保温下着の市場規模、シェア、成長分析、製品タイプ別、材料別、消費者層別、用途別、流通チャネル別、地域別 - 産業予測 2025-2032年

保温下着市場規模は2023年に88億米ドルと評価され、2024年の91億7,000万米ドルから2032年には127億4,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは4.2％で成長する見通しです。

世界の保温下着市場は、寒い季節に効果的な保温性と快適性を求める需要に牽引され、大きな成長を遂げています。ロングアンダーウェアやロングジョンと呼ばれることも多いこれらの衣料品は、消費者が確実な暖かさを求める寒冷地で特に人気があります。その魅力は、撥水性、保温性、柔軟性などの特性を備えた二重の機能性と軽量設計にあります。最近の動向は、スマートテクノロジーを取り入れる動きを示しており、各ブランドは充電式バッテリーやUSB接続を備えたヒート素材を革新し、ユーザーが再生可能エネルギーを暖かさに利用できるようにしています。加えて、先進的な防寒着は現在、温度調節機能を提供し、個人に合わせた体験を提供し、全体的な快適性を高めており、保温下着が寒さ対策の定番であり続けることを保証しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

保温下着市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• トップス
• ボトムス
• セット

保温下着市場規模：材料別& CAGR（2025-2032）

• 市場概要
• コットン
• ウール
• 合成
• 混紡生地

保温下着市場規模：消費者層別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性
• 子供

保温下着市場規模：用途別& CAGR（2025-2032）

• 市場概要
• スポーツウェア
• カジュアルウェア
• 産業/職業用

保温下着市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

保温下着市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Under Armour, Inc.（USA）
• Nike, Inc.（USA）
• Adidas AG（Germany）
• Columbia Sportswear Company（USA）
• L.L.Bean, Inc.（USA）
• Helly Hansen（Norway）
• Patagonia, Inc.（USA）
• The North Face（USA）
• Craft of Scandinavia（Sweden）
• Icebreaker（New Zealand）
• Smartwool（USA）
• Odlo International AG（Switzerland）
• Decathlon S.A.（France）
• 32 Degrees（USA）
• Carhartt, Inc.（USA）
• Cabela's（USA）
• Marmot Mountain LLC（USA）
• Mountain Warehouse（UK）
• Berghaus（UK）
• Arc'teryx（Canada）

結論と提言

Thermal Underwear Market size was valued at USD 8.8 billion in 2023 and is poised to grow from USD 9.17 billion in 2024 to USD 12.74 billion by 2032, growing at a CAGR of 4.2% during the forecast period (2025-2032).

The global thermal underwear market is experiencing significant growth, driven by the demand for effective insulation and comfort during colder seasons. Often referred to as long underwear or long johns, these garments are particularly popular in cold climates, where consumers seek reliable warmth. Their appeal lies in their dual functionality and lightweight design, featuring properties such as water repellency, heat retention, and flexibility. Recent trends indicate a move towards incorporating smart technologies, with brands innovating heated materials equipped with rechargeable batteries or USB connections, allowing users to harness renewable energy for warmth. Additionally, advanced thermal clothing now offers temperature adjustment features, providing a personalized experience and enhancing overall comfort, ensuring thermal underwear will remain a staple for cold weather protection.

Top-down and bottom-up approaches were used to estimate and validate the size of the Thermal Underwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Thermal Underwear Market Segments Analysis

Global Thermal Underwear Market is segmented by Product Type, Material, Consumer Demographics, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Tops, Bottoms and Sets. Based on Material, the market is segmented into Cotton, Wool, Synthetic and Blended Fabric. Based on Consumer Demographics, the market is segmented into Men, Women and Children. Based on Application, the market is segmented into Sportswear, Casual Wear and Industrial/Occupational Use. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Thermal Underwear Market

The Thermal Underwear market is experiencing significant growth due to a surge in demand for warm clothing across various regions, especially in the U.S., where harsh winter conditions like cold storms and heavy snowfall have become prevalent. Consumers are actively seeking effective solutions for frost protection, as traditional outerwear like jackets and sweaters often falls short in providing adequate warmth. This has led to a growing trend of consumers turning to thermal underwear, which is essential in maintaining body temperature and shielding individuals from the risks associated with extreme cold. As a result, the market for thermal underwear is expanding rapidly to fulfill this pressing need.

Restraints in the Thermal Underwear Market

The thermal underwear market faces significant challenges due to its fragmented nature, with countless players competing on a global scale. This industry is marked by fierce rivalry as companies strive to enhance their market share through innovation in design, product quality, pricing strategies, and efficient supply chain management. However, a primary constraint hindering the growth of established brands is the rampant presence of unorganized vendors, particularly in developing nations. These local suppliers offer easily accessible products at lower prices, leveraging streamlined manufacturing processes that undermine established brands, ultimately restricting their market presence and growth potential.

Market Trends of the Thermal Underwear Market

The thermal underwear market is experiencing a significant trend driven by the influence of social media platforms, which facilitate innovative product launches and robust brand engagement. As businesses leverage platforms like Instagram, Facebook, and YouTube to showcase their thermal lingerie collections, they are not only reaching wider audiences but also cultivating meaningful connections with consumers through tailored content and exclusive promotions. This interaction has sparked a heightened awareness and demand for thermal products, particularly in colder regions, as dedicated posts spotlight the benefits of heated underwear. Consequently, social media is becoming an essential tool for manufacturers and retailers, reshaping marketing strategies and positioning thermal underwear as a must-have for the colder seasons.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Thermal Underwear Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Tops
• Bottoms
• Sets

Global Thermal Underwear Market Size by Material & CAGR (2025-2032)

• Market Overview
• Cotton
• Wool
• Synthetic
• Blended Fabric

Global Thermal Underwear Market Size by Consumer Demographics & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Children

Global Thermal Underwear Market Size by Application & CAGR (2025-2032)

• Market Overview
• Sportswear
• Casual Wear
• Industrial/Occupational Use

Global Thermal Underwear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Thermal Underwear Market Size & CAGR (2025-2032)

• North America (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Under Armour, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L.L.Bean, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Helly Hansen (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patagonia, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The North Face (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Craft of Scandinavia (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Icebreaker (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smartwool (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Odlo International AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 32 Degrees (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carhartt, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cabela's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marmot Mountain LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mountain Warehouse (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berghaus (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arc'teryx (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations