女性用ナイトウェアと下着の市場規模、シェア、成長分析：製品タイプ別、素材別、流通チャネル別、地域別 - 産業予測 2025～2032年

女性用ナイトウェアと下着2023年の市場規模は1,416億米ドルで、2024年の1,495億3,000万米ドルから2032年には2,312億3,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは5.6%で推移する見通しです。

女性用スリープウェアの市場成長は、季節需要に対応した多様なデザイン、防虫と睡眠の快適性の重視の高まり、可処分所得の増加など、様々な要因によって牽引されています。ナイトウェアやパンツなどのスリープウェアは、バクテリアを抑制し、体温を調節し、湿気を吸収することで健康に貢献します。さらに、世界のダイナミックなファッション動向がこの分野の拡大を支えています。同市場は綿、ポリエステル、セルロース系繊維など幅広い素材の選択を特徴としており、様々な袖丈、ネックライン、柄を通して快適さとスタイルを強調しています。しかし、消費者の定着、繊維生産に関連する環境問題、労働者の権利問題といった潜在的課題が成長を妨げる可能性があります。全体として、情報通の女性買い物客は、トレンディで快適なナイトウェアをますます求めるようになっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

女性用ナイトウェアと下着市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• ランジェリー
• パジャマ
• ローブ
• シェイプウェア

女性用ナイトウェアと下着市場規模：素材別& CAGR（2025-2032）

• 市場概要
• コットン
• レース
• シルク
• 合成繊維

女性用ナイトウェアと下着市場規模：流通チャネル別：& CAGR（2025-2032）

• 市場概要
• オンライン小売
• オフライン小売

女性用ナイトウェアと下着市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Groupe Chantelle（France）
• Wacoal（Japan）
• Triumph International（Switzerland）
• Gossard（United Kingdom）
• Silvano Fashion Group（Estonia）
• Wolford（Austria）
• Eberjey（USA）
• Skims（USA）
• Petite Plume（USA）
• La Ligne（USA）
• Morgan Lane（USA）
• Olivia von Halle（United Kingdom）
• Intimissimi（Italy）
• Sleeper（Ukraine）
• Hanna Andersson（USA）
• Fleur du Mal（USA）
• Victoria's Secret（USA）
• Agent Provocateur（United Kingdom）
• Savage X Fenty（USA）
• Cosabella（Italy）

結論と提言

Women's Night and Underwear Market size was valued at USD 141.6 billion in 2023 and is poised to grow from USD 149.53 billion in 2024 to USD 231.23 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

Market growth in women's sleepwear is driven by various factors, including a diverse array of designs that cater to seasonal demands, an increased emphasis on bug protection and sleep comfort, and rising disposable incomes. Sleepwear, including nights and pants, contributes to health by inhibiting bacteria, regulating body temperature, and absorbing moisture. Additionally, dynamic fashion trends globally are supporting this sector's expansion. The market features a wide selection of materials such as cotton, polyester, and cellulosic fibers, emphasizing comfort and style through varied sleeve lengths, necklines, and patterns. However, potential challenges like consumer retention, environmental concerns related to textile production, and labor rights issues may hinder growth. Overall, informed women shoppers are increasingly seeking trendy, comfortable nightwear.

Top-down and bottom-up approaches were used to estimate and validate the size of the Women's Night And Underwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Women's Night And Underwear Market Segments Analysis

Global Women's Night and Underwear Market is segmented by Product Type, Material, Distribution Channel: and region. Based on Product Type, the market is segmented into Lingerie, Sleepwear, Robes and Shapewear. Based on Material, the market is segmented into Cotton, Lace, Silk and Synthetic Fabrics. Based on Distribution Channel:, the market is segmented into Online Retail and Offline Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Women's Night And Underwear Market

The Women's Night and Underwear market is significantly driven by evolving fashion trends that dictate the style, color, and design of nightwear and lingerie, directly impacting consumer purchasing behavior. Currently, there is a strong preference for comfort, leading to an increased demand for soft and stretchy materials such as cotton and modal. Additionally, the popularity of certain styles, like bralettes and sports bras, has surged in place of traditional underwire options, reflecting changing consumer preferences. The growing influence of social media platforms, especially Instagram, has further amplified these trends, as fashion influencers and celebrities shape and redefine consumer tastes in this market.

Restraints in the Women's Night And Underwear Market

The Women's Night and Underwear market faces certain constraints due to the outsourcing practices of numerous companies that seek to capitalize on lower labor costs in various countries. This strategy allows brands to offer more competitively priced products, but it simultaneously restricts their ability to raise prices while maintaining profitability. To counteract these challenges, many brands focus on product differentiation, creating unique items that stand out in the marketplace. By incorporating distinctive designs, materials, and features, these products can command higher prices. Additionally, brands may prioritize premium quality by utilizing superior materials and advanced manufacturing techniques to attract customers willing to invest in enhanced quality.

Market Trends of the Women's Night And Underwear Market

The Women's Nightwear and Underwear market is witnessing a significant shift towards inclusive sizing, as consumers increasingly demand products that cater to a diverse range of body types. This trend reflects a broader societal move towards body positivity and representation, with brands that expand their size ranges and embrace various body shapes gaining a competitive edge. In addition to offering a wider array of sizes, companies are also prioritizing diverse marketing strategies by featuring models of various body types, thus promoting a more inclusive image of beauty. As this trend continues to grow, brands that adapt swiftly will likely secure a loyal consumer base and enhanced market presence.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Women's Night and Underwear Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Lingerie
• Sleepwear
• Robes
• Shapewear

Global Women's Night and Underwear Market Size by Material & CAGR (2025-2032)

• Market Overview
• Cotton
• Lace
• Silk
• Synthetic Fabrics

Global Women's Night and Underwear Market Size by Distribution Channel: & CAGR (2025-2032)

• Market Overview
• Online Retail
• Offline Retail

Global Women's Night and Underwear Market Size & CAGR (2025-2032)

• North America (Product Type, Material, Distribution Channel:)
  • US
  • Canada
• Europe (Product Type, Material, Distribution Channel:)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material, Distribution Channel:)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material, Distribution Channel:)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material, Distribution Channel:)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Groupe Chantelle (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wacoal (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gossard (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Silvano Fashion Group (Estonia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wolford (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eberjey (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skims (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Petite Plume (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Ligne (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morgan Lane (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Olivia von Halle (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intimissimi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sleeper (Ukraine)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanna Andersson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fleur du Mal (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Victoria's Secret (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agent Provocateur (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Savage X Fenty (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosabella (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations