サステイナブル・ツーリズム市場規模、シェア、成長分析：タイプ別、用途別、年齢層別、販売チャネル別、消費者形態別、観光客タイプ別、地域別 - 産業予測 2025～2032年

サステイナブル・ツーリズムの世界市場規模は、2023年に1兆7,100億米ドルと評価され、2024年の2兆100億米ドルから2032年には7兆1,900億米ドルに成長し、予測期間（2025年～2032年）のCAGRは17.3％で成長する見通しです。

世界のサステイナブル・ツーリズム市場は、手頃な価格の航空券、都市化、アウトドア・アクティビティに加え、一人旅や没入型旅行の人気の高まりに牽引され、力強い成長を遂げています。エコツーリズムは、土壌浸食や生息地の損失など、観光が環境に与える影響に対する政府の取り組みや意識の高まりにより、勢いを増しています。世界観光機関（UNWTO）は、2030年までに観光関連の排出量が世界の排出量の5.3％を占めると予測しており、観光業界は脱炭素化のために運輸部門と協力する必要に迫られています。消費者の嗜好が持続可能な旅行へとシフトする中、旅行者の55％が環境に優しい選択肢を優先しており、UAEやサウジアラビアなどの政府は持続可能なイニシアチブを展開しています。このような変化は、責任ある旅行体験に対する需要の高まりと合致し、エコツーリズムの有望な未来を示唆しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析

サステイナブル・ツーリズム市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• エコツーリズム
• アドベンチャーツーリズム
• 文化の観光
• 田舎の観光
• その他

サステイナブル・ツーリズム市場規模：年齢層別& CAGR（2025-2032）

• 市場概要
• ミレニアル世代
• ジェネレーションX
• ベビーブーマー
• その他

サステイナブル・ツーリズム市場規模：販売チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

サステイナブル・ツーリズム市場規模：観光客タイプ別& CAGR（2025-2032）

• 市場概要
• ソロ
• グループ
• 家族
• カップル

サステイナブル・ツーリズム市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Intrepid Travel（Australia）
• G Adventures（Canada）
• Responsible Travel（UK）
• Wilderness Safaris（South Africa）
• Natural Habitat Adventures（USA）
• Lindblad Expeditions（USA）
• TUI Group（Germany）
• Backroads（USA）
• Exodus Travels（UK）
• REI Adventures（USA）
• The Travel Corporation（TTC）（UK）
• World Expeditions（Australia）
• Bouteco（UK）
• Beyond Green Travel（USA）
• Greenloons（USA）
• Ecoventura（Ecuador）
• Naturetrek（UK）
• Responsible Travel Peru（Peru）
• AndBeyond（South Africa）

結論と提言

Global Sustainable Tourism Market size was valued at USD 1.71 trillion in 2023 and is poised to grow from USD 2.01 trillion in 2024 to USD 7.19 trillion by 2032, growing at a CAGR of 17.3% during the forecast period (2025-2032).

The Global Sustainable Tourism market is experiencing robust growth, driven by affordable flights, urbanization, and the rising popularity of solo and immersive travel, along with outdoor activities. Ecotourism is gaining momentum due to government initiatives and heightened awareness of tourism's environmental impacts, such as soil erosion and habitat loss. The World Tourism Organization (UNWTO) forecasts that by 2030, tourism-related emissions will represent 5.3% of global emissions, compelling the industry to collaborate with transportation sectors for decarbonization. As consumer preferences shift towards sustainable travel-with 55% of travelers prioritizing eco-friendly options-governments like the UAE and Saudi Arabia are rolling out sustainability initiatives. This transformation signals a promising future for eco-tourism, as it aligns with the growing demand for responsible travel experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sustainable Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sustainable Tourism Market Segments Analysis

Global Sustainable Tourism Market is segmented by Type, Age Group, Booking Channel, Consumer Segment and region. Based on Type, the market is segmented into Eco-Tourism, Adventure Tourism, Cultural Tourism, Rural Tourism and Others. Based on Age Group, the market is segmented into Millennial, Generation X, Baby Boomers and Others. Based on Booking Channel, the market is segmented into Online and Offline. Based on Consumer Segment, the market is segmented into Solo, Group, Family and Couples. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sustainable Tourism Market

The Global Sustainable Tourism market is experiencing a transformative shift driven by the heightened awareness of pressing environmental challenges among travelers. As individuals become more conscious of the impacts of climate change and biodiversity loss, there is a growing inclination towards seeking sustainable and eco-friendly travel options. This rising environmental consciousness has prompted tourists to make more thoughtful choices regarding their travel, leading to an increased demand for sustainable tourism solutions. Consequently, this shift reflects a broader societal movement toward responsible travel practices that prioritize the health of the planet, ultimately reshaping the dynamics of the travel industry.

Restraints in the Global Sustainable Tourism Market

While embracing sustainable practices in the tourism industry is crucial for promoting social and environmental responsibility, the associated costs can be a significant barrier for businesses. The substantial initial investments required for implementing energy-efficient systems, adopting eco-friendly technologies, and ensuring responsible waste management may deter many enterprises from pursuing sustainable tourism initiatives. This financial burden can be particularly challenging for small and medium-sized enterprises, which may struggle to allocate the necessary funds for these upfront expenditures. As a result, their ability to actively participate and thrive in the sustainable tourism market may be severely limited.

Market Trends of the Global Sustainable Tourism Market

The Global Sustainable Tourism market is witnessing a significant trend towards sustainability and responsible travel as travelers increasingly prioritize eco-friendly practices. This shift encompasses initiatives that promote local community engagement, minimize environmental impact, and strive for carbon neutrality. Travelers are actively seeking experiences that offer cultural immersion while supporting local economies, leading to an uptick in eco-conscious accommodations and tours. Moreover, businesses are adopting greener practices, implementing waste reduction strategies, and focusing on sustainable supply chains. As awareness of climate change grows, the demand for sustainable tourism is projected to expand, reshaping the industry towards more ethical and responsible practices.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Sustainable Tourism Market Size by Type & CAGR (2025-2032)

• Market Overview
• Eco-Tourism
• Adventure Tourism
• Cultural Tourism
• Rural Tourism
• Others

Global Sustainable Tourism Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Millennial
• Generation X
• Baby Boomers
• Others

Global Sustainable Tourism Market Size by Booking Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Sustainable Tourism Market Size by Consumer Segment & CAGR (2025-2032)

• Market Overview
• Solo
• Group
• Family
• Couples

Global Sustainable Tourism Market Size & CAGR (2025-2032)

• North America (Type, Age Group, Booking Channel, Consumer Segment)
  • US
  • Canada
• Europe (Type, Age Group, Booking Channel, Consumer Segment)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Age Group, Booking Channel, Consumer Segment)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Age Group, Booking Channel, Consumer Segment)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Age Group, Booking Channel, Consumer Segment)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Intrepid Travel (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• G Adventures (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Responsible Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilderness Safaris (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natural Habitat Adventures (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lindblad Expeditions (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TUI Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Backroads (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Exodus Travels (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• REI Adventures (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Travel Corporation (TTC) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• World Expeditions (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bouteco (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beyond Green Travel (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Greenloons (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecoventura (Ecuador)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naturetrek (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Responsible Travel Peru (Peru)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AndBeyond (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations