オンラインイベントチケッティング市場規模、シェア、成長分析：プラットフォーム別、イベントタイプ別、地域別 - 産業予測 2025～2032年

オンラインイベントチケッティング 2023年の市場規模は567億5,000万米ドルで、2024年の606億1,000万米ドルから2032年には1,025億9,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは6.8%で推移する見通しです。

新興市場では消費者の可処分所得が顕著に増加しており、娯楽・レジャー分野の成長を大きく牽引しています。映画、音楽コンサート、スポーツイベント、スタンドアップコメディへの裁量支出の増加は、このセクターの回復力を示しています。技術の進歩は購買行動を一変させ、企業はマーケティングのコスト削減と競争力強化のためにインターネットを活用せざるを得なくなりました。消費者は現在、より簡単な価格比較の恩恵を受けており、サービスの普及を促進しています。世界のインターネットユーザーの増加は、eマーケッターに有利な機会をもたらしています。この市場を獲得するため、サービスプロバイダーは魅力的なお得情報を提供し、リニューアルされたウェブサイト、モバイルアプリ、高度なオンラインチケットシステムなど、ユーザーフレンドリーなソリューションを導入しています。座席指定やバーコード付きモバイルチケットなどの機能は、顧客体験を向上させ、市場でのポジショニングを強化するために導入されています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術の進歩

オンラインイベントチケッティング市場規模：プラットフォーム別& CAGR（2025-2032）

• 市場概要
• デスクトップ
• 携帯

オンラインイベントチケッティング市場規模：イベントタイプ別& CAGR（2025-2032）

• 市場概要
• スポーツ
• 音楽
• 映画
• スタンドアップコメディ
• オペラショー
• その他

オンラインイベントチケッティング市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Live Nation Entertainment（United States）
• Eventbrite（United States）
• Vivid Seats（United States）
• CTS Eventim（Germany）
• Ticketek（Australia）
• See Tickets（United Kingdom）
• BookMyShow（India）
• TickPick（United States）
• SeatGeek（United States）
• TicketCity（United States）
• Tickets.com（United States）
• TicketIQ（United States）
• TicketNetwork（United States）
• Viagogo（Switzerland）
• Ticketmaster（United States）
• AXS（United States）
• TicketLiquidator（United States）
• Humanitix（Australia）

結論と提言

Online Event Ticketing Market size was valued at USD 56.75 billion in 2023 and is poised to grow from USD 60.61 billion in 2024 to USD 102.59 billion by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).

Emerging markets are witnessing a notable increase in consumer disposable income, significantly driving growth in the entertainment and leisure sector. Higher discretionary spending on movies, music concerts, sports events, and stand-up comedy signifies the sector's resilience. Technological advances have transformed purchasing behaviors, compelling companies to leverage the Internet for marketing cost reduction and competitiveness. Consumers now benefit from easier price comparisons, enhancing service adoption. The global rise in Internet users presents lucrative opportunities for e-marketers. To capture this market, service providers are offering attractive deals and implementing user-friendly solutions such as redesigned websites, mobile apps, and advanced online ticketing systems. Features like seating preferences and mobile tickets with barcodes are being introduced to elevate customer experience and strengthen market positioning.

Top-down and bottom-up approaches were used to estimate and validate the size of the Online Event Ticketing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Online Event Ticketing Market Segments Analysis

Global Online Event Ticketing Market is segmented by Platform, Event Type and region. Based on Platform, the market is segmented into Desktop and Mobile. Based on Event Type, the market is segmented into Sports, Music, Movies, Stand-Up Comedy, Opera Shows and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Online Event Ticketing Market

The online event ticketing market is being driven by the ongoing digital transformation across transportation networks, which is characterized by rising digitization and enhanced connectivity. This shift is particularly evident in urban environments worldwide, where the focus is on delivering superior service, improving operational efficiencies, and elevating customer satisfaction. Various sectors, including public transportation, sports, and entertainment, are increasingly adopting electronic ticketing systems, drawn by their speed, security, and user-friendly attributes. These ticketing solutions provide a cost-effective and streamlined approach for passengers to effectively manage their journeys on public transport, thereby further propelling the growth of the online event ticketing market.

Restraints in the Online Event Ticketing Market

The Online Event Ticketing market faces certain challenges, primarily due to the intricate requirements of electronic ticketing systems, which are predominantly utilized in public transportation and sports events. The successful deployment of these systems necessitates collaboration among diverse stakeholders, including component manufacturers, infrastructure providers, governmental bodies, service providers, and user groups. This multi-faceted involvement demands a robust and sophisticated infrastructure, which can act as a significant restraint on the rapid expansion of ticketing solutions. Additionally, the complexity of coordinating efforts across various sectors can delay implementation and increase costs, posing further challenges to market growth.

Market Trends of the Online Event Ticketing Market

The Online Event Ticketing market is experiencing a significant trend towards the integration of advanced technologies, particularly in smart ticketing solutions. The adoption of Near Field Communication (NFC) technology is revolutionizing the way tickets are purchased and validated at various events, including concerts and sports. This innovation facilitates quick, contactless transactions, enhancing user convenience and streamlining event entry processes. As consumers increasingly demand seamless experiences, the market is shifting towards systems that utilize NFC and similar technologies to improve efficiency while reducing wait times. This trend is expected to drive growth and reshape the future landscape of online event ticketing.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement

Global Online Event Ticketing Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Desktop
• Mobile

Global Online Event Ticketing Market Size by Event Type & CAGR (2025-2032)

• Market Overview
• Sports
• Music
• Movies
• Stand-Up Comedy
• Opera Shows
• Others

Global Online Event Ticketing Market Size & CAGR (2025-2032)

• North America (Platform, Event Type)
  • US
  • Canada
• Europe (Platform, Event Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Platform, Event Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Platform, Event Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Platform, Event Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Live Nation Entertainment (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eventbrite (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivid Seats (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CTS Eventim (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ticketek (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• See Tickets (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BookMyShow (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TickPick (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SeatGeek (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TicketCity (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tickets.com (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TicketIQ (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TicketNetwork (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viagogo (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ticketmaster (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AXS (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TicketLiquidator (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Humanitix (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations