女性用ナイト＆アンダーウェア市場：タイプ別、年齢層別、素材別、流通チャネル別-2025-2030年世界予測

女性用ナイト＆アンダーウェア市場の2023年の市場規模は1,032億5,000万米ドルで、2024年には1,088億5,000万米ドルに達すると予測され、CAGR 5.69％で成長し、2030年には1,521億9,000万米ドルに達すると予測されています。

女性用ナイトウェアおよび下着市場には、ブラジャー、ショーツ、キャミソール、スリープウェアなど、快適性、機能性、ファッション性を追求した多様な製品が含まれます。これらの製品の必要性は、毎日の着用に欠かせないもの、睡眠中の快適さのニーズ、そして季節の動向を牽引する流行に敏感な需要から生じています。この市場の用途は個人使用から贈答用まで幅広く、最終用途はカジュアルな場から親密な場まであり、消費者の様々な嗜好に対応しています。主な成長要因としては、個人の健康と衛生に対する意識の高まり、ソーシャル・メディアを通じたファッション動向の影響力の増大、特に新興市場における女性の購買力の高まりなどが挙げられます。持続可能性と倫理的生産への注目の拡大により、環境に優しい素材と透明性の高い製造方法がより望まれるようになり、潜在的な成長機会が生まれています。持続可能な慣行をサプライチェーンに組み込むことで、こうした動向に適応するブランドは、意識の高い消費者とより強いつながりを築くことができます。しかし、原材料価格の変動、規制遵守の問題、激しい競争といった課題は、市場の成長を抑制する可能性があります。さらに、この市場は、サイズの包括性や多様な体型への対応という点で限界に直面しており、イノベーションの機が熟している分野です。企業は、サイズ対応製品への投資、先端ファブリック技術の活用、パーソナライズされたマーケティング戦略による消費者エンゲージメントの強化により、機会を活用することができます。持続可能な繊維生産とスマートファブリックの革新は、製品の差別化を促進し、現代消費者の高い期待に応えることができます。消費者の行動と嗜好に関する調査は、マーケティング・キャンペーンを効果的に調整するための貴重な洞察を提供します。市場は、急速なファッションサイクルと進化する消費者需要を特徴とするダイナミックなものであるが、持続可能性、包括性、製品開発における技術的進歩を優先するブランドにとっては大きなチャンスです。これらの要素を思慮深くバランスさせることで、市場シェアとブランド・ロイヤルティを高める道を開くことができます。

市場力学：急速に進化する女性用ナイト＆アンダーウェア市場の主要市場インサイトを公開

女性用ナイト＆アンダーウェア市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 適切な生地とフィット感の重要性に対する意識の高まり
  • トレンディでスタイリッシュなデザインに対する消費者の嗜好の高まり
  • オンライン小売プラットフォームの継続的拡大
• 市場抑制要因
  • ランジェリー製造に使用される原材料の価格変動
• 市場機会
  • 製品の魅力を高める生地技術の革新
  • 持続可能で環境に優しい素材に対する消費者の関心の高まり
• 市場の課題
  • ランジェリー製品の偽造品に対する懸念の高まり

ポーターのファイブフォース：女性用ナイト＆アンダーウェア市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：女性用ナイト＆アンダーウェア市場における外部からの影響の把握

外部マクロ環境要因は、女性用ナイト＆アンダーウェア市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析女性用ナイト＆アンダーウェア市場における競合情勢の把握

女性用ナイト＆アンダーウェア市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス女性用ナイト＆アンダーウェア市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、女性用ナイト＆アンダーウェア市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨女性用ナイト＆アンダーウェア市場における成功への道筋を描く

女性用ナイト＆アンダーウェア市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大の可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品上市、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 適切な生地とフィット感の重要性についての認識の高まり
    • 消費者のトレンドやスタイリッシュなデザインへの嗜好の高まり
    • オンライン小売プラットフォームの継続的な拡大
  • 抑制要因
    • ランジェリー製造に使用される原材料の価格変動
  • 機会
    • 製品の魅力を高めるファブリック技術の革新
    • 持続可能で環境に優しい素材に対する消費者の関心の高まり
  • 課題
    • 偽造ランジェリー製品の流通に対する懸念が高まる
• 市場セグメンテーション分析
  • タイプ：美的魅力を目的としたランジェリーの利用増加
  • 流通チャネル：利便性と幅広い製品の入手可能性により、オンライン販売チャネルが出現
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 女性用ナイト＆アンダーウェア市場：タイプ別

• ランジェリー
• マタニティウェア
• スリープウェア

第7章 女性用ナイト＆アンダーウェア市場：年齢層別

• 18～35歳
• 35歳以上
• 18歳未満

第8章 女性用ナイト＆アンダーウェア市場：素材別

• コットン
• シルク
• 合成繊維

第9章 女性用ナイト＆アンダーウェア市場：流通チャネル別

• オフライン
• オンライン

第10章 南北アメリカの女性用ナイト＆アンダーウェア市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋地域の女性用ナイト＆アンダーウェア市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカの女性用ナイト＆アンダーウェア市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • トリンプ・インターナショナル、ハイデラバードのGVKモールに新店舗をオープンしインドで事業を拡大
  • SKIMS、バスケットボール協会を通じてブランドの影響力を高める
  • ヴィクトリアズ・シークレットがインド市場で専用ランジェリーラインを発表
• 戦略分析と提言
  • ヴィクトリアズ・シークレット

企業一覧

• ARAKS
• BareWeb, Inc.
• Bold & Bae Fashion Pvt. Ltd.
• CALIDA GROUP
• Calvin Klein, Inc.
• COCO DE MER LTD.
• Cosabella
• Cosmo Lady Limited
• CUUP by FullBeauty Brands Operations, LLC
• Embry Holdings Limited
• For Love & Lemons, LLC
• Fruit of the Loom, Inc.
• Gap, Inc.
• Hanky Panky Ltd.
• Hop Lun Limited
• Hush Hush
• I.D. Sarrieri
• Intimissimi's by Calzedonia Group
• Jockey International, Inc.
• KIKI DE MONTPARNASSE
• MAS Holdings
• Panic Panties
• PURPLE PANDA FASHIONS LIMITED
• PVH Corp.
• Skims Body, Inc.
• Triumph Intertrade AG
• UNIQLO Co., Ltd.
• Victoria's Secret & Co.

LIST OF FIGURES

• FIGURE 1. WOMEN'S NIGHT & UNDERWEAR MARKET RESEARCH PROCESS
• FIGURE 2. WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. AMERICAS WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. AMERICAS WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. UNITED STATES WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 17. UNITED STATES WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. ASIA-PACIFIC WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. ASIA-PACIFIC WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. EUROPE, MIDDLE EAST & AFRICA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. WOMEN'S NIGHT & UNDERWEAR MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 23. WOMEN'S NIGHT & UNDERWEAR MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. WOMEN'S NIGHT & UNDERWEAR MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. WOMEN'S NIGHT & UNDERWEAR MARKET DYNAMICS
• TABLE 7. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY LINGERIE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERNITY WEAR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY SLEEP WEAR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY 18-35 YEARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY ABOVE 35 YEARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY BELOW 18 YEARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY COTTON, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY SILK, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY SYNTHETICS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 30. ARGENTINA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 32. BRAZIL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 33. BRAZIL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 34. BRAZIL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 35. CANADA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 36. CANADA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 37. CANADA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 38. CANADA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. MEXICO WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 40. MEXICO WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 41. MEXICO WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 42. MEXICO WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. UNITED STATES WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 44. UNITED STATES WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 45. UNITED STATES WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 46. UNITED STATES WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. UNITED STATES WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 48. ASIA-PACIFIC WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 49. ASIA-PACIFIC WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 50. ASIA-PACIFIC WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 51. ASIA-PACIFIC WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 52. ASIA-PACIFIC WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 53. AUSTRALIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. AUSTRALIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 55. AUSTRALIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 56. AUSTRALIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 57. CHINA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 58. CHINA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 59. CHINA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 60. CHINA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. INDIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 62. INDIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 63. INDIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 64. INDIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 65. INDONESIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 66. INDONESIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 67. INDONESIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 68. INDONESIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 69. JAPAN WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 70. JAPAN WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 71. JAPAN WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 72. JAPAN WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 73. MALAYSIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 74. MALAYSIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 75. MALAYSIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 76. MALAYSIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. PHILIPPINES WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 78. PHILIPPINES WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 79. PHILIPPINES WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 80. PHILIPPINES WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 81. SINGAPORE WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 82. SINGAPORE WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 83. SINGAPORE WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 84. SINGAPORE WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 85. SOUTH KOREA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 86. SOUTH KOREA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH KOREA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 88. SOUTH KOREA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 89. TAIWAN WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 90. TAIWAN WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 91. TAIWAN WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 92. TAIWAN WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 93. THAILAND WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 94. THAILAND WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 95. THAILAND WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 96. THAILAND WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 97. VIETNAM WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 98. VIETNAM WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 99. VIETNAM WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 100. VIETNAM WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 101. EUROPE, MIDDLE EAST & AFRICA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 102. EUROPE, MIDDLE EAST & AFRICA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 103. EUROPE, MIDDLE EAST & AFRICA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 104. EUROPE, MIDDLE EAST & AFRICA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 105. EUROPE, MIDDLE EAST & AFRICA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 106. DENMARK WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 107. DENMARK WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 108. DENMARK WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 109. DENMARK WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 110. EGYPT WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 111. EGYPT WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 112. EGYPT WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 113. EGYPT WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 114. FINLAND WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 115. FINLAND WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 116. FINLAND WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 117. FINLAND WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 118. FRANCE WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 119. FRANCE WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 120. FRANCE WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 121. FRANCE WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 122. GERMANY WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 123. GERMANY WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 124. GERMANY WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 125. GERMANY WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 126. ISRAEL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 127. ISRAEL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 128. ISRAEL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 129. ISRAEL WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 130. ITALY WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 131. ITALY WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 132. ITALY WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 133. ITALY WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 134. NETHERLANDS WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 135. NETHERLANDS WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 136. NETHERLANDS WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 137. NETHERLANDS WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 138. NIGERIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 139. NIGERIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 140. NIGERIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 141. NIGERIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 142. NORWAY WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 143. NORWAY WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 144. NORWAY WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 145. NORWAY WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 146. POLAND WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 147. POLAND WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 148. POLAND WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 149. POLAND WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 150. QATAR WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 151. QATAR WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 152. QATAR WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 153. QATAR WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 154. RUSSIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 155. RUSSIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 156. RUSSIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 157. RUSSIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 158. SAUDI ARABIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 159. SAUDI ARABIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 160. SAUDI ARABIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 161. SAUDI ARABIA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 162. SOUTH AFRICA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 163. SOUTH AFRICA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 164. SOUTH AFRICA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 165. SOUTH AFRICA WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 166. SPAIN WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 167. SPAIN WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 168. SPAIN WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 169. SPAIN WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 170. SWEDEN WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 171. SWEDEN WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 172. SWEDEN WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 173. SWEDEN WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 174. SWITZERLAND WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 175. SWITZERLAND WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 176. SWITZERLAND WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 177. SWITZERLAND WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 178. TURKEY WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 179. TURKEY WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 180. TURKEY WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 181. TURKEY WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 182. UNITED ARAB EMIRATES WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 183. UNITED ARAB EMIRATES WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 184. UNITED ARAB EMIRATES WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 185. UNITED ARAB EMIRATES WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 186. UNITED KINGDOM WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 187. UNITED KINGDOM WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 188. UNITED KINGDOM WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 189. UNITED KINGDOM WOMEN'S NIGHT & UNDERWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 190. WOMEN'S NIGHT & UNDERWEAR MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 191. WOMEN'S NIGHT & UNDERWEAR MARKET, FPNV POSITIONING MATRIX, 2023

The Women's Night & Underwear Market was valued at USD 103.25 billion in 2023, expected to reach USD 108.85 billion in 2024, and is projected to grow at a CAGR of 5.69%, to USD 152.19 billion by 2030.

The women's night and underwear market encompasses a diverse range of products designed for comfort, functionality, and fashion, including bras, panties, camisoles, sleepwear, and more. The necessity for these products stems from essential daily wear, comfort needs during sleep, and the fashion-forward demands that drive seasonal trends. This market's application ranges from personal use to gifting and has end-use in both casual and intimate settings, catering to a variety of consumer preferences. Key growth factors include increasing awareness about personal health and hygiene, the growing influence of fashion trends through social media, and the rising purchasing power of women, especially in emerging markets. An expanding focus on sustainability and ethical production opens potential opportunities for growth, as eco-friendly materials and transparent manufacturing practices become more desirable. Brands that adapt to these trends by integrating sustainable practices into their supply chains can build stronger connections with conscious consumers. However, challenges such as fluctuating raw material prices, regulatory compliance issues, and intense competition can restrain market growth. Additionally, the market faces limitations in terms of size inclusivity and addressing a diverse range of body types, which presents an area ripe for innovation. Businesses can leverage opportunities by investing in size-inclusive ranges, utilizing advanced fabric technologies, and enhancing consumer engagement through personalized marketing strategies. Innovations in sustainable textile production and smart fabrics can drive product differentiation and meet the high expectations of modern consumers. Research into consumer behavior and preferences will provide valuable insights to tailor marketing campaigns effectively. The market is dynamic, characterized by rapid fashion cycles and evolving consumer demands, but presents substantial opportunities for brands that prioritize sustainability, inclusivity, and technological advancements in product development. Balancing these elements thoughtfully can pave the way for increased market share and brand loyalty.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Women's Night & Underwear Market

The Women's Night & Underwear Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing awareness about the importance of suitable fabrics and fits
  • Growing consumer preferences towards trendy and stylish designs
  • Continuous expansion of online retail platforms
• Market Restraints
  • Volatile prices of raw materials used in manufacturing lingerie
• Market Opportunities
  • Innovations in fabric technologies to enhance product appeal
  • Growing consumer interest in sustainable and eco-friendly materials
• Market Challenges
  • Increasing concerns over availability of counterfeit lingerie products

Porter's Five Forces: A Strategic Tool for Navigating the Women's Night & Underwear Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Women's Night & Underwear Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Women's Night & Underwear Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Women's Night & Underwear Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Women's Night & Underwear Market

A detailed market share analysis in the Women's Night & Underwear Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Women's Night & Underwear Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Women's Night & Underwear Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Women's Night & Underwear Market

A strategic analysis of the Women's Night & Underwear Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Women's Night & Underwear Market, highlighting leading vendors and their innovative profiles. These include ARAKS, BareWeb, Inc., Bold & Bae Fashion Pvt. Ltd., CALIDA GROUP, Calvin Klein, Inc., COCO DE MER LTD., Cosabella, Cosmo Lady Limited, CUUP by FullBeauty Brands Operations, LLC, Embry Holdings Limited, For Love & Lemons, LLC, Fruit of the Loom, Inc., Gap, Inc., Hanky Panky Ltd., Hop Lun Limited, Hush Hush, I.D. Sarrieri, Intimissimi's by Calzedonia Group, Jockey International, Inc., KIKI DE MONTPARNASSE, MAS Holdings, Panic Panties, PURPLE PANDA FASHIONS LIMITED, PVH Corp., Skims Body, Inc., Triumph Intertrade AG, UNIQLO Co., Ltd., and Victoria's Secret & Co..

Market Segmentation & Coverage

This research report categorizes the Women's Night & Underwear Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Lingerie, Maternity Wear, and Sleep Wear.
• Based on Age Group, market is studied across 18-35 Years, Above 35 Years, and Below 18 Years.
• Based on Material, market is studied across Cotton, Silk, and Synthetics.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing awareness about the importance of suitable fabrics and fits
    • 5.1.1.2. Growing consumer preferences towards trendy and stylish designs
    • 5.1.1.3. Continuous expansion of online retail platforms
  • 5.1.2. Restraints
    • 5.1.2.1. Volatile prices of raw materials used in manufacturing lingerie
  • 5.1.3. Opportunities
    • 5.1.3.1. Innovations in fabric technologies to enhance product appeal
    • 5.1.3.2. Growing consumer interest in sustainable and eco-friendly materials
  • 5.1.4. Challenges
    • 5.1.4.1. Increasing concerns over availability of counterfeit lingerie products
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Increasing utilization of lingerie for aesthetic appeal
  • 5.2.2. Distribution Channel: Emergence of online sales channel due to convenience and availability of wide range of products
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Women's Night & Underwear Market, by Type

• 6.1. Introduction
• 6.2. Lingerie
• 6.3. Maternity Wear
• 6.4. Sleep Wear

7. Women's Night & Underwear Market, by Age Group

• 7.1. Introduction
• 7.2. 18-35 Years
• 7.3. Above 35 Years
• 7.4. Below 18 Years

8. Women's Night & Underwear Market, by Material

• 8.1. Introduction
• 8.2. Cotton
• 8.3. Silk
• 8.4. Synthetics

9. Women's Night & Underwear Market, by Distribution Channel

• 9.1. Introduction
• 9.2. Offline
• 9.3. Online

10. Americas Women's Night & Underwear Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Women's Night & Underwear Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Women's Night & Underwear Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Triumph International Expands in India with New Store at GVK Mall, Hyderabad
  • 13.3.2. SKIMS Elevating Brand Influence through the Basketball Association
  • 13.3.3. Victoria's Secret Debuts Dedicated Lingerie Line in Indian Market
• 13.4. Strategy Analysis & Recommendation
  • 13.4.1. Victoria's Secret & Co.

Companies Mentioned

• 1. ARAKS
• 2. BareWeb, Inc.
• 3. Bold & Bae Fashion Pvt. Ltd.
• 4. CALIDA GROUP
• 5. Calvin Klein, Inc.
• 6. COCO DE MER LTD.
• 7. Cosabella
• 8. Cosmo Lady Limited
• 9. CUUP by FullBeauty Brands Operations, LLC
• 10. Embry Holdings Limited
• 11. For Love & Lemons, LLC
• 12. Fruit of the Loom, Inc.
• 13. Gap, Inc.
• 14. Hanky Panky Ltd.
• 15. Hop Lun Limited
• 16. Hush Hush
• 17. I.D. Sarrieri
• 18. Intimissimi's by Calzedonia Group
• 19. Jockey International, Inc.
• 20. KIKI DE MONTPARNASSE
• 21. MAS Holdings
• 22. Panic Panties
• 23. PURPLE PANDA FASHIONS LIMITED
• 24. PVH Corp.
• 25. Skims Body, Inc.
• 26. Triumph Intertrade AG
• 27. UNIQLO Co., Ltd.
• 28. Victoria's Secret & Co.