近接決済の市場規模、シェア、成長分析、技術別、デバイスタイプ別、用途別、地域別 - 産業予測 2025年～2032年

近接決済の世界市場規模は2023年に425億米ドルと評価され、予測期間（2025-2032年）のCAGRは9.9%で、2024年の467億1,000万米ドルから2032年には994億米ドルに成長する見通しです。

世界の近接決済市場は、スマートフォンの普及と、迅速で便利かつ安全な決済手段に対する消費者の嗜好の高まりに大きく後押しされ、大きな成長を遂げています。小売業者は、Apple PayやGoogle Payなどのモバイルウォレットを利用したタップツーペイの取引に対応するため、非接触型決済端末の導入を進めています。この機運は、特に健康面や安全面への懸念から、消費者の非接触ソリューションへの傾向が高まっていることによって後押しされています。しかし、主にモバイル決済に関する消費者や加盟店のセキュリティ不安、詐欺やデータ漏洩の問題など、課題も残っています。さらに、一部の新興国市場ではインフラが不十分であり、多様なモバイル決済プラットフォーム間の相互運用性の問題も市場拡大の妨げとなっています。今後の成長には、消費者の信頼構築が欠かせないです。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ

近接決済市場規模：技術別& CAGR（2025-2032）

• 市場概要
• 近距離無線通信（NFC）
• QR（クイックレスポンス）コード
• Bluetooth低エネルギー（BLE）

近接決済市場規模：デバイスタイプ別& CAGR（2025-2032）

• 市場概要
• スマートフォン
• スマートカード（非接触型カード）
• ウェアラブルデバイス（スマートウォッチ、指輪）
• POS端末

近接決済市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 小売・Eコマース
• ホスピタリティ＆観光
• 輸送機関
• ヘルスケア
• メディア＆エンターテインメント

近接決済市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Apple Inc.（Apple Pay）（United States）
• Google LLC（Google Pay）（United States）
• Samsung Electronics Co., Ltd.（Samsung Pay）（South Korea）
• Visa Inc.（United States）
• Mastercard Incorporated（United States）
• American Express Company（United States）
• Ant Group（Alipay）（China）
• Tencent Holdings Ltd.（WeChat Pay）（China）
• Square（now Block, Inc.）（United States）
• IDEMIA（France）

結論と提言

Global Proximity Payment Market size was valued at USD 42.5 billion in 2023 and is poised to grow from USD 46.71 billion in 2024 to USD 99.4 billion by 2032, growing at a CAGR of 9.9% during the forecast period (2025-2032).

The global proximity payment market is witnessing significant growth, largely fueled by the increasing adoption of smartphones and a rising consumer preference for fast, convenient, and secure payment methods. Retailers are increasingly integrating contactless payment terminals to accommodate tap-to-pay transactions via mobile wallets such as Apple Pay and Google Pay. The momentum has been bolstered by consumers' heightened inclination towards contactless solutions, particularly in light of health and safety concerns. However, challenges remain, primarily related to security apprehensions among consumers and merchants regarding mobile payments, along with issues of fraud and data breaches. Additionally, inadequate infrastructure in some developing regions and interoperability issues between varied mobile payment platforms hinder market expansion. Building consumer trust will be crucial for future growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Proximity Payment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Proximity Payment Market Segments Analysis

Global Proximity Payment Market is segmented by Technology, Device Type, Application and region. Based on Technology, the market is segmented into Near Field Communication (NFC), QR (Quick Response) Codes and Bluetooth Low Energy (BLE). Based on Device Type, the market is segmented into Smartphones, Smart Cards (Contactless Cards), Wearable Devices (Smartwatches, Rings) and Point-of-Sale (POS) Terminals. Based on Application, the market is segmented into Retail & E-commerce, Hospitality & Tourism, Transportation, Healthcare and Media & Entertainment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Proximity Payment Market

The primary driving force behind the Global Proximity Payment market is the growing consumer demand for a faster and more convenient checkout experience. With the ability to make payments simply by tapping a phone or card, proximity payments significantly outpace traditional cash transactions and chip-and-PIN methods in terms of speed and efficiency. This streamlined process not only enhances user satisfaction but also serves as a compelling catalyst for market adoption. As consumers increasingly seek seamless and swift payment solutions, the preference for such technology is becoming a key factor in shaping the landscape of modern payment methods.

Restraints in the Global Proximity Payment Market

Despite the presence of robust security measures such as tokenization, there remains a significant reluctance among consumers and merchants regarding the safety of mobile payments. Concerns surrounding security breaches, unauthorized transactions, and digital fraud contribute to hesitance in embracing this payment method. This environment fosters a climate of distrust that poses a considerable obstacle for service providers striving to encourage widespread adoption. Ensuring consumer confidence is a continuous struggle, as addressing these security issues is essential for the growth of the Global Proximity Payment market. Without heightened assurance and transparent practices, the sector may face persistent challenges in attracting users.

Market Trends of the Global Proximity Payment Market

The global proximity payment market is experiencing a significant shift towards biometric authentication, which is redefining consumer payment methods. The increasing adoption of fingerprint scanning and facial recognition technology is enhancing transaction security while streamlining the payment process. This shift not only fosters consumer trust but also diminishes friction in the payment journey, making transactions faster and more convenient. As users become more comfortable with these advanced security measures, the reliance on traditional PIN-based systems is diminishing, signaling a promising trend towards a more seamless and efficient payment landscape that prioritizes user experience and security.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Proximity Payment Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Near Field Communication (NFC)
• QR (Quick Response) Codes
• Bluetooth Low Energy (BLE)

Global Proximity Payment Market Size by Device Type & CAGR (2025-2032)

• Market Overview
• Smartphones
• Smart Cards (Contactless Cards)
• Wearable Devices (Smartwatches, Rings)
• Point-of-Sale (POS) Terminals

Global Proximity Payment Market Size by Application & CAGR (2025-2032)

• Market Overview
• Retail & E-commerce
• Hospitality & Tourism
• Transportation
• Healthcare
• Media & Entertainment

Global Proximity Payment Market Size & CAGR (2025-2032)

• North America (Technology, Device Type, Application)
  • US
  • Canada
• Europe (Technology, Device Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Device Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Device Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Device Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Apple Inc. (Apple Pay) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (Google Pay) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (Samsung Pay) (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Visa Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mastercard Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Express Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ant Group (Alipay) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Ltd. (WeChat Pay) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Square (now Block, Inc.) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IDEMIA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations