アプリ分析市場：タイプ別、用途別、エンドユーザー別、地域別、2024年～2031年

アプリ分析市場の評価、2024年～2031年

法律を遵守しながらセキュリティやプライバシーリスクを特定するためのアプリ分析に対する需要の高まりが市場拡大を促進しています。Verified Market Researchのアナリストによると、アプリ分析市場の評価額は2023年の約28億米ドルを超え、2031年には132億7,000万米ドルに達すると予測されています。

スマートフォンの利用が増加し、モバイルアプリが利用可能になったことで、企業がユーザーの行動を理解する必要性が高まっています。これにより、企業はアプリの機能、マーケティング戦略、ユーザーエンゲージメントについて十分な情報に基づいた意思決定を行うことができるため、市場の成長が加速し、2024年から2031年までのCAGRは21.5%となります。

アプリ分析市場定義/概要

アプリ分析とは、モバイルアプリのパフォーマンスや利用状況に関するデータを収集・評価する体系的なプロセスです。企業が顧客の行動を理解し、人気の機能、アプリの使用頻度、問題点を特定するのに役立ちます。この情報は、アプリの最適化、ユーザーエクスペリエンスの向上、戦略にとって極めて重要です。また、ユーザーエンゲージメント、リテンション、コンバージョン率に関するデータも提供します。このデータを活用することで、企業はアプリを強化し、マーケティングに注力し、より良いユーザー体験を提供することができます。

さらに、アプリ分析とは、アプリケーション配信に関連する測定基準や利用データに基づき、実用的な洞察を収集、分析、提供する手法です。これには、ユーザーの追跡、アクティビティの追跡、アプリのパフォーマンスに関するレポートが含まれます。このプロセスはデスクトップ、モバイル、その他のプラットフォームで利用されており、その人気は市場拡大の原動力になると予想されます。アプリ分析では、IT運用、顧客体験、ビジネス成果を網羅したリアルタイムのデータ可視化が提供されます。企業がパフォーマンスの問題を特定し、効率化のために必要な変更を行うのに役立ちます。

ビデオストリーミングがアプリ分析の需要をどのように高めたか？

eコマース業界の隆盛は、洞察の獲得、ユーザー体験の改善、収益向上のためのアナリティクス・ツールの必要性を要求しており、市場の需要に影響を与えています。また、製品提案やマーケティング活動をパーソナライズするための顧客中心主義、顧客エンゲージメント、顧客維持の要件は、様々な企業によるアプリ分析の採用を増加させ、市場成長を促進すると予測されています。

Netflix、Amazon Prime Video、Disney+などの動画ストリーミングサービスの台頭は、アプリ分析の需要を高めています。これらのサービスでは、モバイルアプリケーションを使用して、ユーザーのインタラクション、コンテンツの嗜好、視聴習慣を収集しています。この情報は、コンテンツ推薦エンジン、動画品質の向上、バッファリングの削減、ユーザー体験の向上にとって極めて重要です。企業もまた、コンテンツ推薦を改善し、消費者の幸福度を高めるためにアナリティクスに注目しており、それによって市場の成長を促進しています。

サイバーセキュリティリスクの増加により、データ保護とアプリケーションセキュリティのためにアプリ分析が広く利用されるようになっています。ユーザー行動、地理的データ、個人嗜好の取得に対する需要が市場拡大の原動力となっています。企業は暗号化プロトコルの改善、定期的なセキュリティ監査の実施、安全なコーディングとアプリケーション開発のベストプラクティスの導入に注力しています。GDPRやCCPAのようなデータプライバシー規則への準拠も最優先事項であり、準拠を怠ると多額の罰金が科される可能性があるためです。

アプリ分析市場の成長を妨げる障壁とは？

モバイルデバイス、オペレーティングシステム、アプリプラットフォームが多様化することで、アプリ内アナリティクスは大きな分断を招きます。この断片化により、すべてのプラットフォームとデバイスで一貫した信頼性の高いトラッキングと分析を提供する分析システムの構築が困難になっています。Android、iOS、その他のモバイルOS（それぞれ独自の権利と制約を持つ）間で互換性と信頼性の高いデータ収集を確保するには、多大な時間とリソースが必要であり、アプリ分析ツールの有効性を妨げる可能性があります。

さらに、モバイルアプリから生成される膨大な量のデータは、組織、特に中小企業（SME）にとって圧倒的であり、このようなデータを効率的に分析・解釈するためのリソースや経験はほとんどありません。膨大なデータセットから有用な知見を抽出するには、機械学習や人工知能アルゴリズムなどの高度な分析スキルが必要だが、その実行は複雑でコストもかかります。課題は、データを収集するだけでなく、アプリの設計、ユーザー体験、マーケティング戦略の大幅な変更につながる方法でデータを処理し、解釈することであり、市場の成長に影響を与えます。

目次

第1章 世界のアプリ分析市場のイントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 アプリ分析の世界市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 アプリ分析の世界市場：タイプ別

• 概要
• ウェブアプリ分析
• モバイルアプリ分析

第6章 アプリ分析の世界市場：用途別

• 概要
• ユーザー分析
• 収益分析
• アプリのパフォーマンス分析と運用

第7章 アプリ分析の世界市場：エンドユーザー別

• 概要
• 銀行、金融サービス、保険（BFSI）
• 物流、旅行、運輸
• ゲーム
• テレコム、IT
• メディア・娯楽
• 小売
• その他

第8章 アプリ分析の世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第9章 世界のアプリ分析市場：競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第10章 企業プロファイル

• Taplytics, Inc.
• Kochava
• Adobe Systems Inc.
• IBM Corporation
• Amazon.com Inc.
• Google
• Yahoo Inc.
• Countly
• Localytics
• Swrve

第11章 主な発展

• 製品上市／開発
• 合併と買収
• 事業拡大
• パートナーシップと提携

第12章 付録

• 関連調査

App Analytics Market Valuation - 2024-2031

The growing demand for app analytics to identify security and privacy risks while adhering to laws is driving market expansion. According to the analyst from Verified Market Research, the App Analytics Market is estimated to reach a valuation of USD 13.27 Billion over the forecast period 2031, subjugating around USD 2.8 Billion valued in 2023.

The rise in smartphone usage and the availability of mobile apps has increased the need for businesses to understand user behavior. This helps businesses make informed decisions about app features, marketing strategies, and user engagement, leading to faster market growth and enabling the market to grow at a CAGR of 21.5% from 2024 to 2031.

App Analytics Market: Definition/ Overview

App analytics is a systematic process of collecting and evaluating data on mobile app performance and usage. It helps businesses understand customer behavior, and identify popular features, frequency of app usage, and issues. This information is crucial for app optimization, user experience enhancements, and strategy. It also provides data on user engagement, retention, and conversion rates. By utilizing this data, businesses can enhance their apps, focus marketing efforts, and provide a better user experience.

Furthermore, app analytics is a method of collecting, analyzing, and providing actionable insights based on metrics and usage data related to application delivery. It involves tracking users, tracking their activities, and reporting on the app's performance. This process is used on desktop, mobile, and other platforms, and its popularity is expected to drive market expansion. App analytics offers real-time data visualization, covering IT operations, customer experiences, and business outcomes. It helps firms identify performance issues and make necessary changes for efficiency.

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How has Video Streaming raised Demand for App Analytics?

The flourishing e-commerce industry is demanding the need for analytics tools to obtain insights, improve user experiences, and boost revenue, hence affecting the market demand. Also, the requirement for customer-centricity, customer engagement, and retention for personalizing product suggestions and marketing efforts is projected to help increase the adoption of app analytics by various businesses, thereby propelling market growth.

The rise of video streaming services like Netflix, Amazon Prime Video, and Disney+ has increased the demand for app analytics. These services use mobile applications to gather user interaction, content preferences, and viewing habits. This information is crucial for content recommendation engines, enhancing video quality, reducing buffering, and enhancing user experience. Businesses are also turning to analytics to improve content recommendations and increase consumer happiness, thereby driving market growth.

The rise in cybersecurity risks has led to the widespread use of app analytics for data protection and application security. The demand for acquiring user behavior, geographical data, and personal preferences is driving market expansion. Companies are focusing on improving encryption protocols, conducting regular security audits, and adopting secure coding and application development best practices. Compliance with data privacy rules like GDPR and CCPA is also a top priority, as failure to comply can result in substantial fines.

What are the Barriers impeding the Growth of the App Analytics Market?

The variety of mobile devices, operating systems, and app platforms leads to major fragmentation difficulties in-app analytics. This fragmentation makes it difficult to create analytics systems that offer consistent and reliable tracking and analysis across all platforms and devices. Ensuring compatibility and reliable data collecting across Android, iOS, and other mobile operating systems, each with its own set of rights and constraints, takes significant time and resources, possibly hindering the efficacy of app analytics tools.

Furthermore, the sheer volume of data generated by mobile apps is overwhelming for organizations, particularly small and medium-sized enterprises (SMEs) with little resources or experience to efficiently analyze and interpret this data. Extracting usable insights from massive datasets necessitates advanced analytics skills, such as machine learning and artificial intelligence algorithms, which are complicated and expensive to execute. The challenge is not only gathering data, but also processing and interpreting it in a way that leads to significant changes in app design, user experience, and marketing strategies, which affect market growth.

Category-Wise Acumens

Which Type has the Highest Market Share in the App Analytics Market?

The mobile App Analytics Market is estimated to dominate the market during the forecast period due to its ability to combine data from various sources, track user acquisition, and measure progress towards corporate goals. It also helps apps close the maintenance and churn gap by focusing on promising and purchase-based users. The adoption of mobile app analytics is driven by personalized apps, improved development and ROI, and precise data collection and maintenance. The increasing use of smartphones and mobile apps could further expand the segment.

Furthermore, mobile app consumption has grown significantly and steadily over the world, owing to increased smartphone penetration and the availability of high-speed internet. As people increasingly rely on mobile apps for communication, commerce, entertainment, and work, businesses, and app developers are eager to learn about user behavior, preferences, and pain issues. Mobile app analytics offer useful insights into these areas, allowing developers and businesses to make more educated decisions to improve app performance, user engagement, and general satisfaction.

How does the Media and Entertainment Sector contribute to Market Growth?

The media and entertainment segment is estimated to exhibit the highest growth due to the rise in messenger and social media applications, requiring app analytics. The sector relies on customer data to keep users engaged and uses machine learning and big data to create new marketing tactics. The changing entertainment landscape, transitioning to OTT content, and the rise of OTT players like Amazon Prime, Disney, and Netflix are expected to increase demand across the industry.

Furthermore, there has been a significant shift in how consumers receive media and entertainment, with digital platforms serving as the primary source of material such as videos, music, games, and news. This digital revolution has been expedited by the spread of smartphones, tablets, and smart TVs, which allow customers to access information at any time and from any location. As a result, media and entertainment organizations employ app analytics to better understand user preferences, engagement patterns, and consumption habits. This information is critical for personalizing content, improving user experience, and raising retention rates in a highly competitive industry.

Country/Region-wise Acumens

Which Region Holds the Largest Market Share in the App Analytics Market?

North America is estimated to hold the largest market share during the forecast period, driven by the growing Silicon Valley in the US, a global hub for technology companies, startups, and venture capitalists. This culture of innovation and adoption of advanced analytics solutions influences market growth. The growing app development community in North America is escalating the demand for tools that recognize the essential role analytics plays in refining apps, understanding user behavior, and maximizing app potential.

Furthermore, businesses in North America have a high focus on innovation and are frequently early adopters of new technologies. Companies in a variety of industries, from technology and finance to retail and healthcare, have a common culture of using data to make decisions. Organizations understand the importance of using data analytics to obtain insights into consumer behavior, optimize operations, and drive strategic decisions. The emphasis on data analytics and the strategic use of app analytics technologies to drive growth, improve customer experiences, and preserve a competitive advantage fuels the App Analytics Market's demand and dominance in this specific region.

How is Asia-Pacific expanding the App Analytics Market?

The Asia Pacific region is estimated to grow at the highest CAGR during the forecast period, driven by increased mobile app usage, app performance optimization, and analytics technology advancements. China holds the largest market, home to major app analytics firms like Baidu Analytics, Alibaba Analytics, and Tencent Analytics. India, the second-largest market, is also experiencing growth due to the increasing adoption of mobile apps by businesses and consumers and is home to notable app analytics services like Localytics, App Annie, and Mixpanel.

Furthermore, Asia Pacific has a rapidly growing digital user base, with China, India, and Indonesia leading in mobile and internet penetration rates. This increase is due in part to the widespread availability of low-cost cell phones and mobile data plans, which enable a bigger segment of the population to access the Internet. As more people use mobile applications for a variety of purposes such as social media, e-commerce, and entertainment, there is an increasing demand for app analytics solutions that can provide insights into user behavior, engagement, and app performance. This demand drives the region's App Analytics Market.

Competitive Landscape

Major market players are investing in marketing and strategic initiatives to expand their global presence in the App Analytics market. They are also collaborating with other organizations and offering cost-effective products to survive in a competitive and growing market.

Some of the prominent players operating in the App Analytics Market are:

Taplytics Inc., Kochava, Adobe Systems Inc., IBM Corporation., Google, Yahoo Inc., Countly, Localytics, Swrve, Apptentive, Moengage, Mixpanel, Content Square SAS, TUNE Inc., Clever Tap, AppsFlyer, appScatter, Amplitude, Appsee.

Latest Developments

In April 2023, Data.ai, a leading mobile data analytics provider, introduced Total App Revenue, offering publishers and brands access to all mobile income streams.

In January 2022, Vianova signed a contract with Fenix, assisting them in gathering fleet information in five countries: UAE, Saudi Arabia, Bahrain, and Qatar.

In April 2022, Roomvo and Mobile Marketing collaborated to develop a visualizer analytics module, providing merchants and partners with valuable customer insights for value chain advancements.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL APP ANALYTICS MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL APP ANALYTICS MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL APP ANALYTICS MARKET, BY TYPE

• 5.1 Overview
• 5.2 Web App Analytics
• 5.3 Mobile App Analytics

6 GLOBAL APP ANALYTICS MARKET, BY APPLICATION

• 6.1 Overview
• 6.2 User Analytics
• 6.3 Revenue Analytics
• 6.4 App Performance Analytics And Operations

7 GLOBAL APP ANALYTICS MARKET, BY END-USER

• 7.1 Overview
• 7.2 Banking, Financial Services and Insurance (BFSI)
• 7.3 Logistics, Travel and Transportation
• 7.4 Gaming
• 7.5 Telecom and IT
• 7.6 Media and Entertainment
• 7.7 Retail
• 7.8 Others

8 GLOBAL APP ANALYTICS MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East & Africa

9 GLOBAL APP ANALYTICS MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Taplytics, Inc.
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Kochava
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Adobe Systems Inc.
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 IBM Corporation
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Amazon.com Inc.
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Google
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Yahoo Inc.
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Countly
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Localytics
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Swrve
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 KEY DEVELOPMENTS

• 11.1 Product Launches/Developments
• 11.2 Mergers and Acquisitions
• 11.3 Business Expansions
• 11.4 Partnerships and Collaborations

12 Appendix

• 12.1 Related Research