映画とエンターテインメントの市場規模、シェア、成長分析：製品別、タイプ別、地域別 - 産業予測 2025～2032年

映画とエンターテインメント市場規模は2023年に1,031億米ドルとなり、2024年の1,116億6,000万米ドルから2032年には2,113億1,000万米ドルに成長し、予測期間中（2025-2032年）のCAGRは8.3％で成長する見通しです。

米国の映画とエンターテインメント市場は、良好な人口動態、可処分所得の増加、レジャーとエンターテインメントへの強い欲求により、持続可能な成長を遂げる位置にあります。COVID-19以降、この分野は課題に直面し、約10,000館の閉鎖や大手映画館チェーンの永久閉鎖につながったが、回復は進行中です。3D映画やバーチャルリアリティ映画の台頭は、ストリーミングサービス、IPTV、ケーブルTVなどのデジタル配信プラットフォームとともに市場を活性化すると予想され、コンテンツへのアクセシビリティと質を高めています。大手企業は、新興市場、特にモバイルとインターネットの利用が急増しているアジア市場への参入を目指し、地域拡大と現地でのコンテンツ制作に注力しています。著作権侵害が収益性に影響を及ぼしているにもかかわらず、ストリーミング分野は引き続き新規参入者を惹きつけており、持続的な開発への道を開いています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析

映画とエンターテインメント市場規模：製品別& CAGR（2025-2032）

• 市場概要
• 映画
• 音楽
• 動画
• その他

映画とエンターテインメント市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 印刷メディア
  • 新聞
  • 雑誌
• デジタルメディア
  • テレビ
  • ラジオ
  • ポッドキャスト
• ストリーミングメディア
  • OTT（オーバー・ザ・トップ）
  • ライブ

映画とエンターテインメント市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Sony Pictures Digital Productions Inc.（US）
• The Walt Disney Company（US）
• Warner Bros. Entertainment Inc.（US）
• Comcast（US）
• Netflix（US）
• Vivendi（France）
• The Idea Factory（Japan）
• Amazon.com, Inc.（US）
• The Marcs Studios（US）
• Universal Pictures（US）

結論と提言

Movies and Entertainment Market size was valued at USD 103.1 billion in 2023 and is poised to grow from USD 111.66 billion in 2024 to USD 211.31 billion by 2032, growing at a CAGR of 8.3% during the forecast period (2025-2032).

The U.S. Movies and Entertainment Market is positioned for sustainable growth due to favorable demographics, increasing disposable incomes, and a strong desire for leisure and entertainment. While the sector faced challenges from COVID-19, leading to the closure of approximately 10,000 theaters and permanent shutdowns among major theater chains, recovery is underway. The rise of 3D and virtual reality movies is expected to invigorate the market, alongside digital distribution platforms like streaming services, IPTV, and cable TV, which are enhancing content accessibility and quality. Major players are focusing on regional expansions and local content creation to tap into emerging markets, particularly in Asia, where mobile and internet usage is surging. Despite piracy impacting profitability, the streaming sector continues to attract new entrants, paving the way for sustained development.

Top-down and bottom-up approaches were used to estimate and validate the size of the Movies And Entertainment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Movies And Entertainment Market Segments Analysis

Global Movies and Entertainment Market is segmented by Product, Type and region. Based on Product, the market is segmented into Movies, Music, Videos and Others. Based on Type, the market is segmented into Print Media, Digital Media and Streaming Media. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Movies And Entertainment Market

The Movies and Entertainment market is being significantly driven by the rise of streaming services, as consumers consistently pursue high-quality, captivating content. This shift in viewing habits has led to an increased demand for diverse programming that not only entertains but also resonates with audiences on a deeper level. As streaming platforms continue to evolve, they are providing unprecedented access to a vast array of films and shows, catering to various tastes and preferences. Consequently, the desire for engaging storytelling and immersive experiences continues to shape consumer behaviors and preferences within the entertainment landscape, fueling market growth.

Restraints in the Movies And Entertainment Market

The Movies and Entertainment sector faces a notable limitation due to the high costs associated with producing quality films and television programs. Many production companies encounter considerable financial risks if a project does not succeed at the box office. These substantial investments in production, marketing, and distribution can deter studios from taking creative risks or exploring innovative ideas, as the fear of losing money looms large. Consequently, this financial burden may lead to a more conservative approach in selecting projects, potentially stifling creativity and innovation within the industry and affecting the variety of content available to audiences.

Market Trends of the Movies And Entertainment Market

The rise of streaming services has significantly reshaped the Movies and Entertainment market, with platforms like Netflix, Amazon Prime Video, and Disney+ leading the charge. As consumer preferences shift towards on-demand content accessible via mobile devices and smart TVs, these services have eclipsed traditional viewing methods. The trend indicates a growing appetite for diverse, tailor-made programming, driving deeper viewer engagement and subscription-based revenue models. Furthermore, original content production is gaining momentum, fueling competition among platforms and creating a dynamic landscape that prioritizes user experience and convenience. This evolution underscores the ongoing shift towards digital consumption in the entertainment ecosystem.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Movies and Entertainment Market Size by Product & CAGR (2025-2032)

• Market Overview
• Movies
• Music
• Videos
• Others

Global Movies and Entertainment Market Size by Type & CAGR (2025-2032)

• Market Overview
• Print Media
  • Newspaper
  • Magazines
• Digital Media
  • Television
  • Radio
  • Podcasts
• Streaming Media
  • OTT
  • Live

Global Movies and Entertainment Market Size & CAGR (2025-2032)

• North America (Product, Type)
  • US
  • Canada
• Europe (Product, Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Sony Pictures Digital Productions Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Walt Disney Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Warner Bros. Entertainment Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comcast (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Netflix (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivendi (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Idea Factory (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon.com, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Marcs Studios (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Universal Pictures (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations