• 25.2. Canada Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 25.3. Canada Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 25.4. Canada Online Microtransaction Market, Segmentation By Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Online Microtransaction Market

• 26.1. South America Online Microtransaction Market Overview
• 26.2. South America Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 26.3. South America Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 26.4. South America Online Microtransaction Market, Segmentation By Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Online Microtransaction Market

• 27.1. Brazil Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 27.2. Brazil Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 27.3. Brazil Online Microtransaction Market, Segmentation By Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Online Microtransaction Market

• 28.1. Middle East Online Microtransaction Market Overview
• 28.2. Middle East Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 28.3. Middle East Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 28.4. Middle East Online Microtransaction Market, Segmentation By Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Online Microtransaction Market

• 29.1. Africa Online Microtransaction Market Overview
• 29.2. Africa Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 29.3. Africa Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 29.4. Africa Online Microtransaction Market, Segmentation By Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Online Microtransaction Market Competitive Landscape And Company Profiles

• 30.1. Online Microtransaction Market Competitive Landscape
• 30.2. Online Microtransaction Market Company Profiles
  • 30.2.1. Microsoft Corporation
    • 30.2.1.1. Overview
    • 30.2.1.2. Products and Services
    • 30.2.1.3. Strategy
    • 30.2.1.4. Financial Performance
  • 30.2.2. The Walt Disney Company
    • 30.2.2.1. Overview
    • 30.2.2.2. Products and Services
    • 30.2.2.3. Strategy
    • 30.2.2.4. Financial Performance
  • 30.2.3. Tencent Holdings Limited
    • 30.2.3.1. Overview
    • 30.2.3.2. Products and Services
    • 30.2.3.3. Strategy
    • 30.2.3.4. Financial Performance
  • 30.2.4. Sega Sammy Holdings Inc.
    • 30.2.4.1. Overview
    • 30.2.4.2. Products and Services
    • 30.2.4.3. Strategy
    • 30.2.4.4. Financial Performance
  • 30.2.5. Sony Interactive Entertainment LLC
    • 30.2.5.1. Overview
    • 30.2.5.2. Products and Services
    • 30.2.5.3. Strategy
    • 30.2.5.4. Financial Performance

31. Online Microtransaction Market Other Major And Innovative Companies

• 31.1. NetEase Inc.
• 31.2. Valve Corporation
• 31.3. Activision Blizzard Inc.
• 31.4. Bandai Namco Entertainment Inc.
• 31.5. Electronic Arts Inc.
• 31.6. CyberAgent Inc.
• 31.7. Take-Two Interactive Software Inc.
• 31.8. Square Enix Holdings Co. Ltd.
• 31.9. Zynga Inc.
• 31.10. Nexon Co. Ltd.
• 31.11. King Digital Entertainment plc
• 31.12. Konami Holdings Corporation
• 31.13. NCSoft Corporation
• 31.14. Supercell Oy
• 31.15. Ubisoft Entertainment S.A.

32. Global Online Microtransaction Market Competitive Benchmarking

33. Global Online Microtransaction Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Online Microtransaction Market

35. Online Microtransaction Market Future Outlook and Potential Analysis

• 35.1 Online Microtransaction Market In 2028 - Countries Offering Most New Opportunities
• 35.2 Online Microtransaction Market In 2028 - Segments Offering Most New Opportunities
• 35.3 Online Microtransaction Market In 2028 - Growth Strategies
  • 35.3.1 Market Trend Based Strategies
  • 35.3.2 Competitor Strategies

36. Appendix

• 36.1. Abbreviations
• 36.2. Currencies
• 36.3. Historic And Forecast Inflation Rates
• 36.4. Research Inquiries
• 36.5. The Business Research Company
• 36.6. Copyright And Disclaimer