デジタル名刺の市場規模、シェア、成長分析、製品タイプ別、プラットフォーム別、価格帯別、用途別、地域別 - 産業予測、2025年～2032年

デジタル名刺の世界市場規模は2023年に1億8,230万米ドルとなり、予測期間（2025年～2032年）のCAGRは12.2%で、2024年の2億454万米ドルから2032年までには5億1,372万米ドルに成長する見通しです。

世界のデジタル名刺市場は、アクセシビリティ、コネクティビティ、利便性の向上に後押しされ、大きな成長を遂げています。主な促進要因としては、スマートフォンの普及、モバイルアプリへのユーザーの適応性、CRMシステムとの統合などが挙げられ、シームレスな共有やプロフェッショナルなブランディングが容易になっています。多くのデジタルカードにはクラウドストレージが搭載されており、ユーザーはメッセージングや電子メールで簡単に情報を配信できます。しかし、プライバシーの問題、新しいテクノロジーを採用することの複雑さ、従来のフォーマットからデジタルフォーマットへの移行コストの高さなどが課題となっています。こうしたハードルにもかかわらず、利便性、持続可能性、セキュリティ、パーソナライゼーション、コスト効率といった要素が、顧客体験を向上させています。とはいえ、従来の紙カードからデジタルソリューションへの移行に対する認識不足や抵抗により、市場は制約に直面しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主要な市場の考察

• 主要な成功要因
• 競合の程度
• 主要な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術分析
• ケーススタディ
• 顧客購買行動分析

世界のデジタル名刺の市場規模：ユーザータイプ別・CAGR（2025年～2032年）

• 市場概要
• ビジネスユーザー
• エンタープライズユーザー
• 個人ユーザー

世界のデジタル名刺の市場規模：プラットフォーム別・CAGR（2025年～2032年）

• 市場概要
• Android
• iOS
• Window

世界のデジタル名刺の市場規模：業界別・CAGR（2025年～2032年）

• 市場概要
• IT・通信
• マーケティング代理店
• BFSI
• セールス起業家
• その他

世界のデジタル名刺の市場規模・CAGR（2025年～2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022年～2024年）

主要企業プロファイル

• Adobe
• Inigo
• HiHello
• QR Code Chimp
• CamCard
• Mobilo
• Switchit
• Knowee
• Blinq Technologies Pty Ltd.
• L-Card
• Vistaprint
• eVaunt
• Popl
• Uniqode
• Linq
• Wisery
• MySignature
• ClickCard
• OneCard
• KADO

結論と提言

Global Digital business card Market size was valued at USD 182.3 million in 2023 and is poised to grow from USD 204.54 million in 2024 to USD 513.72 million by 2032, growing at a CAGR of 12.2% during the forecast period (2025-2032).

The global digital business card market is experiencing significant growth, propelled by enhanced accessibility, connectivity, and convenience. Key drivers include the widespread adoption of smartphones, user adaptability to mobile apps, and the integration of CRM systems, which facilitate seamless sharing and professional branding. Many digital cards come equipped with cloud storage, allowing users to distribute their information easily via messaging and email. However, privacy concerns, the complexity of adopting new technologies, and high transition costs from traditional to digital formats pose challenges. Despite these hurdles, factors such as convenience, sustainability, security, personalization, and cost efficiency improve customer experiences. Nevertheless, the market faces constraints due to a lack of awareness and resistance to shifting from conventional paper cards to digital solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital business card market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital business card Market Segments Analysis

Global Digital business card Market is segmented by User Type, Platform, Industry Vertical and region. Based on User Type, the market is segmented into Business Users, Enterprise Users and Individual Users. Based on Platform, the market is segmented into Android, iOS and Window. Based on Industry Vertical, the market is segmented into IT and Telecommunication, Marketing Agencies, BFSI, Sales Entrepreneurs and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital business card Market

The global digital business card market is experiencing significant growth as corporate professionals, entrepreneurs, and businesses increasingly prioritize dynamic branding over traditional static options. This shift is fueled by a rising preference for digital business cards that offer integration with CRM systems, enabling efficient lead tracking and management. Furthermore, corporate buyers are investing more in premium offerings to ensure brand consistency across their communications. Alongside this trend, there is a heightened demand for advanced features such as AI-driven analytics, like scan tracking, which enhance the functionality and effectiveness of digital business cards in today's competitive landscape.

Restraints in the Global Digital business card Market

The global digital business card market faces significant constraints stemming from the increasing prevalence of cybersecurity threats and the stringent compliance requirements set forth by regulations such as GDPR and CCPA. These factors have escalated operational costs, particularly for research and development efforts aimed at implementing advanced encryption mechanisms. Consequently, smaller businesses find themselves challenged by the complexities of compliance. Additionally, a notable percentage of users express hesitance in sharing digital business cards primarily due to concerns over phishing attacks, which further hinders market growth and adoption, ultimately creating a barrier for widespread acceptance of digital business cards.

Market Trends of the Global Digital business card Market

The global digital business card market is experiencing a significant transformation fueled by the integration of AI and automation technologies. As smart cards increasingly sync with CRM systems, they facilitate real-time updates of contact details, job titles, and social links, streamlining communication for professionals. Major platforms like LinkedIn and Salesforce have developed native integrations that enhance data flow, resulting in a reported 60% reduction in administrative tasks and a remarkable 30% uptick in lead conversion rates for sales teams. Furthermore, emerging AI capabilities such as predictive analytics and automated follow-ups are optimizing networking efficiency, positioning digital business cards as a vital tool in modern professional interactions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Digital business card Market Size by User Type & CAGR (2025-2032)

• Market Overview
• Business Users
• Enterprise Users
• Individual Users

Global Digital business card Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Android
• iOS
• Window

Global Digital business card Market Size by Industry Vertical & CAGR (2025-2032)

• Market Overview
• IT and Telecommunication
• Marketing Agencies
• BFSI
• Sales Entrepreneurs
• Others

Global Digital business card Market Size & CAGR (2025-2032)

• North America (User Type, Platform, Industry Vertical)
  • US
  • Canada
• Europe (User Type, Platform, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (User Type, Platform, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (User Type, Platform, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (User Type, Platform, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Adobe
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inigo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HiHello
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QR Code Chimp
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CamCard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobilo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Switchit
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Knowee
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blinq Technologies Pty Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L-Card
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vistaprint
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eVaunt
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Popl
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uniqode
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Linq
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wisery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MySignature
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ClickCard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OneCard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KADO
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations