アートツーリズムの市場規模、シェア、成長分析：タイプ別、サービスカテゴリー別、エンドユーザー別、予約チャネル別、年齢層別、地域別 - 産業予測 2025～2032年

アートツーリズムの世界市場規模は2023年に453億米ドルとなり、予測期間（2025～2032年）のCAGRは4.1%で、2024年の471億6,000万米ドルから2032年には650億4,000万米ドルに成長する見通しです。

世界のアートツーリズム市場は、文化遺産や体験型旅行への関心の高まりによって、大きな成長を遂げています。旅行者は旅行先との有意義なつながりを求めており、地元の文化、歴史、芸術表現との没入型の出会いを好んでいます。この動向は観光の形を変えつつあり、観光客は博物館、ギャラリー、歴史的建造物、フェスティバルに押し寄せ、観光地は文化的インフラの強化や芸術を中心としたイベントの開催を促しています。さらに、テクノロジーの進歩は、アクセシビリティとエンゲージメントを向上させるという重要な役割を果たしています。デジタル・プラットフォームやソーシャル・メディアは、アートに焦点を当てた体験の発見を容易にし、バーチャル・リアリティや拡張現実（AR）のようなイノベーションは、アートとの斬新な関わり方を提供します。こうした開発は、来場者の体験を向上させるだけでなく、アートツーリズムの魅力を広げ、新たな市場機会を解き放ちます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

アートツーリズム市場規模：タイプ別

• 市場概要
• ギャラリーと美術館
• イベントと展示会
• アーティストスタジオ
• パブリックアートインスタレーション

アートツーリズム市場規模：サービスカテゴリー別

• 市場概要
• 標準入場料
• パーソナライズされたアートツアー

アートツーリズム市場規模：エンドユーザー別

• 市場概要
• レジャー旅行者
• 芸術愛好家
• 文化学者
• 地元住民

アートツーリズム市場規模：予約チャネル別

• 市場概要
• オンライン予約プラットフォーム
• 直接予約
• 文化ツアーアグリゲーター

アートツーリズム市場規模：年齢層別

• 市場概要
• 30歳以下
• 31～50歳
• 51～70歳
• 71歳以上

アートツーリズム市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Martin Randall Travel（UK）
• Adventures in Art（USA）
• Jacada Travel（UK）
• ArtsAbroad（UK）
• Fine & Cultural Tours（UK）
• Art History in Focus（UK）
• Explore!（UK）
• Exodus Adventure Travels（UK）
• Intrepid Travel（Australia）
• Trafalgar（USA）
• Insight Vacations（USA）
• Luxury Gold（USA）
• Collette（USA）
• Say Hueque（Argentina）
• VAWAA：Vacation With an Artist（USA）
• Artist Travel Consultants（USA）
• Elegant Cultural Tours（Slovenia）
• Worldwide Adventures India（India）
• Cultural India Tours（India）
• Art Travel By Anne Alene（USA）

結論と提言

Global Art Tourism Market size was valued at USD 45.3 billion in 2023 and is poised to grow from USD 47.16 billion in 2024 to USD 65.04 billion by 2032, growing at a CAGR of 4.1% during the forecast period (2025-2032).

The global art tourism market is experiencing significant growth, driven by increasing interest in cultural heritage and experiential travel. Travelers are seeking meaningful connections with destinations, favoring immersive encounters with local culture, history, and artistic expression. This trend is reshaping tourism, as visitors flock to museums, galleries, historic landmarks, and festivals, prompting destinations to enhance cultural infrastructure and host art-centered events. Additionally, technological advancements play a crucial role by improving accessibility and engagement. Digital platforms and social media facilitate the discovery of art-focused experiences, while innovations like virtual and augmented reality offer novel ways to interact with art. These developments not only elevate the visitor experience but also broaden the appeal of art tourism, unlocking new market opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Art Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Art Tourism Market Segments Analysis

Global Art Tourism Market is segmented by Type, Service Category, End User, Booking Channel, Age Group and region. Based on Type, the market is segmented into Galleries & Museums, Events & Exhibitions, Artist Studios and Public Art Installations. Based on Service Category, the market is segmented into Standard Admission and Personalized Art Tours. Based on End User, the market is segmented into Leisure Travelers, Art Enthusiasts, Cultural Scholars and Local Residents. Based on Booking Channel, the market is segmented into Online Booking Platforms, Direct Bookings and Cultural Tour Aggregators. Based on Age Group, the market is segmented into 30 and Under, 31-50, 51-70 and 71 and Above. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Art Tourism Market

The expansion of the global art tourism market has been notably influenced by the increasing focus on the preservation of cultural identity. As travelers seek more authentic interactions with history, art, and traditional practices, destinations showcasing museums, historical art locations, and vibrant cultural festivals have gained popularity. This trend reflects a rising demand among tourists who wish to engage deeply with cultural narratives and artistic heritage. Consequently, there has been a surge in interest for immersive and educational travel experiences centered around art, further propelling the growth of the global art tourism market.

Restraints in the Global Art Tourism Market

The Global Art Tourism market faces significant challenges due to the underdevelopment of digital infrastructure in many traditional art venues, particularly in developing nations. This deficit hinders the ability to connect with tech-savvy tourists, as the lack of virtual tours, online booking systems, and interactive experiences limits the appeal to younger generations. As travel planning and cultural engagement increasingly rely on digital convenience, the inability to provide these essential features restricts market growth and expansion. This situation calls for improved technology integration to attract a wider audience and keep pace with the evolving expectations of modern travelers.

Market Trends of the Global Art Tourism Market

The Global Art Tourism market is witnessing a transformative trend driven by the integration of digital immersion technologies such as augmented reality (AR) and virtual reality (VR). These innovations are redefining artistic journeys, enabling visitors to interact with artworks through immersive experiences that go beyond conventional viewing. As cultural institutions embrace these technologies, they are not only enhancing accessibility but also appealing to a younger, tech-savvy demographic eager for enriched, participatory encounters. This shift towards digital engagement is expanding the market, as tourists increasingly seek immersive experiences that merge creativity with technology, ensuring art tourism remains dynamic and relevant in the modern era.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Art Tourism Market Size by Type & CAGR (2025-2032)

• Market Overview
• Galleries & Museums
• Events & Exhibitions
• Artist Studios
• Public Art Installations

Global Art Tourism Market Size by Service Category & CAGR (2025-2032)

• Market Overview
• Standard Admission
• Personalized Art Tours

Global Art Tourism Market Size by End User & CAGR (2025-2032)

• Market Overview
• Leisure Travelers
• Art Enthusiasts
• Cultural Scholars
• Local Residents

Global Art Tourism Market Size by Booking Channel & CAGR (2025-2032)

• Market Overview
• Online Booking Platforms
• Direct Bookings
• Cultural Tour Aggregators

Global Art Tourism Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• 30 and Under
• 31-50
• 51-70
• 71 and Above

Global Art Tourism Market Size & CAGR (2025-2032)

• North America (Type, Service Category, End User, Booking Channel, Age Group)
  • US
  • Canada
• Europe (Type, Service Category, End User, Booking Channel, Age Group)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Service Category, End User, Booking Channel, Age Group)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Service Category, End User, Booking Channel, Age Group)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Service Category, End User, Booking Channel, Age Group)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Martin Randall Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adventures in Art (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jacada Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ArtsAbroad (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fine & Cultural Tours (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Art History in Focus (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Explore! (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Exodus Adventure Travels (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intrepid Travel (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trafalgar (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Insight Vacations (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Luxury Gold (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Collette (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Say Hueque (Argentina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VAWAA: Vacation With an Artist (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Artist Travel Consultants (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elegant Cultural Tours (Slovenia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Worldwide Adventures India (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cultural India Tours (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Art Travel By Anne Alene (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations