アプリ分析の市場規模、シェア、成長分析、提供別、タイプ別、用途別、業界別、地域別 - 産業予測 2025～2032年

アプリ分析の世界市場規模は、2023年に62億米ドルと評価され、2024年の75億7,000万米ドルから2032年には374億米ドルに成長し、予測期間（2025-2032年）のCAGRは22.1％で成長する見通しです。

さまざまな業界でモバイルアプリの導入が急増していることが、アプリ分析ツールに対する大きな需要に拍車をかけています。顧客との関係構築、サービスの効率化、収益の創出など、モバイルアプリケーションへの依存度が高まっています。このような利用の増加により、セッションの長さ、アプリ内でのアクティビティ、リテンション、コンバージョン率など、膨大な量のユーザーデータがもたらされています。その結果、企業はアプリ分析プラットフォームに投資して、実用的な洞察を導き出し、ユーザー体験を向上させ、収益化戦略を改善しています。データ主導の意思決定へのシフトにより、企業はマーケティングアプローチを洗練させ、コンテンツをパーソナライズすることができます。さらに、AI主導のアナリティクスの登場により、リアルタイムのデータ解釈と予測分析が簡素化され、アプリ分析は顧客生涯価値の最大化とリテンションイニシアチブの推進に欠かせない資産として確固たる地位を築いています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• 価格分析
• ケーススタディ
• 技術分析

アプリ分析市場規模：提供別& CAGR（2025-2032）

• 市場概要
• ソフトウェア
  • iOS
  • Android
  • Windows
  • その他のソフトウェア
• サービス

アプリ分析市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• モバイルアプリ
• ウェブアプリ

アプリ分析市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 収益管理
• アプリのパフォーマンスと運用管理
• ユーザー分析
• コンバージョントラッキング
• 広告とマーケティング分析
• その他の用途

アプリ分析市場規模：業界別& CAGR（2025-2032）

• 市場概要
• BFSI
• 小売・Eコマース
• 通信・IT
• ヘルスケア・ライフサイエンス
• メディア・エンターテインメント
• 運輸・物流
• ゲーム
• その他の業界

アプリ分析市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Google LLC（USA）
• Adobe Inc.（USA）
• IBM Corporation（USA）
• Amazon Web Services（AWS）（USA）
• Microsoft Corporation（USA）
• Mixpanel（USA）
• AppsFlyer（Israel）
• Countly（USA）
• CleverTap（USA/India）
• MoEngage（USA/India）
• Contentsquare（France）
• Upland Software（formerly Localytics）（USA）

結論と提言

Global App Analytics Market size was valued at USD 6.2 billion in 2023 and is poised to grow from USD 7.57 billion in 2024 to USD 37.4 billion by 2032, growing at a CAGR of 22.1% during the forecast period (2025-2032).

The surge in mobile app adoption across various industries has spurred a significant demand for app analytics tools. Organizations increasingly rely on mobile applications to engage customers, streamline services, and generate revenue. This rise in usage has resulted in vast amounts of user data, encompassing session lengths, in-app activities, retention, and conversion rates, which, if unexamined, remains untapped. Consequently, businesses are investing in app analytics platforms to derive actionable insights, enhance user experiences, and improve monetization strategies. The shift toward data-driven decision-making enables firms to refine marketing approaches and personalize content. Furthermore, the advent of AI-driven analytics simplifies real-time data interpretation and predictive analysis, solidifying app analytics as a crucial asset in maximizing customer lifetime value and driving retention initiatives.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global App Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global App Analytics Market Segments Analysis

Global App Analytics Market is segmented by Offering, Type, Application, Vertical and region. Based on Offering, the market is segmented into Software and Services. Based on Type, the market is segmented into Mobile Apps and Web Apps. Based on Application, the market is segmented into Revenue Management, App Performance & Operations Management, User Analytics, Conversion Tracking, Advertising & Marketing Analytics and Other Applications. Based on Vertical, the market is segmented into BFSI, Retail & Ecommerce, Telecom & IT, Healthcare & Life Sciences, Media & Entertainment, Transportation & Logistics, Gaming and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global App Analytics Market

The global app analytics market is primarily fueled by the growing dependence on mobile applications across various sectors such as e-commerce, financial technology, healthcare, and entertainment. As businesses increasingly seek to enhance user experience and optimize performance, they are turning to analytics tools to track user behavior, boost engagement, and make informed decisions. This shift highlights the demand for advanced data-driven insights and real-time analytical solutions, ultimately propelling the expansion of the app analytics market. The need for comprehensive analysis in order to drive innovation and maintain competitive advantage further emphasizes the significance of this market's growth trajectory.

Restraints in the Global App Analytics Market

As the demand for app analytics continues to rise, so do apprehensions regarding data security and cybersecurity threats. Organizations managing vast amounts of user data face significant risks of data breaches and unauthorized access. The anxiety surrounding potential data leaks and hacking incidents deters some businesses from fully adopting analytics solutions, ultimately hindering the overall growth of the global app analytics market. This reluctance to engage with analytics tools due to security concerns presents a substantial obstacle, preventing many companies from leveraging the insights that app analytics can provide for improving their services and enhancing user experiences.

Market Trends of the Global App Analytics Market

The Global App Analytics market is witnessing a significant surge, with companies increasingly leveraging advanced technologies like AI and NLP to gain a competitive edge. Pioneering firms like Bewgle, founded by former Google experts, are setting industry benchmarks by providing sophisticated analytics platforms that transform user reviews into actionable insights. The demand for such solutions is fueled by brands striving to optimize customer experiences by understanding preferences and satisfaction levels. The innovative use of proprietary NLP models, which outperform existing tools in precision, is driving adoption among major players, enhancing product offerings, improving marketing strategies, and solidifying the importance of data-driven decision-making in the app analytics landscape. As businesses recognize the value of harnessing unstructured data, the market is poised for robust growth, reflecting a broader trend towards personalized consumer engagement and competitive positioning.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Pricing Analysis
• Case Studies
• Technology Analysis

Global App Analytics Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Software
  • IOS
  • Android
  • Windows
  • Other Software
• Services

Global App Analytics Market Size by Type & CAGR (2025-2032)

• Market Overview
• Mobile Apps
• Web Apps

Global App Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Revenue Management
• App Performance & Operations Management
• User Analytics
• Conversion Tracking
• Advertising & Marketing Analytics
• Other Applications

Global App Analytics Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Retail & Ecommerce
• Telecom & IT
• Healthcare & Life Sciences
• Media & Entertainment
• Transportation & Logistics
• Gaming
• Other Verticals

Global App Analytics Market Size & CAGR (2025-2032)

• North America (Offering, Type, Application, Vertical)
  • US
  • Canada
• Europe (Offering, Type, Application, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Type, Application, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Type, Application, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Type, Application, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (AWS) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mixpanel (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AppsFlyer (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Countly (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CleverTap (USA/India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MoEngage (USA/India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Contentsquare (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Upland Software (formerly Localytics) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations