市場調査レポート

商品コード

1636957

生理用ショーツの市場規模、シェア、成長分析：製品別、スタイル別、サイズ別、価格別、販売チャネル別、地域別 - 産業予測 2025～2032年

Period Panties Market Size, Share, Growth Analysis, By Product (Reusable, Disposable), By Style (Boy Short, Bikini), By Size, By Price, By Sales Channel, By Region - Industry Forecast 2025-2032

出版日: 2025年01月16日
発行: SkyQuest
ページ情報: 英文 321 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 763,518円

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PDF & Excel (Multiple User License)

USD 6,200 893,172円

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PDF & Excel (Enterprise License)

USD 7,100 1,022,826円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=144.06円

全表示
概要
目次

概要

サンプル依頼リストに入れる

生理用ショーツの世界市場規模は2023年に1億4,480万米ドルと評価され、予測期間（2025～2032年）のCAGRは17.2%で、2024年の1億6,971万米ドルから2032年には6億411万米ドルまで成長する見通しです。

月経衛生市場は、良好な衛生習慣を促進し、スティグマを軽減するためのユニセフと地域団体との協力など、意識の高まりやさまざまな制度的取り組みによって大きな成長を遂げています。環境に優しい衛生用品と月経用下着の利便性における革新が、この市場をさらに形成しています。最先端の素材で作られた月経用下着は、世界の労働人口の39.3％を占める働く女性の間で高まる需要に対応し、快適さと実用性を提供しています。Thinxのような大手メーカーは、2022年5月に通気性と吸湿性に優れた生理用品の新シリーズを発表した「Moist Panties」キャンペーンに見られるように、自社の製品を積極的に宣伝しています。全体として、認知度、革新性、的を絞ったマーケティング戦略が交差することで、市場拡大のチャンスが十分にあります。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2022～2024年）

主要企業プロファイル

Knix（Canada）
Modibodi（Australia）
Proof（USA）
Saalt（USA）
Aerie（USA）
Period.（USA）
Hanesbrands Inc.（USA）
Victoria's Secret（USA）
Jockey International, Inc.（USA）
Dear Kate（USA）
Speax by Thinx（USA）
WUKA（UK）
Flux Undies（UK）
Love Luna（Australia）
Thistle & Spire（USA）
Cora（USA）
Rael（USA）
Intimate Portal（USA）
Lilova（USA）

結論と推奨事項

Product Code: SQMIG25K2066

Global Period Panties Market size was valued at USD 144.8 million in 2023 and is poised to grow from USD 169.71 million in 2024 to USD 604.11 million by 2032, growing at a CAGR of 17.2% during the forecast period (2025-2032).

The menstruation hygiene market is witnessing significant growth driven by heightened awareness and various institutional initiatives, including collaborations between UNICEF and local entities to promote good hygiene practices and reduce stigma. Innovations in eco-friendly hygiene products and the convenience of menstrual underwear are further shaping this market. Menstrual underwear, made from cutting-edge materials, caters to the rising demand among working women, who represent 39.3% of the global labor force, providing comfort and practicality. Leading manufacturers, like Thinx, are actively promoting their offerings, as evidenced by the "Moist Panties" campaign launched in May 2022, which introduced a new range of breathable, moisture-wicking period products. Overall, the intersection of awareness, innovation, and targeted marketing strategies provides ample opportunities for market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Period Panties market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Period Panties Market Segmental Analysis

Global Period Panties Market is segmented by Product, Style, Size, Price, Sales Channel and Region. Based on Product, the market is segmented into Reusable and Disposable. Based on Style, the market is segmented into Boy Short, Bikini, Brief, Hipster and Others. Based on Size, the market is segmented into Small, Medium and Large. Based on Price, the market is segmented into Economic and Premium. Based on Sales Channel, the market is segmented into Direct Sales, Modern Trade, Convenience Stores, Specialty Stores, Mono Brand Stores, Online Retailers and Other Sales Channel. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Period Panties Market

One of the key drivers of the global period panties market is the rising awareness among women regarding sustainable and eco-friendly menstrual products. As more individuals recognize the detrimental effects of disposable menstrual items on the environment, there is a growing shift towards seeking out sustainable alternatives. This heightened consciousness is prompting a significant demand for products like period panties, which not only reduce waste but also provide a healthier option for menstruation. Consequently, this trend towards sustainability is likely to propel the growth of the period panties market, as consumers increasingly prioritize eco-conscious choices in their personal care routines.

Restraints in the Global Period Panties Market

One significant restraint in the global period panties market is the high initial cost associated with these products. Compared to traditional menstrual products, period panties often come with a higher price tag, which can discourage some women from experimenting with them. This increased financial commitment may lead potential users to shy away from making the switch, particularly those who are accustomed to more affordable options like pads or tampons. As a result, this cost factor could limit market growth and restrict broader acceptance, creating a barrier for many consumers looking for alternative menstrual solutions.

Market Trends of the Global Period Panties Market

The Global Period Panties market is witnessing a significant trend driven by the increasing demand for reusable and sustainable menstrual products. As consumers become more environmentally conscious, they seek alternatives to disposable menstrual items that contribute to waste and pollution. Period panties, which offer comfort, convenience, and sustainability, are gaining popularity due to their eco-friendly design and long-term cost-effectiveness. This trend is further fueled by rising awareness around women's health issues, collaboration between brands and eco-conscious movements, and innovative product offerings that cater to various preferences. As a result, the market is poised for substantial growth, appealing to a diverse demographic prioritizing sustainability.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Period Panties Market Size by Product & CAGR (2025-2032)

Market Overview
Reusable
Disposable

Global Period Panties Market Size by Style & CAGR (2025-2032)

Market Overview
Boy Short
Bikini
Brief
Hipster
Others

Global Period Panties Market Size by Size & CAGR (2025-2032)

Market Overview
Small
Medium
Large

Global Period Panties Market Size by Price & CAGR (2025-2032)

Market Overview
Economic
Premium

Global Period Panties Market Size by Sales Channel & CAGR (2025-2032)

Market Overview
Direct Sales
Modern Trade
Convenience Stores
Specialty Stores
Mono Brand Stores
Online Retailers
Other Sales Channel

Global Period Panties Market Size & CAGR (2025-2032)

North America (Product, Style, Size, Price, Sales Channel)
- US
- Canada
Europe (Product, Style, Size, Price, Sales Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product, Style, Size, Price, Sales Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product, Style, Size, Price, Sales Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Style, Size, Price, Sales Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Knix (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Modibodi (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Proof (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Saalt (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aerie (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Period. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hanesbrands Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Victoria's Secret (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jockey International, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dear Kate (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Speax by Thinx (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WUKA (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Flux Undies (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Love Luna (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Thistle & Spire (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cora (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rael (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Intimate Portal (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lilova (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

生理用ショーツの市場規模、シェア、成長分析：製品別、スタイル別、サイズ別、価格別、販売チャネル別、地域別 - 産業予測 2025～2032年

Period Panties Market Size, Share, Growth Analysis, By Product (Reusable, Disposable), By Style (Boy Short, Bikini), By Size, By Price, By Sales Channel, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

生理用ショーツ市場規模：製品別

生理用ショーツ市場規模：スタイル別

生理用ショーツ市場規模：サイズ別

生理用ショーツ市場規模：価格別

生理用ショーツ市場規模：販売チャネル別

生理用ショーツ市場規模