日本のNFC決済市場、デバイスタイプ別、支払い方法別、エンドユーザー別、地域別、機会、予測、2019年～2033年

日本のNFC決済市場は、2026～2033年度の予測期間中にCAGR 11.83％を記録し、2025年度の5億5,388万米ドルから2033年度には13億5,482万米ドルに成長すると予測されます。NFCは20年以上にわたって進化を続けており、現在その進化は加速しています。NFC対応カード、携帯電話、そして交通パスさえも至る所にあります。基本的なシフトは、小売、交通、およびホスピタリティにわたるシームレスな非接触型決済であり、通信事業者、OEM、さらには鉄道会社によるより深い統合が行われています。

2023年度には、特に都市交通機関、コンビニエンスストア、自動販売機において、NFCによる非接触型決済の利用が過去最高を記録しました。渋谷でのSuicaのタップから、京都のカフェでの楽天ペイによるスマートフォン決済まで、非接触型決済は今や文化的なデフォルトとなっています。

日本が観光客の増加、都市の密集化、人口の高齢化に備える中、NFCはもはや単なる技術的解決策ではないです。例えば、2025年6月に日本銀行は、キャッシュレス決済が2010年のわずか13.2％から2024年には日本の全決済の42.8％に達し、NFCベースのソリューション（電子マネーやモバイルウォレットなど）が主要な促進要因となっていることを明らかにしました。このような国レベルのシフトは、非接触決済、特にNFCが初期導入の域を超えて進展していることを示しています。もはや交通機関や観光業だけではないです。コンビニエンスストアから自動販売機まで、NFC決済は今や日常生活に欠かせないものとなり、持続的な市場成長を牽引しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 お客様の声

• 回答者の人口統計
• ブランド認知度
• 決済方法の採用において考慮される要素
• 推奨される支払いチャネル

第5章 日本のNFC決済市場の展望（2019年度～2033年度）

• 市場規模分析と予測
  • 金額別
• 市場シェア分析と予測
  • デバイスタイプ別
    • スマートフォン
    • スマートウォッチ
    • NFC対応カード
    • その他
  • 支払い方法別
    • 個人対商人（P2M）
    • 個人対個人（P2P）
  • エンドユーザー別
    • 小売り
    • 交通機関
    • ホスピタリティ
    • ヘルスケア
    • その他
  • 地域別
    • 北
    • 南
    • 中央
  • 企業別市場シェア分析（上位5社およびその他- 金額ベース、2025年度）
• 2025年度市場マップ分析
  • デバイスタイプ別
  • 支払い方法別
  • エンドユーザー別
  • 地域別

第6章 需要供給分析

第7章 バリューチェーン分析

第8章 ポーターのファイブフォース分析

第9章 PESTLE分析

第10章 市場力学

• 市場促進要因
• 市場の課題

第11章 市場動向と発展

第12章 政策と規制状況

第13章 ケーススタディ

第14章 競合情勢

• 市場リーダー上位5社の競合マトリックス
• トップ5企業のSWOT分析
• 市場トップ10の主要企業の情勢
  • Apple Inc.
  • 会社概要
  • 主要経営陣
  • 製品とサービス
  • 財務状況（報告通り）
  • 主要市場への注力と地理的プレゼンス
  • 最近の動向/コラボレーション/ パートナーシップ/ 合併と買収
  • Google LLC
  • Samsung Electronics Japan Co., Ltd.
  • Sony Corporation
  • Rakuten Group, Inc.
  • NTT DOCOMO, Inc.
  • KDDI Corporation
  • East Japan Railway Company
  • JCB Co., Ltd.
  • SoftBank Corp

上記の企業は市場シェアに応じて注文を保留するものではなく、調査作業中に入手可能な情報に応じて変更される可能性があります。

第15章 戦略的提言

第16章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Japan NFC Payments Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. Japan NFC Payments Market Share (%), By Device Type, FY2019-FY2033F
• Figure 3. Japan NFC Payments Market Share (%), By Payment Type, FY2019-FY2033F
• Figure 4. Japan NFC Payments Market Share (%), By End-user, FY2019-FY2033F
• Figure 5. Japan NFC Payments Market Share (%), By Region, FY2019-FY2033F
• Figure 6. By Device Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 7. By Payment Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 8. By End-user Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 9. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025

Japan's NFC payments market is projected to witness a CAGR of 11.83% during the forecast period FY2026-FY2033, growing from USD 553.88 million in FY2025 to USD 1,354.82 million in FY2033 due to the dominance of transit cards, government cashless initiatives, and tourist-friendly infrastructure in Japan. It has been evolving for over two decades, and now, it is accelerating. NFC-enabled cards, phones, and even transit passes are everywhere. The fundamental shift is seamless contactless payments across retail, transportation, and hospitality, with deeper integrations from telcos, OEMs, and even railway companies.

In FY2023, contactless usage via NFC reached new highs, especially in urban transit, convenience stores, and vending machines. From tapping a Suica card in Shibuya to smartphone payments via Rakuten Pay in Kyoto cafes, contactless payments are now the cultural default.

As Japan prepares for increased tourism, urban density, and an aging population, NFC is no longer just a tech solution. For instance, in June 2025, the Bank of Japan revealed that cashless payments had reached 42.8% of all payments in Japan in 2024, up from just 13.2% in 2010, with NFC-based solutions (such as e-money and mobile wallets) being a key growth driver. This national level shift indicates that contactless payments, particularly NFC, have progressed beyond early adoption. It's not just transport or tourism anymore. From convenience stores to vending machines, NFC payments are now an integral part of everyday life, driving sustained market growth.

NFC-Enabled Transport Systems Set the Foundation Aid Market Growth

Japan's nationwide transit systems were among the first global adopters of NFC, and they continue to push boundaries. The East Japan Railway Company (JR East) continues to expand its Suica NFC system beyond Tokyo, into the Tohoku and suburban regions. Transport usage is normalized, and NFC, retail, and banking are building on that trust.

For instance, in December 2024, JR East announced its "Suica Renaissance" roadmap, introducing a new wave of NFC-powered gates that use smartphone proximity rather than physical taps to roll out across major stations by 2033. This reflects Japan's move from transactional NFC to ambient infrastructure, where payments and access become invisible, effortless, and fully digitized.

OEMs and Wallet Providers Fueling Proximity Payments, Shape the Market

Global players, such as Apple, Google, and Samsung, may dominate the hardware market, but in Japan, local integration is the key. In 2023, Apple Pay expanded its support for My Number Card integration, allowing Japanese users to authenticate their identity and process secure public service payments via NFC.

Another example is from February 2023, when KDDI Corporation upgraded its au PAY platform in partnership with Oracle, enabling 5 times faster transaction speeds and drastically reducing backend latency for NFC-based wallet payments. This upgrade in speed improves reliability at checkout, encourages repeat use, and positions au PAY as a competitive, tech-forward wallet in Japan's mobile-first ecosystem.

Retail and Hospitality Dominate Japan NFC Payments Market Share

In Japan's NFC payments market, retail and hospitality sectors dominate usage due to their inherent need for speed, convenience, and seamless customer experiences. The technology's tap-and-go functionality perfectly aligns with Japan's fast-paced consumer culture, where quick transactions are valued in busy convenience stores, department stores, and restaurants. The hospitality industry particularly benefits from NFC's versatility; hotels use it for keyless room entry, while restaurants appreciate how it streamlines payments in crowded establishments. Moreover, Japan's unique integration of transit cards with retail payments through systems has created a deeply embedded NFC ecosystem where the same card used for train rides can be used to purchase lunch or souvenirs, making it the most natural payment method for both locals and visitors. This sector dominance persists because NFC aligns with Japan's cultural emphasis on efficiency, hygiene (through contactless interaction), and technological sophistication in customer service.

For instance, in May 2025, The Japan Times reported that cashless payments surpassed 40% of all personal spending in Japan in 2024, hitting the government's target ahead of schedule. This growth was primarily driven by NFC-enabled methods, especially e-money systems such as Suica, iD, and QUICPay.

Key Players Landscape and Outlook

Japan's NFC payments ecosystem is deep and distinctly local. Hardware makers such as Sony and Panasonic remain foundational due to FeliCa's legacy. However, services such as Rakuten Pay, d-Barai, and PayPay are making NFC-native wallets mainstream. Telcos such as NTT DOCOMO and KDDI bundle NFC wallets directly into plans, while Apple and Google have localized their platforms around Japan's IC infrastructure. Transit-led behavior, hardware-rooted infrastructure, and merchant-wide compatibility it is a rare trio. That is why Japan's NFC market does not just scale; it runs like clockwork. Looking ahead, Japan's NFC market is likely to grow not through raw user acquisition but through deeper feature embedding, multi-channel use, and tourism-focused expansion. With inbound travel on the rise post-pandemic and preparations for the 2025 Osaka Expo underway, providers are scaling contactless systems that are language-friendly, app-light, and compatible with international wallets.

For instance, in January 2025, Rakuten Bank, Ltd. announced that its total non-consolidated deposit balance exceeded USD 75 billion (JPY 12 trillion) as of December 2024. The bank also surpassed 16 million customer accounts in July 2024, reflecting strong growth driven by its fully online banking services that eliminate the need for physical branch visits.

Rakuten Bank has further enhanced the customer experience through deeper integration with other Rakuten Group services, including the Money Bridge feature that links Rakuten Bank and Rakuten Securities accounts with preferential interest rates, as well as participation in the Super Point Up Program, which increases reward points for shopping on Rakuten Ichiba.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Brand Awareness
• 4.3. Factors Considered in Payment Method Adoption
• 4.4. Preferred Payment Channels

5. Japan NFC Payments Market Outlook, FY2019-FY2033F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Device Type
    • 5.2.1.1. Smartphones
    • 5.2.1.2. Smartwatches
    • 5.2.1.3. NFC-enabled Cards
    • 5.2.1.4. Others
  • 5.2.2. By Payment Type
    • 5.2.2.1. Person-to-Merchant (P2M)
    • 5.2.2.2. Person-to-Person (P2P)
  • 5.2.3. By End-user
    • 5.2.3.1. Retail
    • 5.2.3.2. Transportation
    • 5.2.3.3. Hospitality
    • 5.2.3.4. Healthcare
    • 5.2.3.5. Others
  • 5.2.4. By Region
    • 5.2.4.1. North
    • 5.2.4.2. South
    • 5.2.4.3. Central
  • 5.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 5.3. Market Map Analysis, FY2025
  • 5.3.1. By Device Type
  • 5.3.2. By Payment Type
  • 5.3.3. By End-user
  • 5.3.4. By Region

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Market Dynamics

• 10.1. Market Drivers
• 10.2. Market Challenges

11. Market Trends and Developments

12. Policy and Regulatory Landscape

13. Case Studies

14. Competitive Landscape

• 14.1. Competition Matrix of Top 5 Market Leaders
• 14.2. SWOT Analysis for Top 5 Players
• 14.3. Key Players Landscape for Top 10 Market Players
  • 14.3.1. Apple Inc.
    • 14.3.1.1. Company Details
    • 14.3.1.2. Key Management Personnel
    • 14.3.1.3. Products and Services
    • 14.3.1.4. Financials (As Reported)
    • 14.3.1.5. Key Market Focus and Geographical Presence
    • 14.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 14.3.2. Google LLC
  • 14.3.3. Samsung Electronics Japan Co., Ltd.
  • 14.3.4. Sony Corporation
  • 14.3.5. Rakuten Group, Inc.
  • 14.3.6. NTT DOCOMO, Inc.
  • 14.3.7. KDDI Corporation
  • 14.3.8. East Japan Railway Company
  • 14.3.9. JCB Co., Ltd.
  • 14.3.10. SoftBank Corp

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us and Disclaimer