香水市場規模、シェア、成長分析：製品別、エンドユーザー別、流通チャネル別、地域別 - 産業予測 2025～2032年

香水市場規模は2023年に528億8,000万米ドルと評価され、2024年の559億5,000万米ドルから2032年には878億3,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.8%で成長する見通しです。

香水業界は、さまざまな消費者の嗜好を反映した多様なフレグランスに対する需要の増加により、数十億米ドル規模の市場に発展しています。可処分所得の増加、ライフスタイルの変化、身だしなみ意識の高まりなどの要因が市場成長を後押ししています。都市化と個人の衛生意識の高まりが香水の需要をさらに高めています。現在、北米市場は米国が大きなシェアを占めています。一方、アジア太平洋地域は、可処分所得が増加し、身だしなみを整える文化が広まりつつある消費者層の拡大に後押しされ、著しい成長を遂げようとしています。全体として、香水市場は、パーソナライズされたラグジュアリーなフレグランス体験へと消費者動向がシフトするにつれて、継続的な拡大が見込まれています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析

香水市場規模：製品別& CAGR（2025-2032）

• 市場概要
• 大量生産
• プレミアム

香水市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性

香水市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オフライン
• オンライン

香水市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Chanel（France）
• Dior（France）
• Gucci（Italy）
• Estee Lauder（USA）
• LOreal（France）
• Shiseido（Japan）
• Procter & Gamble（USA）
• Elizabeth Arden（USA）
• Avon Products, Inc.（UK）
• Hermes（France）
• Bulgari（Italy）
• Calvin Klein（USA）
• Burberry（UK）
• Prada（Italy）
• Versace（Italy）
• Hugo Boss（Germany）
• Jo Malone London（UK）

結論と提言

Perfume Market size was valued at USD 52.88 billion in 2023 and is poised to grow from USD 55.95 billion in 2024 to USD 87.83 billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

The perfume industry has evolved into a multi-billion-dollar market, driven by an increasing demand for diverse fragrances that reflect varying consumer preferences. Factors such as rising disposable incomes, shifting lifestyles, and heightened personal grooming awareness are propelling market growth. Urbanization and a focus on personal hygiene further enhance demand for perfumes. Currently, the United States dominates the North American market, holding a significant share. Meanwhile, the Asia Pacific (APAC) region is poised for remarkable growth, fueled by its expanding consumer base with greater disposable incomes and a growing culture of personal grooming. Overall, the perfume market is set for continued expansion as consumer trends shift towards personalized and luxurious fragrance experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Perfume market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Perfume Market Segments Analysis

Global Perfume Market is segmented by Product, End User, Distribution Channel and region. Based on Product, the market is segmented into Mass and Premium. Based on End User, the market is segmented into Men and Women. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Perfume Market

A significant factor propelling the growth of the perfume market is the rise in disposable income among consumers. As individuals enjoy higher disposable income, they are more inclined to invest in personal care items, including fragrances. Additionally, perfumes have established themselves as vital components of everyday grooming habits, further boosting market expansion. The appeal of high-end and luxury fragrances, particularly among younger consumers, is anticipated to further stimulate demand for perfumes in the foreseeable future. This trend reflects a broader shift towards prioritizing personal grooming and self-expression through scent, solidifying the importance of fragrances in contemporary lifestyles.

Restraints in the Perfume Market

A notable restraint within the perfume market is the rising preference for natural and organic fragrances. As consumers increasingly prioritize their health and the environment, there is a movement away from synthetic perfumes due to concerns about their harmful effects. This transition toward natural alternatives is likely to adversely affect the sales of synthetic fragrances in the future. Additionally, the perfume industry faces challenges from the high prices of raw materials and strict regulations governing the use of specific chemicals in fragrance production. Together, these factors pose significant obstacles to the overall growth and profitability of the perfume market.

Market Trends of the Perfume Market

The perfume market is witnessing a significant trend towards sustainability and eco-friendliness, driven by discerning consumers who prioritize environmental consciousness in their purchasing decisions. As awareness about ecological impacts grows, brands are increasingly launching fragrance lines that incorporate natural, organic, and ethically sourced ingredients while adopting eco-friendly packaging solutions. This shift is not only about transparency but also innovation, with some companies exploring biotechnology and synthetic biology to create sustainable fragrance components. This commitment to sustainability not only aligns brands with consumer values but also positions them favorably in a competitive landscape, fostering loyalty among environmentally aware customers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Perfume Market Size by Product & CAGR (2025-2032)

• Market Overview
• Mass
• Premium

Global Perfume Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Perfume Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Perfume Market Size & CAGR (2025-2032)

• North America (Product, End User, Distribution Channel)
  • US
  • Canada
• Europe (Product, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Chanel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dior (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gucci (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LOreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elizabeth Arden (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hermes (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bulgari (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calvin Klein (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burberry (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prada (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Versace (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hugo Boss (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jo Malone London (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations