有機オーツ麦の市場規模、シェア、成長分析：用途別、加工方法別、形態別、品種別、地域別 - 産業予測、2025年～2032年

有機オーツ麦の世界市場規模は2023年に28億米ドルと評価され、2024年の31億1,000万米ドルから2032年には72億2,000万米ドルに達し、予測期間（2025-2032年）中のCAGRで11.1％の成長が予測されています。

世界の有機オーツ麦市場は、植物由来の栄養豊富な食品に対する消費者の需要の高まりによって大きく牽引されています。健康志向の高まりにより、全粒穀物や加工度の低い食品へのシフトが進み、有機オーツ麦は消化促進効果や必須栄養素を含む理想的な選択肢として位置づけられています。このシフトは、ブランドが認定オーガニックの実践と品質保証を優先するよう促しています。製品の配合や加工技術における革新は、忙しいライフスタイルに対応するため、種子、果物、植物性タンパク質を加えた、すぐに食べられる様々な選択肢を生み出しました。ブランドはまた、トレーサビリティ技術を活用して透明性を高め、品質メッセージを強化しています。さらに、持続可能性への取り組みとともに、オンラインや専門小売店を含む流通チャネルの拡大が、この環境意識の高い市場の今後の成長にとって極めて重要です。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

有機オーツ麦の市場規模：用途別、CAGR（2025年～2032年）

• 市場概要
• 食品・飲料
• パーソナルケア・化粧品
• 動物飼料
• 医薬品

有機オーツ麦の市場規模：加工方法別、CAGR（2025年～2032年）

• 市場概要
• ロールド
• フレーク
• 穀粉
• ブラン

有機オーツ麦の市場規模：形態別、CAGR（2025年～2032年）

• 市場概要
• 全粒
• クイック
• インスタント

有機オーツ麦の市場規模：品種別、CAGR（2025年～2032年）

• 市場概要
• ホワイト
• ブラック
• レッド
• ネイキッド

有機オーツ麦の市場規模：包装タイプ別、CAGR（2025年～2032年）

• 市場概要
• バッグ
• ボックス
• カートン
• ドラム

有機オーツ麦の市場規模：地域別、CAGR（2025年～2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• The Quaker Oats Company（USA）
• Nature's Path Organic Foods（Canada）
• Bob's Red Mill Natural Foods（USA）
• Grain Millers, Inc.（USA）
• The Hain Celestial Group, Inc.（USA）
• Avena Foods Limited（Canada）
• General Mills Inc.（USA）
• Richardson International Limited（Canada）
• Morning Foods Limited（United Kingdom）
• Blue Lake Milling Pty Ltd（Australia）
• Swedish Oat Fiber AB（Sweden）
• Kellanova（USA）
• Saffola（India）
• Bagrry's India Ltd.（India）
• True Elements（India）
• Disano（India）
• Fazer Group（Finland）
• Ceres Organics（New Zealand）
• Kialla Pure Foods（Australia）
• NOW Foods（USA）

結論と提言

Global Organic Oats Market size was valued at USD 2.8 billion in 2023 and is poised to grow from USD 3.11 billion in 2024 to USD 7.22 billion by 2032, growing at a CAGR of 11.1% during the forecast period (2025-2032).

The global organic oats market is significantly driven by the increasing consumer demand for plant-based, nutrient-dense foods. Heightened health consciousness has led to a shift towards whole grains and minimally processed options, positioning organic oats as an ideal choice due to their digestive benefits and essential nutrients. This shift encourages brands to prioritize certified organic practices and quality assurance. Innovations in product formulations and processing technologies have resulted in a range of ready-to-eat options featuring added seeds, fruits, and plant proteins, catering to busy lifestyles. Brands are also leveraging traceability technologies to enhance transparency and bolster their quality messaging. Additionally, expanding distribution channels, including online and specialty retailers, alongside sustainability initiatives, will be pivotal for future growth in this eco-conscious market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Organic Oats market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Organic Oats Market Segments Analysis

Global Organic Oats Market is segmented by Application, Processing Method, Form, Varietal Type, Packaging Type and region. Based on Application, the market is segmented into Food and Beverages, Personal Care and Cosmetics, Animal Feed and Pharmaceuticals. Based on Processing Method, the market is segmented into Rolled Oats, Oat Flakes, Oat Flour and Oat Bran. Based on Form, the market is segmented into Whole Grain Oats, Quick Oats and Instant Oats. Based on Varietal Type, the market is segmented into White Oats, Black Oats, Red Oats and Naked Oats. Based on Packaging Type, the market is segmented into Bags, Boxes, Cartons and Drums. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Organic Oats Market

The Global Organic Oats market is witnessing significant growth driven by consumers' rising preference for natural products that offer health advantages. There is an increasing awareness regarding digestive well-being, immune support, and the importance of balanced nutrition, prompting individuals to seek minimally processed and nutrient-rich food options. Organic oats emerge as an appealing choice, rich in dietary fiber and beta-glucans, and highly versatile for different culinary applications. Additionally, the clean-label trend in the food industry is responding to heightened consumer demands for transparency and authenticity, fostering trust in organic oat products that are free from synthetic additives or inputs.

Restraints in the Global Organic Oats Market

The primary obstacle in scaling the Global Organic Oats market is the challenge of sourcing consistent, certified organic grains. Transitioning farmland to organic status is a lengthy and costly process, requiring adherence to strict regulatory standards. Moreover, farmers cultivating organic oats encounter yield fluctuations due to limitations on conventional pest and weed management, significantly affecting both production volumes and price stability. These factors collectively hinder the expansion of the organic oats sector, as the complexity of maintaining compliance and managing agricultural risks poses a substantial barrier for producers seeking to meet growing consumer demand for organic products.

Market Trends of the Global Organic Oats Market

The Global Organic Oats market is experiencing a robust trend characterized by the increasing integration of organic oats into a diverse array of plant-based product innovations. As consumers gravitate towards healthier, natural alternatives, the neutral flavor and creamy texture of organic oats make them an appealing ingredient in various food categories, including dairy alternatives, ready-to-eat meals, and protein-rich snacks. This surge is driven by a heightened demand for functionality, versatility, and clean-label options that align with contemporary dietary preferences. Consequently, manufacturers are capitalizing on organic oats to enhance product offerings while meeting the evolving expectations of health-conscious consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Organic Oats Market Size by Application & CAGR (2025-2032)

• Market Overview
• Food and Beverages
• Personal Care and Cosmetics
• Animal Feed
• Pharmaceuticals

Global Organic Oats Market Size by Processing Method & CAGR (2025-2032)

• Market Overview
• Rolled Oats
• Oat Flakes
• Oat Flour
• Oat Bran

Global Organic Oats Market Size by Form & CAGR (2025-2032)

• Market Overview
• Whole Grain Oats
• Quick Oats
• Instant Oats

Global Organic Oats Market Size by Varietal Type & CAGR (2025-2032)

• Market Overview
• White Oats
• Black Oats
• Red Oats
• Naked Oats

Global Organic Oats Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Bags
• Boxes
• Cartons
• Drums

Global Organic Oats Market Size & CAGR (2025-2032)

• North America (Application, Processing Method, Form, Varietal Type, Packaging Type)
  • US
  • Canada
• Europe (Application, Processing Method, Form, Varietal Type, Packaging Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Application, Processing Method, Form, Varietal Type, Packaging Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Application, Processing Method, Form, Varietal Type, Packaging Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Application, Processing Method, Form, Varietal Type, Packaging Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Quaker Oats Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Path Organic Foods (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bob's Red Mill Natural Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grain Millers, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avena Foods Limited (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Richardson International Limited (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morning Foods Limited (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blue Lake Milling Pty Ltd (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swedish Oat Fiber AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellanova (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saffola (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bagrry's India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• True Elements (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Disano (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fazer Group (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ceres Organics (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kialla Pure Foods (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations