男性用アンダーウェア市場規模、シェア、成長分析：製品別、素材別、年齢層別、流通チャネル別、地域別 - 産業予測 2025～2032年

男性用アンダーウェア市場規模は2023年に412億2,000万米ドルとなり、2024年の434億5,000万米ドルから2032年には661億7,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.4%で成長する見通しです。

世界の男性用アンダーウェア市場は、健康と衛生に対する意識の高まり、多様な製品の提供、消費者の嗜好の進化を原動力として成長する態勢を整えています。可処分所得の増加、ファッション動向、ライフスタイルの変化などの主な要因がこの成長に寄与しています。様々な素材へのシフトが顕著であり、メーカーは幅広い消費者を取り込むためにデザインを強化しています。COVID-19の大流行による挫折にもかかわらず、平常が戻るにつれて市場は回復に向かっています。ミレニアル世代がこの需要の最前線にあり、革新的な選択肢を好んでいます。現代的な小売状況は製品の可視性を高め、ブランドはより良いフィット感と快適性のために研究開発に投資しています。サックスの3Dポーチデザインのような注目すべきイノベーションは、業界が高度な仕立てと機能性に重点を置いていることを浮き彫りにし、成長の新たな機会を提示しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

男性用アンダーウェア市場規模：製品別& CAGR（2025-2032）

• 市場概要
• ブリーフ
• ボクサー
• ボクサーブリーフ
• トランクス
• ヒップスター
• Tバック
• その他

男性用アンダーウェア市場規模：素材別& CAGR（2025-2032）

• 市場概要
• コットン
• ポリエステル
• モーダル
• ナイロン
• バンブー
• その他

男性用アンダーウェア市場規模：年齢層別& CAGR（2025-2032）

• 市場概要
• 15～30歳
• 31～45歳
• 46～60歳
• 60歳以上

男性用アンダーウェア市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• 卸売業者/販売業者
• 専門店
• ハイパーマーケット/スーパーマーケット
• eコマース
• その他

男性用アンダーウェア市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Calvin Klein（USA）
• Hanes（USA）
• Fruit of the Loom（USA）
• Jockey（USA）
• 2（X）IST（USA）
• Andrew Christian（USA）
• Tommy John（USA）
• Mack Weldon（USA）
• MeUndies（USA）
• Bjorn Borg（Sweden）
• Ermenegildo Zegna（Italy）
• Sunspel（UK）
• Zimmerli（Switzerland）
• Aussiebum（Australia）
• Bonds（Australia）
• Triumph International（Switzerland）
• Gildan（Canada）
• Schiesser（Germany）

結論と提言

Men's Underwear Market size was valued at USD 41.22 billion in 2023 and is poised to grow from USD 43.45 billion in 2024 to USD 66.17 billion by 2032, growing at a CAGR of 5.4% during the forecast period (2025-2032).

The global men's underwear market is poised for growth, driven by increasing health and hygiene awareness, diverse product offerings, and evolving consumer preferences. Key factors such as rising disposable income, fashion trends, and lifestyle changes contribute to this growth. There is a notable shift toward various fabrics, with manufacturers enhancing designs to engage a broader audience. Despite setbacks from the COVID-19 pandemic, market recovery is on the horizon as normalcy returns. Millennials are at the forefront of this demand, favoring innovative options. The modern retail landscape enhances product visibility, while brands invest in R&D for better fit and comfort. Noteworthy innovations, like Saxx's 3D pouch design, highlight the industry's focus on advanced tailoring and functionality, presenting new opportunities for growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Men's Underwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Men's Underwear Market Segments Analysis

Global Men's Underwear Market is segmented by Product, Material, Age Group, Distribution Channel and region. Based on Product, the market is segmented into Briefs, Boxers, Boxer briefs, Trunks, Hipsters, Thongs and Others. Based on Material, the market is segmented into Cotton, Polyester, Modal, Nylon, Bamboo and Others. Based on Age Group, the market is segmented into 15 - 30, 31 - 45, 46 - 60 and Above 60. Based on Distribution Channel, the market is segmented into Wholesaler/Distributor, Specialty store, Hypermarket/Supermarket, E-commerce and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Men's Underwear Market

One of the key factors propelling the global Men's Underwear market is the increasing emphasis on health and hygiene among consumers. Men are becoming more aware of their personal cleanliness and are seeking underwear that provides enhanced moisture management, breathability, and odor control. This shift is notably pronounced in emerging markets, where improved disposable incomes and growing urbanization are heightening the importance placed on grooming and hygiene. Consequently, brands are proactively developing products that incorporate features like antimicrobial properties, moisture-wicking fabrics, and superior ventilation to meet this rising consumer demand and preferences in the marketplace.

Restraints in the Men's Underwear Market

The Men's Underwear market faces significant challenges due to fierce competition among numerous manufacturers vying for market share. Brands differentiate themselves through product attributes, quality, pricing strategies, and brand awareness, but this rivalry frequently escalates into price wars. Such aggressive pricing tactics can considerably erode profit margins for manufacturers, making it increasingly difficult for them to sustain profitability. As companies strive to balance competitive pricing with quality offerings, the financial pressure may also limit investment in research and development, hindering innovation within the market. Consequently, the overall landscape of the Men's Underwear market remains fraught with both opportunities and restraints.

Market Trends of the Men's Underwear Market

The men's underwear market is witnessing a notable trend towards premium and luxury offerings, driven by a shift in consumer preferences for quality and comfort over price. As modern consumers prioritize their personal comfort and lifestyle, they are increasingly inclined to invest in high-end underwear made from superior materials featuring advanced technologies like moisture-wicking, odor resistance, and breathability. This growing demand for luxury men's underwear is prompting brands to innovate and enhance their product lines, catering to discerning customers seeking both functionality and style. Consequently, the market is evolving, with premium segments gaining traction and reshaping the competitive landscape of men's underwear.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Men's Underwear Market Size by Product & CAGR (2025-2032)

• Market Overview
• Briefs
• Boxers
• Boxer briefs
• Trunks
• Hipsters
• Thongs
• Others

Global Men's Underwear Market Size by Material & CAGR (2025-2032)

• Market Overview
• Cotton
• Polyester
• Modal
• Nylon
• Bamboo
• Others

Global Men's Underwear Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• 15 - 30
• 31 - 45
• 46 - 60
• Above 60

Global Men's Underwear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Wholesaler/Distributor
• Specialty store
• Hypermarket/Supermarket
• E-commerce
• Others

Global Men's Underwear Market Size & CAGR (2025-2032)

• North America (Product, Material, Age Group, Distribution Channel)
  • US
  • Canada
• Europe (Product, Material, Age Group, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Material, Age Group, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Material, Age Group, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Material, Age Group, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Calvin Klein (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanes (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fruit of the Loom (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jockey (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 2(X)IST (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Andrew Christian (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tommy John (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mack Weldon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MeUndies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bjorn Borg (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ermenegildo Zegna (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunspel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zimmerli (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aussiebum (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bonds (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gildan (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Schiesser (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations