エコツーリズム市場規模、シェア、成長分析：タイプ別、旅行者タイプ別、年齢層別、販売チャネル別、地域別 - 産業予測 2025～2032年

エコツーリズム市場規模は2023年に2,601億7,000万米ドルと評価され、2024年の2,939億9,000万米ドルから2032年には7,815億6,000万米ドルに成長し、予測期間中（2025年～2032年）のCAGRは13.0％で成長する見通しです。

世界のエコツーリズム市場は、マスツーリズムが環境に及ぼす影響に対する意識の高まりと、持続可能な旅行体験に対する需要の高まりによって、勢いを増しています。旅行者の関心は、ウェルネスやマインドフルネスへの関心の高まりとともに、本物の文化体験や体験型旅行へと向かっています。しかし、僻地におけるインフラの未整備、責任ある観光をめぐる意識の欠如、天然資源の乱開発のリスクなど、課題も残っています。市場を形成する顕著な動向には、コミュニティベースツーリズムの台頭、責任ある旅行を促進するためのテクノロジーの活用、主流観光事業における持続可能性の統合などが含まれます。新たな市場開発のチャンスは、環境に優しい新たな観光地の開発、観光事業者への持続可能な慣行の導入促進、野生動物やアドベンチャーツーリズムのようなニッチ市場への対応にあります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢

エコツーリズム市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• オルタナティブツーリズム
• 責任ある観光
• 持続可能な観光
• コミュニティツーリズム

エコツーリズム市場規模：旅行者タイプ別& CAGR（2025-2032）

• 市場概要
• 一人旅
• 団体旅行者

エコツーリズム市場規模：年齢層別& CAGR（2025-2032）

• 市場概要
• ジェネレーションX
• ジェネレーションY
• ジェネレーションZ

エコツーリズム市場規模：販売チャネル別& CAGR（2025-2032）

• 市場概要
• 旅行代理店
• 直接販売

エコツーリズム市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Intrepid Travel（Australia）
• Responsible Travel（UK）
• Natural Habitat Adventures（USA）
• G Adventures（Canada）
• Earthwatch Institute（USA）
• Marriott International Inc.（USA）
• TUI Group（Germany）
• Booking Holdings Inc.（USA）
• Airbnb Inc.（USA）
• Accor S.A.（France）
• Kynder Travel（USA）
• BCD Travel（Netherlands）
• andBeyond（South Africa）
• JTB Corporation（Japan）
• Goway Travel Ltd.（Canada）
• Travel Leaders Group（USA）
• National Geographic Partners LLC（USA）
• Small World Journeys Ltd.（Australia）
• Steppes Travel Ltd.（UK）
• Rickshaw Travel（UK）

結論と提言

Ecotourism Market size was valued at USD 260.17 billion in 2023 and is poised to grow from USD 293.99 billion in 2024 to USD 781.56 billion by 2032, growing at a CAGR of 13.0% during the forecast period (2025-2032).

The global ecotourism market is gaining momentum, driven by heightened awareness of the environmental consequences of mass tourism and an increasing demand for sustainable travel experiences. Travelers are gravitating towards authentic cultural engagements and experiential travel, alongside a rising focus on wellness and mindfulness. However, challenges remain, including insufficient infrastructure in remote destinations, a lack of awareness surrounding responsible tourism, and risks of overexploitation of natural resources. Prominent trends shaping the market encompass the emergence of community-based tourism, leveraging technology for promoting responsible travel, and the integration of sustainability within mainstream tourism. Emerging opportunities lie in developing new eco-friendly destinations, encouraging tourism operators to adopt sustainable practices, and catering to niche markets like wildlife and adventure tourism.

Top-down and bottom-up approaches were used to estimate and validate the size of the Ecotourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Ecotourism Market Segments Analysis

Global Ecotourism Market is segmented by Type, Traveler Type, Age Group, Sales Channel and region. Based on Type, the market is segmented into Alternative Tourism, Responsible Tourism, Sustainable Tourism and Community Tourism. Based on Traveler Type, the market is segmented into Solo Traveler and Group Traveler. Based on Age Group, the market is segmented into Generation X, Generation Y and Generation Z. Based on Sales Channel, the market is segmented into Travel Agent and Direct. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Ecotourism Market

The ecotourism market is significantly driven by the increasing awareness and concern for environmental issues. As individuals recognize the effects of their travel on the planet, there is a growing demand for sustainable tourism alternatives. Consequently, many travelers are opting for eco-friendly accommodations such as eco-lodges and actively engaging in wildlife conservation initiatives during their trips. This shift reflects a broader movement towards responsible travel practices that prioritize the preservation of natural ecosystems and support local communities, ultimately fostering a more sustainable approach to tourism that aligns with the values of environmentally-conscious consumers.

Restraints in the Ecotourism Market

A significant challenge facing the ecotourism market is the inadequate infrastructure present in various destinations. Many of these ecotourism locales are situated in remote areas, which often do not possess the essential facilities to accommodate a substantial influx of visitors. This lack of accessibility can pose obstacles for travelers seeking to explore these destinations, ultimately hindering the market's potential for expansion and growth. As a result, the scarcity of proper infrastructure limits the overall visitor experience and poses a restraint on the flourishing of the ecotourism sector, thereby affecting its overall development and sustainability.

Market Trends of the Ecotourism Market

The ecotourism market is witnessing a significant trend towards sustainability and responsible tourism, driven by growing consumer awareness and demand for environmentally conscious travel options. Initiatives aimed at reducing carbon footprints, minimizing waste, and positively impacting local communities are becoming standard practices within the industry. Hotels and tour operators are increasingly adopting renewable energy solutions, eliminating single-use plastics, and promoting conservation efforts to attract eco-minded travelers. This shift not only enhances the travel experience but also fosters a sense of accountability among businesses, positioning sustainability as a core value that meets the expectations of today's socially responsible tourists.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape

Global Ecotourism Market Size by Type & CAGR (2025-2032)

• Market Overview
• Alternative Tourism
• Responsible Tourism
• Sustainable Tourism
• Community Tourism

Global Ecotourism Market Size by Traveler Type & CAGR (2025-2032)

• Market Overview
• Solo Traveler
• Group Traveler

Global Ecotourism Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Generation X
• Generation Y
• Generation Z

Global Ecotourism Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Travel Agent
• Direct

Global Ecotourism Market Size & CAGR (2025-2032)

• North America (Type, Traveler Type, Age Group, Sales Channel)
  • US
  • Canada
• Europe (Type, Traveler Type, Age Group, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Traveler Type, Age Group, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Traveler Type, Age Group, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Traveler Type, Age Group, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Intrepid Travel (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Responsible Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natural Habitat Adventures (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• G Adventures (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Earthwatch Institute (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marriott International Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TUI Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Booking Holdings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airbnb Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accor S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kynder Travel (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BCD Travel (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• andBeyond (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JTB Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goway Travel Ltd. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travel Leaders Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• National Geographic Partners LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Small World Journeys Ltd. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Steppes Travel Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rickshaw Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations