インストア・アナリティクスの市場規模、シェア、成長分析、コンポーネント別、展開モード別、企業規模別、地域別 - 産業予測 2025～2032年

インストア・アナリティクスの世界市場規模は2023年に34億3,000万米ドルとなり、2024年の42億6,000万米ドルから2032年には239億5,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは24.1％で成長する見通しです。

小売企業が顧客満足度の向上と業務の効率化のためにデータ主導の戦略をますます活用するようになり、インストア・アナリティクス市場はダイナミックな成長を遂げています。eコマース大手と競合する従来型の店舗にとって、顧客の行動をリアルタイムで追跡することは極めて重要です。棚管理、在庫追跡、パーソナライズドマーケティングの進歩は、AIやIoTソリューションと相まって、消費者エンゲージメントと売上コンバージョンを高めることに熱心な大規模小売業者やハイパーマーケットの間で人気を集めています。しかし、導入コストの高さや、レガシーフレームワークに新しいシステムを統合する際の課題など、大きな障壁が立ちはだかっており、これが中小規模の小売企業の足かせとなっています。さらに、データプライバシーに関する懸念やGDPRのような規制への準拠が、プロバイダーにとって障害となっています。先進地域では、クラウドベースのアナリティクスやモバイルトラッキング技術の革新により、今後の成長が見込まれています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• ケーススタディ分析
• 特許分析
• 技術分析

インストア・アナリティクス市場規模：コンポーネント別& CAGR（2025-2032）

• 市場概要
• ソフトウェア
• サービス
  • マネージドサービス
  • プロフェッショナルサービス

インストア・アナリティクス市場規模：展開モード別& CAGR（2025-2032）

• 市場概要
• オンプレミス
• クラウド

インストア・アナリティクス市場規模：企業規模別& CAGR（2025-2032）

• 市場概要
• 大企業
• 中小企業

インストア・アナリティクス市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 顧客管理
• マーケティングマネジメント
• マーチャンダイジング分析
• 店舗運営管理
• リスクとコンプライアンス管理
• その他

インストア・アナリティクス市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• RetailNext, Inc.
• SAP SE
• Capillary Technologies
• Happiest Minds Technologies
• Trax Image Recognition
• Amoobi Inc.
• Thinkinside SRL
• Inpixon
• Walkbase
• Mindtree
• Cloud4Wi
• Scanalytics Inc.
• Dor Technologies
• Hoxton Analytics
• Wipro

結論と提言

Global In-Store Analytics Market size was valued at USD 3.43 billion in 2023 and is poised to grow from USD 4.26 billion in 2024 to USD 23.95 billion by 2032, growing at a CAGR of 24.1% during the forecast period (2025-2032).

The In-Store Analytics market is experiencing dynamic growth as retailers increasingly leverage data-driven strategies to enhance customer satisfaction and streamline operations. Real-time tracking of customer behavior is crucial for traditional stores competing with e-commerce giants. Advancements in shelf management, inventory tracking, and personalized marketing-coupled with AI and IoT solutions-are gaining traction among large retailers and hypermarkets eager to boost consumer engagement and sales conversions. However, significant barriers persist, including high implementation costs and challenges in integrating new systems into legacy frameworks, which hinder small to mid-sized retailers. Additionally, concerns regarding data privacy and compliance with regulations like GDPR pose obstacles for providers. Future growth is anticipated in developed regions, driven by innovations in cloud-based analytics and mobile tracking technologies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global In-Store Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global In-Store Analytics Market Segments Analysis

Global In-Store Analytics Market is segmented by Component, Deployment Mode, Enterprise Size, Application and region. Based on Component, the market is segmented into Software and Services. Based on Deployment Mode, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprise and Small and Medium-sized Enterprise. Based on Application, the market is segmented into Customer Management, Marketing Management, Merchandising Analysis, Store Operations Management, Risk and Compliance Management and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global In-Store Analytics Market

The rise of omnichannel retailing is a significant driver for the Global In-Store Analytics market, as it compels retailers to implement solutions focused on in-store data analysis. By seamlessly integrating physical shopping experiences with digital platforms, merchants are increasingly reliant on data analytics to improve customer interactions across multiple retail channels. In-store analytics empowers retailers to monitor customer behavior, foot traffic, and purchasing patterns, allowing for the delivery of personalized shopping experiences both online and offline. This integration fosters better inventory management, tailored promotional offers, and stronger customer relationships, making in-store analytics an essential strategy for retailers aiming to thrive in an evolving marketplace.

Restraints in the Global In-Store Analytics Market

A significant obstacle facing the Global In-Store Analytics market is the substantial initial investment needed for the technology and its subsequent maintenance. Small to mid-sized retailers often find the requirement for specialized hardware, software, and skilled personnel to be a deterrent when considering these solutions. Moreover, integrating analytics systems with current retail infrastructure can incur additional costs and demand significant time and effort, complicating the process further. Consequently, many retailers struggle to see a clear cost-to-benefit ratio, which may limit the broader adoption of in-store analytics across the industry.

Market Trends of the Global In-Store Analytics Market

The Global In-Store Analytics market is experiencing a significant surge in demand as retailers prioritize customer behavior tracking solutions. Driven by the need for enhanced customer engagement and personalization, this trend is leading to the widespread adoption of technologies like video analytics and heatmaps to optimize store layouts and analyze foot traffic. Additionally, the increasing integration of AI-driven analytics tools is revolutionizing decision-making processes by enabling real-time insights for inventory optimization and dynamic pricing strategies. As retailers strive to create more tailored shopping experiences, the reliance on sophisticated in-store analytics continues to accelerate, positioning the market for sustained growth in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Case Study Analysis
• Patent Analysis
• Technology Analysis

Global In-Store Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Services
  • Managed Services
  • Professional Services

Global In-Store Analytics Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-premise
• Cloud

Global In-Store Analytics Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• Large Enterprise
• Small and Medium-sized Enterprise

Global In-Store Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Customer Management
• Marketing Management
• Merchandising Analysis
• Store Operations Management
• Risk and Compliance Management
• Others

Global In-Store Analytics Market Size & CAGR (2025-2032)

• North America (Component, Deployment Mode, Enterprise Size, Application)
  • US
  • Canada
• Europe (Component, Deployment Mode, Enterprise Size, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment Mode, Enterprise Size, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment Mode, Enterprise Size, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment Mode, Enterprise Size, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• RetailNext, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capillary Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happiest Minds Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trax Image Recognition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amoobi Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thinkinside SRL
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inpixon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walkbase
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mindtree
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloud4Wi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scanalytics Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dor Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hoxton Analytics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations