デジタルコマースの市場規模、シェア、成長分析、コンポーネント別、決済別、閲覧媒体別、ビジネスタイプ別、最終用途別、地域別 - 産業予測、2025-2032年

デジタルコマースの世界市場規模は2023年に6兆100億米ドルと評価され、2024年の6兆9,100億米ドルから2032年には20兆9,800億米ドルに成長し、予測期間（2025年～2032年）のCAGRは14.9％で成長する見通しです。

世界のデジタルコマース市場は、AIを活用したパーソナライゼーションと統合オムニチャネル小売戦略に後押しされ、急速に拡大しています。eコマース事業者は、リアルタイムの注文追跡、集中在庫管理、物流統合を特徴とする自動受注管理システム（OMS）の採用を増やしています。米国政府による全米小売業協会（National Retail Federation）の「サプライチェーン4.0」イニシアティブは、サプライチェーン業務を効率化するデジタルシステムへのシフトを推進し、小売企業に受注管理と顧客サービスを強化する統合ソリューションの採用を促しています。その結果、より迅速で正確な配送を求める消費者ニーズの高まりに対応するため、小売企業の約75％が今後3年間で自動受注管理システムのアップグレードを計画しています。インドでは、国家eコマース政策がロジスティクスと規制慣行の改善を促進することでこの動向を後押しし、さまざまな分野で効率的なOMSソリューションの必要性を高めています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術分析

デジタルコマース市場規模：コンポーネント別

• 市場概要
• ソリューション
• サービス

デジタルコマース市場規模：決済別

• 市場概要
• カード決済
• デジタルウォレット
• 銀行振込
• 現金支払い
• 暗号通貨

デジタルコマース市場規模：閲覧媒体別

• 市場概要
• デスクトップ/ラップトップ
• モバイルとタブレット

デジタルコマース市場規模：業種別

• 市場概要
• 企業間取引（B2B）
• ビジネス・ツー・コンシューマー（B2C）

デジタルコマース市場規模：最終用途別

• 市場概要
• 銀行・金融・保険
• 製造業
• 自動車
• ヘルスケアと医薬品
• 小売家庭用品
• メディアとエンターテインメント
• その他

デジタルコマース市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Amazon（USA）
• Apple Inc.（USA）
• Samsung Electronics（South Korea）
• JD.com（China）
• Alibaba Group（China）
• Flex Ltd.（Singapore）
• Reliance Industries（India）
• Shopify（Canada）
• Rakuten（Japan）
• Shopee（Singapore）
• PDD Holdings（China）
• IKEA（Netherlands）
• Ocado（UK）
• Mercari（Japan）
• momo.com Inc.（Taiwan）
• Cimpress（Ireland）
• IndiaMART（India）
• Mastek（India）

結論と提言

Global Digital Commerce Market size was valued at USD 6.01 trillion in 2023 and is poised to grow from USD 6.91 trillion in 2024 to USD 20.98 trillion by 2032, growing at a CAGR of 14.9% during the forecast period (2025-2032).

The global digital commerce market is rapidly expanding, fueled by AI-driven personalization and integrated omnichannel retail strategies. E-commerce businesses are increasingly adopting automated order management systems (OMS) that feature real-time order tracking, centralized inventory control, and logistics integration. The U.S. government's National Retail Federation's Supply Chain 4.0 initiative is promoting a shift towards digital systems that streamline supply chain operations, encouraging retailers to adopt integrated solutions that enhance order management and customer service. As a result, approximately 75% of retailers plan to upgrade their OMS over the next three years to meet rising consumer demand for faster, more accurate deliveries. In India, the National E-commerce Policy supports this trend by fostering improved logistics and regulatory practices, thereby enhancing the need for efficient OMS solutions in various sectors.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Commerce Market Segments Analysis

Global Digital Commerce Market is segmented by Component, Payment, Browsing Medium, Business Type, End Use and region. Based on Component, the market is segmented into Solution and Services. Based on Payment, the market is segmented into Card Payments, Digital Wallets, Bank Transfers, Cash Payments and Crypto Currency. Based on Browsing Medium, the market is segmented into Desktop/laptop and Mobile and Tablets. Based on Business Type, the market is segmented into Business to Business (B2B) and Business to Consumer (B2C). Based on End Use, the market is segmented into BFSI, Manufacturing, Automotive, Healthcare and pharmaceuticals, Retail Household goods, Media & entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital Commerce Market

The Global Digital Commerce market is rapidly transforming due to the incorporation of Artificial Intelligence (AI) and Machine Learning (ML) into digital commerce platforms. These advanced technologies enable businesses to analyze customer behavior effectively, anticipate their preferences, and provide real-time, personalized product suggestions. This impressive degree of customization significantly improves user experience, driving up conversion rates and fostering stronger customer loyalty. Prominent companies such as Amazon and Shopify are consistently enhancing their AI-driven personalization features, contributing to a widespread acceptance of these intelligent systems throughout the sector. This trend is a key driver fueling the growth of the global digital commerce landscape.

Restraints in the Global Digital Commerce Market

As the Global Digital Commerce market expands, growing concerns about data privacy, cybersecurity, and adherence to regulations such as GDPR and CCPA pose significant challenges. Consumers are becoming more cautious about providing personal information, given the risks of fraud, identity theft, and data breaches. Consequently, businesses are compelled to allocate substantial resources to enhance cybersecurity protocols, implement robust encryption techniques, and deploy AI-powered fraud detection systems. This necessity to invest in protective measures not only incurs considerable expenses but also introduces a layer of complexity in managing compliance while striving to maintain consumer trust in an increasingly digital marketplace.

Market Trends of the Global Digital Commerce Market

The Global Digital Commerce market is witnessing a significant trend marked by the rapid expansion of AI-driven chatbots and virtual assistants. These technologies are revolutionizing customer interactions by delivering personalized, real-time support, which enhances user experience and satisfaction. Major players like Meta and Microsoft are leading this charge by integrating sophisticated AI capabilities into their platforms, allowing businesses to streamline operations, reduce costs, and improve engagement across various digital channels. This shift not only optimizes customer service but also fosters deeper consumer relationships, positioning AI as a vital component in the evolving landscape of digital commerce as businesses strive for efficiency and innovation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis

Global Digital Commerce Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solution
• Services

Global Digital Commerce Market Size by Payment & CAGR (2025-2032)

• Market Overview
• Card Payments
• Digital Wallets
• Bank Transfers
• Cash Payments
• Crypto Currency

Global Digital Commerce Market Size by Browsing Medium & CAGR (2025-2032)

• Market Overview
• Desktop/laptop
• Mobile and Tablets

Global Digital Commerce Market Size by Business Type & CAGR (2025-2032)

• Market Overview
• Business to Business (B2B)
• Business to Consumer (B2C)

Global Digital Commerce Market Size by End Use & CAGR (2025-2032)

• Market Overview
• BFSI
• Manufacturing
• Automotive
• Healthcare and pharmaceuticals
• Retail Household goods
• Media & entertainment
• Others

Global Digital Commerce Market Size & CAGR (2025-2032)

• North America (Component, Payment, Browsing Medium, Business Type, End Use)
  • US
  • Canada
• Europe (Component, Payment, Browsing Medium, Business Type, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Payment, Browsing Medium, Business Type, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Payment, Browsing Medium, Business Type, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Payment, Browsing Medium, Business Type, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amazon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JD.com (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flex Ltd. (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reliance Industries (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopee (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PDD Holdings (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IKEA (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ocado (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mercari (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• momo.com Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cimpress (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IndiaMART (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mastek (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations