スポーツテクノロジー市場規模、シェア、成長分析：技術別、スポーツの種類別、用途別、最終用途別、地域別 - 産業予測 2025～2032年

スポーツテクノロジーの世界市場規模は、2023年に188億米ドルと評価され、予測期間中（2025年～2032年）にCAGR 20.7%で成長し、2024年の226億9,000万米ドルから2032年には1,022億2,000万米ドルに拡大する見通しです。

スポーツ業界は、データ主導の意思決定に対する需要の高まりに後押しされ、大幅なデジタル変革が進んでおり、スポーツテクノロジーの採用が進むと予想されます。スポーツアナリティクスの台頭とesportsの人気は、今後数年間のスポーツテクノロジー世界市場の成長に貢献すると予想されます。さらに、デジタルプラットフォームを通じてファンとのエンゲージメントを向上させるニーズや、ファンタジースポーツへの参加急増が、革新的なスポーツテクノロジーへの需要をさらに押し上げるでしょう。ウェアラブルデバイスの利用拡大や高度なスポーツインフラへの投資の高まりは、テクノロジープロバイダーにとってビジネスチャンスとなります。しかし、導入コストの高さ、変化への抵抗、発展途上地域でのアクセス制限、規制遵守などの課題が、予測期間中の成長を妨げる可能性があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

スポーツテクノロジー市場規模：技術別& CAGR（2025-2032）

• 市場概要
• デバイス
  • デジタルサイネージ
  • スポーツカメラ
  • ウェアラブル
• eスポーツ
  • メディアの権利
  • スポンサーシップと広告
  • チケット販売とグッズ販売
• スマートスタジアム
  • ビルオートメーション
  • イベント管理
  • スタジアムと公安
• スポーツ分析
  • 放送管理
  • データ分析と解釈
  • ファンエンゲージメント
  • 健康評価
  • 選手分析
  • チームパフォーマンス分析
  • ビデオ分析

スポーツテクノロジー市場規模：スポーツの種類別& CAGR（2025-2032）

• 市場概要
• eスポーツ
• 個人競技
• チームスポーツ

スポーツテクノロジー市場規模：用途別& CAGR（2025-2032）

• 市場概要
• ファンエンゲージメントと体験
• ゲーム内パフォーマンス分析
• スポーツの健康と安全
• トレーニングとコーチング

スポーツテクノロジー市場規模：最終用途別& CAGR（2025-2032）

• 市場概要
• スポーツ協会
• スポーツクラブ
• スポーツリーグ

スポーツテクノロジー市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Sportradar（Switzerland）
• Catapult Sports（Australia）
• Second Spectrum（USA）
• Hawk-Eye Innovations（UK）
• Krossover（USA）
• Firstbeat Analytics（Finland）
• Whoop（USA）
• Polar（Finland）
• Garmin（Switzerland）
• Zepp Labs（USA）
• Hudl（USA）
• Pixellot（Israel）
• Orreco（Ireland）
• Kitman Labs（Ireland）
• PlaySight Interactive（Israel）
• Form Analytics（Canada）
• Rezzil（UK）
• Hyperice（USA）

結論と提言

Global Sports Technology Market size was valued at USD 18.8 billion in 2023 and is poised to grow from USD 22.69 billion in 2024 to USD 102.22 billion by 2032, growing at a CAGR of 20.7% during the forecast period (2025-2032).

The sports industry is undergoing a significant digital transformation, fueled by an increasing demand for data-driven decision-making, which is expected to enhance the adoption of sports technology. The rise in sports analytics and the popularity of esports are anticipated to contribute to the global sports technology market's growth in the coming years. Additionally, the need for improved fan engagement through digital platforms and the surge in participation in fantasy sports will further drive the demand for innovative sports technologies. The growing usage of wearable devices and heightened investments in advanced sports infrastructure are poised to create opportunities for technology providers. However, challenges such as high implementation costs, resistance to change, limited access in developing areas, and regulatory compliance may hinder growth during the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sports Technology market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sports Technology Market Segments Analysis

Global Sports Technology Market is segmented by Technology, Sport Type, Application, End-use and region. Based on Technology, the market is segmented into Devices, Esports, Smart Stadiums and Sports Analytics. Based on Sport Type, the market is segmented into Esports, Individual Sports and Team Sports. Based on Application, the market is segmented into Fan Engagement & Experience, In-game Performance Analysis, Sports Health & Safety and Training & Coaching. Based on End-use, the market is segmented into Sports Associations, Sports Clubs and Sports Leagues. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sports Technology Market

The Global Sports Technology market is primarily driven by the growing trend of data-driven decision-making in the sports realm and an escalating demand for sophisticated sports analysis. Teams, coaches, and analysts are increasingly leveraging technologies such as wearables, sensors, and software platforms to track player performance, enhance training programs, and secure a competitive edge. This shift towards adopting advanced technological solutions is reshaping how sporting organizations operate, allowing for more informed strategies and improved outcomes. As a result, the continued integration of innovative technologies into sports practices is expected to significantly boost the development and expansion of the global sports technology landscape.

Restraints in the Global Sports Technology Market

The Global Sports Technology market faces significant restraints primarily due to the high initial investment required for various components, including analytics platforms, virtual reality equipment, and wearable devices. These upfront costs can be a barrier for many organizations and individuals, particularly those with constrained budgets. Additionally, the ongoing expenses related to maintenance and necessary updates compound the financial burden, making it challenging for smaller companies or less affluent consumers to adopt and leverage sports technology solutions effectively. This situation ultimately limits the growth potential of the market by restricting access to advanced technologies for a broader audience.

Market Trends of the Global Sports Technology Market

The Global Sports Technology market is increasingly embracing blockchain technology as a vital trend, driving innovation across various segments such as ticketing, player contract management, and fan engagement initiatives. By leveraging blockchain, sports organizations can enhance transparency and security, significantly mitigating issues related to ticket fraud and counterfeit merchandise. This shift not only fosters greater trust among fans but also opens up new monetization opportunities through fan engagement tokens and digital collectibles. As sports technology providers align their strategies with blockchain advancements, they position themselves to capitalize on rising consumer demand for secure, transparent, and interactive sporting experiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sports Technology Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Devices
  • Digital Signage
  • Sports Cameras
  • Wearables
• Esports
  • Media Rights
  • Sponsorships & Advertisements
  • Ticket Sales & Merchandise
• Smart Stadiums
  • Building Automation
  • Event Management
  • Stadium & Public Security
• Sports Analytics
  • Broadcast Management
  • Data Analysis & Interpretation
  • Fan Engagement
  • Health Assessment
  • Player Analysis
  • Team Performance Analysis
  • Video Analysis

Global Sports Technology Market Size by Sport Type & CAGR (2025-2032)

• Market Overview
• Esports
• Individual Sports
• Team Sports

Global Sports Technology Market Size by Application & CAGR (2025-2032)

• Market Overview
• Fan Engagement & Experience
• In-game Performance Analysis
• Sports Health & Safety
• Training & Coaching

Global Sports Technology Market Size by End-use & CAGR (2025-2032)

• Market Overview
• Sports Associations
• Sports Clubs
• Sports Leagues

Global Sports Technology Market Size & CAGR (2025-2032)

• North America (Technology, Sport Type, Application, End-use)
  • US
  • Canada
• Europe (Technology, Sport Type, Application, End-use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Sport Type, Application, End-use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Sport Type, Application, End-use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Sport Type, Application, End-use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Sportradar (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Catapult Sports (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Second Spectrum (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hawk-Eye Innovations (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Krossover (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Firstbeat Analytics (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whoop (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polar (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zepp Labs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hudl (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pixellot (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orreco (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kitman Labs (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PlaySight Interactive (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Form Analytics (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rezzil (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyperice (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations