EdTechの市場規模、シェア、成長分析：技術タイプ別、エンドユーザー別、配信モード別、地域別-産業予測、2025～2032年

世界のEdTechの市場規模は、2023年に3,150億米ドルと評価され、2024年の3,732億8,000万米ドルから2032年には1兆4,513億6,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは18.5％で成長する見通しです。

EdTech市場は、デジタル学習、ユーザーエクスペリエンスの向上、インテリジェントチュータリングシステムや適応型評価などの先進技術の統合に対する需要の急増によって力強い成長を遂げています。重要な動向は、拡張現実や仮想現実を通じた没入型学習の採用であり、デジタル教育新興企業へのプライベートエクイティ投資の増加によってさらに強化されています。その結果、生涯学習とスキル開発に重点が置かれ、多様な生徒層に対応するための多言語プラットフォームで大きなビジネスチャンスが生まれています。例えば、GUVIは最近、英語教材をインドの地域言語に翻訳するための大規模言語モデル（LLM）を発表しましたが、これはeラーニングにおける包括性へのシフトを例証するものであり、このセクターで進行中の変革と、技術普及の拡大への協力的な推進を明確に示すものです。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次・一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の展望
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と展望

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術分析
• 規制情勢
• ケーススタディ
• 技術分析

EdTech市場規模：技術タイプ別、CAGR（2025～2032年）

• 市場概要
• 学習管理システム（LMS）
• 仮想教室
• 教育アプリ・ソフトウェア
• AI・機械学習ソリューション
• その他

EdTech市場規模：エンドユーザー別、CAGR（2025～2032年）

• 市場概要
• K-12
• 高等教育
• 企業研修・専門研修
• その他

EdTech市場規模：配信モード別、CAGR（2025～2032年）

• 市場概要
• オンライン
• オフライン
• ブレンド

EdTech市場規模：地域別、CAGR（2025～2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• BYJU'S（India）
• Coursera, Inc.（U.S.）
• Udemy, Inc.（U.S.）
• Chegg, Inc.（U.S.）
• Khan Academy（U.S.）
• LinkedIn Learning（U.S.）
• Pearson plc（U.K.）
• Blackboard Inc.（U.S.）
• Instructure, Inc.（U.S.）
• Skillsoft Corporation（U.S.）
• 2U, Inc.（U.S.）
• VIPKid（China）
• Duolingo, Inc.（U.S.）
• MasterClass, Inc.（U.S.）
• Age of Learning, Inc.（U.S.）
• EdX（U.S.）
• Google for Education（U.S.）
• Microsoft Education（U.S.）

結論と提言

Global Edtech Market size was valued at USD 315.0 billion in 2023 and is poised to grow from USD 373.28 billion in 2024 to USD 1451.36 billion by 2032, growing at a CAGR of 18.5% during the forecast period (2025-2032).

The edtech market is witnessing robust growth driven by a surge in demand for digital learning, enhanced user experiences, and the integration of advanced technologies such as intelligent tutoring systems and adaptive assessments. A significant trend is the adoption of immersive learning through augmented and virtual reality, further strengthened by increased private equity investments in digital education startups. As a result, there is an emphasis on lifelong learning and skill development, creating expansive opportunities in multilingual platforms to cater to diverse student populations. For example, GUVI's recent launch of Large Language Models (LLMs) for translating English material into regional Indian languages exemplifies this shift towards inclusivity in e-learning, underlining the ongoing transformation within the sector and the collaborative push for greater tech penetration.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Edtech market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Edtech Market Segments Analysis

Global Edtech Market is segmented by Technology Type, End-User, Delivery Mode and region. Based on Technology Type, the market is segmented into Learning Management Systems (LMS), Virtual Classrooms, Educational Apps & Software, AI & Machine Learning Solutions and Others. Based on End-User, the market is segmented into K-12, Higher Education, Corporate & Professional Training and Others. Based on Delivery Mode, the market is segmented into Online, Offline and Blended. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Edtech Market

The Global EdTech market is significantly driven by the rising adoption of online education across various sectors. A notable surge in demand for EdTech solutions is observed as corporate training programs, educational institutions, and schools increasingly embrace e-learning options. Digital learning offers unparalleled flexibility and convenience, catering to diverse learning needs. This trend is especially pronounced in regions with robust digital infrastructure and advanced technological integration, such as North America and Asia-Pacific. As educational approaches evolve, the EdTech industry is strategically positioned to capitalize on the growing preference for innovative and accessible learning solutions worldwide.

Restraints in the Global Edtech Market

The global EdTech market faces significant constraints, particularly in developing countries, where the adoption of educational technology solutions is hindered by inadequate access to devices, insufficient technical infrastructure, and unreliable internet connectivity. This digital divide restricts the availability of online learning opportunities and digital educational resources, posing challenges for EdTech companies seeking to expand their reach. Consequently, the growth potential of these companies is especially limited in rural and economically disadvantaged areas, where the lack of necessary technological support prevents effective implementation and utilization of EdTech solutions. These barriers must be addressed to fully realize the market's potential for innovation and accessibility.

Market Trends of the Global Edtech Market

The Global Edtech market is witnessing a significant shift towards game-based learning and gamification, especially within K-12 education. Accelerated growth in this sector is driven by the rising demand for engaging and interactive learning experiences that enhance student motivation and participation. As educational institutions seek innovative solutions to teach challenging content, EdTech companies are rapidly incorporating gamified features-such as challenges, rewards, and collaborative activities-into their platforms. This trend is expected to shape the market landscape through 2024 and beyond, fostering deeper learning and transforming traditional teaching methods into dynamic, enjoyable experiences for students worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis

Global Edtech Market Size by Technology Type & CAGR (2025-2032)

• Market Overview
• Learning Management Systems (LMS)
• Virtual Classrooms
• Educational Apps & Software
• AI & Machine Learning Solutions
• Others

Global Edtech Market Size by End-User & CAGR (2025-2032)

• Market Overview
• K-12
• Higher Education
• Corporate & Professional Training
• Others

Global Edtech Market Size by Delivery Mode & CAGR (2025-2032)

• Market Overview
• Online
• Offline
• Blended

Global Edtech Market Size & CAGR (2025-2032)

• North America (Technology Type, End-User, Delivery Mode)
  • US
  • Canada
• Europe (Technology Type, End-User, Delivery Mode)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology Type, End-User, Delivery Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology Type, End-User, Delivery Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology Type, End-User, Delivery Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BYJU'S (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coursera, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Udemy, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chegg, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Khan Academy (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LinkedIn Learning (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson plc (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackboard Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Instructure, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skillsoft Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 2U, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VIPKid (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duolingo, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MasterClass, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Age of Learning, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EdX (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google for Education (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Education (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations