エコツーリズムの世界市場：市場規模（エコツーリズム活動の種類別・目的地別・旅行者属性別・地域別）、将来予測

エコツーリズムの市場規模と予測

エコツーリズム市場規模は、2024年に2,384億8,000万米ドルと評価され、2026年から2032年にかけてCAGR 7.94％で成長し、2032年には4,394億6,000万米ドルに達すると予測されます。

エコツーリズムは、環境保全と地域社会の福祉を支援する持続可能な旅行の一形態です。自然地域への責任ある旅行、環境への影響の最小化、地域文化の尊重に重点を置いています。

エコツーリズムの目的は、自然保護の取り組みについて旅行者を教育し、自然の生息地や生物多様性の保全に参加させることです。

エコツーリズムは、国立公園や野生生物保護区、海洋保護区でのガイド付きツアーなど、さまざまな形で応用されています。

エコツーリズムには、バードウォッチング、ハイキング、シュノーケリングなどのアクティビティが含まれ、いずれも生態系への影響を最小限に抑えて実施されます。

エコツーリズムのオペレーターは、本物の文化体験を提供するために地元コミュニティと協力することが多く、観光収入が地元経済に利益をもたらし、自然保護プロジェクトに貢献することを保証しています。

世界のエコツーリズム市場力学

世界のエコツーリズム市場を形成している主な市場力学は以下の通りです：

主な市場促進要因

環境意識の高まり：環境保護に対する意識の高まりと従来の観光業がもたらす悪影響が、環境に優しい旅行を求める旅行者を増やし、エコツーリズムの成長を後押ししています。国連世界観光機関（UNWTO）によると、持続可能な観光は2030年までに世界の旅行市場の25%にまで成長し、年間4,700億米ドルの収益を生み出す可能性があります。

持続可能な旅行に対する需要の高まり：消費者が二酸化炭素排出量を意識するようになるにつれ、持続可能で責任ある旅行体験に対する需要が急増し、エコツーリズム活動が活発化しています。Global Sustainable Tourism Council（世界持続可能な観光協議会）は2023年、世界で持続可能な認定を受けた宿泊施設の数が2022年比で32％増加したと報告しました。

政府の取り組みと政策：多くの政府は、政策、インセンティブ、保護地域の創設を通じてエコツーリズムを推進しており、持続可能な観光慣行への投資と開発を促しています。国際エコツーリズム協会（International Ecotourism Society）の2023年の報告によると、現在、世界の62%の国が具体的なエコツーリズム政策や戦略を実施しており、2020年の48%から増加しています。

コミュニティへの参加と利益：エコツーリズムは、雇用創出や文化保護を通じて地域社会に利益をもたらすことを重視しているため、訪問先に積極的に貢献したいと考える観光客を惹きつけています。2023年のWorld Travel &Tourism Councilの調査によると、エコツーリズム・プロジェクトは、従来のマスツーリズムと比較して、投資単位あたり最大10倍の雇用を生み出しています。

主な課題

環境悪化：環境悪化：エコツーリズムはその意図とは裏腹に、管理が不十分だと生息地の破壊や汚染など環境悪化につながり、自然保護の努力を打ち消すことになります。

インフラの不足：多くのエコツーリズム目的地は、遠隔地や発展途上地域にあることが多く、インフラが不十分であるため、持続可能な観光の実践を支援し、訪問者にポジティブな体験を提供することが難しいという課題に直面しています。

オーバーツーリズム：人気のあるエコツーリズム地は、観光客の流入が環境の収容力を超え、資源の枯渇や生態系へのダメージにつながるオーバーツーリズムに悩まされることがあります。

経済的依存：エコツーリズムに過度に依存すると、観光客数の変動や季節変動、世界の景気後退の影響を受けやすくなり、地域社会の生活に影響を及ぼします。

文化的浸食：エコツーリズムは地元の文化を保護することを目的としているが、観光客の期待に応えるために伝統的な慣習や価値観が変化する可能性があり、文化浸食や商業化のリスクもあります。

主な動向

テクノロジーの統合：エコツーリズムにおけるテクノロジーの利用は増加傾向にあり、バーチャルリアリティツアー、環境に優しい旅行アプリ、持続可能な宿泊施設を予約するためのデジタルプラットフォームなどの進歩により、全体的な体験とアクセシビリティが向上しています。例えば、エクスペディア・グループは2024年3月、AIを活用した新しい「エコ・トラベル・プランナー」機能を発表し、ユーザーが持続可能な旅程を作成し、エコ認証を取得した宿泊施設を予約できるようにしました。

地域密着型観光：地域社会が中心となって観光客を受け入れ、案内することで、観光の利益が公平に分配され、文化の完全性が維持されるようにします。国連開発計画による2024年の調査によると、コミュニティ・ベース・ツーリズムのプロジェクトに参加した東南アジア各地のコミュニティでは、地元の世帯収入が平均23％増加しました。

自然保護プロジェクトの重視：エコツーリズムは、野生生物のモニタリング、生息地の修復、教育プログラムなどの活動に観光客が参加することで、環境保護活動との深いつながりを育む、保護プロジェクトへの積極的な参加とますます結びついています。国際自然保護連合（IUCN）は2023年、エコツーリズムが2021年と比較して世界の保全プロジェクトの資金調達に15％増加したことを報告しました。

目次

第1章 イントロダクション

• 市場の定義
• 市場区分
• 分析手法

第2章 エグゼクティブサマリー

• 主な分析結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 エコツーリズム市場：エコツーリズム活動の種類別

• 野生動物観察
• 自然遊歩道・ハイキング
• 文化体験
• アドベンチャー・スポーツ
• 生態系保全
• スタディツアー
• エコロッジ・持続可能な宿泊施設

第5章 エコツーリズム市場：目的地別

• 国立公園と野生生物保護区
• エコフレンドリーな目的地
• 僻地や人里離れた場所
• 地域密着型観光の取り組み
• 海洋・沿岸地域
• 山岳・森林地域

第6章 エコツーリズム市場：旅行者属性別

• 冒険旅行者
• 自然愛好家
• 文化遺産を求める旅行者
• 家族・グループ旅行者
• 単独旅行者

第7章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• 新型コロナウイルス感染症 (COVID-19) の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• G Adventures
• Intrepid Travel
• ROW Adventures
• Steppes Travel
• Adventure Alternative
• Wilderness Safaris
• Ecoventura
• National Geographic Expeditions
• TUI Group
• Marriott International

第11章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 出典と参考文献

Ecotourism Market Size And Forecast

Ecotourism Market size was valued at USD 238.48 Billion in 2024 and is projected to reach USD 439.46 Billion by 2032, growing at a CAGR of 7.94% from 2026 to 2032.

Ecotourism is a form of sustainable travel that supports the conservation of the environment and the well-being of local communities. It focuses on responsible travel to natural areas, minimizing environmental impact, and fostering respect for local cultures.

Ecotourism aims to educate travelers about conservation efforts and involve them in the preservation of natural habitats and biodiversity.

Ecotourism is applied in various ways, such as guided tours in national parks, wildlife sanctuaries, and protected marine areas.

It includes activities like bird watching, hiking, and snorkeling, all conducted with minimal ecological disruption.

Ecotourism operators often collaborate with local communities to provide authentic cultural experiences, ensuring that tourism revenues benefit local economies and contribute to conservation projects.

Global Ecotourism Market Dynamics

The key market dynamics that are shaping the global ecotourism market include:

Key Market Drivers

Growing Environmental Awareness: Increasing awareness about environmental conservation and the negative impacts of conventional tourism are driving more travelers to seek eco-friendly travel options, supporting the growth of ecotourism. According to the United Nations World Tourism Organization (UNWTO), sustainable tourism could grow to 25% of global travel market by 2030, generating USD 470 Billion in annual revenues.

Rising Demand for Sustainable Travel: As consumers become more conscious of their carbon footprint, the demand for sustainable and responsible travel experiences has surged, leading to a boost in ecotourism activities. The Global Sustainable Tourism Council reported in 2023 that the number of certified sustainable accommodations worldwide increased by 32% compared to 2022.

Government Initiatives and Policies: Many governments are promoting ecotourism through policies, incentives, and the creation of protected areas, which encourages investment and development in sustainable tourism practices. The International Ecotourism Society reported in 2023 that 62% of countries worldwide now have specific ecotourism policies or strategies in place, up from 48% in 2020.

Community Engagement and Benefits: Ecotourism's emphasis on benefiting local communities through job creation and cultural preservation is attracting tourists who wish to contribute positively to the destinations they visit. A 2023 study by the World Travel & Tourism Council found that ecotourism projects generate up to 10 times more jobs per unit of investment compared to traditional mass tourism.

Key Challenges:

Environmental Degradation: Despite its intentions, poorly managed ecotourism can lead to environmental degradation, including habitat disruption and pollution, counteracting conservation efforts.

Lack of Infrastructure: Many ecotourism destinations, often in remote or developing regions, face challenges due to inadequate infrastructure, making it difficult to support sustainable tourism practices and provide a positive visitor experience.

Overtourism: Popular ecotourism sites can suffer from overtourism, where the influx of visitors exceeds the carrying capacity of the environment, leading to resource depletion and ecological damage.

Economic Dependence: Over-reliance on ecotourism can make local economies vulnerable to fluctuations in tourist numbers, seasonal variations, and global economic downturns, affecting community livelihoods.

Cultural Erosion: Ecotourism aims to preserve local cultures, but it also poses a risk of cultural erosion and commercialization, where traditional practices and values may be altered to meet tourists' expectations.

Key Trends

Integration of Technology: The use of technology in ecotourism is on the rise, with advancements like virtual reality tours, eco-friendly travel apps, and digital platforms for booking sustainable accommodations enhancing the overall experience and accessibility. For instance, In March 2024, Expedia Group launched a new AI-powered "Eco-Travel Planner" feature, which helps users create sustainable itineraries and book eco-certified accommodations.

Community-Based Tourism: There is a growing trend towards community-based tourism, where local communities play a central role in hosting and guiding tourists, ensuring that tourism benefits are distributed equitably and cultural integrity is maintained. A 2024 study by the United Nations Development Programme found that community-based tourism projects increased local household incomes by an average of 23% in participating communities across Southeast Asia.

Emphasis on Conservation Projects: Ecotourism is increasingly linked with active participation in conservation projects, where tourists engage in activities such as wildlife monitoring, habitat restoration, and educational programs, fostering a deeper connection with environmental preservation efforts. The International Union for Conservation of Nature (IUCN) reported in 2023 that ecotourism contributed to a 15% increase in funding for global conservation projects compared to 2021.

Global Ecotourism Market Regional Analysis

Here is a more detailed regional analysis of the global ecotourism market:

North America

North America, particularly the United States and Canada, stands out as a leading region in the ecotourism market due to its strong environmental awareness and extensive network of national parks and protected areas. The U.S. National Park Service reported 312 million recreational visits in 2022, a 5% increase from 2021.

Parks Canada recorded 24.9 million visitors to national parks and historic sites in the 2022-2023 fiscal year.

This region attracts eco-conscious travelers with its well-preserved natural landscapes and robust infrastructure. A 2023 survey by Booking.com found that 76% of North American travelers consider sustainable travel important, up from 71% in 2022.

The Global Sustainable Tourism Council reported a 40% increase in certified sustainable accommodations in North America between 2022 and 2024.

Additionally, high levels of disposable income and a strong commitment to sustainable practices further bolster the growth and development of ecotourism.

Asia Pacific

The Asia-Pacific region is witnessing rapid growth in ecotourism, fueled by its rich biodiversity and diverse natural landscapes. According to a 2023 report by the Pacific Asia Travel Association (PATA), the ecotourism market in Asia-Pacific grew by 18% from 2021 to 2023.

The United Nations World Tourism Organization (UNWTO) projected in 2024 that Asia-Pacific will account for 30% of global ecotourism revenue by 2030.

Countries such as Australia, Thailand, and Indonesia are popular destinations, known for their commitment to sustainable tourism practices and conservation efforts.

This growth is further supported by increasing environmental awareness and proactive government initiatives aimed at preserving natural habitats and promoting eco-friendly travel experiences. A 2023 survey by Tripadvisor found that 72% of travelers in Asia-Pacific prioritize eco-friendly accommodations, up from 63% in 2021.

The Global Sustainable Tourism Council reported a 50% increase in certified sustainable tourism businesses in Southeast Asia from 2022 to 2024.

Global Ecotourism Market: Segmentation Analysis

The Global Ecotourism Market is Segmented on the basis of Type of Ecotourism Activity, Destination, Traveler Demographics, and Geography.

Ecotourism Market, By Type of Ecotourism Activity

• Wildlife Watching
• Nature Trails and Hiking
• Cultural Immersion
• Adventure Sports
• Ecological Conservation
• Educational Tours
• Eco-lodges and Sustainable Accommodation

Based on Type of Ecotourism Activity, the Global Ecotourism Market is bifurcated into Wildlife Watching, Nature Trails and Hiking, Cultural Immersion, Adventure Sports, Ecological Conservation, Educational Tours, Eco-lodges and Sustainable Accommodation. In the ecotourism market, wildlife watching is currently the dominating segment, as it remains a major draw for travelers seeking immersive experiences with diverse animal species in their natural habitats. However, the Eco-lodges and Sustainable Accommodation segment is experiencing rapid growth due to increasing demand for eco-friendly lodging options that align with travelers' preferences for sustainability and minimal environmental impact. The rise in awareness about sustainable practices is driving this segment's expansion, with more accommodations adopting green certifications and offering eco-conscious amenities.

Ecotourism Market, By Destination

• National Parks and Wildlife Reserves
• Eco-friendly Destinations
• Remote and Off-the-Beaten-Path Locations
• Community-based Tourism Initiatives
• Marine and Coastal Areas
• Mountain and Forest Regions

Based on Destination, the Global Ecotourism Market is bifurcated into National Parks and Wildlife Reserves, Eco-friendly Destinations, Remote and Off-the-Beaten-Path Locations, Community-based Tourism Initiatives, Marine and Coastal Areas, Mountain and Forest Regions. In the ecotourism market, national parks and wildlife reserves are the dominant segment, as they offer well-established environments for wildlife viewing and nature experiences, attracting a large number of eco-conscious travelers. However, Community-based Tourism Initiatives are rapidly growing, driven by increasing interest in authentic, immersive experiences that support local cultures and economies. This segment is expanding as travelers seek more meaningful interactions with local communities and contribute to sustainable development and conservation efforts.

Ecotourism Market, By Traveler Demographics

• Adventure Travelers
• Nature Enthusiasts
• Culture and Heritage Seekers
• Family and Group Travelers
• Solo Travelers

Based on Traveler Demographics, the Global Ecotourism Market is bifurcated into Adventure Travelers, Nature Enthusiasts, Culture and Heritage Seekers, Family and Group Travelers, Solo Travelers. In the ecotourism market, nature enthusiasts are the dominating segment, as they prioritize experiences that allow them to engage deeply with natural environments and wildlife. However, Family and Group Travelers are rapidly growing, driven by an increasing desire for eco-friendly vacation options that accommodate multiple family members or friends, offering educational and bonding experiences in natural settings. This segment's growth is fueled by the appeal of nature-based activities that can be enjoyed collectively, promoting sustainable tourism while accommodating diverse traveler needs.

Ecotourism Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Ecotourism Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. In the ecotourism market, North America is the dominating region, benefiting from its extensive network of national parks, wildlife reserves, and strong environmental awareness. However, the Asia Pacific region is rapidly growing, driven by its diverse natural landscapes, increasing tourism demand, and rising environmental consciousness. Countries like Australia, Thailand, and Indonesia are becoming key players by offering rich biodiversity and robust sustainable tourism practices, attracting a growing number of eco-conscious travelers.

Key Players

The "Global Ecotourism Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are G Adventures, Intrepid Travel, ROW Adventures, Steppes Travel, Adventure Alternative, Ecoventura, National Geographic Expeditions, TUI Group, Marriott International.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Ecotourism Market Key Developments

• In July 2023, the World Wildlife Fund (WWF) launched an initiative to develop eco-friendly tourism models in partnership with several Asian countries. This initiative aims to improve conservation efforts and support local economies by promoting responsible travel practices and protecting biodiversity hotspots.
• In October 2023, the United Nations World Tourism Organization (UNWTO) introduced a global ecotourism strategy to encourage sustainable development in emerging markets. This strategy includes guidelines for reducing the environmental impact of tourism and fostering community engagement in conservation efforts.
• In February 2024, Costa Rica's National Institute of Tourism announced the expansion of its ecotourism program, featuring new protected areas and eco-lodges. This expansion is designed to enhance visitor experiences while ensuring the preservation of the country's rich biodiversity and natural resources.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Ecotourism Market, By Type of Ecotourism Activity

• Wildlife Watching
• Nature Trails and Hiking
• Cultural Immersion
• Adventure Sports
• Ecological Conservation
• Educational Tours
• Eco-lodges and Sustainable Accommodation

5. Ecotourism Market, By Destination

• National Parks and Wildlife Reserves
• Eco-friendly Destinations
• Remote and Off-the-Beaten-Path Locations
• Community-based Tourism Initiatives
• Marine and Coastal Areas
• Mountain and Forest Regions

6. Ecotourism Market, By Traveler Demographics

• Adventure Travelers
• Nature Enthusiasts
• Culture and Heritage Seekers
• Family and Group Travelers
• Solo Travelers

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• G Adventures
• Intrepid Travel
• ROW Adventures
• Steppes Travel
• Adventure Alternative
• Wilderness Safaris
• Ecoventura
• National Geographic Expeditions
• TUI Group
• Marriott International

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References